MDC Digital Marketing Day 2017

Lifelong learning is a personal philosophy and mantra that I adopt, advocate and share whenever I am able to. Regardless of the qualifications that I have, the amount of life and professional experiences that I currently possess, I always tell and remind myself that I do not know everything in the world, there is always something to learn, a new skill/knowledge and/or upgrading my current skills/knowledge.

Most recently, I was kindly invited to a seminar, MDC Digital Marketing Day 2017 organised by Management Development and Consultancy (MDC), the corporate training arm of Management Development Institute of Singapore (MDIS). The title of the seminar was “From the Present to the Future: Getting Ready for Digital Transformation”, the speakers were highly experienced professionals in their field of their respective specialisation expertise. One of my friends Walter was one of the speakers for the MDC Digital Marketing Day 2017 and it was great to catch up with him during the event!

The speakers and their topics were as follow:

Andrew Chow (Speaker and Facilitator)

Digital Marketing Strategy Overview for 2018

Search Marketing – How to be seen and searched at the right places

Social Media Marketing – Rediscover the Lost Art of being Social in Marketing

Walter Lim (Speaker)

Content Markting: Choosing the Right Content and Channels

Nick Tan (Speaker)

How to use Virtual Reality Solutions to create immersive marketing experiences?

Alvin Lim (Speaker)

How to use blogging as an effective marketing tool

Xi Wei (Speaker)

Gamification – Don’t be a noob: Raising your game in the digital world

After the introduction, welcome and opening address by June Lim, Assistant Director of MDC, Andrew took over, he had dual roles of both a speaker and facilitaor for the MDC Digital Marketing Day 2017. Andrew’s experience in conducting seminars can be seen when he employed an ice breaker game for participants to mingle around, meet, introduce and chat with different people.

Thereafter, the seminar started with tea and lunch breaks in between the entire Digital Marketing Day seminar. I have been hands-on inside the digital marketing / social media / blogging fields since April 2006, I have personally seen the huge changes in internet marketing, SEO, digital marketing and social media over the past decade. Although I am being “trained On-The-Job”, the topics shared by the various speakers were always a good refresher for me and there is always something new to learn because I don’t know every thing/knowledge/skills in life. It is always good to keep myself updated, upgraded and learn new knowledge and skills in life, on both personal and professional level.

Some topics such as “Rediscover the Lost Art of being Social in Marketing” by Andrew and “How to use Virtual Reality Solutions to create immersive marketing experiences?” by Nick, got me thinking ahead for the future, how I am able to make the changes, adapt and adopt new technology, as well as rediscovering myself in the commercial world of digital media marketing / social media marketing.

At the end of the MDC Digital Marketing Day 2017, it had been a fruitful and eventful learning day, networking , learning, upgrading and a refresher for me too. Do keep a look out for the various types of programmes and courses by MDC, highly suitable for working professionals to upgrade and learn new skills/knowledge.

I would like to thank MDC for the invitation to their MDC Digital Marketing Day 2017!

* Pictures courtesy of MDC *

Updates, Reflection and Thinking Ahead

This personal website/blog of mine hit a bit of a mind block recently, since the two articles published on 1st and 2nd October 2017. I had a few technology news and business articles to share for the past week, it slowed down for 1+ week, it will come back again soon!

I was reflecting upon, thinking ahead and adding to what I wrote in my 1st October 2017 article, titled “Start of Q4 2017, Final Sprint“. During the past 1+ week, it’s a bit of a consolidation, realignments, readjustments and also changes for the final quarter of 2017. All this things going on inside my brain and mind, contributed to this additional article today, a key reason why there wasn’t much news/articles published on my website/blog here during the past 1+ week.

Upgrading / Learning new skills and knowledge

Learning is life-long and never-ending, that’s my philosophy for both personal and professional aspects of it. I am looking to improve on my skills and knowledge segment, for improving my current skills set and knowledge, as well as learning new skills and knowledge.

  • Drone flying – Planning to add this skill, for my travel photography in the future.
  • Travel and Tourism Public Relations – I wanted to add this knowledge, theory and skill, not just to complement my travel photography projects/assignments, I am thinking and strategising new business ideas.
  • Workshops/Courses – Finding courses and utilising Skills Future Credit to improve myself, first course is Lightroom organised by Canon Imaging Academy.
  • Digital Marketing and Social Media Marketing – I recently attended #MDCDigitalMarketingDay at Management Development & Consultancy (MDC) by MDIS. For somebody who had been hands-on inside this segment for the past 10 years, I still have knowledge and skills to learn, keep a lookout for my upcoming article!

Thinking and Strategising Ahead

I need to brainstorm a business plan / model for travel and tourism public relations + photography + social media/digital marketing coverage.

Still very tough economic times and difficult + slow market

I have a few real life stories of business owners facing huge challenges in this very tough economic times, it’s still a difficult and slow market. I shared their pain, their difficulties and challenges, I might write more about this if my time allows.

