MDC Digital Marketing Day 2017

Lifelong learning is a personal philosophy and mantra that I adopt, advocate and share whenever I am able to. Regardless of the qualifications that I have, the amount of life and professional experiences that I currently possess, I always tell and remind myself that I do not know everything in the world, there is always something to learn, a new skill/knowledge and/or upgrading my current skills/knowledge.

Most recently, I was kindly invited to a seminar, MDC Digital Marketing Day 2017 organised by Management Development and Consultancy (MDC), the corporate training arm of Management Development Institute of Singapore (MDIS). The title of the seminar was “From the Present to the Future: Getting Ready for Digital Transformation”, the speakers were highly experienced professionals in their field of their respective specialisation expertise. One of my friends Walter was one of the speakers for the MDC Digital Marketing Day 2017 and it was great to catch up with him during the event!

The speakers and their topics were as follow:

Andrew Chow (Speaker and Facilitator)

Digital Marketing Strategy Overview for 2018

Search Marketing – How to be seen and searched at the right places

Social Media Marketing – Rediscover the Lost Art of being Social in Marketing

Walter Lim (Speaker)

Content Markting: Choosing the Right Content and Channels

Nick Tan (Speaker)

How to use Virtual Reality Solutions to create immersive marketing experiences?

Alvin Lim (Speaker)

How to use blogging as an effective marketing tool

Xi Wei (Speaker)

Gamification – Don’t be a noob: Raising your game in the digital world

After the introduction, welcome and opening address by June Lim, Assistant Director of MDC, Andrew took over, he had dual roles of both a speaker and facilitaor for the MDC Digital Marketing Day 2017. Andrew’s experience in conducting seminars can be seen when he employed an ice breaker game for participants to mingle around, meet, introduce and chat with different people.

Thereafter, the seminar started with tea and lunch breaks in between the entire Digital Marketing Day seminar. I have been hands-on inside the digital marketing / social media / blogging fields since April 2006, I have personally seen the huge changes in internet marketing, SEO, digital marketing and social media over the past decade. Although I am being “trained On-The-Job”, the topics shared by the various speakers were always a good refresher for me and there is always something new to learn because I don’t know every thing/knowledge/skills in life. It is always good to keep myself updated, upgraded and learn new knowledge and skills in life, on both personal and professional level.

Some topics such as “Rediscover the Lost Art of being Social in Marketing” by Andrew and “How to use Virtual Reality Solutions to create immersive marketing experiences?” by Nick, got me thinking ahead for the future, how I am able to make the changes, adapt and adopt new technology, as well as rediscovering myself in the commercial world of digital media marketing / social media marketing.

At the end of the MDC Digital Marketing Day 2017, it had been a fruitful and eventful learning day, networking , learning, upgrading and a refresher for me too. Do keep a look out for the various types of programmes and courses by MDC, highly suitable for working professionals to upgrade and learn new skills/knowledge.

I would like to thank MDC for the invitation to their MDC Digital Marketing Day 2017!

* Pictures courtesy of MDC *

Start of Q4 2017, Final Sprint

The final quarter of year 2017 starts today on 1st October 2017, for some of you folks out there, this is also the final sprint to the end of year 2017, on 31st December 2017. Everyone of us had our own unique and special journeys during the first three quarters of year 2017, yet we might have something in common with the tough and difficult economy and market sentiments.

I am taking this time to write on a number of different topics in one article, I might expand on them that I wrote here today, if my time and research planning permits.

Updates: Running my own photography business

How was your first three quarters of year 2017 been? It had been nothing less than a very tough and challenging journey for the past nine months. Running a photography business, time was spent on building the foundations, networks, systems, marketing, branding, collaborations, partnerships and last but not least, finding the business. We are looking at 80% of time spent on the above and 20% spent on actual photography shoot and post photography shoot.

