2 zines for reading and inspiration

Many years ago, when I first started learning photography, I only thought of capturing moments through my photographs, I didn’t think beyond that. Likewise when I started writing/blogging in the blogsphere and social media platforms as the internet evolves in the past 10+ years, I didn’t think beyond publishing my articles/stories beyond the digital space.

During the journeys inside the blogging/social media/digital landscape, I learned new things, knowledge, skills and unearth my talents that I do not thought that I possessed. Meeting and knowing talented creatives in their own respective fields such as music, writing, photography … ete etc … opened up new adventures into a few new worlds.

One of the new worlds that I was opened to was in the world of publishing and printing. I am still learning and finding my way around it, some years back, I had a plan to convert my blog posts/articles into an e-magazine, somehow or another, due to lack of knowledge, fear, inadequate resources (I am a one person operation) and know how, I didn’t embark on it and this plan didn’t materalise. Fast forward a few years later after that, I visited Hokkaido during November 2014 and I came back, wanting to do more with my travel photographs. An inspiration and a huge personal goal was set, to produce my own photo book. This maiden journey was very exciting (stressful too) and very humbling, while the layout may not be the most “professionally” done, it was my through my hard work and determination, with some help from friends in the photography curation.

With this achievement, I was planning to advance further. Life sometimes never makes things easy for everyone of us, circumstances and life situation changes from 2016 to 2017. These two years were some of the toughest life lessons that I ever have till date. If you had been following my articles here, you would know what happened between 2016 and 2017.

Walking down this lonely road from 2016 to 2017, I picked myself up from the rock bottom and decided to move on, learn more, improve more and challenge myself more (it wasn’t a smooth journey at all, it was slow, difficult and tough). Along the way, I saw posts by creative industry friends based in Tokyo, Japan, on publishing their zines. I followed their updates and developments, soon, I am going to fulfill my goal of publishing my own zines, most likely photography zines. Some years back, I did have a goal of publishing my own zine, something that I did not embark upon.

In the blink of an eye, I got 2 zines from Craig Atkinson and Fernando Gros, in front of me right now, giving me the inspiration on how I want to go about producing and publishing my own zine in year 2018. The style, flow, type of my zine is still in the midst of planning, I won’t be revealing or announcing much as stage in time.

Let me present to you the 2 zines that I just received

By Craig Atkinson

Website

Twitter

Instagram

By Fernando Gros

Website

Twitter

Instagram

If you are into self publishing and zines, do check out their works by my 2 friends!

Looking forward to year 2018 with one of my goals is to publish my own zines.

1st December 2017 – Time to reflect and plan

Time flies, too fast too furious. In the blink of an eye, 11 months have gone by in the year 2017 and today is 1st December 2017. As I start counting down to the end of 2017 and I will be very happy to bring a closure to year 2017. For those who have been following my updates via my article posts here, thank you for following, reading and supporting me along this journey.

This journey that I embarked on, was much much more tough and difficult than I prepared myself for. Behind all the scenes, I hide my pain, sorrow, stress and pressure from some friends, some people. Having to deal and handle people who passed on (6 people in a 1 year time frame from 2016 to 2017 if you had been following and reading my stories here), a very emotionally and mentally draining life experience and journey.

Taking the first step to reflect year 2017, wrapping up year 2017 and planning ahead for year 2018. Changes will take place, new strategies and directions. While it might not be too private and confidential, it will not be too openly shared, might not even be shared at all.

One of the areas that I am working on is my computer workstations setup for year 2018

  • Photography workstation
  • Business / Admin / Digital / Social Media marketing workstation
  • Trading / Forex investing workstation
  • Tablet
  • Photography printer
  • SOHO printer
  • Monitor (For photo editing and trading)

Business development directions and strategies, it’s still in the thought and planning process (some preliminary, some advanced, some still thinking further ahead). I am most likely not (and unlikely) going to share much into them. Not so much of competitors or copying, it’s more of keeping the “big loud noises” around me out of my ears, I need anti-noise cancellation in-ear monitors.

