MDC Digital Marketing Day 2017

Lifelong learning is a personal philosophy and mantra that I adopt, advocate and share whenever I am able to. Regardless of the qualifications that I have, the amount of life and professional experiences that I currently possess, I always tell and remind myself that I do not know everything in the world, there is always something to learn, a new skill/knowledge and/or upgrading my current skills/knowledge.

Most recently, I was kindly invited to a seminar, MDC Digital Marketing Day 2017 organised by Management Development and Consultancy (MDC), the corporate training arm of Management Development Institute of Singapore (MDIS). The title of the seminar was “From the Present to the Future: Getting Ready for Digital Transformation”, the speakers were highly experienced professionals in their field of their respective specialisation expertise. One of my friends Walter was one of the speakers for the MDC Digital Marketing Day 2017 and it was great to catch up with him during the event!

The speakers and their topics were as follow:

Andrew Chow (Speaker and Facilitator)

Digital Marketing Strategy Overview for 2018

Search Marketing – How to be seen and searched at the right places

Social Media Marketing – Rediscover the Lost Art of being Social in Marketing

Walter Lim (Speaker)

Content Markting: Choosing the Right Content and Channels

Nick Tan (Speaker)

How to use Virtual Reality Solutions to create immersive marketing experiences?

Alvin Lim (Speaker)

How to use blogging as an effective marketing tool

Xi Wei (Speaker)

Gamification – Don’t be a noob: Raising your game in the digital world

After the introduction, welcome and opening address by June Lim, Assistant Director of MDC, Andrew took over, he had dual roles of both a speaker and facilitaor for the MDC Digital Marketing Day 2017. Andrew’s experience in conducting seminars can be seen when he employed an ice breaker game for participants to mingle around, meet, introduce and chat with different people.

Thereafter, the seminar started with tea and lunch breaks in between the entire Digital Marketing Day seminar. I have been hands-on inside the digital marketing / social media / blogging fields since April 2006, I have personally seen the huge changes in internet marketing, SEO, digital marketing and social media over the past decade. Although I am being “trained On-The-Job”, the topics shared by the various speakers were always a good refresher for me and there is always something new to learn because I don’t know every thing/knowledge/skills in life. It is always good to keep myself updated, upgraded and learn new knowledge and skills in life, on both personal and professional level.

Some topics such as “Rediscover the Lost Art of being Social in Marketing” by Andrew and “How to use Virtual Reality Solutions to create immersive marketing experiences?” by Nick, got me thinking ahead for the future, how I am able to make the changes, adapt and adopt new technology, as well as rediscovering myself in the commercial world of digital media marketing / social media marketing.

At the end of the MDC Digital Marketing Day 2017, it had been a fruitful and eventful learning day, networking , learning, upgrading and a refresher for me too. Do keep a look out for the various types of programmes and courses by MDC, highly suitable for working professionals to upgrade and learn new skills/knowledge.

I would like to thank MDC for the invitation to their MDC Digital Marketing Day 2017!

* Pictures courtesy of MDC *

Start of Q4 2017, Final Sprint

The final quarter of year 2017 starts today on 1st October 2017, for some of you folks out there, this is also the final sprint to the end of year 2017, on 31st December 2017. Everyone of us had our own unique and special journeys during the first three quarters of year 2017, yet we might have something in common with the tough and difficult economy and market sentiments.

I am taking this time to write on a number of different topics in one article, I might expand on them that I wrote here today, if my time and research planning permits.

Updates: Running my own photography business

How was your first three quarters of year 2017 been? It had been nothing less than a very tough and challenging journey for the past nine months. Running a photography business, time was spent on building the foundations, networks, systems, marketing, branding, collaborations, partnerships and last but not least, finding the business. We are looking at 80% of time spent on the above and 20% spent on actual photography shoot and post photography shoot.

I never really talked or revealed too much into this area, not just that it is private, most of the time, many people around you don’t understand, don’t want to listen, learn and understand. There are also a handful of people around you that don’t want you to succeed, they want you to fail, sad but true (or they might change their stance and words and said they don’t mean it after they spilled the “wrong words” out from their mouth”)

There are a small group of photographer friends that can and will understand what I am going through. Listening to their own photography business journeys over the years, there is a similarity in my own personal journey. Therefore, I still have to grind my way through and make a breakthrough.

Micro influencers – a bit more differentiation into Mini and Micro influencers groupings?

Recently, there has been quite a lot of debates and discussions on the topic of influencers, from both sides of the equation, the brands/companies, public relations agencies, digital agencies etc on one side and a diverse group of influencers on the other side.

I came across this infographic article on LinkedIN written by Preeti Kumar – 7 Influencer types & How to work with them. Reading and analysing this infographic, I was looking at where I fit into – Key Opinion Leaders: Creatives, partly Micro influencers and product seeders.

On the role of micro influencers, it is probably a bigger area of growth and investment for both sides, let’s put it as demand and supply sides of things. While the quantitative part of micro influencers have been debated, some put 20,000, some put 10,000. Personally, I reckon that it is totally and suitably possible, to differentiate them into Mini and Micro influencers.

Why use Mini and Micro? What are the differences?

I am using the two words from a Forex trading lingo, mini and micro lot.