I never really talked or revealed too much into this area, not just that it is private, most of the time, many people around you don’t understand, don’t want to listen, learn and understand. There are also a handful of people around you that don’t want you to succeed, they want you to fail, sad but true (or they might change their stance and words and said they don’t mean it after they spilled the “wrong words” out from their mouth”)

There are a small group of photographer friends that can and will understand what I am going through. Listening to their own photography business journeys over the years, there is a similarity in my own personal journey. Therefore, I still have to grind my way through and make a breakthrough.

Micro influencers – a bit more differentiation into Mini and Micro influencers groupings?

Recently, there has been quite a lot of debates and discussions on the topic of influencers, from both sides of the equation, the brands/companies, public relations agencies, digital agencies etc on one side and a diverse group of influencers on the other side.

I came across this infographic article on LinkedIN written by Preeti Kumar – 7 Influencer types & How to work with them. Reading and analysing this infographic, I was looking at where I fit into – Key Opinion Leaders: Creatives, partly Micro influencers and product seeders.

On the role of micro influencers, it is probably a bigger area of growth and investment for both sides, let’s put it as demand and supply sides of things. While the quantitative part of micro influencers have been debated, some put 20,000, some put 10,000. Personally, I reckon that it is totally and suitably possible, to differentiate them into Mini and Micro influencers.

Why use Mini and Micro? What are the differences?

I am using the two words from a Forex trading lingo, mini and micro lot.

Standard Lot = 100,000 units

Mini Lot = 10,000 units

Micro Lot = 1,000 units

Translating it into digital marketing side of things

Influencer – Above 100,000 followers

Mini Influencer – Above 10,000 followers

Micro Influencer – 3,000 to 5,000 followers?

This is just something that crossed my mind and got me thinking, I have yet to analyse and put into greater details. It’s still a preliminary stage for me, if the opportunity arises to work with other digital marketers on this, that would be nice. Nevertheless, I hope to continue working on this topic in the future if my timing and commitment allows.

We must go beyond ROI with numbers and statistics, while quantitative is important, influencer marketing has a lot of qualitative, intrinsic and psychological aspects that cannot be measured by numers, revenue, statistics and numbers.

Planning to expand with/in the following areas/collaborations

Although the list above doesn’t directly translate into business for my photography business, they reinforce my networkings, contacts and collaborations on my digital marketing, technology writing and social media.

Over the past three quarters of 2017, I unlocked small achivements for myself when organisations approach me, to have a chat and see where I work together with them from there. All these are small testimonials for myself and everything that I put in for the past 10 years at least through writing, social media and photography.

Of mental health, physical health, emotions, mind and soul

A friend whom I look up upon, a very creative and talanted person in writing, photography and music, Fernando Gros, recently wrote an article titled “Creative Health Part 2 – Your Mind and Your Path”. I saw his tweet, read his article and I am kind of like being “shaken up”. In my reply to his tweet, I posted “After reading your article, it dawned upon me that I am stressed out, not taking care of my mind, body and soul.”

The truth and harsh reality is that it can be really brutally hard at times, we just have to take care of ourselves, going through regular maintenance. Not to mention, even the best engineering devices also wear and break down even with regular maintenance.

In case you missed it, Fernando published this book title “No Missing Tools”, do check out my article and have a read and you would be enlightened and know why I respect his works and views a lot.

Where do I go from here?

The seeds had been planted, watered and being taken care of. While not everyday is sunshine, there were rain, storm, bad weather that hit the growth of the plants. Hopefully, the changes and corrections were in place to make the seedlings grow better and faster, allowing me to harvest the fruits of my labour.

Being thankful and grateful

In this short time frame period of a year, there were those that have happy news while I am fighting pain, hurt and loss. Losing 6 people, 4 were relatives of which 2 of them were very close to me, the others were 1 mentor and 1 uni junior.

I may not have the most happy and joyful time during the past 1 year time frame, one of the toughest time that I went through. It made me reflect a lot and be thankful and grateful for everything that I have, the family, relatives and friends support.

