Samsung’s year 2024 lineup kicks off the Samsung AI screen era through the induction of a next-generation AI processor that is poised to redefine the perception of smart display capabilities. More than just bringing improved picture and sound quality, the new AI TV line-ups provide consumers with AI-powered features focusing on inspiring and empowering individual lifestyles.

“We are entering a new era of AI, with the technology bringing great potential to improve and add value to our daily lives in both simple and useful ways,” said Steven Koh, Senior Director, Consumer Electronics Business (TV/AV), Samsung Electronics Singapore. “We are excited to wow our consumers with our most cutting-edge TVs, now enhanced with AI, which will not only deliver amazing visual and audio quality for consumers to better enjoy the content that they all love but will also be the ideal centrepiece in consumers’ homes, connecting all compatible devices to offer users a smart and seamless living experience.”

Expect More Wow with Samsung’s New 2024 AI TV Line-up

Samsung is introducing AI technologies to its Samsung TV line-up for 2024, delivering elevated enhancements for consumers’ home entertainment setups.

Samsung 2024 Neo QLED 8K and 4K TV 

Samsung’s newest Neo QLED 8K and 4K TV line-up are equipped with technology that delivers lifelike picture quality and premium audio experiences. For the 2024 Neo QLED 8K range, the top model QN900D features Samsung’s latest and most innovative TV processor yet – the NQ8 AI Gen3, which has a neural processing unit (NPU) that delivers unprecedented performance upgrades by utilising 512 neural networks, versus 64 neural networks on last year’s 2023 flagship model.

The Neo QLED line-up brings a suite of picture quality and design enhancing features, including 8K AI Upscaling Pro (1), which leverages NQ8 AI Gen3 for enhanced 8K upscaling, sharpening low resolution content so that it is displayed in ultra-high resolution.

There is the AI Motion Enhancer Pro that solves common issues in fast-paced sporting contents – such as ball distortion – by streaming high-resolution sports matches through this feature (2) powered by NQ8 AI Gen3. The feature automatically detects the sport type and uses deep learning to properly detect the type of ball and enhances the visual accordingly.

For consumers who like watching high-adrenaline action content, Real Depth Enhancer Pro adds details to fast-moving scenes with the help of AI to control precision of the mini-LEDs by detecting the part of a scene that the human eye would naturally focus on, bringing it to the foreground. In this way, the images are more lifelike as there is more depth to the onscreen content.

There is also the Infinity Air Design that complements Neo QLED 8K’s impeccable picture quality with a screen only 12.9mm in depth (3). This would allow an immersive viewing experience that focuses on high resolution and outstanding sound quality. This feature also offers a unique mirror effect in which the TV appears to hover in its surroundings.

With Samsung’s Q-Symphony, the Neo QLED 8K line-up offers exceptional audio quality, allowing users to connect multiple wireless speakers and a sound bar to a TV or projector for perfect audio synchronisation across shows, movies, and playlists (4).

Users can take advantage of the Active Voice Amplifier Pro, a proprietary AI dialogue booster that utilises exclusive deep-learning technology to significantly enhance dialogue and voices on screen.

Samsung 2024 OLED TV

For Samsung 2024 OLED TVs, they are built on the legacy of 2023 models, with the S95D offering sizes of up to 77-inches for high-detail, high-frame rate, and intense vibrant video.

There is a new OLED Glare Free’ technology (5) – specifically designed for 2024 OLED screens. This preserves colour accuracy and reduces reflections while maintaining image sharpness to ensure an immersive viewing experience, even in daylight.

The OLED-optimised, low-reflection coating overcomes the trade-off between gloss and reflection, thanks to a new, specialised hard-coating layer and surface coating pattern.

This year 2024 OLED display is 20% brighter than previous models, with deep and rich blacks, and AI-enhanced colour accuracy so pure that it is Pantone Validated. Not only are they Samsung’s brightest OLED screen yet, they now also features high refresh rates of up to 144Hz for more seamless motion and crystal-clear action on their screens. There are also more price friendly options, the S90D series, which will be available in various sizes, from 48” to 83”.

New Samsung flagship Q Series sound bar

There is also a new Samsung flagship Q Series sound bar, the HW-Q990D, that completes your Samsung home entertainment audio experience. This delivers an 11.1.4-channel sound experience with True Dolby Atmos sound at 4K 120Hz, tapping on AI to optimise sound for the perfect experience, whatever is your preferred media content.

Samsung partners National Heritage Board to bring a part of Singapore’s Cultural Heritage to Samsung The Frame TV

Samsung partners National Heritage Board to bring a part of Singapore’s Cultural Heritage to Samsung The Frame TV. With this announcement, the Samsung Art Store will see the addition of 10 artworks from Singapore’s National Collection. This will be a great news for art and heritage lovers, they will be offered the opportunity to enjoy a curated collection that showcase the changes in Singapore’s physical and urban landscape through the years, as well as selected master works of Asian painting traditions.

