MDC Digital Marketing Day 2017

Lifelong learning is a personal philosophy and mantra that I adopt, advocate and share whenever I am able to. Regardless of the qualifications that I have, the amount of life and professional experiences that I currently possess, I always tell and remind myself that I do not know everything in the world, there is always something to learn, a new skill/knowledge and/or upgrading my current skills/knowledge.

Most recently, I was kindly invited to a seminar, MDC Digital Marketing Day 2017 organised by Management Development and Consultancy (MDC), the corporate training arm of Management Development Institute of Singapore (MDIS). The title of the seminar was “From the Present to the Future: Getting Ready for Digital Transformation”, the speakers were highly experienced professionals in their field of their respective specialisation expertise. One of my friends Walter was one of the speakers for the MDC Digital Marketing Day 2017 and it was great to catch up with him during the event!

The speakers and their topics were as follow:

Andrew Chow (Speaker and Facilitator)

Digital Marketing Strategy Overview for 2018

Search Marketing – How to be seen and searched at the right places

Social Media Marketing – Rediscover the Lost Art of being Social in Marketing

Walter Lim (Speaker)

Content Markting: Choosing the Right Content and Channels

Nick Tan (Speaker)

How to use Virtual Reality Solutions to create immersive marketing experiences?

Alvin Lim (Speaker)

How to use blogging as an effective marketing tool

Xi Wei (Speaker)

Gamification – Don’t be a noob: Raising your game in the digital world

After the introduction, welcome and opening address by June Lim, Assistant Director of MDC, Andrew took over, he had dual roles of both a speaker and facilitaor for the MDC Digital Marketing Day 2017. Andrew’s experience in conducting seminars can be seen when he employed an ice breaker game for participants to mingle around, meet, introduce and chat with different people.

Thereafter, the seminar started with tea and lunch breaks in between the entire Digital Marketing Day seminar. I have been hands-on inside the digital marketing / social media / blogging fields since April 2006, I have personally seen the huge changes in internet marketing, SEO, digital marketing and social media over the past decade. Although I am being “trained On-The-Job”, the topics shared by the various speakers were always a good refresher for me and there is always something new to learn because I don’t know every thing/knowledge/skills in life. It is always good to keep myself updated, upgraded and learn new knowledge and skills in life, on both personal and professional level.

Some topics such as “Rediscover the Lost Art of being Social in Marketing” by Andrew and “How to use Virtual Reality Solutions to create immersive marketing experiences?” by Nick, got me thinking ahead for the future, how I am able to make the changes, adapt and adopt new technology, as well as rediscovering myself in the commercial world of digital media marketing / social media marketing.

At the end of the MDC Digital Marketing Day 2017, it had been a fruitful and eventful learning day, networking , learning, upgrading and a refresher for me too. Do keep a look out for the various types of programmes and courses by MDC, highly suitable for working professionals to upgrade and learn new skills/knowledge.

I would like to thank MDC for the invitation to their MDC Digital Marketing Day 2017!

* Pictures courtesy of MDC *