When the economy and market returns to better levels and stabilises in the near future, we are no longer looking at big GDP growth numbers, we are probably looking at slow and small GDP growth, maybe 1-3% per year (that’s my personal humble view).

I will be back writing and publishing articles soon! Thank you for reading, following and supporting!

Logitech launched G903, G703 and POWERPLAY

Logitech recently launched three new products on 31st August 2017 that would gain the attention of gaming enthusiast and esports professionals. They are the

  1. Logitech G703 LIGHTSPEED™ Wireless Gaming Mouse
  2. Logitech G903 LIGHTSPEED™ Wireless Gaming Mouse
  3. Logitech POWERPLAY™ Wireless Charging System

They are the high performance wireless gaming devices highly desired by esports professionals and gaming enthusiasts that is now a reality for them with the new wireless gaming mouse and and launch of two new technologies.

Let me share with my readers more information on the new Logitech Wireless Gaming Mouse and Logitech POWERPLAY™ Wireless Charging System from the press release:

Press Release 31st August 2017

After more than four years of R&D, Logitech G, a brand of Logitech, (SIX: LOGN) (NASDAQ: LOGI) today announced the launch of two technologies that make the dream of high performance wireless gaming a reality. Logitech G POWERPLAYTM is the world’s first wireless charging system for gaming mice providing continuous charging while both playing games and at rest – completely eliminating the need to dock or park your mouse to recharge. The second innovation is Logitech G LIGHTSPEEDTM technology, an end-to-end system optimization built on decades of wireless development experience that provides unrivaled connectivity and power performance. Compatible with the POWERPLAY wireless charging system, Logitech G also introduced two new flagship gaming mice, the new Logitech® G903 LIGHTSPEED™ Wireless Gaming Mouse and Logitech® G703 LIGHTSPEED™ Wireless Gaming Mouse.

“For decades, we’ve pioneered development in wireless gaming, and our new POWERPLAY and LIGHTSPEED wireless technologies continue this commitment to wireless superiority,” said Moninder Jain, Managing Director, ASEAN and Vice-President for Logitech G. “With POWERPLAY, LIGHTSPEED and our new G903 and G703 mice, you’ll get unbeatable precision, lag-free performance and infinite power, which gives gamers the highest-quality experience.”

Logitech G LIGHTSPEED Wireless Technology

Trusted by gaming enthusiasts and esports professionals worldwide, LIGHTSPEED wireless technology can be the difference between winning it all or walking away with nothing. Featuring a one-millisecond report rate and end-to-end signal optimization, LIGHTSPEED delivers competition-level responsiveness at speeds faster than many competitive wired gaming mice. Decades of wireless engineering experience mean LIGHTSPEED has wireless signal strength up to 16x (12dB) higher than the competition and a unique Frequency Agility Mechanism that automatically avoids problematic interference, ensuring smooth and consistent performance.

LIGHTSPEED underpins both the POWERPLAY wireless charging system and G903 and G703 gaming mice, meaning these devices can pair directly with the POWERPLAY’s integrated LIGHTSPEED wireless receiver for optimal signal strength and the convenience of charging and data over a single USB cable.

POWERPLAY Wireless Charging System

POWERPLAY reinvents the possibilities of wireless charging. A departure from existing wireless charging standards, which require the charging device to sit idle in one specific area to charge, POWERPLAY was designed from the ground up to deliver uninterrupted charging over its mousing surface – even while the mouse is in play. The wireless charging system uses a groundbreaking application of electromagnetic resonance that creates an energy field above POWERPLAY’s 275 x 320mm surface to deliver wireless power without interfering with the precise tracking and data transmission of high-performance gaming mice.

The POWERPLAY energy field is captured and transformed into charging current by the POWERCORE™ module, which attaches magnetically to compatible wireless gaming mice, including the Logitech G903 and G703.

Logitech® G903 and G703 LIGHTSPEED™ Wireless Gaming Mice

The latest in Logitech G’s long history of high performance gaming mice, both the G903 and G703 deliver on the brand’s expectation of superior performance and unparalleled quality while also adding new LIGHTSPEED technology. Additional compatibility with the POWERPLAY Wireless Charging System provides untethered play, unlimited charging, and unmatched performance. Features of the G903 and G703 include:

  • Pixel-Precise Sensor: The Logitech G903 and G703 mice come equipped with the PMW3366 optical sensor, widely regarded by esports professionals and gaming enthusiasts as the best gaming mouse sensor on the market. Thanks to years of innovations, the PMW3366 has zero smoothing, filtering or acceleration across the entire DPI range (200-12,000 DPI). The resulting experience is incredible tracking accuracy and consistent responsiveness, even at speeds over 400 IPS.

  • Advanced Mechanical Button Tensioning: Precisely-tensioned metal springs and exclusive mechanical pivot hinges on G903 keep the primary left and right mouse buttons poised to trigger. This technology delivers an exceptionally clean and crisp button feel, response, and consistency. Logitech G improved on the design and boosted button durability up to 2.5x with 50 million click switches.