More information can be found on my TGH Photography and Travel portal/blog article – Samsung partners National Heritage Board to bring a part of Singapore’s Cultural Heritage to Samsung The Frame TV.

For more information on Samsung’s new 2024 AI TVs and sound systems

For more information on Samsung’s new 2024 AI TVs and sound systems, pricing and availability, please visit Samsung website https://www.samsung.com/sg/

Notes:

1. 3333QN900D only. 8K AI Upscaling for other models.
2. Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
3. 12.9mm in depth only applies to 65” QN900D.
4. Q-Symphony is compatible with select Samsung TVs. Requires HDMI, Optical or Wi-Fi connection to TV.
5. UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organization for Standardization.

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Singtel Disney+ Premium promotion for its mobile, TV and broadband customers

This Singtel Disney+ Premium promotion for its mobile, TV and broadband customers, is bundled with Singtel’s 5G mobile postpaid plans and SIM Only Plus plans so customers can enjoy a smooth viewing experience on Singtel’s ultra-fast and low latency 5G network, with Disney+ Premium (with a retail price of $15.98 per month) supporting 4K UHD and HDR video playback on supported titles. Customers will also be able to catch their favourite shows on up to four devices at the same time, allowing families or people in the same household to enjoy a seamless viewing experience on the popular streaming service.

Mobile customers currently enjoy complimentary lifestyle and education content packs for CAST, Singtel’s video streaming app, depending on the type of SIM Only Plus plans they have opted for, while all postpaid plans come with at least one month of Spotify, Entertainer, and Straits Times One Digital subscriptions. From 7 March, new and re-contracting mobile subscribers will also get Disney+ at no additional cost. This promotion will be progressively extended to broadband and TV customers, and all customers will be able to subscribe to Disney+ directly through Singtel in the future. Details will be announced later.

Ms Jennifer Ng, Vice President, Customer Value, Fixed Broadband and Content Marketing, Singtel Singapore, said, “We know how much people enjoy watching videos on the go, whether they are at home or on the move. Our mobile customers can enjoy high-quality streaming on Singtel’s ultra-fast 5G network, while customers at home can enjoy the service on their big screens in 4K, without lag – made possible by our reliable and secure network. With Disney+, customers can catch Disney’s incredible blockbusters, reminisce over animated classics with their children or discover new Disney+ Originals with their friends.”

Mr Vineet Puri, Vice President and General Manager, The Walt Disney Company SEA, said, “We are pleased to enhance our engagement with Singtel and bring Disney+ to their subscribers. With Singtel’s extensive reach, we look forward to delivering quality entertainment and a century of content from our iconic brands and franchises to even more consumers in Singapore, adding to our strong fan base on Disney+.”

Key Highlights of Disney+ Originals and Exclusives 

Highlights include Disney+ originals and exclusives such as Marvel Studios’ X-Men -97 (from 20 March), Star Wars: The Bad Batch from Lucasfilm; Percy Jackson and the Olympians and Taylor Swift | The Eras Tours (Taylor’s Version) on Disney, Emmy Award® nominated and winning series Abbott Elementary, Grey’s Anatomy, Dopesick, The Bear, Only Murders in the Building, Welcome to Wrexham and more.

Fans of Korean and Japanese content can look forward to captivating dramas such as Blood Free (from 6 April), Wonderful World, Shogun, the highly anticipated anime Fable (from 7 April), as well as Light Shop and Uncle Samsik in late 2024.

Pricing and further information

For new sign-ups or re-contracting customers from 7 March 2024 (1)

For more information on Singtel’s entertainment offerings, visit Singtel TV entertainment or Disney+ on Singtel.

Notes:

1. Singtel may alter or change the terms of the promotion any time.
2. Customers will continue to be billed for the Disney+ Premium subscription if not cancelled prior to the end of the no-additional-cost subscription period.

* Information and picture courtesy of Singtel *

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The LG StanbyME Go combines a stunning 27-inch touch display with a powerful 20W 4-channel speaker system integrated into a stylish and robust carrying case, a lifestyle companion that adapts to every entertainment need.

Entertainment Tailored to Any Environment 

One of the standout features of the LG StanbyME GO is the ability to adapt to any environment, making this portable on-the-go entertainment by LG, the perfect addition for both indoor and outdoor activities alike. From gaming and watching movies to indulging in various forms of entertainment, this innovative entertainment device ensures an immersive experience anywhere. The LG StanbyME GO has an integrated battery that gives up to 3 hours (1) of uninterrupted use, freeing users from lugging an external power source around. Additionally, the carrying case offers convenient storage for the product’s streamlined remote control and power cable, ensuring that all essentials are within reach for a hassle-free entertainment experience.