Standard Lot = 100,000 units

Mini Lot = 10,000 units

Micro Lot = 1,000 units

Translating it into digital marketing side of things

Influencer – Above 100,000 followers

Mini Influencer – Above 10,000 followers

Micro Influencer – 3,000 to 5,000 followers?

This is just something that crossed my mind and got me thinking, I have yet to analyse and put into greater details. It’s still a preliminary stage for me, if the opportunity arises to work with other digital marketers on this, that would be nice. Nevertheless, I hope to continue working on this topic in the future if my timing and commitment allows.

We must go beyond ROI with numbers and statistics, while quantitative is important, influencer marketing has a lot of qualitative, intrinsic and psychological aspects that cannot be measured by numers, revenue, statistics and numbers.

Planning to expand with/in the following areas/collaborations

Although the list above doesn’t directly translate into business for my photography business, they reinforce my networkings, contacts and collaborations on my digital marketing, technology writing and social media.

Over the past three quarters of 2017, I unlocked small achivements for myself when organisations approach me, to have a chat and see where I work together with them from there. All these are small testimonials for myself and everything that I put in for the past 10 years at least through writing, social media and photography.

Of mental health, physical health, emotions, mind and soul

A friend whom I look up upon, a very creative and talanted person in writing, photography and music, Fernando Gros, recently wrote an article titled “Creative Health Part 2 – Your Mind and Your Path”. I saw his tweet, read his article and I am kind of like being “shaken up”. In my reply to his tweet, I posted “After reading your article, it dawned upon me that I am stressed out, not taking care of my mind, body and soul.”

The truth and harsh reality is that it can be really brutally hard at times, we just have to take care of ourselves, going through regular maintenance. Not to mention, even the best engineering devices also wear and break down even with regular maintenance.

In case you missed it, Fernando published this book title “No Missing Tools”, do check out my article and have a read and you would be enlightened and know why I respect his works and views a lot.

Where do I go from here?

The seeds had been planted, watered and being taken care of. While not everyday is sunshine, there were rain, storm, bad weather that hit the growth of the plants. Hopefully, the changes and corrections were in place to make the seedlings grow better and faster, allowing me to harvest the fruits of my labour.

Being thankful and grateful

In this short time frame period of a year, there were those that have happy news while I am fighting pain, hurt and loss. Losing 6 people, 4 were relatives of which 2 of them were very close to me, the others were 1 mentor and 1 uni junior.

I may not have the most happy and joyful time during the past 1 year time frame, one of the toughest time that I went through. It made me reflect a lot and be thankful and grateful for everything that I have, the family, relatives and friends support.

Final thoughts

Technology and disruptions are not going to destroy us, ignorance and complacency are going to destroy us.

We MUST start to make the changes, no matter how painful and difficult it will be or else, we might be in a spiral downfall for the next 1-2 generations.

In the midst of re-strategising and making changes to my flow, workflow, daily flow, well-being, growth and rest, while embarking on my Final Sprint Q4 2017.

Canon announced new PIXMA printers

Canon recently launched 4 new PIXMA printers to their line up, 3 of them photo all-in-one and 1 office all-in-one. Looking at their technical specifications and form size, they are ideal for home/small office usage. Not only do the new printers look stylish, they have innovative features such as the Message in Print app that allows personalised messages to be sent across to the recipients.

The new Canon PIXMA printers use a new 6-ink system and this would greatly enhance the final photograph prints that are produced by them. The 4 new Canon PIXMA printers are PIXMA TS9170, TS8170, TS5170 and TR8570. With new innovative features, it makes easier for us to print and also share our favourite moments on photography prints, as well as on internet/social through the app.

Let me share more information and details on the new Canon PIXMA printers PIXMA TS9170, TS8170, TS5170 and TR8570 from the press release below:

“Canon’s new line of PIXMA printers complements life’s best moments through its ability to preserve and share memories on-the-go, with double the dynamism”, said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore. Designed in a compact form to blend seamlessly into home offices or even parties, the stylish printers are superb for daily printing needs with the new Photo Blue ink in its six-colour ink system that guarantees vibrant and stunning prints.”

Changing The Way Memories are Captured in Print

Imagine a heartwarming birthday greeting that carries voices and sounds from an actual celebration, or a photo postcard of a concert that emits the very tunes being played at the performance. The new Message in Print app[1] makes all these possible. Allowing for personalised messages with animations or links to web videos to be embedded in any photo[2], the meaningful surprise can be delivered simply through viewing the photo via the Message in Print app.

Canon PIXMA TS9170

True Colour Fidelity with Photo Blue for Beautiful Photos

Canon’s new 6-ink system delivers breathtaking colour reproduction with an expanded colour gamut. With the new Photo Blue ink in the 6-ink systems for the PIXMA TS9170 and TS8170, photos graininess are minimised to reveal finer details. With ink cartridges available in standard and XL capacities, small businesses can enjoy lower costs of print using XL cartridge on the PIXMA TR8570 Office All-In-One printer.

Canon PIXMA TS8170

Seamless, Low Energy Connectivity[3]

With wireless connectivity, users can print and scan photos and documents directly from a mobile device, to deliver the convenience of printing on-the-go.