Next year 2018, I am going to upgrade myself, gain more new skills and knowledge, looking into these few areas:

  • Advanced drone flying
  • Learning videography and short film making
  • Improving and learning photography genres that I haven’t embark on
  • Learning Adobe Photoshop

There are many people out there whose full time job is to judge and criticise other people, telling other people what to do, how to do, when they themselves are not in the other person’s shoes and situation, as well as, thinking that they have/are successful and more knowledgable than others when they are not and they have not.

Why can’t we spend the time to upgrade and improve on ourselves, knowledge, skills and experience, instead of spendng time to judge and criticise people?

Imagine a society with citizens constantly and willingly upgrading their skills and knowledge. We worry less about disruption and displacement. Together, we can make a difference to the future ahead in many different ways possible.

Alright, it’s time to wrap up, finish my backlogged technology related articles, get my photographs uploaded into my Flickr, 500px and Tan Geng Hui Photography portfolio websites.

In our current world and society norms today, if you are still reading up till this last paragraph, thank you for taking the time to read my article that I wrote. Considering our attention time span is probably a minute or less, it really takes something to read an article online (or a hard copy book) today.

Indonesian talent wins Singtel Group’s “The 5-Min Video Challenge”

The Singtel Group organised “The 5-Min Video Challenge”, celebrating filmmaking talent in Asia as well as a content push by the Singtel Group. The theme for this year 2017 is “Connecting Lives”. The 5-Min Video Challenge attracted quite a number of videos submissions from Australia, Gabon, Indonesia, the Philippines, Singapore and Thailand. There were a number of different genres from comedy, romance, drama and life stories from the videos submissions.

For each respective country, two finalists from each of the six countries were chosen by lcoal judges to compete in the regional finals. Thereafter, there was a regional judging panel that chose the Grand Winner and runner-up.

On 22nd November 2017, the finalists came down to Singapore for the regional fianls and the crowning of the Grand Winner of The 5-Min Video Challenge organised by Singtel Group. Watching the video clips of the finalists at the media event, followed by the media interview. I had a wonderful time watching some amazing short films/videos produced by talented filmmakers from the region, some were very touching, their cinematography style that I relate to quite closely.

The regional judges were impressed with the regional finalists for this year 2017 “The 5-Min Video Challenge”.

Mr Khoo, who returned as a judge for the second year, said, “We were wowed by the great improvement in the short videos this year. The winning works really spoke to us and we look forward to working with some these talented filmmakers.” He advised aspiring filmmakers to hone their craft by continuously filming and finding new ways to tell a story even with their smart phones.

“The 5-Min Video Challenge” is both a celebration of the filmmaking talent in Asia and a content push by the Group. Centred on the theme “Connecting Lives” this year, it attracted hundreds of video submissions from Australia, Gabon, Indonesia, the Philippines, Singapore and Thailand. The videos submitted spanned a range of genres from comedy, romance to drama and slice of life.

Mr Arthur Lang, Chief Executive Officer, International Group, Singtel, said, “We’re impressed by the different perspectives presented in the short videos that inspired, challenged and entertained us. As Asia’s leading communications technology group and a long-time supporter of the arts, we want to support the creative talent in the region and quality original content that our customers enjoy. Many of us today look for content that is mobile-friendly, authentic and connects with the heart. I strongly believe the finalist entries have all achieved these. We’re honoured to recognise them.”

Listening to the words, views and thoughts of the regional judging panel headed by award-winning Singapore filmmaker Mr Eric Khoo and comprising Mr Aaron Lea (Australia), Mr Joko Anwar (Indonesia), Mr Serge Abessolo (Gabon), Mr Quark Henares (the Philippines) and Mr Thitipong Kerdtongtawee (Thailand). This was an eye-opener for me personally; I had a better understanding of producing videos/films/content from both sides of the story, from the filmmakers/producers/writers to the judges/clients/end consumers. I was involved a recent behind the scenes photo shoot for my friends short film/videos project, therefore, I began to appreciate filmmaking and cinematography in the short films industry, from a consumer perspective and content producer perspective.

After watching the videos submissions by the finalists and listening to the media press conference, the finalists and guests proceed to the ballroom for the awards announcement and prize presentation. Of all the finalists, I had some personal favourite videos/films submission, do visit The 5-Min Video Challenge YouTube account and check out the regional finalists 2017 playlist!