The LG StanbyME Go boasts a vibrant FHD 1080p display, ensuring crystal-clear visuals for an immersive entertainment experience. Bringing movies, games and multimedia content to life with vivid colours and sharp details, what sets the device apart is its intuitive touch screen (2) functionality, allowing users to interact effortlessly with their content. The device also automatically activates the screen when the case is open and powers down when closed, enhancing convenience and power efficiency. Powered by the advanced ?7 AI Processor Gen5 and featuring Resolution Upscaler, Dolby Vision®, and HDR10 technologies, the LG StanbyME Go delivers lifelike images that captivate the viewer’s imagination.

Flexibility with Cutting-Edge Hardware

Another key feature of the LG StanbyME GO is flexibility. Users can effortlessly personalise the screen orientation for optimal viewing angles, smoothly transitioning between landscape and portrait orientations with a 90-degree rotation. This innovative entertainment device also offers height adjustment of up to 18cm, along with the engaging table mode.

In table mode, the LG StanbyME GO’s screen lays flat within the lower section of the case, providing the perfect platform for digital board games or immersing in nostalgic listening experience with the virtual record player.

LG’s commitment to durability shines through in the LG StanbyME Go, which meets 11 tests compliant with the U.S. military’s rigorous MIL-STD-810G standard. Proving its resilience in various environmental conditions – low pressure, extreme temperatures, dust and salt spray – the device is engineered to withstand accidental drops, vibration, and shock, ensuring an uninterrupted entertainment experience no matter where it goes (3).

Immersive Sound Experience with AI

In addition to its top-tier hardware, the LG StanbyME Go offers an immersive audiovisual experience with built-in speakers and AI Sound Pro technology that intelligently optimises audio output to the front of the screen. Whether the screen is set on table, horizontal or vertical mode, the 3-way sound optimiser delivers optimised sound for any setting. With Bluetooth Surround Ready and support for Dolby’s advanced video and sound technologies, Dolby Vision® and Dolby Atmos®, the LG StanbyME Go promises unparalleled audio and visual quality.

Effortless Integration

The LG StanbyME Go also comes equipped with LG’s webOS smart TV platform. Equipped with LG ThinQ AI, the device intuitively adapts to users’ preferences. This integration enables seamless connectivity to iOS or Android devices, extending to popular platforms such as Airplay2, Homekit, and Hey Google, providing seamless connectivity options. Furthermore, with Hands-Free Voice Control (4), users can launch apps, adjust sound settings and search for content without lifting a finger – the perfect solution for multitaskers.

“LG Electronics dedicates itself to pushing the boundaries of innovation in entertainment,” said Lee Chang Ha, Product Director of Home Electronics. “The LG StanbyME Go exemplifies our commitment to creating products that seamlessly integrate into our customer’s lives, providing them with exceptional entertainment experiences wherever they go.”

Pricing and Availability

The LG StanbyME Go is priced at S$1,799 and will be available at LG Online Brand Store, Amazon, Shopee, Lazada, KrisShop and authorised retailers – Audio House, Best Denki, Courts, Gain City, Harvey Norman, Mega Discount Store and Parisilk.

Notes:

1. The 3-hour duration is based on using the device in eco mode, actual battery usage may vary depending on conditions.
2. The touch screen feature may vary by the app and connected device, and certain operations may not be supported.
3. The product is not waterproof.
4. The hands-free voice control is disabled at the initial setting due to privacy. It can be used after activating it in the menu. The product needs to be connected to the internet.

* Information and pictures courtesy of LG Electronics Singapore and APRW *

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Wireless Freedom: A Seamless and Uncluttered Entertainment Experience

The LG SIGNATURE OLED M is the world’s first and only wireless OLED TV (1), eliminates the clutter of traditional cables and offers owners the freedom to place their TVs anywhere their space, creating a seamless and aesthetically pleasing environment.

With its groundbreaking Zero Connect Box, the wireless solution supports a range of connectivity options, including HDMI 2.1, USB, RF, LAN and Bluetooth. Designed for convenience, LG’s wireless AV transmission solution was engineered to simplify cable management for users who connect their TVs to various peripherals such as gaming consoles and set-top boxes. This innovation offers a fresh, hassle-free approach to handling cables and connected devices.

The pioneering Zero Connect Box enables seamless AV transmission at 4K resolution (3,840 x 2,160 pixels) and an impressive 120Hz refresh rate. The box also identifies the optimal transmission path to ensure the seamless transmission of image and sound. It has an adjustable antenna that can be positioned according to the screen’s location, providing a reliable connection.

LG’s proprietary wireless AV transmission solution excels in delivering substantial data volumes. LG’s pioneering Zero Connect technology is designed to support Dolby Vision® and Dolby Atmos®, showcasing the company’s commitment to state-of-the-art audio and visual capabilities.

By eliminating the necessity for cables and devices near the screen, the Zero Connect technology empowers users to fully immerse themselves in the grandeur of an ultra-large screen within an uncluttered and spacious environment.

Ultra-Large Premium Screens

The 97-inch LG SIGNATURE OLED M exemplifies LG’s unwavering commitment to delivering an extraordinary visual experience. The TV boasts a captivating OLED display that brings colours to life, achieves infinite contrast, and delivers perfect blacks.