With Bluetooth Low Energy (BLE) technology, users can always stay connected to PIXMA printers via the Canon Print Inkjet/SELPHY app. Besides enjoying the convenience of printing anytime, anywhere, they can enjoy easy wireless printer setup, and receive status alerts such as low-ink notifications or when there is no paper in the tray, simply by being within Bluetooth discoverable range of the printer.

Canon PIMXA TS5170

User-Intuitive Functions Packed into a Sleek Form

Equipped with a large 5” touch-screen display mounted on a tilt panel, users can enjoy a variety of creative filters to achieve special effects like monochrome and sepia in their prints, when printing from memory cards on the PIXMA TS9170.

Similarly, the PIXMA TS8170 and TR8570 feature an adjustable tilt panel that houses the 4.3” touch-screen LCD, making it perfect for consumers who want a versatile printer without needing to compromise on speed and productivity.

As a space-saving all-rounder, the PIXMA TS5170 features a 2.5” LCD on an adjustable tilt panel, which makes it easy to operate and view menu options.

Canon PIXMA TR8570

Maximising Work Productivity

With the ability to load paper in two directions (rear tray and cassette tray), users can switch easily between two different paper types, such as plain paper and glossy photo paper. Those that do need to print a large number of documents can even fill both trays with A4 plain paper for a combined paper capacity of up to 200 sheets.[1]

The automatic duplex printing[2] function enables both time and cost savings through eliminating the need to manually reverse a previously printed stack. Additionally, the PIXMA TR8570 also features a time-saving Automatic Document Feeder that can load up to 20-sheets of documents for scanning or copying.

The Document Removal Reminder function is yet another useful feature for ensuring document security. When a document is left on the scanner glass after a scan or copy, a notification on the LCD panel and an audio alert prompts the user to remove their original document left on the scanner platen. The ID Card Copying function allows double-sided ID cards to be scanned onto a single printout, while retaining the original card size.

Pricing and Availability

The PIXMA TS9170, TS8170, TS5170 and TR8570 will be available from 25 September 2017 at the following recommended retail price.

Model Colour Recommended Retail Price
PIXMA TS9170 Champagne Gold $329
PIXMA TS8170 Black, Red, White $299
PIXMA TS5170 Black $189
PIXMA TR8570 Black $289

[1] Applicable to TS9170, TS8170, TS5170 and TR8570.

[2] Duplex printing must be selected under printing preferences. Does not require manual reinsertion of pages to print on the second side.

[1] Message in Print app is free for download on the Apple App Store (available from November 2017), and is supported only for iPhone 6, iPhone 6 Plus, iPhone 6S, iPhone 6S Plus, iPhone SE, iPhone 7 and iPhone 7 Plus.

[2] Photos have to be printed by a Canon printer and processed by Canon’s Message in Print app.

[3] Requires Canon Print INKJET/Selphy app download. For printer compatibility and system requirements, see http://www.canon-asia.com/mobileprinting/mobile_canon_print_inkjet.php.

* Information and pictures courtesy of Canon Singapore and Ogilvy Public Relations *

Logitech launched G613 keyboard and G603 mouse

Logitech recently launched two new products, an awesome combination of a wireless keyboard and a wireless mouse that gamers would really like and be excited about. They are the G613 LIGHTSPEED™ Wireless Mechanical Gaming Keyboard and G603 LIGHTSPEED™ Wireless Gaming Mouse.

Having both the G613 wireless keyboard and G603 gaming mouse together, this combination gives gamers the best of mechanical switches and wireless gaming, the next generation of wireless desktop gaming. Even if you are not a gamer, this wireless mechanical keyboard and wireless mouse combination is pretty good for home usage too!

Let me share with you more information on the G613 LIGHTSPEED™ Wireless Mechanical Gaming Keyboard and G603 LIGHTSPEED™ Wireless Gaming Mouse from the press release information below:

Logitech G, a brand of Logitech, (SIX: LOGN) (NASDAQ: LOGI) announced the launch of two new products that advance high-performance wireless gaming. The Logitech® G603 LIGHTSPEED Wireless Gaming Mouse is a next-generation gaming mouse that uses Logitech G’s new advanced HERO™ optical sensor and advanced LIGHTSPEED™ wireless technology, and the Logitech® G613 LIGHTSPEED Wireless Mechanical Gaming Keyboard is a high-performance wireless keyboard designed for gamers who demand the performance of mechanical switches and the freedom of wireless gaming. When both products are used together, the result is the next-generation wireless desktop.

“LIGHTSPEED and POWERPLAY made the dream of untethered and uncompromised wireless performance a reality,” said Moninder Jain, Managing Director, ASEAN and Vice-President for Logitech. “The new HERO sensor in our G603 wireless mouse and the new G613 wireless mechanical keyboard show our commitment to driving wireless performance even further across our product line.”

HERO Optical Sensor

To achieve the goal of creating a high-performance wireless gaming mouse that also offers long-lasting battery performance, we invented a brand new sensor. HERO, which stands for High Efficiency Rated Optical sensor, provides next-generation efficiency –  creating the best optical sensor ever designed for wireless gaming. HERO offers precision and accuracy at 12,000 DPI with no acceleration or smoothing and 10x the power efficiency of previous generation sensors.