  • Supreme Comfort and Quality: Both mice deliver long-lasting comfort. The Logitech G903 features a configurable button layout and ambidextrous design that allows for left- or right-handed use and works with nearly any mouse grip style, including palm, claw and fingertip grips. The Logitech G703 features a lightweight, ergonomically designed body that was made to mold to your hand. Rubber grips on the left and right sides offer added control. You can use the mice directly out-of-the-box, or you can program the buttons with custom game commands using Logitech Gaming Software (LGS).

Pricing and Availability

The POWERPLAY Wireless Charging System are available for purchase in September for a suggested retail price of $199.00. The Logitech G903 and G703 LIGHTSPEED wireless gaming mice are expected at global retailers in September for suggested retail prices of $249.00 and $159.00, respectively.

*** Logitech POWERPLAY Wireless Charging System will only be available in Challenger stores ***

** Logitech G703 LIGHTSPEED™ Wireless Gaming Mouse and Logitech G903 LIGHTSPEED™ Wireless Gaming Mouse will be available in all retail stores **

For more information please visit our website, our blog or connect with us on Facebook.

* Information and pictures courtesy of Logitech and SPRG *

Start of Q4 2017, Final Sprint

The final quarter of year 2017 starts today on 1st October 2017, for some of you folks out there, this is also the final sprint to the end of year 2017, on 31st December 2017. Everyone of us had our own unique and special journeys during the first three quarters of year 2017, yet we might have something in common with the tough and difficult economy and market sentiments.

I am taking this time to write on a number of different topics in one article, I might expand on them that I wrote here today, if my time and research planning permits.

Updates: Running my own photography business

How was your first three quarters of year 2017 been? It had been nothing less than a very tough and challenging journey for the past nine months. Running a photography business, time was spent on building the foundations, networks, systems, marketing, branding, collaborations, partnerships and last but not least, finding the business. We are looking at 80% of time spent on the above and 20% spent on actual photography shoot and post photography shoot.

I never really talked or revealed too much into this area, not just that it is private, most of the time, many people around you don’t understand, don’t want to listen, learn and understand. There are also a handful of people around you that don’t want you to succeed, they want you to fail, sad but true (or they might change their stance and words and said they don’t mean it after they spilled the “wrong words” out from their mouth”)

There are a small group of photographer friends that can and will understand what I am going through. Listening to their own photography business journeys over the years, there is a similarity in my own personal journey. Therefore, I still have to grind my way through and make a breakthrough.

Micro influencers – a bit more differentiation into Mini and Micro influencers groupings?

Recently, there has been quite a lot of debates and discussions on the topic of influencers, from both sides of the equation, the brands/companies, public relations agencies, digital agencies etc on one side and a diverse group of influencers on the other side.

I came across this infographic article on LinkedIN written by Preeti Kumar – 7 Influencer types & How to work with them. Reading and analysing this infographic, I was looking at where I fit into – Key Opinion Leaders: Creatives, partly Micro influencers and product seeders.

On the role of micro influencers, it is probably a bigger area of growth and investment for both sides, let’s put it as demand and supply sides of things. While the quantitative part of micro influencers have been debated, some put 20,000, some put 10,000. Personally, I reckon that it is totally and suitably possible, to differentiate them into Mini and Micro influencers.

Why use Mini and Micro? What are the differences?

I am using the two words from a Forex trading lingo, mini and micro lot.

Standard Lot = 100,000 units

Mini Lot = 10,000 units

Micro Lot = 1,000 units

Translating it into digital marketing side of things

Influencer – Above 100,000 followers

Mini Influencer – Above 10,000 followers

Micro Influencer – 3,000 to 5,000 followers?

This is just something that crossed my mind and got me thinking, I have yet to analyse and put into greater details. It’s still a preliminary stage for me, if the opportunity arises to work with other digital marketers on this, that would be nice. Nevertheless, I hope to continue working on this topic in the future if my timing and commitment allows.

We must go beyond ROI with numbers and statistics, while quantitative is important, influencer marketing has a lot of qualitative, intrinsic and psychological aspects that cannot be measured by numers, revenue, statistics and numbers.

Planning to expand with/in the following areas/collaborations

Although the list above doesn’t directly translate into business for my photography business, they reinforce my networkings, contacts and collaborations on my digital marketing, technology writing and social media.

Over the past three quarters of 2017, I unlocked small achivements for myself when organisations approach me, to have a chat and see where I work together with them from there. All these are small testimonials for myself and everything that I put in for the past 10 years at least through writing, social media and photography.

Of mental health, physical health, emotions, mind and soul

A friend whom I look up upon, a very creative and talanted person in writing, photography and music, Fernando Gros, recently wrote an article titled “Creative Health Part 2 – Your Mind and Your Path”. I saw his tweet, read his article and I am kind of like being “shaken up”. In my reply to his tweet, I posted “After reading your article, it dawned upon me that I am stressed out, not taking care of my mind, body and soul.”