Beyond its exceptional visuals, the TV is also a true masterpiece of design, featuring LG’s iconic Gallery Design that elevates it to an artful centrepiece in any living space. Seamlessly blending both form and function with its sleek, flush-to-wall mount, the LG SIGNATURE OLED M empowers users to shape their living areas with absolute freedom, effortlessly integrating the TV into the overall aesthetic of their home.

The Gallery Design of the LG SIGNATURE OLED M represents a paradigm shift in how TV placement is perceived. Offering a truly immersive and unobtrusive viewing experience, the TV redefines the concept of television integration. A design philosophy that turns every living space into a showcase of elegance and modernity, the TV seamlessly harmonises with the interior design, becoming a captivating focal point.

Pricing and Availability 

The 97-inch LG SIGNATURE OLED M TV is priced at S$39,999 and is available at LG Online Brand Store, Shopee, Lazada and authorised retailers – Audio House, Best Denki, Courts, Gain City, Harvey Norman, Mega Discount Store and Parisilk.

Notes:

1. World’s first and only wireless OLED TV refers to OLED TV with 4K 120Hz wireless connectivity between Zero Connect box and screen.

* Information and pictures courtesy of LG Electronics Singapore and APRW *

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Celebrate Samsung Electronics 54th Anniversary at Global Samsung Week!

Samsung Week is taking place in over 60 participating countries, this is Samsung’s biggest global campaign event offering a range of special benefits including promotions and deals on a wide variety of products, all available exclusively on Samsung Singapore’s Online Store. Fans can visit the Samsung Online Store to explore exciting offers on the most-loved Samsung products of the year, ranging from the latest Galaxy devices to TVs and soundbars, smart monitors and connected home appliances.

This year, fans can expect amazing deals on the newly launched Galaxy FE series – the Galaxy S23 FE, the Galaxy Tab S9 FE and Tab S9 FE+, and Galaxy Buds FE, as well as the new Galaxy SmartTag2. With the new FE devices, it’s easier than ever to experience the full power of the connected Galaxy ecosystem.

With fans at the forefront of Samsung’s innovative journey, the global Samsung Week initiative serves as a token of gratitude for the fans’ unwavering support as Samsung celebrates another year of innovation. Providing Samsung Week exclusive offers ahead of the upcoming festive season, Samsung invites fans to further journey ahead together for a better everyday life enabled by its products.

Don’t Miss Samsung Week Promos!

In celebration of Samsung’s 54th anniversary, consumers can expect the following promos1, available from now to 2 November 2023 on the Samsung Online Store:

• Instant discounts of up to 54% off selected products
• $54 off selected products with use of < SAMSUNG54> promo code
• $154 off selected product with use of < SAMSUNG154> promo code
• Purchase with purchase promos

Galaxy S23FE

RRP: $988 (256GB)

Promo:

• Enjoy double storage upgrade (worth $100)2
• 50% off 2-year Samsung Care+ purchase at $70
• Additional overtrade value of $2003
• Stack and Save more: Get up to 20% off any Tab S9 series, Watch5/6 series and Buds series4

50” QLED 4K Q60C (Online Exclusive)

RRP: $1,299.00

Promo: Enjoy $100 off

10kg Top Load Washing Machine with Ecobubble

RRP: $849.00

Promo: Enjoy 28% off

27” Smart Monitor M8 Pink

RRP: $928.00

Promo: Enjoy $54 off with promo code

More rewards for Samsung Members

Samsung will host the Samsung Members Weekend Sales between 21st – 22nd October 2023 and 28th – 29th October 2023 with additional promos and deals to be expected.

Samsung Members Weekend Sales promo:

• Additional $54 off with minimum spend of $500 on storewide purchase with use of promo code <SWEEK54>5
• Earn 54,000 additional Samsung Reward points with purchase of selected products.

Samsung Week Information

For more details on Samsung Members Weekend Sales, please visit: https://www.samsung.com/sg/offer/samsung-week-members-sale/

More information on Samsung Week available here: https://www.samsung.com/sg/offer/samsung-week/

Wishing Samsung Electronics a Happy 54th Anniversary! Happy shopping at Global Samsung Week!

* Information and picture courtesy of Samsung Electronics Singapore and IN.FOM *

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LG message Life’s Good

Through LG’s global campaign, they aim to convey LG’s message Life’s Good to customers, inspiring and encouraging them to approach life with an optimistic attitude. The world is facing rising uncertainty and instability worldwide due to post-pandemic changes. LG’s global campaign ultimate goal is to uplift customers and spread a positive influence, fostering mutual support.

Along with LG’s updated brand and visual identity, the new campaign aims to share the LG’s philosophy and values. The company has been ceaselessly committed to embodying the true meaning of Life’s Good. To convey this message with a dynamic and youthful manner, LG launched its new brand and visual identity in April, under the banner of LG’s brand reinvent.

Where can you view LG’s latest global campaign advertisements?