Next Generation Wireless Gaming Mouse

The Logitech G603 delivers a completely wireless experience with performance high enough for   even the most demanding gamers. It’s the first gaming mouse to feature Logitech G’s HERO sensor with exceptional accuracy and precision with sensitivity up to 12,000 DPI. The Logitech G603 harnesses HERO’s efficiency potential to deliver over 500 hours of non-stop gaming at maximum performance. It uses LIGHTSPEED wireless technology to deliver professional-grade wireless performance and unrivaled reliability, even surpassing many wired gaming mice.

High-Performance Wireless Mechanical Keyboard

Designed for a wireless world, the Logitech G613 features LIGHTSPEED wireless technology for a super fast 1ms report rate and Bluetooth for multi-device connectivity. It delivers up to 18 months of gaming on two AA batteries. The Logitech G613 also includes six programmable G-keys, putting custom macro sequences and in-app commands at your fingertips.  It also features Logitech G’s exclusive Romer-G™ mechanical key switches, providing competition grade performance with incredible feel and durability. Romer-G switches actuate at a distance of 1.5mm, which is up to 25 percent shorter and faster than the leading competitor. Combined with a low-force 45g actuation, Romer-G switches provide near-instant responsiveness and help minimize fatigue over long gaming sessions.

Pricing and Availability

The Logitech G603 LIGHTSPEED Wireless Gaming Mouse and G613 LIGHTSPEED Wireless Mechanical Gaming Keyboard are expected to be available at global retailers in September 2017 for suggested retail prices of $109.00 and $159.00, respectively. For more information please visit our website, our blog or connect with us on Facebook.

* Information and pictures courtesy of Logitech and SPRG *

Jabra introduce Evolve 75e

Jabra, a market leader in professional communications and sound solutions, recently launched a new headset into their Evolve range, for working professionals. Bluetooth earphones are getting more popular in the market today, in both leisure and professional market segments. The Jabra Evolve 75e is an example of bluetooth earbuds for the professional market segment. While the Jabra Evolve 75e is catered for the professional market segment, I reckon the leisure consumer market might be keen in this bluetooth earbuds too.

The Jabra Evolve 75e looks pretty sleek and beautifully designed, packed with pretty good technical specifications and capabilities. Let me share more information on the Jabra Evolve 75e from the press release below:

Jabra, a leader in professional communications and sound solutions, is extending its market-leading Evolve range of headsets for professional use with the Jabra Evolve 75e – for the first time adding an earbud design to the range which has sold over 2.5 million units worldwide.

Since the launch in 2014, the Evolve product range has been engineered to enable focus and distraction free working. Jabra established that the biggest inhibitors to the productivity of office workers are noise and interruptions. Research unveiled that the majority of today’s flexible workers (78%)1 say their personal productivity at the office is impacted by noise.

Therefore, the Danish sound experts were the first to introduce Active Noise Cancelling (ANC) and busylight into the office. The Evolve 75e’s design brings a familiar consumer design into a professional environment and still includes all the winning signatures of the Evolve range: wireless freedom, great sound, UC-compatibility, ANC and busylight.

The earbud form factor power bundle is the ultimate business tool for sound and freedom helping to maintain collaboration, concentration and productivity in busy, open place offices without the need for designated quiet rooms.

Enabling focus and distraction free working

Bluetooth stereo earbuds are amongst the fastest growing consumer electronics category2. Employees looking for solutions that enable focus and distraction free working, are increasingly seeking this wearing style for both their professional and personal use. As it stands, every three in ten (31%) business professionals wear earbuds in the workplace3.

The Evolve 75e have been designed to meet this development by leveraging Jabra’s unique microphone expertise, dispensing with the boom arm for the microphone but retaining professional grade call quality. The around the neck wearing style offers flexibility and mobility – improving collaboration in the office and giving flexibility to those who make work calls both inside and outside the office.

With the standard Jabra Evolve UC-certifications to be ready at launch, the earbuds will ensure conference calls are of high quality and drive UC-adoption by seamlessly and intuitively bridging the gap between mobile phone and computer.

This announcement follows the successful launch of the Evolve 75 headphones earlier this year. Now Jabra ensures a real choice for those looking for the same features and quality, but in earbud form, which is why this product is called Evolve 75e.

“The Jabra Evolve 75e offers a first glimpse into the future of workplace sound solutions. The headset has been designed to meet the needs of today’s mobile and increasingly connected worker who demands the same user experience from both consumer and professional solutions,” said Holger Reisinger, SVP at Jabra. “Jabra’s innovative microphone technology, in combination with Active Noise Cancellation, allow for full concentration whilst delivering exceptional sound quality and enabling true mobile productivity. Probably the first product of its kind, the wireless UC-enabled office earbuds are sure to drive the adoption of unified communications.”

Jabra Evolve 75e at a glance:

  • Design – Earbud form factor
  • Amazing sound – UC enabled sound quality, engineered to drive professional UC
  • Endurance – All day power
  • Enhanced productivity – Integrated busylight and Active Noise Cancellation

Find out more about the Jabra Evolve 75e at: www.jabra.com/evolve75e

1 Jabra Knowledge Workers Survey, Lindberg 2015

http://www.gfk.com/insights/press-release/bluetooth-and-multiroom-are-still-trending/

3 Jabra Knowledge Workers Survey, Lindberg 2015

Pricing and availability

The Jabra Evolve 75e will be available in Singapore from the beginning of 2018

Price: MSRP at 259 USD, 239 EUR

* Information and picture courtesy of Jabra and GLOO PR *

Logitech announced MX ERGO

Logitech recently announced a new trackball mouse to their lineup, the Logitech MX ERGO. This sleek, beautifully designed and innovative mouse looks perfect for users who prefer a trackball over the traditional mouse and touch pads.