The truth and harsh reality is that it can be really brutally hard at times, we just have to take care of ourselves, going through regular maintenance. Not to mention, even the best engineering devices also wear and break down even with regular maintenance.

In case you missed it, Fernando published this book title “No Missing Tools”, do check out my article and have a read and you would be enlightened and know why I respect his works and views a lot.

Where do I go from here?

The seeds had been planted, watered and being taken care of. While not everyday is sunshine, there were rain, storm, bad weather that hit the growth of the plants. Hopefully, the changes and corrections were in place to make the seedlings grow better and faster, allowing me to harvest the fruits of my labour.

Being thankful and grateful

In this short time frame period of a year, there were those that have happy news while I am fighting pain, hurt and loss. Losing 6 people, 4 were relatives of which 2 of them were very close to me, the others were 1 mentor and 1 uni junior.

I may not have the most happy and joyful time during the past 1 year time frame, one of the toughest time that I went through. It made me reflect a lot and be thankful and grateful for everything that I have, the family, relatives and friends support.

Final thoughts

Technology and disruptions are not going to destroy us, ignorance and complacency are going to destroy us.

We MUST start to make the changes, no matter how painful and difficult it will be or else, we might be in a spiral downfall for the next 1-2 generations.

In the midst of re-strategising and making changes to my flow, workflow, daily flow, well-being, growth and rest, while embarking on my Final Sprint Q4 2017.

Canon announced new PIXMA printers

Canon recently launched 4 new PIXMA printers to their line up, 3 of them photo all-in-one and 1 office all-in-one. Looking at their technical specifications and form size, they are ideal for home/small office usage. Not only do the new printers look stylish, they have innovative features such as the Message in Print app that allows personalised messages to be sent across to the recipients.

The new Canon PIXMA printers use a new 6-ink system and this would greatly enhance the final photograph prints that are produced by them. The 4 new Canon PIXMA printers are PIXMA TS9170, TS8170, TS5170 and TR8570. With new innovative features, it makes easier for us to print and also share our favourite moments on photography prints, as well as on internet/social through the app.

Let me share more information and details on the new Canon PIXMA printers PIXMA TS9170, TS8170, TS5170 and TR8570 from the press release below:

“Canon’s new line of PIXMA printers complements life’s best moments through its ability to preserve and share memories on-the-go, with double the dynamism”, said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore. Designed in a compact form to blend seamlessly into home offices or even parties, the stylish printers are superb for daily printing needs with the new Photo Blue ink in its six-colour ink system that guarantees vibrant and stunning prints.”

Changing The Way Memories are Captured in Print

Imagine a heartwarming birthday greeting that carries voices and sounds from an actual celebration, or a photo postcard of a concert that emits the very tunes being played at the performance. The new Message in Print app[1] makes all these possible. Allowing for personalised messages with animations or links to web videos to be embedded in any photo[2], the meaningful surprise can be delivered simply through viewing the photo via the Message in Print app.

Canon PIXMA TS9170

True Colour Fidelity with Photo Blue for Beautiful Photos

Canon’s new 6-ink system delivers breathtaking colour reproduction with an expanded colour gamut. With the new Photo Blue ink in the 6-ink systems for the PIXMA TS9170 and TS8170, photos graininess are minimised to reveal finer details. With ink cartridges available in standard and XL capacities, small businesses can enjoy lower costs of print using XL cartridge on the PIXMA TR8570 Office All-In-One printer.

Canon PIXMA TS8170

Seamless, Low Energy Connectivity[3]

With wireless connectivity, users can print and scan photos and documents directly from a mobile device, to deliver the convenience of printing on-the-go.

With Bluetooth Low Energy (BLE) technology, users can always stay connected to PIXMA printers via the Canon Print Inkjet/SELPHY app. Besides enjoying the convenience of printing anytime, anywhere, they can enjoy easy wireless printer setup, and receive status alerts such as low-ink notifications or when there is no paper in the tray, simply by being within Bluetooth discoverable range of the printer.

Canon PIMXA TS5170

User-Intuitive Functions Packed into a Sleek Form

Equipped with a large 5” touch-screen display mounted on a tilt panel, users can enjoy a variety of creative filters to achieve special effects like monochrome and sepia in their prints, when printing from memory cards on the PIXMA TS9170.

Similarly, the PIXMA TS8170 and TR8570 feature an adjustable tilt panel that houses the 4.3” touch-screen LCD, making it perfect for consumers who want a versatile printer without needing to compromise on speed and productivity.

As a space-saving all-rounder, the PIXMA TS5170 features a 2.5” LCD on an adjustable tilt panel, which makes it easy to operate and view menu options.