You can view LG’s latest global campaign advertisements at Dubai’s Burj Khalifa, the world’s tallest building, the Landmark 81 skyscraper in Vietnam, the company’s digital billboards in New York’s Times Square and London’s Piccadilly Circus, LG’s LED outdoor screen at Óvalo Gutiérrez in Peru, the KP Tower in India, as well as in select spaces in South Korea, seizing the attention of global audiences. The campaign also extends to London’s beloved red double-decker buses, which currently feature LG’s Life’s Good slogan – visually revamped as part of an innovative brand reinvention strategy.

The advertisement videos showcase the “Face of the Future,” the smiling face formed by the letters “L” and “G” engages and entertains; nodding, bobbing and showing off a range of different emotions. The video is also imbued with the youthful exuberance of LG Active Red, the latest addition to the company’s core colour palette.

Digital Engagement with younger global customers and Collaboration with influencers 

LG is expanding its digital engagement with young global customers. by promoting brand awareness through its official social media channels. Starting from August 25, the company will introduce exclusive features, including the “LG Finger Heart Filter” and “Life’s Good Sticker Package,” tailored for major social media platforms such as Instagram and TikTok. These creative elements, freely available to all users, are part of the company’s broader plan to launch a global participation campaign, connecting customers to its brand in new and exciting ways.

LG is also planning to release collaboration contents with various influencers and brand films through LG’s global social channels to convey the meaning of Life’s Good and core brand values to customers more authentically.

LG has partnered with a collection of global influencers, all embodying the spirit of “brave optimists” and confidently carving their own paths, including American singer and actress Willow Smith; Australian national swimmer and singer-songwriter Cody Simpson; and Nigerian-Korean fashion model Jenny Park.

Through these meaningful partnerships, LG aims to amplify the Life’s Good message, fostering inspiration and hope among customers around the world.

LG Life’s Good global campaign

“LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognizing the changing needs of customers,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Centre. “We aim to enhance our communication with customers by sincerely sharing our core value and the message of Life’s Good. Filled with optimism, this message will be delivered to customers worldwide at various customer contact points.”

For more information on LG Life’s Good campaign, please visit www.lg.com/lifesgood

* Information and pictures courtesy of LG Electronics Singapore and APRW *

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Singtel TV 

During this period, Singtel TV customers can enjoy complimentary access on Singtel TV, Singtel TV Go app and web portal to more than 130 channels of thrilling content including exciting sporting events such as FA Community Shield and FIFA Women’s World Cup, as well as intense cooking competitions such as MasterChef Australia Season 15. Viewers can also learn more about Singapore and its history on National Day with the special programme, 10 Things You Didn’t Know About Singapore on the History Channel.

Singtel’s Digital Inclusion efforts for Singapore’s Silver Generation 

In addition, as part of its digital inclusion efforts, Singtel is also running exclusive promotions for Singapore’s silver generation. Seniors (1) get to enjoy two mobile lines at $20.19 per month with 12 months of free 5G access. For those looking for a new handphone, the Samsung Galaxy A14 5G is available (2)  to seniors at an exclusive price of $118 (U.P. $318) with every senior plan sign-up. Singtel customers can also purchase the phone at $218.

Free unlimited mobile data on National Day 2023!

To help everyone stay connected and join the National Day festivities, Singtel is offering all postpaid customers free unlimited local mobile data usage on National Day, starting at 12.01 am until 11.59 pm on 9th August. Customers on Singtel’s non-contract mobile plans, including our GOMO, heya (3) and prepaid customers, will get 58 GB of data for free.

For more information on Singtel’s National Day deals, please visit singtel.com/nationalday2023.

Do also check out Singtel’s Smart Nation journey short film as they celebrate Singapore’s 58th birthday!

Wishing Singapore a Happy National Day 2023! 

Notes:

1. Applicable to seniors 60 years old and above. Available only at Singtel Shops and Exclusive Retailers listed here.
2. While stocks last. T&Cs apply.
3. Only valid for heya customers on the 100GB plan.

* Information and picture courtesy of Singtel *

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This short film also features Singtel Group’s leaders sharing for the first time, their unique perspectives on the Singapore growth story, having themselves being a part of this remarkable journey of survival and reinvention.

“As we celebrate Singapore’s 58th birthday, it is timely to examine how Singapore innovated its way to the present where we stand on the cusp of mainstream 5G adoption, another critical technology milestone that’s paving the way forward for our Smart Nation,” said Mr Yuen Kuan Moon, Singtel Group CEO. “Given our beginnings as the country’s sole telecoms company, we feel extremely privileged to have been able to support Singapore’s development through the decades from launching satellite services and laying the first submarine cable, to providing fibre and internet access to every household. True to our purpose to empower every generation, we are glad that our innovation focus and strategic investments have helped Singaporeans to get ahead, even through the recent global pandemic, demonstrating the critical role of telecoms and technology in ensuring better lives and livelihoods for our community.”