Let me share key information and details on the Logitech MX ERGO mouse from the press release information below:

Logitech (SIX: LOGN) (NASDAQ: LOGI) announced Logitech MX ERGO, a wireless trackball that sets a new standard for comfort and precision. Launching its first new innovative trackball in nearly a decade, Logitech’s MX ERGO offers personalized comfort with a unique adjustable hinge, precision tracking with multi-device connectivity for trackball enthusiasts, and those consumers searching for alternatives to mice and touchpads.

“We are so excited by this new trackball. It is back, better than ever and the idea for this trackball innovation was inspired by our users, who invented creative ways to achieve their desired level of comfort, sometimes adding additional wedges under their trackball for elevated angles,” said Anatoliy Polyanker, global portfolio and brand director at Logitech. “The MX ERGO is our first adjustable trackball that delivers on the need for elevated comfort in a beautiful design.”

MX ERGO is enabled with both Logitech Easy-SwitchTM and Logitech FlowTM.  With Logitech Flow, available as a free download as part of Logitech® OptionsTM software, and Easy-Switch, you can take multi-computer use to a new level. Seamlessly switch between two computers with one mouse, and even copy and paste content, images and documents between them.

The MX ERGO is elegantly designed, with high-quality materials that feel good in your hand. The mice pair well with Logitech’s other luxury products like the Logitech CRAFT Advanced Keyboard with Creative Input Dial or Logitech Spotlight Presentation Remote. Combined, these products give you a premium experience that looks and feels better on your modern workspace.

Key Features
  • Adjustable metal hinge: With the unique adjustable hinge, you can increase the angle from 0 to 20 degrees that improves the wrist posture and reduces pronation. The carefully sculpted shape gives your hand full palm and finger support, while the soft rubber on the top ensures a good, comfortable grip for long hours of work.
  • Precision mode button: Instantly change your cursor speed and accuracy for optimal control with the press of a button. An LED light illuminates when precision is activated.
  • Precision school wheel with tilt: Use the precision school wheel with tilt and middle click for convenient controls and quick access to your favourite shortcuts.
  • Easy-Switch and Flow-enabled: Two-channel Easy-Switch capabilities lets you switch between two computers without re-pairing, and you can easily copy/paste text, images and files between them thanks to Logitech Flow technology.
  • Rechargeable battery: A fast rechargeable battery holds power for up to four months on a full charge. A quick, one-minute charge gives you a full day of usage.

Pricing and Availability

The Logitech MX ERGO is priced at $149.00 and expected to be available at Logitech.com and select retail stores throughout Singapore in 13 October 2017. For more information, please visit Logitech.com, our blog or connect with us on Facebook, Instagram and Twitter.

* Information and pictures courtesy of Logitech and SPRG *

New areas of Tech interest: Big Data, Security, Backup

I have been writing and covering on a few areas of technology inside my personal website/blog here for a number of years. Initially, it was mainly on consumer technology products, however, over the years, I had started venturing into B2B/Enterprise technology coverage, mainly Internet of Things (IoT) in a few areas/brands such as The Next Wave and Trends (from Canon EXPO 2016 Shanghai)AXON by Greenwave Systems, Future Workplace with Dell and Journey to 5G with Singtel. It had been a very interesting technology adventure into the levels of B2B, thankful to those brands/companies who gave me the opportunities to connect, learn, cover and write about them.

Over the past year, I began to discover new areas of technology interest, while it is probably more applicable on a B2B level, it can also be applied at the B2C consumer level too. One of the areas was on big data and analysis, starting with this forum that I attended recently in June 2017 – “F1 Technology and the Impact on Healthcare“. The next few interest technology fields that came up on my radar, following this particular forum that I attended were data protection, cybersecurity and backup.

My tech coverage journey in these few areas were all related together, I was working on building a basic starter personal cloud storage solution for my photography business/photographs storage/digital marketing/social media/documents, I got a WD My Cloud 4TB a few months back too.

Next up was on data protection and backup, Acronis then came into the picture. I saw and read about them around 1-2 years back, initially I didn’t know too much about them. Coincidentally, I got to know about them more in details and what they are doing, most recently with the launch of the Acronis True Image 2018 that I discovered more about their products and services in the areas of data protection and backup.

I am going to work on an article on the Acronis True Image 2018 for my small business, for my photography business/photographs storage and also my other work on digital marketing/social media and also my documents storage. Do keep a lookout and I would update with a link here when it is completed!

During the recent 2017 Singapore GP, I also learned about the partnership between Acronis and Scuderia Torro Rosso Formula 1 Racing Team! They are the FIRST Singapore company to sponsor a F1 racing team! It’s not just about sponsorship, they are using Acronis technology in motorsports! Being a motorsports and F1 fan and also an technology enthusiast myself, it’s like an omen for me to use Acronis technology solutions!