Canon PIXMA TR8570

Maximising Work Productivity

With the ability to load paper in two directions (rear tray and cassette tray), users can switch easily between two different paper types, such as plain paper and glossy photo paper. Those that do need to print a large number of documents can even fill both trays with A4 plain paper for a combined paper capacity of up to 200 sheets.[1]

The automatic duplex printing[2] function enables both time and cost savings through eliminating the need to manually reverse a previously printed stack. Additionally, the PIXMA TR8570 also features a time-saving Automatic Document Feeder that can load up to 20-sheets of documents for scanning or copying.

The Document Removal Reminder function is yet another useful feature for ensuring document security. When a document is left on the scanner glass after a scan or copy, a notification on the LCD panel and an audio alert prompts the user to remove their original document left on the scanner platen. The ID Card Copying function allows double-sided ID cards to be scanned onto a single printout, while retaining the original card size.

Pricing and Availability

The PIXMA TS9170, TS8170, TS5170 and TR8570 will be available from 25 September 2017 at the following recommended retail price.

Model Colour Recommended Retail Price
PIXMA TS9170 Champagne Gold $329
PIXMA TS8170 Black, Red, White $299
PIXMA TS5170 Black $189
PIXMA TR8570 Black $289

[1] Applicable to TS9170, TS8170, TS5170 and TR8570.

[2] Duplex printing must be selected under printing preferences. Does not require manual reinsertion of pages to print on the second side.

[1] Message in Print app is free for download on the Apple App Store (available from November 2017), and is supported only for iPhone 6, iPhone 6 Plus, iPhone 6S, iPhone 6S Plus, iPhone SE, iPhone 7 and iPhone 7 Plus.

[2] Photos have to be printed by a Canon printer and processed by Canon’s Message in Print app.

[3] Requires Canon Print INKJET/Selphy app download. For printer compatibility and system requirements, see http://www.canon-asia.com/mobileprinting/mobile_canon_print_inkjet.php.

* Information and pictures courtesy of Canon Singapore and Ogilvy Public Relations *

Logitech launched G613 keyboard and G603 mouse

Logitech recently launched two new products, an awesome combination of a wireless keyboard and a wireless mouse that gamers would really like and be excited about. They are the G613 LIGHTSPEED™ Wireless Mechanical Gaming Keyboard and G603 LIGHTSPEED™ Wireless Gaming Mouse.

Having both the G613 wireless keyboard and G603 gaming mouse together, this combination gives gamers the best of mechanical switches and wireless gaming, the next generation of wireless desktop gaming. Even if you are not a gamer, this wireless mechanical keyboard and wireless mouse combination is pretty good for home usage too!

Let me share with you more information on the G613 LIGHTSPEED™ Wireless Mechanical Gaming Keyboard and G603 LIGHTSPEED™ Wireless Gaming Mouse from the press release information below:

Logitech G, a brand of Logitech, (SIX: LOGN) (NASDAQ: LOGI) announced the launch of two new products that advance high-performance wireless gaming. The Logitech® G603 LIGHTSPEED Wireless Gaming Mouse is a next-generation gaming mouse that uses Logitech G’s new advanced HERO™ optical sensor and advanced LIGHTSPEED™ wireless technology, and the Logitech® G613 LIGHTSPEED Wireless Mechanical Gaming Keyboard is a high-performance wireless keyboard designed for gamers who demand the performance of mechanical switches and the freedom of wireless gaming. When both products are used together, the result is the next-generation wireless desktop.

“LIGHTSPEED and POWERPLAY made the dream of untethered and uncompromised wireless performance a reality,” said Moninder Jain, Managing Director, ASEAN and Vice-President for Logitech. “The new HERO sensor in our G603 wireless mouse and the new G613 wireless mechanical keyboard show our commitment to driving wireless performance even further across our product line.”

HERO Optical Sensor

To achieve the goal of creating a high-performance wireless gaming mouse that also offers long-lasting battery performance, we invented a brand new sensor. HERO, which stands for High Efficiency Rated Optical sensor, provides next-generation efficiency –  creating the best optical sensor ever designed for wireless gaming. HERO offers precision and accuracy at 12,000 DPI with no acceleration or smoothing and 10x the power efficiency of previous generation sensors.

Next Generation Wireless Gaming Mouse

The Logitech G603 delivers a completely wireless experience with performance high enough for   even the most demanding gamers. It’s the first gaming mouse to feature Logitech G’s HERO sensor with exceptional accuracy and precision with sensitivity up to 12,000 DPI. The Logitech G603 harnesses HERO’s efficiency potential to deliver over 500 hours of non-stop gaming at maximum performance. It uses LIGHTSPEED wireless technology to deliver professional-grade wireless performance and unrivaled reliability, even surpassing many wired gaming mice.