Final thoughts

Technology and disruptions are not going to destroy us, ignorance and complacency are going to destroy us.

We MUST start to make the changes, no matter how painful and difficult it will be or else, we might be in a spiral downfall for the next 1-2 generations.

In the midst of re-strategising and making changes to my flow, workflow, daily flow, well-being, growth and rest, while embarking on my Final Sprint Q4 2017.

1000th Post: In memory of my Big Auntie

This is my 1,000th post on my personal website/blog, a milestone for me, in my writing journey here, mainly in the topics of technology news and reviews, personal stories, personal development, business topics and areas of personal interest. Initially, I wasn’t sure what topic or theme would suit my milestone 1,000th post because for the past 4-5 months, I was hiding a lot of emotions, hurt and despair behind my normal looking face.

My milestone 1,000th post is dedicated to the memory of my Big Auntie (da jiu mu), my mother’s eldest sister-in-law. Today marks the 35th day since her passing, who lost her fight to cancer. My Big Auntie was a family member that I am very close to, she took care of me when I was just a 1+ months old toddler until I finished secondary 4. She was just like another mother to me, who loved me, nagged at me and of course, the occasional quarrels due to differences in opinions, views and what I wanted to do.

My Big Auntie will definitely have an influence on me over the years that she took care of me, I do pick up some of her traits and style. While I may not cook as skilful and delicious cuisines like my Big Auntie, her cooking skills and knowledge helped me in my cooking when I was studying in Australia.

She also like her things and home to be neat and tidy, I am probably a big culprit, messy and full of things at home. Her nagging and scolding of my home and room will now only be a distant memory in my heart and soul. Over time, my room did change and it’s much better in terms of tidy and neatness, I am speaking the truth here!

When I heard the shocking news from my cousin a few months back that she was diagnosed with Stage 4 Cancer, I was totally devastated and totally shell-shocked. Deep inside me, I know it’s going to be a very very difficult stage with probably of 6 months time left, maybe shorter than 6 months, maybe a chance of a longer period than 6 months.

During the past 4 months, I was going through a very very difficult time, the emotions, hurt, despair and I wasn’t able to do much more for her. This period was also very very difficult for my uncle, cousins and nieces. No words can describe this journey, no words, enough said.

Very few friends, only a very select few know about what was happening, I just looked normal like always, maybe just more moody and bad tempered. I was hiding a lot of emotions, sadness and hurt behind my face. That was also a period whereby there were not many articles being published here on my website/blog.

My Big Auntie lost her fight to cancer, about 4 months after her diagnosis. It was so painful to watch her suffer and while I am very sad and hurt that she is no longer around, it’s also a relief for her that she doesn’t have to suffer pain anymore.

35 days have passed since her passing. I finally managed to pen down my thoughts and feelings, without going into too much details of the past 4 months. This was also a kind of relief for me, while I am still hurting inside my heart., writing and sharing it out here, helps to relieve some of the pain, hurt and sadness.

I lost my paternal grandmother to old age in November 2016, the matriarch of my family, I also lost another senior relative, my grand-auntie in July 2017 and also a cousin in May 2017. This had been a very tough and emotionally draining period since November 2016 while I was building/starting up a small photography business.

To my da jiu mu, my Big Auntie, you will never be forgotten, for everything that you did for me since I was born. I hereby promise you that I am going to make my room and home (along with my parents taking action to clean up the home also) even more clean, neat and tidy, on top of getting my business stable and on track, then you do not to worry about me from the heavens above.

For this special 1,000th milestone on my personal website/blog, I dedicate this post to you, my Big Auntie, in your memory and legacy that you leave behind for us.

Singtel to deploy Massive MIMO technology at special events

The journey to 5G by Singtel continues, it’s shaping up nicely and progressing towards reaching the 5G standards. Singtel recently announced that they would be deploying massive MIMO technology at special events in Singapore, starting with National Day Parade 2017, taking place very soon on 9th August 2017!