It would be a dream come true, if I can cover more in depth and share on Acronis technology in motorsports! I can bring my camera gears to racing tracks and garages! Motorsports + technology + photography sounds like what I like to do!

Stay tuned, hopefully, I can share more on these areas of technology, big data, data protection, cybersecurity and data backup.

Oh yes, maybe more new areas such Blockchain, Bitcoin.

Singtel launched Unlimited Data, Talktime & SMS Mobile Plans

Singtel mobile users alert! I have a great news to share with you! You now can have unlimited data, talk time and SMS mobile plans! For me, currently on Data X2 plan, this new plan is a very good consideration for Singtel mobile users!

With Singtel having the fastest mobile networks and with the most recent announcements on 2 of the latest smartphone brands available in the market, the Apple iPhone 8, iPhone 8 Plus, iPhone X and Samsung Galaxy Note 8, this would be an ideal time to get this new unlimited data, talk time and SMS mobile plan by Singtel!

Although I am not too sure if there is a need for me to have unlimited data plan at this time, having this option to choose unlimited data plan is definitely worth a consideration! This would be ideal for professionals who are on the move a lot outside and need the huge mobile data for their work.

Let me share with you more information on the new Singtel unlimited data, talk time and SMS mobile plans:

Press Release: 15th September 2017

Singtel today upped the ante with the launch of Singapore’s first mobile plans with unlimited local data, talktime and SMS/MMS available on the country’s fastest network that provides peak mobile data speeds of 500Mbps (1) nationwide.

From today, Singtel Combo 3, 6 and 12 mobile plans will be upgraded with unlimited talk time and SMS. Customers who sign up for these plans can enjoy unlimited local data with DATA X INFINITY, an add-on available at just S$39.90/month.

Mr Yuen Kuan Moon, Chief Executive Officer, Consumer Singapore, Singtel, said, “We recognise that our customers want flexibility and control over their mobile plans. That’s why our DATA X 2 and DATA X 3 add-ons have been so well-received. And now with DATA X INFINITY as a further option, our customers can enjoy infinite possibilities for how they live, work and play. We’re pleased to offer our customers a truly unlimited mobile experience. With our nationwide network upgrade to 500Mbps supporting the latest iPhone 8 and iPhone X, as well as Samsung Note8, our customers can now enjoy the full potential of their devices at blazing speeds.’’

At launch, customers who subscribe to Combo 6 and 12 plans will enjoy a free data roaming plan each month. They can choose from any of Singtel’s extensive range of data roaming options of up to S$35 to stay connected while overseas.

Customers who subscribe to DATA X INFINITY will also have the option to share their data with up to three family members with a MobileShare supplementary plan, which is available at S$10.70/month per line.

For more information on the new Combo Plans and DATA X INFINITY, please visit www.singtel.com/combo and www.singtel.com/dataX.

Notes

(1) Available on Cat 11 and above mobile phones such as iPhone 8, iPhone 8 Plus, Samsung Note8, Galaxy S8, S8+, S7 and S7 edge, Sony Xperia XZ Premium, LG G6, HTC U11 and more 

* Information courtesy of Singtel Corporate Communications *

Dell Launched New Latitude 2-in-1s

A 2-in-1 computer is getting more popular nowadays, the best of both worlds, tablet and laptop/computer together, now just for business, also for the everyday user at home or in school too. Dell recently launched new Latitude 2-in-1s to their line-up, while it is designed for the business market, I would also recommend everyday users at home or in school to take a look too! I reckon you would like it!

I have always been a 2-in-1 tablet + laptop/computer supporter, the best of both worlds, ideal for doing work and also presentation. Till date, I have yet to add a 2-in-1 into my computers lineup, I hope to add one in the near future.

Let me share with you more information on the new Dell Latitude 2-in-1s:

Dell has announced a new lineup of Latitude 2-in-1s designed to give businesses a “PC first, tablet second” mobile device experience without compromising on design, performance or security. The Windows-based 2-in-1 category is thriving as companies abandon tablets in the office and place more value on the productivity and flexibility offered by 2-in-1 PCs. Dell Latitude 2-in-1s take it to the next level by offering industry-leading security, manageability and service features that enterprise customers truly care about, including the latest 7th Gen Intel® Core™ vPro™ processors, world-class security via multi-factor authentication, encryption and malware protection, full device serviceability and mobile broadband options.

“A lot of customer feedback factors into the design decisions we make; every detail counts, and for business users it’s the details that matter,” said Kirk Schell, senior vice president, Commercial Client Solutions, Dell. “Some of the design choices that matter to commercial customers are things like optimised displays that reduce power consumption and extend battery life; removable hard drives for data security; IR camera location for video conferences; Wi-Fi antennae placement and use of lightweight carbon fiber materials for durability. We even made sure the trusted Latitude keyboard wasn’t compromised because we were designing a 2-in-1.”