The two finalists from Singapore submitted these two videos “Sarah” and “The Red Packet”, I do like the works of our finalists from Singapore! “Labasan ng Feelings Sa Foodpark”, a video submission from the Philippines also caught my attention too!

Alright, have you watched all the videos/films submissions by all the Regional Finalists? This year’s 2017 The 5-Min Video Challenge were won by the Indonesians, the Grand Winner and runner up. Firstly, let’s view their videos submssions:

Grand Winner – Chick Chick

Chick Chick tells the story of a young girl who befriends a chicken. Her attempts to communicate with the chicken, inspires her to try and reconnect her fighting parents with a tin-can phone.

Runner Up – Sowan

The runner-up Sowan follows a man who travels to various places on his motorbike. He hears about recent agricultural issues and discovers the conflicts among farmers, middlemen and sellers.

With the announcement of the Grand Winner, runner up and finalists, we hope to see more of their works and videos on each of Singtel Group member’s mobile and video platforms, allowing them to reach a 670 million strong audience across Asia, Australia and Africa.

I would like to thank Singtel Singapore for the invitation to Singtel Group’s “The 5-Min Video Challenge” regional finals awards event.

*Information and pictures courtesy of Singtel Corporate Communications*

Singtel first in Asia to launch Razor Phone

A smartphone that has attracted a lot of interest in the market, a smartphone by gamers for gamers. The Razor Phone is coming to Asia, with Singapore being the first in Asia to get the Razor Phone through Singtel.

SITEX 2017 is taking place this coming weekend 23rd November to 26th November 2017 at the Singapore EXPO Halls 7 & 8 from 11am to 9pm daily. If you are keen on the Razor Phone, head down to Singtel booth at SITEX 2017 and you can take a look at the Razor Phone! At the Singtel booth, you can pre-order the Razor Phone!

For gamers by gamers, the Razor Phone is going to interest you, getting your attention! Share this wonderful news with your fellow gaming friends and community, pass it on this Razor Phone news!

Let me share more information below –

Singtel, the exclusive carrier partner of Razer Phone, will unveil the highly anticipated Android smartphone, at its SITEX 2017 booth on Thursday, 23 November, providing customers with a first look at its groundbreaking features. Customers will be able to pre-order the device at the booth and stand the chance to win limited Razer premiums.

Singtel is celebrating the launch with days of exciting activities and giveaways.

  • The first 200 customers in line for pre-orders at the Singtel booth will receive a Razer Hammerhead Bluetooth Headset worth S$169. On each day of SITEX 2017, 50 lucky customers who visit the booth to try out Razer Phone will receive a Razer premium.
  • Avid gamers can also try their hand at a mobile gaming challenge, where the top scorer of the day will win a Kraken Pro v2 Gaming headset.
  • One lucky winner with the best Facebook selfie post taken at the Razer photo wall, will walk away with Asia’s only Razer Phone Special Edition emblazoned with Razer’s iconic green triple-headed snake logo.

Pre-orders for the Razer Phone are available at the Singtel booth during SITEX 2017, Singapore Expo, Hall 7, Booth 7D25. Doors open at 10.30am, Thursday, 23 November 2017.

Thereafter, Razer Phone will continue to be available for preview and pre-order at all Singtel Retail Shops and Singtel Exclusive Retailers until launch.

* Information and picture courtesy of Singtel Corporate Communications *

OPPO partners Victoria Secret Fashion Show 2017

The Victoria’s Secret Fashion Show 2017 took place on 20th November 2017 in Shanghai. While the Victoria’s Secret Fashion Show would be shown on Wednesday 29th November 2017 at 11am GMT, official media and news agencies have already released some photographs shot during the fashion show.

OPPO, a camera phone brand that is enjoyed by young people around the world, partners Victoria’s Secret Fashion Show 2017 for their show in Shanghai. The highly anticipated Victoria’s Secret fashion show is the perfect partnership. OPPO started the selfie beautification trend and continues to be synonymous with the best camera phones while Victoria’s Secret is famously known for being sophisticated and desired by women around the world.

#OPPOxVSFashionShow

Follow OPPO social media, search the hashtag on social media platforms and you can view the photos where the OPPO R11s share the glamorous stage with the Victoria’s Secret Angels in Shanghai through their selfies and video with their huge following of fans from around the world!