For those who regularly visited National Day Parades over the years, whether at the parade ground itself or in the nearby vicinity, we would encountered and experienced no mobile network coverage due to the huge number of people in the area. With the deployment of the massive MIMO technology, that would relieve the issues that mobile users faced previously. I am looking forward to Singapore reaching the 5G technology standards, it would be very helpful and useful for businesses and consumers.

Let me share with you more information on Singtel to deploy massive MIMO technology at special events from the press release information:

Singtel announced plans to deploy Massive MIMO (Multiple-Input Multiple-Output) technology commercially on its LTE-Advanced mobile network, to enhance mobile data speed experience by up to 200% at special events for its customers. A precursor to 5G technology, Massive MIMO is an advanced solution used to boost network capacity in highly dense environments.

Singtel will team up with Ericsson, Huawei and ZTE to deploy Massive MIMO technology at the Marina Bay area. For a start, Singtel will roll out the network boost at the upcoming National Day celebrations, with other deployments planned for the Singapore F1 Night Race and the New Year countdown event.

Over 150,000 people are expected at the Marina Bay area to celebrate National Day. Singtel mobile customers gathered there will be able to enjoy a better data experience as they share their photos and videos of the exciting performances and fireworks on social media.

Mr Mark Chong, Group Chief Technology Officer, Singtel, said: “On the joyous occasion of our National Day celebrations, Singtel is pleased to be pairing our newly-acquired 2.5GHz spectrum with Massive MIMO technology to expand our network capacity and offer our customers an enhanced mobile experience at this and other special events. We look forward to rolling out new technologies and innovative solutions to support the anticipated growth in mobile data.”

Globally, large crowds gathered at events, such as concerts and festivals, use high volumes of data to share their experiences via real-time videos on social media. This extraordinary behaviour generates a dramatic spike in network traffic, presenting a challenge for operators to provide fast and consistent data speeds.

Singtel has identified Massive MIMO as one of the solutions to the problem. Singtel will use Massive MIMO base stations featuring a large array of 64 antennas that improve spectral efficiency and cell capacity using innovations in radio technologies. The innovative antenna system channels signals to users’ specific locations instead of broadcasting across a geographical area. This multiplies the number of data paths from the cellular base stations, thus increasing network capacity and improving user experience.

Singtel provides Singapore’s fastest nationwide mobile data speeds at 450Mbps and recently launched 800Mbps speeds in the high-traffic Orchard Road area. In addition to having the island’s widest outdoor 4G coverage as rated by IMDA1 for 10 consecutive quarters, Singtel is also ranked the fastest telco in Singapore by global metrics leader, Ookla.

For more information on Singtel’s mobile data speeds, please visit here.

* Information courtesy of Singtel Corporate Communications *

Singtel launched an integrated multimedia campaign to inspire Singaporeans

National Day 2017 is just round the corner, it’s arriving soon, 9th August 2017. The celebrations are starting to get into full swing, building up towards National Day 2017, when we celebrate Singapore’s 52nd birthday.

In conjunction with National Day celebrations, Singtel launched an integrated multimedia campaign to inspire Singaporeans to continue and keep up the Singaporean spirit, the Majulah spirit to unite and propel Singaporeans together towards being bigger and better.

What is this integrated campaign all about? Let me share the news and information:

This is going to be a month long campaign, paying tribute to Singaporeans from all walks of life, who have, in their own ways, contributed to the making of the nation. It features Singaporeans from different backgrounds coming together as one nation to seize opportunities, overcome challenges and keep on striving.

“National Day is a celebration of our progress as one people every 9 August when Singaporeans fill up with national pride and patriotism,” says Ms Lian Pek, Vice President of Group Strategic Communications and Brand. “But often times, the spirit of National Day tends to fizzle out shortly after. We hope our campaign will serve as an awareness ribbon of sorts to gently remind ourselves to keep flying the Singapore flag even after the birthday party.”