 

The Latitude 7000 12-inch 2-in-1 (7285) features a premium tablet and detachable keyboard design that is ideal for mobile professionals demanding the thinnest, lightest detachable 2-in-1 mobile device without sacrificing security and meeting critical business requirements such as on-site device serviceability. First unveiled at CES 2017, it’s the world’s first wireless charging 2-in-1 destined to modernise today’s workspace by further eliminating wires. Integrating WiTricity’s magnetic resonance wireless charging technology, the device is built to transform any workspace into a clutter-free environment. When combined with a Dell Wireless Charging Mat[1] and WiGig wireless dock (sold separately), users can quickly remove the 2-in-1 from the mat without the need to unplug any cables, and easily return it to the mat to automatically recharge and connect to additional wireless peripherals such as a display, wireless keyboard and mouse.

According to IDC’s Worldwide 2017 Q1 Personal Computing Device Tracker, convertible 2-in-1s are taking off with business users, growing at 46 percent worldwide year-over-year.[2] Helping to drive this momentum, the Latitude 5000 12-inch 2-in-1 (5289) features a 360-degree hinge that accommodates multiple work styles – seamlessly transitioning between laptop, tablet, stand and tent modes – and delivers up to 17 hours of battery life, the longest of any convertible PC on the market.1 This August, Dell launched a new addition to this very popular design – the Latitude 7000 13-inch 2-in-1 (7389) – that delivers all of the amazing capabilities of the 5289 but feature a larger, 13-inch display. The full-touch Corning® Gorilla Glass® display on both convertibles is reflection and smudge resistant, and supports the Dell Active Pen, built with pen pressure sensing to make writing natural and smooth for today’s business user.

“Commercial PCs are seeing a real renaissance in design, with form-factors like the 2-in-1 that we could only dream about just a few years ago now becoming reality,” said Bob O’Donnell, president and chief analyst at TECHnalysis Research. “Dell’s innovations in the 2-in-1 category, ranging from detachables to 360-degree hinge, are rooted in productivity while providing the flexibility and beautiful design that today’s mobile workforce desires.”

World’s Most Secure PCs

Dell offers the world’s most secure commercial PCs with industry-leading endpoint security solutions that include comprehensive encryption, advanced authentication and leading-edge malware protection. The new Latitude 5000 and 7000 Series 2-in-1s are built with a powerful set of security features including touch fingerprint readers, advanced authentication with FIPS 140-2 Level 3 Certification and Dell Client Command systems management tools. These built-in security features can be augmented with Dell Data Security Solutions, including Dell Endpoint Security Suite Enterprise for data encryption and advanced threat prevention in a single suite or Dell Data Guardian for file-based data encryption that protects, controls and monitors data both inside and outside of the network. Dell is the only major PC manufacturer to have a line of business dedicated to data and endpoint security. When combined with the security expertise within the Dell Technologies family of companies, including RSA, SecureWorks and VMware, Dell can offer organizations a wide range of security solutions and capabilities ranging from endpoint and data security solutions to managed security services, threat intelligence, and risk and compliance.

Pricing and Availability:

  • All products are available for order from Dell

[1] Dell Wireless Charging Mat is not designed for use on metal surfaces. For use with a metal surface or desktop, place the mat on a non-metal stand at least 50mm above the desktop.

[2] Source: IDC WW 2017 Q1 PCD Tracker, Tablet Historical and PCD Historical.

* Information and pictures courtesy of Dell & Cohn & Wolfe Singapore *

Acronis True Image 2018

The business world today for working professionals today, the leisure/internet/social media world today for the rest of us, everyone of us are living in a more highly connected with internet and social media era. The number of users on the internet, social media platforms, social media apps and blogging, whether for work or leisure, they are huge and it will only get bigger and wider.

With the vast numbers of people using the internet and social media and this number will only get bigger, this poses a risk for the internet and social media, security and privacy. Cybersecurity (for your works, documents and data) is now an even more important and crucial area that requires immediate attention and action for businesses and also for individuals nowadays. The dangers of ransomware is getting more prevalent recently, anybody and everybody using the internet and social media is a target.

Running a small photography business (with home office as my administrative/back end work base while doing my assignments/projects/works outside), as well as being a social media enthusiast, doing some digital marketing work, an Information Technology (IT) enthusiast, cybersecurity has moved up the ladder on my topics that I am covering and writing more (my other tech interest topics are IoT, 5G networks, IT trends, fin-tech).

Let me tell you a true story, my own personal story on my journey in building up my data protection and backup system for my small photography business + social media + digital marketing + data protection workflow, it took me a bit longer than expected (1 year+), partially procrastinating, partially not knowing where/how to look for and start. My friend HP from Hpility SG (where I currently have a working partnership with him and his blog-portal) introduced me to Acronis, I shared my requirements on what I needed and he mentioned to me their Acronis True Image suits what I need and want for my current setup.

Thereafter, I knew more about Acronis and their Acronis True Image backup software program. I am setting up my Acronis True Image 2018 and I hope to share my stories, experiences in the Acronis True Image 2018 setup with my own personal cloud storage.

Today I am going to share more information and details on the Acronis True Image 2018, for those planning to find a backup and data protection software program for themselves on an individual basis or home office basis:

Press Release – 28th August 2017

Acronis, a global leader in hybrid cloud data protection for business and consumers, today introduced Acronis True Image 2018. The new release includes major updates the program’s backup and recovery capabilities, and is the first personal backup software to incorporate artificial intelligence-based technology designed to actively protect data against ransomware.