This short film presented a number of interviews with key personnel, with Group CEO, Mr Yuen Kuan Moon, Group CFO, Mr Arthur Lang; NCS CEO Mr Ng Kuo Pin; Singtel board member and former Chairman and General Manager of the National Computer Board (NCS’s precursor), Mr Lim Swee Say; as well as Deputy CEO AIS and former Singtel Group CTO, Mr Mark Chong. This film also reveals both Singapore and Singtel’s forward looking strategies that propelled the city state from a rural village to intelligent nation.

“Singapore’s economic success is no secret but less known is how the country leveraged telecoms and technology to turbo charge its progress, allowing a small city state like ours to leapfrog ahead of the competition and give Singaporeans a head start in nation building. Today, as 5G opens up the next chapter in our Smart Nation journey, it is useful to take stock of Singapore’s clever use of technology and the potent ingredients that have gone into the making of the Singapore brand so we can all keep ideating for the future,” said Ms Lian Pek, Singtel’s Vice President of Strategic Communications and Brand.

Singtel 5G story

Last July, Singtel completed its standalone 5G rollout across the country, three years ahead of regulatory targets. This turned Singapore’s 57th National Day celebrations into the country’s largest consumer use case as 25,000 spectators tapped 5G to live stream the parade.

Singtel’s 5G leadership has seen it climb up the brand rankings. According to consultancy Brand Finance, Singtel was the 6th strongest telecom company globally this year, up from 9th place. It also retained its place as Singapore’s strongest brand across all sectors.

From Mudflats to Smart Nation – Synopsis and treatment

Watch “From Mudflats to Smart Nation” in 3 acts, the documentary traces the build-up of Singapore’s communications infrastructure in the post-independence years, to nationwide computerisation in the eighties, the subsequent adoption of Information Communications Technology with the advent of the internet, right up to today.

The story is captured through rarely seen footage and photos of Singapore and Mr Lee, that will transport viewers through time from rural Singapore to thriving urban powerhouse. Treated with Parallax visual effects, the photos have been rendered 3D, bringing to life the lives and times of Mr Lee and generations of Singaporeans.

Older Singaporeans can enjoy a nostalgic walk down memory lane while the younger generation can appreciate Singapore’s humble beginnings and see how far it has come as a nation.

Act 1: Laying the foundation

The 1960s to 1970s was a period of rapid urbanisation as Singapore sought to improve the living conditions of citizens while creating employment. The documentary shows how the Singapore Telephone Board laid the infrastructure that connected homes and businesses to each other and the world. The laying of submarine cables and launch of the country’s first satellites created the connections that allowed Singapore to establish itself as an international hub, attracting foreign investment and achieving full employment for its people. This period also saw the start of technology adoption and refreshes that occurred throughout Singapore’s development, such as the phasing out of rotary dial phones and switch to push-button telephones.

Act 2: Going international

As a small market, Singapore has always needed to head overseas to grow its economy. Act 2 chronicles this next phase of growth that focused on harnessing technology to upskill workers and scale businesses to support the nation’s internationalisation. This began with the computerisation of government services which took a “citizen-centric” approach as NCS CEO Mr Ng Kuo Pin puts it. Across the country, students learnt how to use the internet and businesses upskilled their employees. By the 1990s, the telco sector in Singapore was liberalised, prompting Singtel to expand into the region by investing in Australia, India, Indonesia, the Philippines and Thailand. With the advent of the internet, Singapore invested heavily in fibre networks that can transmit large amounts of data for faster internet access with the view of supporting greater trade and communication. This took Singapore into the fibre age, heralding the next frontier of telecommunication services – an info-communications sector.

Act 3: Staying competitive 

With rapid digitalisation comes greater opportunities for innovation. Singapore has always been among the first countries in the world to roll out 3G, 4G, and now 5G. History has shown that Singapore’s early adoption of technology has been forward-looking, coming years ahead for example, of mass consumer devices that tapped such technology like the smartphone. With Singtel investing heavily in 5G to achieve nationwide coverage in 2022, businesses are now free to experiment with artificial intelligence, machine learning and other technologies that require low latency and high-speed connectivity to innovate products, solutions and business models. The film concludes with Mr Lee urging citizens to “follow the rainbow” and to “ride it.” Seen in today’s context of Singapore as a Smart Nation, this call to action remains just as relevant as Singapore continues to innovate to stay ahead of the curve.

Where can I watch Mudflats to Smart Nation?

Watch Singtel’s “From Mudflats to Smart Nation” short film on Singtel’s YouTube channel from 31st July 2023 and on Singtel TV (eLe Channel) on 9th August 2023.

* Information and pictures courtesy of Singtel *

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Samsung “More Wow than Ever”

With a tagline of “More Wow than Ever”, this year 2023 Samsung lineup showcases the latest innovations in premium audio and visual performances, gaming experiences, smart connectivity and sustainability initiatives for home of all sizes. For this year, Samsung will also introduce more larger-sized TVs (75-inch and up).