Jointly developed with BBH, the Singtel campaign will roll out 12 print ads in the run up to 9 August, featuring portraits of Singaporeans and their aspirations on banners and posters at bus stops across the island and on social media. Well-known photographer and instagrammer Chia Aik Beng was enlisted to capture a representative spectrum of society and their different hopes for the country. A customized National Day frame (https://www.facebook.com/profilepicframes) will be made available on Facebook for users to download and partake in the celebratory greetings. Singtel will also release a video, dedicated to Singaporeans’ go-getting spirit.

Powering On Sports

The second part of this month-long campaign will feature Singapore’s athletes heading to the SEA Games in Kuala Lumpur from August 19 to 30 in their quest for sporting glory for the nation.

“There’s nothing like having our athletes represent Singapore at regional or international sporting meets to bring Singaporeans together,” says Ms Pek. “We see the Games as a natural extension of our National Day campaign as ultimately, it’s a very tangible reminder that we all have to raise our game to keep Singapore ahead of the pack.”

Supporting Team Singapore at the upcoming SEA Games is part of Singtel’s ongoing partnership with the Singapore National Olympic Council to develop the local sporting scene. Under this recently renewed partnership that started as far back as 2012, Singtel will help fund the training of the nation’s athletes to promote and develop sports in Singapore.

The ‘Power On’ campaign will feature six partner athletes in content that aims to promote a sporting culture and inspire Singaporeans during major athletic events. They are: Joseph Schooling (Swimming), Loh Zhi (Water Polo), Mark Leong (Water Ski), Nur Alfian (Silat), Shanti Pereira (Track and Field) and Shayna Ng (Bowling).

* Information courtesy of Singtel Corporate Communications *

I personally know Aik Beng and I am looking forward to view his wonderful and powerful photographs that he would be sharing for this integrated campaign by Singtel.

Counting down to Singapore’s 52nd birthday party celebration on 9th August 2017. Let’s also continue and keep up the Majulah spirit!

OPPO Announced Limited Edition Red R11

OPPO recently launched the R11 smartphone in Singapore, their flagship model smartphone. I was at the launch event and had a short hands on with the OPPO R11 smartphone, more information on the OPPO R11 can be found here that I shared in an earlier article.

Now, I am going to share an exciting news with fans of OPPO, especially looking to get the OPPO R11 smartphone! OPPO announced a limited edition Red OPPO R11 smartphone, it will debut on 29th July 2017 and pre-orders start on 21st July 2017!

Let me share with you some key information on the limited edition Red OPPO R11 smartphone:

The all-new Red colour variant will be launched together with French cosmetic brand MAKE UP FOR EVER, the Official Makeup Partner of the Red R11. Consumers will receive a limited edition custom engraved red lipstick by the cult beauty label with successful purchases of the Red R11 camera phone. The launch will be accompanied by a multi-platform campaign fronted by local Instagram personalities including Daryl Yow (@darylaidenyow), Cassandra Tan (@caxs) and Sophia Chong (@sophiachong). Named ‘Caught You RED Handed’, the campaign aims to excite consumers with the creative use of the OPPO Red phone in Instagram stars’ ‘red-handed’ mugshots.

In addition to Instagram celebrations, OPPO will transform part of the OPPO Suntec City concept store into a picture-worthy experience zone, where consumers will be able to try out first-hand the Red R11’s camera capabilities against stunning backdrops – guaranteed to attract more Instagram likes. Consumers will also have the exclusive opportunity to experience beauty products by MAKE UP FOREVER in their Red R11 photoshoots.

