MDC Digital Marketing Day 2017

Lifelong learning is a personal philosophy and mantra that I adopt, advocate and share whenever I am able to. Regardless of the qualifications that I have, the amount of life and professional experiences that I currently possess, I always tell and remind myself that I do not know everything in the world, there is always something to learn, a new skill/knowledge and/or upgrading my current skills/knowledge.

Most recently, I was kindly invited to a seminar, MDC Digital Marketing Day 2017 organised by Management Development and Consultancy (MDC), the corporate training arm of Management Development Institute of Singapore (MDIS). The title of the seminar was “From the Present to the Future: Getting Ready for Digital Transformation”, the speakers were highly experienced professionals in their field of their respective specialisation expertise. One of my friends Walter was one of the speakers for the MDC Digital Marketing Day 2017 and it was great to catch up with him during the event!

The speakers and their topics were as follow:

Andrew Chow (Speaker and Facilitator)

Digital Marketing Strategy Overview for 2018

Search Marketing – How to be seen and searched at the right places

Social Media Marketing – Rediscover the Lost Art of being Social in Marketing

Walter Lim (Speaker)

Content Markting: Choosing the Right Content and Channels

Nick Tan (Speaker)

How to use Virtual Reality Solutions to create immersive marketing experiences?

Alvin Lim (Speaker)

How to use blogging as an effective marketing tool

Xi Wei (Speaker)

Gamification – Don’t be a noob: Raising your game in the digital world

After the introduction, welcome and opening address by June Lim, Assistant Director of MDC, Andrew took over, he had dual roles of both a speaker and facilitaor for the MDC Digital Marketing Day 2017. Andrew’s experience in conducting seminars can be seen when he employed an ice breaker game for participants to mingle around, meet, introduce and chat with different people.

Thereafter, the seminar started with tea and lunch breaks in between the entire Digital Marketing Day seminar. I have been hands-on inside the digital marketing / social media / blogging fields since April 2006, I have personally seen the huge changes in internet marketing, SEO, digital marketing and social media over the past decade. Although I am being “trained On-The-Job”, the topics shared by the various speakers were always a good refresher for me and there is always something new to learn because I don’t know every thing/knowledge/skills in life. It is always good to keep myself updated, upgraded and learn new knowledge and skills in life, on both personal and professional level.

Some topics such as “Rediscover the Lost Art of being Social in Marketing” by Andrew and “How to use Virtual Reality Solutions to create immersive marketing experiences?” by Nick, got me thinking ahead for the future, how I am able to make the changes, adapt and adopt new technology, as well as rediscovering myself in the commercial world of digital media marketing / social media marketing.

At the end of the MDC Digital Marketing Day 2017, it had been a fruitful and eventful learning day, networking , learning, upgrading and a refresher for me too. Do keep a look out for the various types of programmes and courses by MDC, highly suitable for working professionals to upgrade and learn new skills/knowledge.

I would like to thank MDC for the invitation to their MDC Digital Marketing Day 2017!

* Pictures courtesy of MDC *

Updates, Reflection and Thinking Ahead

This personal website/blog of mine hit a bit of a mind block recently, since the two articles published on 1st and 2nd October 2017. I had a few technology news and business articles to share for the past week, it slowed down for 1+ week, it will come back again soon!

I was reflecting upon, thinking ahead and adding to what I wrote in my 1st October 2017 article, titled “Start of Q4 2017, Final Sprint“. During the past 1+ week, it’s a bit of a consolidation, realignments, readjustments and also changes for the final quarter of 2017. All this things going on inside my brain and mind, contributed to this additional article today, a key reason why there wasn’t much news/articles published on my website/blog here during the past 1+ week.

Upgrading / Learning new skills and knowledge

Learning is life-long and never-ending, that’s my philosophy for both personal and professional aspects of it. I am looking to improve on my skills and knowledge segment, for improving my current skills set and knowledge, as well as learning new skills and knowledge.

  • Drone flying – Planning to add this skill, for my travel photography in the future.
  • Travel and Tourism Public Relations – I wanted to add this knowledge, theory and skill, not just to complement my travel photography projects/assignments, I am thinking and strategising new business ideas.
  • Workshops/Courses – Finding courses and utilising Skills Future Credit to improve myself, first course is Lightroom organised by Canon Imaging Academy.
  • Digital Marketing and Social Media Marketing – I recently attended #MDCDigitalMarketingDay at Management Development & Consultancy (MDC) by MDIS. For somebody who had been hands-on inside this segment for the past 10 years, I still have knowledge and skills to learn, keep a lookout for my upcoming article!

Thinking and Strategising Ahead

I need to brainstorm a business plan / model for travel and tourism public relations + photography + social media/digital marketing coverage.

Still very tough economic times and difficult + slow market

I have a few real life stories of business owners facing huge challenges in this very tough economic times, it’s still a difficult and slow market. I shared their pain, their difficulties and challenges, I might write more about this if my time allows.

When the economy and market returns to better levels and stabilises in the near future, we are no longer looking at big GDP growth numbers, we are probably looking at slow and small GDP growth, maybe 1-3% per year (that’s my personal humble view).

I will be back writing and publishing articles soon! Thank you for reading, following and supporting!