In a recent consumer survey conducted at the Samsung TV Tech Fair [1]:

• 57% of respondents staying in a HDB flat and 51% staying in a condominium felt that a 75-inch TV was too big for their living rooms.
• However, following a demonstration of optimal TV viewing distance [2], 84% of respondents living in HDBs and 90% of those living in condominiums are convinced that a 75-inch TV would fit in their living room.

“We understand that technology should empower and enhance people’s lives, not complicate them. For homeowners in Singapore, the TV continues to be a staple for entertainment in their living space – be it for streaming or gaming. Our recent study conducted at the Samsung TV Tech Fair showed that respondents clearly underestimated the size of their living rooms. As such, Samsung is introducing a larger size option for our OLED TV line, as well as continuing larger sized screens for our premium Neo QLED and QLED lineup,” said Steven Koh, Senior Director, Consumer Electronics Business (TV/AV), Samsung Electronics Singapore.

“Beyond making large screen sizes and premium picture quality more accessible than ever, openness and connectivity are also key for our 2023 range. Consumers can expect a holistic device experience tailored to what they need and want out of their connected home with our SmartThings capabilities,” Koh added.

Samsung 2023 TV Line-up: More Screen Choices for All Homes

At Samsung’s Unbox & Discover 2023, they unveiled TV and AV products designed to deliver premium experiences that address different entertainment needs.

Samsung Neo QLED 8K Lineup

With the Samsung’s Neo QLED 8K TV lineup, you can now experience more WOW than ever, with incredible picture quality with an Infinity design making it virtually bezel and border free for an edge-to-edge 8K picture. With ground-breaking technologies like Auto HDR Remastering and 8K AI upscaling the QN900C is impressing industry experts and reviewers alike.

The Samsung Neo QLED 8K QN900C sits at the top of Samsung’s premium Neo QLED 8K lineup , and it is a standout model in the premium TV category. Samsung has shown its commitment and progress in expanding the 8K ecosystem by working closely with different partners, including the 8K Association, to introduce more ways to enjoy native 8K content. Moreover, Samsung also offers upgraded sound with Dolby Atmos and Q-Symphony 3.0 to further envelope viewers in every single scene.

Samsung Neo QLED 4K Lineup

There are alternatives for consumers to choose from, they can choose to opt for Samsung’s Neo QLED 4K lineup that also offers excellent picture quality, as well as support fro 144Hz refresh rate [3] – This would make it a solid screen choice for users who are seeking an immersive, tabletop screen for fast-action games or content. For consumers  who are looking to improve their productivity, the addition of Samsung SlimFit Cam [4] allows users to easily turn their Neo QLED 4K TVs into a video conferencing facility with Google Meet.

Samsung OLED Lineup

If you prefer OLED screens, check out Samsung’s 2023 Samsung OLED lineup brings immaculate picture quality to homes in a sleek design. In order to give consumers even more viewing options, Samsung’s 2023 OLED lineup is now available in 55-, 65-, and 77-inch models.

The 2023 Samsung OLED 4K TV portfolio offers immaculate colour accuracy through Neural Quantum Processor 4K’s perceptional colour mapping – making it the “World’s First Pantone-Validated HDR OLED [5]”. Samsung OLED TV boasts true blacks and stunningly natural pictures with perfect contrast and colour expression. The expanded line-up also supports 144Hz refresh rate, making it a solid screen choice for action-packed content.

Samsung OLED TVs also look good for any contemporary home designs. The flagship S95C OLED TV features a sleek design with Samsung’s signature Infinity One design, while the LaserSlim design of the S90C model has a touch of sophisticated metal finish that elevates any home.

Giving Gamers an Unparalleled Gaming Experience 

With more and easier access to screens, more consumers are turning to playing games to de-stress and relax. According to the recent Samsung Southeast Asia and Oceania (SEAO) Gaming Insight Study, majority of Singaporean gamers (55%) are playing and watching gaming content at least once a week. 1 in 10 are hardcore gamers, who play and watch gaming content multiple times a day.

Amongst gamers in Singapore, the TV continues to be a key device to enhance their gaming experience, with 63% of gamers utilising it for gaming purposes. Samsung’s Neo QLED 8K to OLED TVs not only bring video and photo content to life in ultra-high resolution, but also gaming experiences to a next level.

With support of up to 144Hz refresh rate across different screen types and sizes, PC and console gamers will be able to level up the gaming experience in any room at home, giving them boosted performance to never miss a single frame.

In addition to its advanced features for viewing experiences, the 2023 lineup also offers gamer-centric features such as Game Bar, which places gamer controls front and centre and can make all the difference between winning and losing in competitive gameplay. [6] Features such as Mini Map Zoom is a great tool for open world games, while Virtual Aim Point which provides gamers precision for first person shooter games.

Complement Screens with Unbeatable Aural Experience

Complement your visual viewing experience with unbeatable audio experiences that can bring you closer to the action, completing your entertainment experience.