The perfect accessory for fashion enthusiasts, the R11 features a sleek and streamlined appearance and boasts the world’s first 20MP front camera and 20MP+16MP rear dual camera, allowing fashionistas to capture their #OOTD’s and everyday moments in greater clarity. Makeup aficionados can also master the art of clear and beautiful portraits with the R11, thanks to the foreground bokeh effect, the automatic HDR function, and intelligent skin tone beautification technology that ensure every shot is captured to perfection.

The limited edition Red R11 retails at S$699 and is available for preorder from 21 to 28 July at all OPPO concept stores and online at the official OPPO Singapore website at https://www.oppostore.com.sg/.

For more information about the R11, visit http://www.oppo.com/sg/.

* Information and pictures courtesy of OPPO Singapore and MSLGROUP *

Impact Hub Singapore partners Google for Entrepreneurs

Entrepreneurs and start-up companies in Singapore or planning to setup in Singapore, this would be of great news and of great interest to you. Impact Hub Singapore, the largest co-working and entrepreneur building community, recently announced its partnership with Google for Entrepreneurs, becoming the company’s first tech hub partner in Southeast Asia.

I visited Impact Hub Singapore once, when I attended Huawei Founders Friday, listening to Scott Bales a leading digital and innovation executive sharing on driving innovation. It was a great sharing session, knowledge and tips shared would be applicable for me as I embarked on my photography business and the challenges that I am facing!

Collaboration, partnerships and networking with different professionals and expertise from different industries, helping each other to grow and succeed, this is the modern era that we are living in and how we should and must do business, growth, change, innovation and development in the new IoT/digital/social media era ahead.

Let me share more key information and details with my readers here from the press release information:

Impact Hub Singapore is home to a vibrant entrepreneurial community with a strong track record in supporting companies as they build and scale their businesses. Member startups have raised more than $180 million USD ($250 million SGD) since Impact Hub Singapore opened it’s doors. Impact Hub Singapore comprises more than 650 entrepreneurs, professionals and freelancers, and has partnerships with 50 corporate, university and government-linked organisations. The five year-old Impact Hub is home to Singapore’s largest community of creatives, entrepreneurs, and technologists. Impact Hub Singapore takes a holistic approach to encouraging startups by providing everything from co-working space to resources and tools early stage businesses need to grow.

As members of the Google for Entrepreneurs network, Impact Hub Singapore and the greater Singapore startup community will have access to new resources including training and mentorship opportunities and access to Google programs and products including:

  • Google for Entrepreneurs global programs: Hubbers can now apply to the incredible programs Google runs for entrepreneurs, including Google for Entrepreneurs Exchange, a series of week-long, vertically-specific global immersion programs aimed at helping startups gain access into new markets and insights, and Google Demo Day an event that brings together a diverse group of startups from around the world to showcase their technology and meet top investors and mentors in Silicon Valley.
  • A global network: Hubbers will join 50 other organizations with a global footprint in more than 135 countries, including six Campuses, which are Google-owned and operated spaces for entrepreneurs. Impact Hub members are now connected to the Google for Entrepreneurs Passport program, which allows members to access more than 20 Google partner spaces the world over, from Seoul to San Francisco.
  • Google resources: Relevant startups will be eligible for Google product offers and have access to local and international mentorship from Google advisors.

In addition to all of these great offerings from Google for Entrepreneurs, Impact Hub Singapore, inspired by Google’s Campus’, will also start providing more opportunities for collaboration:

  • 30 new coworking seats: From August onwards, Impact Hub Singapore will open 30 free coworking seats per day in the coworking area be even more inclusive and welcoming to the tech-curious as well as to current and aspiring entrepreneurs.

* Information courtesy of Redhill Communications and Impact Hub Singapore *

Looking back at H1 2017

Time flies so fast sometimes, today marks the start of the second half of year 2017. Exactly a year ago, I also wrote something similar, with the title “Looking back at H1 2016” and there were so much anguish, hurt and disappointment at that point in time. I was down and stuck in the bottom of a rut, recovering and slowly getting myself out of all the things that happened to me.