High-Performance Wireless Mechanical Keyboard

Designed for a wireless world, the Logitech G613 features LIGHTSPEED wireless technology for a super fast 1ms report rate and Bluetooth for multi-device connectivity. It delivers up to 18 months of gaming on two AA batteries. The Logitech G613 also includes six programmable G-keys, putting custom macro sequences and in-app commands at your fingertips.  It also features Logitech G’s exclusive Romer-G™ mechanical key switches, providing competition grade performance with incredible feel and durability. Romer-G switches actuate at a distance of 1.5mm, which is up to 25 percent shorter and faster than the leading competitor. Combined with a low-force 45g actuation, Romer-G switches provide near-instant responsiveness and help minimize fatigue over long gaming sessions.

Pricing and Availability

The Logitech G603 LIGHTSPEED Wireless Gaming Mouse and G613 LIGHTSPEED Wireless Mechanical Gaming Keyboard are expected to be available at global retailers in September 2017 for suggested retail prices of $109.00 and $159.00, respectively. For more information please visit our website, our blog or connect with us on Facebook.

* Information and pictures courtesy of Logitech and SPRG *

Logitech announced MX ERGO

Logitech recently announced a new trackball mouse to their lineup, the Logitech MX ERGO. This sleek, beautifully designed and innovative mouse looks perfect for users who prefer a trackball over the traditional mouse and touch pads.

Let me share key information and details on the Logitech MX ERGO mouse from the press release information below:

Logitech (SIX: LOGN) (NASDAQ: LOGI) announced Logitech MX ERGO, a wireless trackball that sets a new standard for comfort and precision. Launching its first new innovative trackball in nearly a decade, Logitech’s MX ERGO offers personalized comfort with a unique adjustable hinge, precision tracking with multi-device connectivity for trackball enthusiasts, and those consumers searching for alternatives to mice and touchpads.

“We are so excited by this new trackball. It is back, better than ever and the idea for this trackball innovation was inspired by our users, who invented creative ways to achieve their desired level of comfort, sometimes adding additional wedges under their trackball for elevated angles,” said Anatoliy Polyanker, global portfolio and brand director at Logitech. “The MX ERGO is our first adjustable trackball that delivers on the need for elevated comfort in a beautiful design.”

MX ERGO is enabled with both Logitech Easy-SwitchTM and Logitech FlowTM.  With Logitech Flow, available as a free download as part of Logitech® OptionsTM software, and Easy-Switch, you can take multi-computer use to a new level. Seamlessly switch between two computers with one mouse, and even copy and paste content, images and documents between them.

The MX ERGO is elegantly designed, with high-quality materials that feel good in your hand. The mice pair well with Logitech’s other luxury products like the Logitech CRAFT Advanced Keyboard with Creative Input Dial or Logitech Spotlight Presentation Remote. Combined, these products give you a premium experience that looks and feels better on your modern workspace.

Key Features
  • Adjustable metal hinge: With the unique adjustable hinge, you can increase the angle from 0 to 20 degrees that improves the wrist posture and reduces pronation. The carefully sculpted shape gives your hand full palm and finger support, while the soft rubber on the top ensures a good, comfortable grip for long hours of work.
  • Precision mode button: Instantly change your cursor speed and accuracy for optimal control with the press of a button. An LED light illuminates when precision is activated.
  • Precision school wheel with tilt: Use the precision school wheel with tilt and middle click for convenient controls and quick access to your favourite shortcuts.
  • Easy-Switch and Flow-enabled: Two-channel Easy-Switch capabilities lets you switch between two computers without re-pairing, and you can easily copy/paste text, images and files between them thanks to Logitech Flow technology.
  • Rechargeable battery: A fast rechargeable battery holds power for up to four months on a full charge. A quick, one-minute charge gives you a full day of usage.

Pricing and Availability

The Logitech MX ERGO is priced at $149.00 and expected to be available at Logitech.com and select retail stores throughout Singapore in 13 October 2017. For more information, please visit Logitech.com, our blog or connect with us on Facebook, Instagram and Twitter.

* Information and pictures courtesy of Logitech and SPRG *

Copernicus Gold launched digital payments system linked to gold

One of my previous professional working experiences was in the financial advisory industry. While my professional training was in financial planning and advisory, I was also exposed to alternative investments in the financial industry that were of strong interest to me too, one of them was gold investments.

This area of gold investments, is probably not as well publicised nor well known to the public. It is not as widely and openly traded in the mass consumer markets versus at the institutional level. Nonetheless, I reckon there are a small group of consumers in the market who have invested in gold and there are more who wish to have started investing in gold investments.

Most recently, I received information on this new company Copernicus Gold setting up their headquarters office in Singapore. I was very interested to learn more about them, a combination of a traditional alternative investment product (gold) with modern technology using Blockchain.

In my article, I am sharing more about Copernicus Gold and their new digital payments system linked to gold. Please do your own due diligence, read up more about investing, alternative investing, gold investments before you start any form of investing in the financial markets.