* Pictures and information courtesy of OPPO Singapore and MSL Group *

20th November – Remembrance + Other Updates

Today on the 20th November 2017, it’s a day of significance and rememberance for me.

Remembrance Day

Exactly 1 year ago on 20th November 2016, my paternal grandmother passed away at a ripe old age of 99 years. My matriarch had always been the pillar and foundation of the extended family, someone that I had the utmost respect and admiration. Her sharpness, observations, along with her meticulous nature, were some of the life skills set that she had passed on down to her future generations, I am one of those that inherited those traits of my grandmother!

While her anniversary will be based on the Chinese Lunar Calendar (early December for year 2017), I used both calendars to remember her and what she did for the entire family under leadership and guidance. While it had been a year, we all missed her.

Other Updates

Collaboration project – Love At Second Sight

For the past few weeks, I was involved in a collaboration shoot with my friends Tiffany and Peps, for their Love At Second Sight short films project. I was shooting behind the scenes and another segment on lifestyle product shoot. Shot over a 4 days period in a two weeks time frame, I had a great time, tiring at the end of the day, managed to capture some really nice photos, for the short films, on behind the scenes, for marketing and publicity. Keep a look out for Love At Second Sight short film on Tiffany and Peps FB page, as well as my FB page for more updates!

Editorial Coverage

Editorial coverage for some of the events that I attended, in technology, lifestyle and musuems events, my coverage had been slower than I would like it to be. I promise to get my backlogged editorial coverage published and shared in the coming 2 weeks. Thank you to all for your understanding.

95th Dinner Anniversary Celebrations

95 years is not a small milestone and I am very happy to be part of this celebrations and this special family, the Gan Eng Seng Dragon Scout Group, along with my old boys and girls club a.k.a Dragon Chapter. I hope to share more photographs and stories soon, it’s just a small shout out first! 95 not out, next monumental milestone, 100! Onward Dragon Scouts!

Marketing, branding, publicity, partnerships and collaborations

An era of disruptions, more to come in the years ahead, running a business has changed, my personal opinion and view is the traditional ways of running a business may not be that applicable, adapt, change, disrupt or get left behind in this fast and furious pace. Redefining, reorganising and restructuring my business, building up more partnerships and collaborations with different groups of friends.

Some inner most private thoughts

It had been a very tough two years for me, if you had been reading my stories and updates from 2016 till today in 2017. All these life experiences shaped my in many different ways and aspects. Losing 6 people from your life within a 1 year time frame from 2016 to 2017 had quite a big impact on me. At times, when friends were celebrating their happy milestones, big travel holidays, delicious expensive restaurant food on a weekly basis, I just kept quiet and hide away.

Running a small business in this year, are more long long stories to share, some of my stories on running a small business, you might have read in my updates/stories along the way. I leave this segment for my future story telling and sharing.

As a photographer, I faced quite a number of times of unpleasant comments, remarks, sometimes dislike, sometimes asking u along the line of “when are u going to fail”. To receive credits and acknowledgement from friends, partners and supporters for the photography works that I do is a blessing.

There are times when not everything is about $$, it’s about giving thanks, gratitude, giving back and pay it forward! Giving back to my alma mater Dragon Scout Group is one of them.

Tough times never last, tough people do. A constant reminder to myself, be thankful and grateful for everything that I have at this point in time, stay humble and grounded. Keep learning and improving.

Ride with Grab and Master the Force

Star Wars fans in Singapore alert! We are slowly building up and counting down towards Star Wars: The Last Jedi coming to our screens in December 2017! How would you like to be part of the Force and feel the Force when you are taking a ride across the city?

From 14th November 2017 to mid December 2017, yes you can do it, when you take rides on Grab vehicles across Singapore, Malaysia, Philippines, Thailand and Vietnam! Users are offered the opportunity to opt-in and pick the side that they will fight for. Users who opt-in will see their app reskin to their chosen side for 5 weeks, where the Grab vehicle icon in-app will transform into Star Wars vehicles!

Are you a fan of The Resistance?

Or are you fan of the First Order?