It had not been easy at all, it was a very difficult period for me, I learnt a lot of life lessons and lessons taught by the society and economy. Thus, my route to recovery wasn’t as fast as I would like it to be. Taking small steps at a time to get myself back on track, I met with the loss of extended family members and close friends. I got a little bit shaken and deviated off slightly on my recovery journey.

Today, as I looked back on the first half of 2017, there wasn’t so much of anguish, hurt and disappointment. Instead, it’s a physically and emotionally tiring journey since I decided to start my own small business in photography services, a journey that maybe 80% or 90% of the friends/people around you that will not step in, whether to start a small business or enter into the photography business industry.

Being a one person business owner / photographer / story teller/ accountant/ administrative / marketing / social media / public relations, there are times whereby no words can further describe everything that you have to carry on the shoulders. Basically, I have to do everything myself until the business is stable.

Moreover, with the amount of disruptions and technological changes to our living and economy, things are constantly changing, sometimes too fast and too furious. On the other hand, changes and disruptions are incoming in the months and years ahead. Marketing directions change, styles and engagements change.

Over the past 6 months of year 2017, it had been a journey of building up the foundations and processes. Thus these affect earning revenue, not to mention how tough and challenging the current economic climate is and in the near future. Even though, the business is still in its infancy stage, I am trying my best to get it up and flying high.

Partnerships and collaborations, are two areas that I am looking at for the future, in this modern world of disruptions and changes, businesses need to help out each other more than ever before. Although not all businesses may see it this way, due to competition or products/services similarity, this would be helpful and ideal for different businesses to collaborate and partnership together in handling projects, business deals. This is the real Win-Win situation for all, helping each other to grow and expand their businesses and networks.

During the past 6 months, while there weren’t anger, anguish or disappointment that clouded me in H1 of 2016, this period had been at times very exhausting and stressful because I am running a one person small business. I am grateful for the help and support some of my friends gave me, from accounting/book keeping advice, business operations to networking.

I am also more appreciative of the surroundings, from family, partnerships, collaborations and friendships. I may not have the wealth and money, I always tell myself and remind myself to be down to earth, be humble and appreciative of the family, relatives and friends (only those that deserve your love, friendship and appreciation) around you. The loss of two relatives from my extended family in the past 8 months shaped me up most recently.

Life is precious, time is limited, treasure your loved ones. As the saying goes, YOLO ~ You Only Live Once, therefore, giving it all out and striving ahead. Whether I succeed or fail, the very least is that I have taken the first step since January 2017 where many many are afraid and will not even take the first step.

The first half of 2017 is now over, the second half of 2017 starts now. My journey is still a very very steep mountain to climb. Taking step by step, even if the future remains uncertain on all fronts, I must still continue moving forward, learning new knowledge and skills, gaining more experiences.

During a recent chat with my friend, she gave me this quote:

“Keep Calm and Keep Shooting”

Indeed very true and this brought me back to where I started off this year, why and what I wanted to start this journey.

Now to continue adding more photography works to photography business portfolio website at Tan Geng Hui Photography.

Jaybird X3 Review

The Jaybird family of wireless sports buds, I first knew about them when I first tested and reviewed the Jaybird Freedom wireless buds a few months back. Once I put it on, did a review on it, my view was that Jaybird family had excellent wireless sports buds, in both aesthetic design and excellent sound quality system.

When the Jaybird X3 wireless sports headphones arrived in Singapore, I had an opportunity to review them and I was excited since I reviewed the Jaybird Freedom wireless buds!

Upon opening up the Jaybird X3 wireless headphones, I spotted something different in their packaging. The silicone ear fins were already attached nicely inside the box, helping users who might be confused initially on how to attach the silicone ear fins properly onto the Jaybird wireless buds!

First and foremost, let me share my thoughts and views on the aesthetics of the Jaybird X3 wireless sports headphones before sharing on the sound quality and standards of the Jaybird X3 wireless headphones.