“As the first company to offer full image backup for consumers, Acronis pioneered intelligent backup for home use,” said Serguei Beloussov, co-founder, and CEO of Acronis. “Acronis True Image 2018 continues that tradition as the first and only personal backup software that uses artificial intelligence to defend consumers against one of the fastest growing threats to their data.”

By combining the company’s artificial intelligence (AI) based ransomware defense, called Acronis Active Protection™, with a new generation of enhanced backup and recovery capabilities such as active disk cloning and automated WinPE boot media creation, Acronis True Image 2018 represents a new standard of “intelligent backup” for individuals, families and small businesses.

Reliable backup and recovery

During a survey of Acronis customers during July 2017, 95 percent of respondents said they choose and recommend Acronis True Image because the backups are so reliable. The 2018 release improves on those core backup and recovery capabilities even more, with enhancements such as:

  • Active disk cloning: Users can create an exact replica of an active Windows system without stopping and restarting using bootable media, making migration to a faster or larger disk even easier.
  • An updated media builder: Automatically creates boot media for a WinPE environment, so users can quickly resolve driver configuration issues and recover their systems to the same or new hardware.
  • Continuous backup to the cloud: Users can update their backups as they work on files while securely storing an off-site version in the cloud.
  • Virtual drive conversion: Users can test the recoverability of the full image backups, or run their system in a Hyper-V virtual environment to test various applications without risking the primary system, and move complete system image as a virtual drive to another computer.
  • Faster incremental backups: Up to three-times faster with new Changed-Block Tracker technology that tracks image changes in real time.
  • Automatic mobile backup to NAS devices: More than a quarter of Acronis users have network-attached storage (NAS) at home. Now they don’t have to think about backing up a mobile device, since the process starts as soon as the mobile device connects to the same Wi-Fi as the NAS.

Acronis True Image 2018 also addresses the needs of the next generation of users by expanding its support for social media with automatic backups of Instagram accounts, including photos, comments and statistics, such as the number of likes, tags or comments a post gets.

Easy control

A new visual interface addresses the preferences of 83% of Acronis customers who reported that they want more information and insights into their backups. Graphically displaying backup activity and statistics, it allows users to manage their backups at a glance – including how much data they have stored, the types of files in storage, and the status of backups.

Secure data protection

The ability to restore a system or individual files is critical following a ransomware attack. Acronis True Image 2018 not only makes recovery automatic, it takes the initial protection a step further by preventing ransomware from corrupting a user’s data in the first place.

Using machine learning models, Acronis Active Protection recognizes unusual patterns of file access. These models are generated in Acronis’ dedicated Cloud AI infrastructure, which processes data from hundreds of thousands of malicious and legitimate processes to build those models. Those models are incorporated directly into Acronis Active Protection, allowing Acronis True Image 2018 to protect a system’s data independently, without the need for an internet connection.

When Active Protection detects unusual activity, it checks the process using both heuristics analysis as well as those models of expected and unexpected behavior. If the process is identified as potentially malicious, Acronis True Image 2018 alerts the user of the suspicious activity.

With real-time monitoring, Acronis Active Protection verifies all processes so approved activities are allowed to run, while potentially dangerous behavior is detected and stopped. Then, if any files are encrypted during a ransomware attack, Acronis True Image 2018 automatically restores those files from backup.

While cybercriminals increasingly target backup files to keep users from restoring their system without paying the ransom, Acronis’ technology specifically defends backup files as well as the original data. Ransomware damages are expected to top $5 billion this year, and Acronis’ unique self-defense of backup files is Acronis True Image 2018’s way to ensure a user’s data remains untouched.

More than 60 percent of Acronis customers surveyed said they worry about ransomware. A new Security Dashboard gives users complete visibility over Acronis Active Protection so you can be reassured that their data is protected. It lets them track the number of processes that have been flagged as potentially dangerous, see which ones were blocked, and manage a whitelist of trusted applications.

Pricing and Availability

There are three editions of Acronis True Image 2018 available to accommodate customer use and preferences. All versions include Acronis Active Protection against ransomware and cover an unlimited number of mobile devices.

  • Standard is a perpetual license that is offered without any cloud storage or access to cloud-based features for customers who prefer to store their data on local drives only. Pricing starts at 69.99 SGD for one computer.
  • Advanced is a one-year subscription that includes 250 GB of cloud storage and access to all cloud-based features. Pricing starts at 69.99 SGD per year for one computer.
  • Premium is a one-year subscription that includes exclusive blockchain-based data certification and electronic signature capabilities, as well as 1 TB of cloud storage. Pricing starts at $99.99 per year for one computer.

Advanced and Premium subscribers can purchase additional cloud storage within the application. Advanced Licenses can upgrade to a maximum of 500 GB. If more storage is needed, Advanced users can upgrade to a Premium License, which offers cloud storage of up to 5 TB.

Instagram backup launches today in limited markets and will be available worldwide on September 4, 2017

Acronis True Image 2018 is available for purchase at acronis.com/en-us/personal/computer-backup/ and through major software resellers and retail stores worldwide.

NOTE: For small business owners who need to protect more than five computers, or companies that have multiple workstations and servers, Acronis Backup 12.5 scales to protect thousands of computers and provides convenient tools for group management of environments of any complexity. Details are available at acronis.com/en-us/business/backup/.

* Information courtesy of Acronis Asia Pte Ltd *