I have started to read up more about them and what they do, they have a pretty good FAQ on their website for those who have queries in your mind on what they do and how they do it. Personally, I hope to learn more in-depth about them and share more articles on investing in gold, that is now more openly available and easier to do in Singapore.

If you like to know more about Copernicus Gold, check out the various Copernicus Gold links below to their website and social media channels:

Let me share with you more about their new digital payments system linked to gold from their press release information below:

Copernicus Gold offers a reliable global system for gold trade that is simple, of mass, and is cheap; solving, for the first time, Gresham’s Law which states that ‘bad money drives out good’.

For instance, if there are two forms of commodity money in circulation and both are accepted by law as having similar face value, the more valuable of the two will disappear from circulation. For example, from the 1920s to today, fiat currency drove out gold backed currency, simply because a few who could have wanted to own all the gold.

By developing formulae based on a strict mathematical statement of the necessary size of the company’s gold reserve, Copernicus Gold has determined and been granted a patent by the US Patent Office for an algorithm that forms the basis of a global payments system business model, linking a digital asset or currency to a reserve of a commodity such as gold. The algorithm ensures that the reserve of the commodity is at an optimal level to fulfil all incoming orders, as well as to issue, and maintain in reserve, sufficient amount of that commodity, in this case gold, and currencies based on several general requirements.

Professor Vladmir Nikolaevich Frolov, the founder of Copernicus Gold says, “The mathematical model, or algorithm, accounts for the market price of gold, the bullions’ weight and other conditions. This ensures that the amount held in reserve is satisfactory for operational continuity, plus avoids the emission of unreasonably large or insufficient amounts of electronic gold.”

As such, Copernicus Gold has launched a global payments system of digital gold, which is linked to a store of gold bullion in Singapore. The system operates as a cloud-based multi-currency platform that issues digital gold in any measure, enabling anyone, anywhere, to acquire, save or pay with digital gold.

PATENT ISSUED

Copernicus Gold has successfully lodged and been granted a patent for its mathematical model by the US Patent Office. The patent was granted for a “System and method for issuance of electronic currency substantiated by a reserve of assets”. The invention is classified as an electronic currency and particularly, a system for, and the means of, using currency issuance and circulation, where the value of the currency is backed by a material reserve.

GOLD RESERVES

To substantiate the issue of digital gold, Copernicus Gold stores gold bullion in a vault at Freeport in Singapore.

Significantly, the speed at which transactions are made – the faster the circulation of funds – means that less gold is needed for the financial system’s operation.

Rapidly transferring payments offline (into bank accounts) decreases the need for circulating funds, which means less gold is needed and that the risk of failure to pay is avoided. Critically, this also relaxes the requirements of reserves of the commodity, such as gold, or any other commodity, as transactions that occur online take far less time to complete than those of existing payment systems.

In this sense, Copernicus Gold offers a revolutionary system to overcome Gresham’s Law, by providing a currency system that circulates gold.

BLOCKCHAIN

To enable operations, Copernicus Gold uses cutting edge, proprietary private blockchain to hold a transaction and financial instrument ledger with a powerful API that enables secure, transparent and safe real-time transactions at the speed of several hundred transactions per second, with the potential for greater speed.

The transactions are safe because there is no single transaction core in the blockchain. Instead, each node can potentially participate in processing transactions, which protects the system more than any system with a centralised core. Moreover, the authors of the system imposed the strictest known operation reliability and stability requirements on the system.

The company also offers open API that can be integrated into existing transaction systems and will permit fully automated payment settlements in digital gold.

SINGAPORE

Copernicus Gold chose to headquarter its operations in Singapore, as it is one of the world’s strictest jurisdictions for financial trade. The company operates as Copernicus Gold Singapore Pte. Ltd. which is registered as a stored value facility.

The CEO for Copernicus Gold Singapore Pte Ltd, Sergei Vozchikov says, “Copernicus Gold do not offer physical gold in exchange for payment. We do not issue loans or work in speculative markets, nor place client money in any tools. Instead, our system allows for transactions with two types of assets: digital gold and digital currencies (at present USD, EURO, SGD). The digital currency is linked to the currency kept in our bank accounts and similarly, the digital gold is secured by gold bullions kept in a vault in Singapore Freeport.”

“Moreover, your money is secure,” he adds, as “Being based in Singapore, we are required to identify our customers and conduct a financial monitoring procedure in full compliance with the requirements of the supervisory authorities.”

Copernicus Gold is available on the web, or as an iOS application for iPad and iPhone as well as an Android application for tablets and smartphones. The app can operate on any GSM phone as the system uses USSD (Unstructured Supplementary Service Data) to issue authentication codes.

* Information courtesy of Copernicus Gold *

New areas of Tech interest: Big Data, Security, Backup

I have been writing and covering on a few areas of technology inside my personal website/blog here for a number of years. Initially, it was mainly on consumer technology products, however, over the years, I had started venturing into B2B/Enterprise technology coverage, mainly Internet of Things (IoT) in a few areas/brands such as The Next Wave and Trends (from Canon EXPO 2016 Shanghai)AXON by Greenwave Systems, Future Workplace with Dell and Journey to 5G with Singtel. It had been a very interesting technology adventure into the levels of B2B, thankful to those brands/companies who gave me the opportunities to connect, learn, cover and write about them.