Grab is collaborating with The Walt Disney Company Southeast Asia on Star Wars: The Last Jedi, and the campaign hopes to bring about a priceless, immersive and rewarding experience for all Grab users. For every ride they take with Grab, they will move one step closer to redeeming exclusive Star Wars: The Last Jedi premiums, tickets to the private movie screening of Star Wars: The Last Jedi and ultimately, the grand prize of an all-inclusive trip for 2 to the world’s largest privately-owned Star Wars memorabilia museum, Rancho Obi-Wan in San Francisco, California, USA.

There will also be weekly battle challenges between The Resistance and The First Order, where only the winning side will unlock special prizes  such as a Sphero Droid and Lego Set. Photo opportunities abound as Grab’s vehicles in The Resistance and First Order car wraps will also hit the streets.

The campaign runs from 14 November until mid-December, where all activities will culminate in a final battle event for everyone to pit against one another on-site and conquer fun Star Wars themed challenges. More details of the event will be announced at a later date.

Here’s a useful infographic for you to ride with Grab and master the Force!

Spread the word, Pass It On, Pay It Forward to all your fellow Star Wars fans!

May The Force Be With You when you ride with Grab! 

* Information and pictures courtesy of Grab and Teneo Strategy *

LifeProof introduced NËXT and SLAM cases for iPhone 8, iPhone 8 Plus & iPhone X

LifeProof is a brand that built up its reputation on stylish, ultra-protective and innovative smartphone cases. Although I had seen LifeProof in the market previously, I didn’t know too much about them until I visited an event that showcased both OtterBox and LifeProof smartphone cases for the iPhone 8, iPhone 8 Plus and iPhone X.

During the recent OtterBox and LifeProof event, I had a glimpse into some of the LifeProof smartphone cases for iPhone 8, iPhone 8 Plus and iPhone X. While I am not planning to upgrade yet, the new smartphone cases are also suitable for iPhone 7 and iPhone 7 Plus!

With both OtterBox and LifeProof offering consumers many choices to choose from, for the protection of their smartphones, along with their different designs and styles. If the opportunity arises, I would share my review experiences with some of the LifeProof smartphone cases with my readers.

Let me share with you information on the new smartphone cases for iPhone 8, iPhone 8 Plus and iPhone X by LifeProof:

“LifeProof changed the iPhone protection game with its industry-leading waterproof cases,” said LifeProof CEO Jim Parke. “Now, even those who don’t need a waterproof case can experience LifeProof protection with the introduction of NËXT and SL?M. With the features available in today’s iPhones, sometimes all you need is a thin, light case that protects from drops and dirt. NËXT delivers that in style without sacrificing the quality we’re known for.”

NËXT boasts six layers of protection in an ultra-sleek package to keep iPhone 8, iPhone 8 Plus and iPhone X safe from drops, dirt and snow. The two-piece outer shell wraps securely around the phone and delivers maximum durability and drop defense. A raised bevel bolsters drop and touchscreen protection while the display is left uncovered for direct access to the glass. A clear outer layer prevents scuffs, scrapes and scratches and an inner lining seals the case and phone from dirt. An audio-transparent mesh covers the speakers to block dust and debris while audio flows freely.

In true LifeProof fashion, NËXT protects from drops up to 2 meters, carries an IP-5X rating for blocking dirt and dust and keeps snow out. It is available in four colors – Black, Beach Pebble, Seaside and Cactus Rose – and is also compatible with iPhone 7 and iPhone 7 Plus.

With SL?M, deflecting damage never looked so good. Engineered to withstand drops of up to 2 meters while still maintaining a slim profile, SL?M combines sport, style and safety for iPhone. A transparent shell reveals iPhone’s factory finish while the perimeter flashes one of four available color options – Night Flash, Lava Chaser, Aloha Sunset & Free Flow – and is also compatible with iPhone 7 and iPhone 7 Plus.

FR? will carry on the tradition of true four-proof protection. The two-piece shell cloaks iPhone 8 and iPhone 8 Plus in 360 degrees of security. A built-in screen guard keeps the display free of scratches while the phone is fully sealed from water to 6.6 feet for up to an hour. FR? for iPhone 8 and iPhone 8 Plus are drop tested to 2 meters and block out dirt and snow. It will be available in six colors.

NËXT for iPhone 8 and iPhone 8 Plus are available now. To learn more or to sign up for product notifications for FR? and SLAM visit www.lifeproof.asia

LifeProof cases are available in a majority of the following Singapore retail locations: Best Denki, EpiCentre, GK Global, iStudio, Nubox, and XGear. For the most complete case selection, visit lifeproof.com.