Tough and durable material

When I opened up the Jaybird X3 box and took out the earphones, I had a feel of the material and its built quality. It’s made of tough and durable (high quality plastic) material that can withstand the rugged outdoor conditions and handling lots of sweat during intensive exercise, thanks to the hydrophobic nano coating.

Silicone ear fins

In my personal humble opinion, the silicone ear fins are another feature that makes the Jaybird X3 wireless earphones unique. For a start, users might take some time before they get used to the design and fit inside the ear. You can choose to wear your Jaybird Freedom over-ear sport-fit with fins or over-ear sport-fit without fins or under-ear with fins or under-ear without fins. It’s your personal choice whether you want to have the ear-fins or without ear-fins. There are 4 different ear fins sizes (XS, S, M, L) inside the package and they fit in nicely for sporty/outdoors lifestyle e.g. running, biking, trekking.

Silicone ear tips and Comply ear tips

There are 2 types of ear tips, they come in 3 different sizes for each type of ear tips, to suit your needs and requirements.

Cable

The length of the Jaybird X3 wireless earphones cable is pretty good in my opinion, not too long in length if not it would dangle down and get caught on to other objects. There are cord clips available to shorten the cable behind the neck, you can adjust the length to your liking and preference. Jaybird also gives customers another additional accessory option, a shirt clip is inside the package, that allows the user to attach the cable to their shirt, ideal when going for sports/outdoor activities.

Comfort, Fitting and Balance

The micro-size and secure fit design of the Jaybird X3 make this wireless buds a well balanced, lightweight and tight (yet comfortable) fitting earphones for the avid sports or outdoor adventure user. Users do not need to worry too much on the Jaybird X3 dropping out from the ears or feeling imbalanced because these 2 factors had been taken care of in this Jaybird X3 design.

Bluetooth connection

The bluetooth connection between the earphones and devices are smooth, easy to setup and connect.

Battery life

The battery life of the Jaybird Freedom wireless buds is 8 hours and this would be ideal for extended training sessions, outdoor activities and even doing long distance runs.

MySound App

This app is a perfect complement for your Jaybird wireless headphones, the features, functionalities and capabilities of the Jaybird X3 can be utilised and customised to your music/listening needs/preferences. If you are an owner of a Jaybird wireless buds, you have to download and use it!

  • Nice and easy to user user interface
  • Presets available for you to choose and add to the app dashboard
  • Customise your own preset
  • Battery life indicator on app

Sound

Finally, the segment on the sound quality of the Jaybird X3 wireless sports earphones. The design and aesthetics of the Jaybird X3 are really good, well thought out, planned and designed. The next key factor for any earphones review will be on the sound quality.

The pair of Jaybird X3 have enhanced 6mm speaker drivers, giving users a larger sound that can be felt through stronger and sharper bass levels. Some might like it strong and enhanced, some users might not, it’s a personal preference. The treble produced by the Jaybird X3 is clear and strong. Do take note that the Jaybird X3 wireless buds snug into your ears more closely and firmer, thus the user might feel a bit more “overwhelmed” due to the enhanced and more powerful 6mm speaker drivers. Based on your own listening preferences, you can make adjustments on the MySound App, tune it to your own liking and preference.

Disclaimer: I do not claim to be audiophile expert or musician, I like listening to music, bringing along for my runs and exercises or traveling between locations.

Final Thoughts and Views

The Jaybird X3 wireless headphones is not just ideal for active sports users, it’s highly suitable and highly recommended for users into extreme sports and outdoor action (Jaybird X3 is tough and rugged!). If you fit into either or both categories, I highly recommend the Jaybird X3, the durability and pretty good sound quality packed inside this pair of wireless headphones.

* I would like to thank Logitech Singapore for the opportunity to review the Jaybird X3 wireless sports headphones *