Over the past year, I began to discover new areas of technology interest, while it is probably more applicable on a B2B level, it can also be applied at the B2C consumer level too. One of the areas was on big data and analysis, starting with this forum that I attended recently in June 2017 – “F1 Technology and the Impact on Healthcare“. The next few interest technology fields that came up on my radar, following this particular forum that I attended were data protection, cybersecurity and backup.

My tech coverage journey in these few areas were all related together, I was working on building a basic starter personal cloud storage solution for my photography business/photographs storage/digital marketing/social media/documents, I got a WD My Cloud 4TB a few months back too.

Next up was on data protection and backup, Acronis then came into the picture. I saw and read about them around 1-2 years back, initially I didn’t know too much about them. Coincidentally, I got to know about them more in details and what they are doing, most recently with the launch of the Acronis True Image 2018 that I discovered more about their products and services in the areas of data protection and backup.

I am going to work on an article on the Acronis True Image 2018 for my small business, for my photography business/photographs storage and also my other work on digital marketing/social media and also my documents storage. Do keep a lookout and I would update with a link here when it is completed!

During the recent 2017 Singapore GP, I also learned about the partnership between Acronis and Scuderia Torro Rosso Formula 1 Racing Team! They are the FIRST Singapore company to sponsor a F1 racing team! It’s not just about sponsorship, they are using Acronis technology in motorsports! Being a motorsports and F1 fan and also an technology enthusiast myself, it’s like an omen for me to use Acronis technology solutions!

It would be a dream come true, if I can cover more in depth and share on Acronis technology in motorsports! I can bring my camera gears to racing tracks and garages! Motorsports + technology + photography sounds like what I like to do!

Stay tuned, hopefully, I can share more on these areas of technology, big data, data protection, cybersecurity and data backup.

Oh yes, maybe more new areas such Blockchain, Bitcoin.

Singtel launched Unlimited Data, Talktime & SMS Mobile Plans

Singtel mobile users alert! I have a great news to share with you! You now can have unlimited data, talk time and SMS mobile plans! For me, currently on Data X2 plan, this new plan is a very good consideration for Singtel mobile users!

With Singtel having the fastest mobile networks and with the most recent announcements on 2 of the latest smartphone brands available in the market, the Apple iPhone 8, iPhone 8 Plus, iPhone X and Samsung Galaxy Note 8, this would be an ideal time to get this new unlimited data, talk time and SMS mobile plan by Singtel!

Although I am not too sure if there is a need for me to have unlimited data plan at this time, having this option to choose unlimited data plan is definitely worth a consideration! This would be ideal for professionals who are on the move a lot outside and need the huge mobile data for their work.

Let me share with you more information on the new Singtel unlimited data, talk time and SMS mobile plans:

Press Release: 15th September 2017

Singtel today upped the ante with the launch of Singapore’s first mobile plans with unlimited local data, talktime and SMS/MMS available on the country’s fastest network that provides peak mobile data speeds of 500Mbps (1) nationwide.

From today, Singtel Combo 3, 6 and 12 mobile plans will be upgraded with unlimited talk time and SMS. Customers who sign up for these plans can enjoy unlimited local data with DATA X INFINITY, an add-on available at just S$39.90/month.

Mr Yuen Kuan Moon, Chief Executive Officer, Consumer Singapore, Singtel, said, “We recognise that our customers want flexibility and control over their mobile plans. That’s why our DATA X 2 and DATA X 3 add-ons have been so well-received. And now with DATA X INFINITY as a further option, our customers can enjoy infinite possibilities for how they live, work and play. We’re pleased to offer our customers a truly unlimited mobile experience. With our nationwide network upgrade to 500Mbps supporting the latest iPhone 8 and iPhone X, as well as Samsung Note8, our customers can now enjoy the full potential of their devices at blazing speeds.’’

At launch, customers who subscribe to Combo 6 and 12 plans will enjoy a free data roaming plan each month. They can choose from any of Singtel’s extensive range of data roaming options of up to S$35 to stay connected while overseas.

Customers who subscribe to DATA X INFINITY will also have the option to share their data with up to three family members with a MobileShare supplementary plan, which is available at S$10.70/month per line.

For more information on the new Combo Plans and DATA X INFINITY, please visit www.singtel.com/combo and www.singtel.com/dataX.

Notes

(1) Available on Cat 11 and above mobile phones such as iPhone 8, iPhone 8 Plus, Samsung Note8, Galaxy S8, S8+, S7 and S7 edge, Sony Xperia XZ Premium, LG G6, HTC U11 and more 

* Information courtesy of Singtel Corporate Communications *