For more information, visit www.lifeproof.asia #LiveLifeProof

* Information courtesy of LifeProof and Brand Cellar *

MDC Digital Marketing Day 2017

Lifelong learning is a personal philosophy and mantra that I adopt, advocate and share whenever I am able to. Regardless of the qualifications that I have, the amount of life and professional experiences that I currently possess, I always tell and remind myself that I do not know everything in the world, there is always something to learn, a new skill/knowledge and/or upgrading my current skills/knowledge.

Most recently, I was kindly invited to a seminar, MDC Digital Marketing Day 2017 organised by Management Development and Consultancy (MDC), the corporate training arm of Management Development Institute of Singapore (MDIS). The title of the seminar was “From the Present to the Future: Getting Ready for Digital Transformation”, the speakers were highly experienced professionals in their field of their respective specialisation expertise. One of my friends Walter was one of the speakers for the MDC Digital Marketing Day 2017 and it was great to catch up with him during the event!

The speakers and their topics were as follow:

Andrew Chow (Speaker and Facilitator)

Digital Marketing Strategy Overview for 2018

Search Marketing – How to be seen and searched at the right places

Social Media Marketing – Rediscover the Lost Art of being Social in Marketing

Walter Lim (Speaker)

Content Markting: Choosing the Right Content and Channels

Nick Tan (Speaker)

How to use Virtual Reality Solutions to create immersive marketing experiences?

Alvin Lim (Speaker)

How to use blogging as an effective marketing tool

Xi Wei (Speaker)

Gamification – Don’t be a noob: Raising your game in the digital world

After the introduction, welcome and opening address by June Lim, Assistant Director of MDC, Andrew took over, he had dual roles of both a speaker and facilitaor for the MDC Digital Marketing Day 2017. Andrew’s experience in conducting seminars can be seen when he employed an ice breaker game for participants to mingle around, meet, introduce and chat with different people.

Thereafter, the seminar started with tea and lunch breaks in between the entire Digital Marketing Day seminar. I have been hands-on inside the digital marketing / social media / blogging fields since April 2006, I have personally seen the huge changes in internet marketing, SEO, digital marketing and social media over the past decade. Although I am being “trained On-The-Job”, the topics shared by the various speakers were always a good refresher for me and there is always something new to learn because I don’t know every thing/knowledge/skills in life. It is always good to keep myself updated, upgraded and learn new knowledge and skills in life, on both personal and professional level.

Some topics such as “Rediscover the Lost Art of being Social in Marketing” by Andrew and “How to use Virtual Reality Solutions to create immersive marketing experiences?” by Nick, got me thinking ahead for the future, how I am able to make the changes, adapt and adopt new technology, as well as rediscovering myself in the commercial world of digital media marketing / social media marketing.

At the end of the MDC Digital Marketing Day 2017, it had been a fruitful and eventful learning day, networking , learning, upgrading and a refresher for me too. Do keep a look out for the various types of programmes and courses by MDC, highly suitable for working professionals to upgrade and learn new skills/knowledge.

I would like to thank MDC for the invitation to their MDC Digital Marketing Day 2017!

* Pictures courtesy of MDC *

Start of Q4 2017, Final Sprint

The final quarter of year 2017 starts today on 1st October 2017, for some of you folks out there, this is also the final sprint to the end of year 2017, on 31st December 2017. Everyone of us had our own unique and special journeys during the first three quarters of year 2017, yet we might have something in common with the tough and difficult economy and market sentiments.

I am taking this time to write on a number of different topics in one article, I might expand on them that I wrote here today, if my time and research planning permits.

Updates: Running my own photography business

How was your first three quarters of year 2017 been? It had been nothing less than a very tough and challenging journey for the past nine months. Running a photography business, time was spent on building the foundations, networks, systems, marketing, branding, collaborations, partnerships and last but not least, finding the business. We are looking at 80% of time spent on the above and 20% spent on actual photography shoot and post photography shoot.