The new Samsung Flagship Q Series (HW-Q990C) will offer 11.1.4 channels of sound supporting Dolby Atmos. This soundbar features the world’s first built-in Samsung TV-to-soundbar Dolby Atmos connection, allowing both the screen and the soundbar speakers to produce outstanding audio experiences, without distracting cables.

In 2023, Samsung’s flagship TV and soundbar offer Sound Remastering, utilising AI to remaster each sound object to ensure voices are clear, environmental sounds are totally enveloping and that each component is just the right volume. Moreover, the new iteration of Q-Symphony provides an evolved paired sound between the TV and soundbar, by way of the soundbar tapping into the TV’s Neural Processing Unit to analyse audio signals and process each sound for more detail.

Putting People and Planet at the Centre of Samsung’s Innovation

Samsung is also committed to delivering connected tech experiences and eco-conscious practices that make life easier and better for consumers.

To provide increased convenience when setting up their smart homes, Samsung devices are integrated with SmartThings that enables users to easily connect their device in just one step.

In addition, Samsung is putting sustainability first – from product sourcing to production, distribution, use and recycling, utilising various technologies, to create sustainable products that contribute to building a healthier planet for future generations.

For more information

For more information about Samsung’s 2023 TV and sound devices line-up, please visit www.samsung.com/sg.

Notes:

1. Consumer survey conducted in person at the Samsung TV Tech Fair, with 185 respondents from Singapore.
2. Optimal TV viewing distance demonstration where a 75-inch TV was placed 2.3m away from participants for a viewing experience.
3. Applicable for 43” and 50” QN90C
4. Accessory sold separately
5. Pantone is a global authority in colour, providing a standardised system relied on by over 10 million designers and producers worldwide.
6. Game Bar supports PC & console gaming only

* Information courtesy of Samsung Singapore and IN.FOM *

The post Unbox & Discover the Wow Factor with Samsung’s 2023 TV and audio lineup appeared first on TGH Technology and Business Portal/Blog.

Jumping onto the TikTok platform

Finally, after some delays and procrastination over a period of time, I am finally jumping onto the TikTok platform. Previously, I had been thinking, deliberating and considering whether to hop onto the TikTok platform since I wasn’t sure how I would leverage and use TikTok along with my other social media platforms.

TikTok is unique in its own sense, style, character and following. They are more of an entertainment platform than a social media platform, even though they are a form of social media. Therefore, hopping onto TikTok would require a new and different set of social media strategies and direction.

Photography, Website/Blog/Portal and Social Media Platforms

Here is a quick summary of my photography and social media platforms that I am currently on

Photography

• TGH Photography Portfolio: https://www.tghphotography.com
• TGH Photography and Travel Portal/Blog: https://blog.photojournalist-tgh.tv
• Flickr: https://www.flickr.com/photos/tangenghui/
• 500px: https://500px.com/p/tangenghui

Website/Blog/Portal and Social Media Platforms

• TGH Technology and Business Portal/Blog: https://www.tangenghui.com
• Twitter: https://twitter.com/tangenghui
• LinkedIN: https://www.linkedin.com/in/tangenghui/
• Instagram: https://www.instagram.com/tangenghui/
• YouTube: https://www.youtube.com/@GengHuiTan
• Facebook Page: https://www.facebook.com/TanGengHuiPhotography

My latest addition would be TikTok: https://www.tiktok.com/@genghuitan

TikTok vs Instagram vs YouTube

How would I differentiate my content creation, direction and style across TikTok, Instagram and YouTube, considering that there are similarities and features across those platforms?

As I am revising my social media and digital marketing strategies across my social media platforms, websites/blogs/portals, I am looking at the following strategies for the start

• Long form videos/short films/Vlogs – YouTube
• Vertical videos/fun/vertical Vlogs/Social Selling – TikTok
• Stills photography and cross posting vertical videos – Instagram

On the subject of type of content creation genres for TikTok platform, maybe this might be a good time to reimagine and relaunch how I would use my social media, even though I don’t think I can match the level of the Generation Y and even younger Generation Z in their TikTok game, creativity and freedom to freely share.

An area that I would leverage and expand more on TikTok would be showcasing areas of my photography (bringing camera reviews, hands on experiences, street photography into an interactive video/social media format etc), travel stories as well as social selling.

On the subject of social selling, there are opportunities of business collaborations that I can work together from other industries. Let’s chat and see how we can develop this business collaboration together!

Follow me on TikTok!

Do follow me on TikTok as I embark on a new social media adventure! Scan the QR code below or   find me here – TikTok: https://www.tiktok.com/@genghuitan   

I might take this opportunity to rebrand and relaunch my TGH Digital Studio that I had been working on previously, bringing my TGH Photography portfolio, visual storytelling, TGH Photography and Travel portal/blog, videography/filmmaking, content creation, writing, digital/social media marketing, TGH Technology and Business portal and blog, all under one roof.

As I embark on my new social media adventure – TikTok, let’s see where this new adventure can bring me!

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