Logitech Craft – Reinventing the Keyboard Experience

A new keyboard design was announced recently, I reckon that is going to reinvent the keyboard user experience especially for professionals in the photography, creative and design industries. This keyboard got my attention immediately when I saw the news in overseas technology websites and I was very excited. This new keyboard by Logitech looks very cool, sleek and gorgeous!

On the Logitech Craft keyboard, you can’t miss out on the dial, this design is going to be very helpful to photographers, creatives and designers! A photographer myself, when I am editing my photographs on photography editing software, this would be very helpful in my workflow. I hope to share my experiences with a review unit, if the opportunity arises. Personally, I am keen to add the Logitech Craft keyboard into my desktop and laptop setup.

Let me introduce to you the new keyboard, the Logitech Craft! Here are more information and details on the new Logitech Craft:

Logitech (SIX: LOGN) (NASDAQ: LOGI) announced CRAFT, the first keyboard ever with a creative input dial, setting a new standard for computer keyboards. CRAFT looks and feels better than anything you have typed on and offers a whole new way to immediately access context-specific computing tools with a smart aluminium dial. For example, with a touch, tap or turn you can adjust image brightness, contrast and saturation in Adobe Photoshop, or create and adjust charts in Microsoft Excel.  Or simply turn the dial to move up and down font sizes in document programs like Microsoft Word. The creative input dial gives you the ultimate control and input at your desk for precision, efficiency and uninterrupted creative flow.

“Our new flagship Logitech CRAFT keyboard is for all of us who spend time creating using photoshop or building powerpoint slides and want to work with greater precision and feel connected to their work,” said Moninder Jain, Managing Director, ASEAN and Vice-President for Logitech. “The creative input dial gives you instant access to the functions you need, the moment you need them, allowing you to increase your productivity. CRAFT puts you in your creative element – every time you sit at the desk.”

The touch-sensitive aluminium creative input dial, called the Crown, recognises the apps you are using and gives instant access to the tools you need. With a slight touch of the Crown you can instantly access context-specific functions — like brush size, brightness, chart type, font size — tap to change the function and turn to change the selected function’s value. Installing custom profiles in Logitech OptionsTM Software maximises the creative process when working with Adobe Photoshop CC, Adobe Illustrator CC, Adobe Premiere Pro CC, Adobe InDesign CC and Microsoft PowerPoint®, Excel® and Word® (Microsoft functionalities work on PC only at this time). The Crown brings comfort, immediacy and convenience to your creative process and allows for increased two-handed interactions. You can also use the Crown to change desktops, navigate between apps, or adjust volume – and assign one additional Crown function in each of your favourite apps.

CRAFT also features smart illumination with backlighting that detects your hands and adjusts lighting automatically depending on the room conditions. The keys are crafted for comfort, in a full-size familiar layout, with each individual key engineered for stability and precision. CRAFT looks great alongside other premium desktop accessories by Logitech, such as the Logitech Spotlight Presentation Remote and Logitech MX Master 2S.

Additionally with the touch of an Easy-SwitchTM button, you can switch between – and type on – any three connected devices, whether you are using a Windows® PC or Mac®. Select from either a Logitech Unifying™ USB receiver or Bluetooth® Low Energy technology to connect to your computer.

Pricing and Availability
The Logitech CRAFT Advanced Keyboard is expected to be available in September 2017 at Logitech.com and select retail stores for a suggested retail price of $329.00.

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* Information and pictures courtesy of Logitech and SPRG *