I never really talked or revealed too much into this area, not just that it is private, most of the time, many people around you don’t understand, don’t want to listen, learn and understand. There are also a handful of people around you that don’t want you to succeed, they want you to fail, sad but true (or they might change their stance and words and said they don’t mean it after they spilled the “wrong words” out from their mouth”)

There are a small group of photographer friends that can and will understand what I am going through. Listening to their own photography business journeys over the years, there is a similarity in my own personal journey. Therefore, I still have to grind my way through and make a breakthrough.

Micro influencers – a bit more differentiation into Mini and Micro influencers groupings?

Recently, there has been quite a lot of debates and discussions on the topic of influencers, from both sides of the equation, the brands/companies, public relations agencies, digital agencies etc on one side and a diverse group of influencers on the other side.

I came across this infographic article on LinkedIN written by Preeti Kumar – 7 Influencer types & How to work with them. Reading and analysing this infographic, I was looking at where I fit into – Key Opinion Leaders: Creatives, partly Micro influencers and product seeders.

On the role of micro influencers, it is probably a bigger area of growth and investment for both sides, let’s put it as demand and supply sides of things. While the quantitative part of micro influencers have been debated, some put 20,000, some put 10,000. Personally, I reckon that it is totally and suitably possible, to differentiate them into Mini and Micro influencers.

Why use Mini and Micro? What are the differences?

I am using the two words from a Forex trading lingo, mini and micro lot.

Standard Lot = 100,000 units

Mini Lot = 10,000 units

Micro Lot = 1,000 units

Translating it into digital marketing side of things

Influencer – Above 100,000 followers

Mini Influencer – Above 10,000 followers

Micro Influencer – 3,000 to 5,000 followers?

This is just something that crossed my mind and got me thinking, I have yet to analyse and put into greater details. It’s still a preliminary stage for me, if the opportunity arises to work with other digital marketers on this, that would be nice. Nevertheless, I hope to continue working on this topic in the future if my timing and commitment allows.

We must go beyond ROI with numbers and statistics, while quantitative is important, influencer marketing has a lot of qualitative, intrinsic and psychological aspects that cannot be measured by numers, revenue, statistics and numbers.

Planning to expand with/in the following areas/collaborations

Although the list above doesn’t directly translate into business for my photography business, they reinforce my networkings, contacts and collaborations on my digital marketing, technology writing and social media.

Over the past three quarters of 2017, I unlocked small achivements for myself when organisations approach me, to have a chat and see where I work together with them from there. All these are small testimonials for myself and everything that I put in for the past 10 years at least through writing, social media and photography.

Of mental health, physical health, emotions, mind and soul

A friend whom I look up upon, a very creative and talanted person in writing, photography and music, Fernando Gros, recently wrote an article titled “Creative Health Part 2 – Your Mind and Your Path”. I saw his tweet, read his article and I am kind of like being “shaken up”. In my reply to his tweet, I posted “After reading your article, it dawned upon me that I am stressed out, not taking care of my mind, body and soul.”

The truth and harsh reality is that it can be really brutally hard at times, we just have to take care of ourselves, going through regular maintenance. Not to mention, even the best engineering devices also wear and break down even with regular maintenance.

In case you missed it, Fernando published this book title “No Missing Tools”, do check out my article and have a read and you would be enlightened and know why I respect his works and views a lot.

Where do I go from here?

The seeds had been planted, watered and being taken care of. While not everyday is sunshine, there were rain, storm, bad weather that hit the growth of the plants. Hopefully, the changes and corrections were in place to make the seedlings grow better and faster, allowing me to harvest the fruits of my labour.

Being thankful and grateful

In this short time frame period of a year, there were those that have happy news while I am fighting pain, hurt and loss. Losing 6 people, 4 were relatives of which 2 of them were very close to me, the others were 1 mentor and 1 uni junior.

I may not have the most happy and joyful time during the past 1 year time frame, one of the toughest time that I went through. It made me reflect a lot and be thankful and grateful for everything that I have, the family, relatives and friends support.

Final thoughts

Technology and disruptions are not going to destroy us, ignorance and complacency are going to destroy us.

We MUST start to make the changes, no matter how painful and difficult it will be or else, we might be in a spiral downfall for the next 1-2 generations.

In the midst of re-strategising and making changes to my flow, workflow, daily flow, well-being, growth and rest, while embarking on my Final Sprint Q4 2017.