Media Release: WeChat\u00a0Reinventing Social Conversations in Singapore<\/strong><\/span><\/p>\n

The usage and growth of social media platforms, channels and tools have grown tremendously recently especially in the past five to ten years. Social conversation and group chats are new form of communication between individuals or groups of friends\/colleagues. The birth of social media conversation has led to many different social conversation apps being designed. The growth of WeChat is phenomenal and this social media communication app is taking the world by storm and it is reinventing social conversations in Singapore. I would be trying out WeChat app too and share with the readers at a later time about my thoughts and experiences.<\/p>\n

WeChat, the leading mobile social communication application with 300 million registered users accounts worldwide, is all set to change the way social-media-savvy Singaporeans interact with their friends and people from all around the world.<\/p>\n

As Singapore is one of\u00a0WeChat\u2019s strategic markets in Southeast Asia, the company is looking to launch a series of brand engagements to reach as many Singaporeans as possible. The app\u2019s new advertising campaign \u2013 which made its debut in Singapore on Monday \u2013 features popular celebrity-WeChat\u00a0users,\u00a0Rainie Yang<\/b>\u00a0and\u00a0Show Lo<\/b>\u00a0demonstrating how users can playfully express and romance each other throughWeChat\u2019s signature platforms such as its \u201cHold-to-Talk\u201d function.<\/p>\n

Singaporeans can also look forward to connecting with their favourite\u00a0brands<\/b>\u00a0like KFC, Starbucks or even Hollywood\u00a0celebrities<\/b>\u00a0such as Selena Gomez, John Cusack, Maggie Q, Paris Hilton, Adam Lambert, and many others.<\/p>\n

A Newer, Safer Way to Connect to the World<\/b><\/p>\n

As telcos continue to ramp up the roll-out of 4G network coverage in Singapore, connecting with friends and expressing oneself on\u00a0WeChatwill only become more seamless and fun. Here are some of the other popular\u00a0WeChat\u00a0social features:<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Connect to Facebook<\/b>\u00a0\u2013 You can login or connect with\u00a0WeChat\u00a0using your Facebook profile.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Moments<\/b>\u00a0\u2013 sharing photos, texts and URL links with friends.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Shake<\/b>\u00a0\u2013contact other people around the world by shaking your devices and start chatting.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Look Around<\/b>\u00a0\u2013 you can use it to find people around to\u00a0chat. Imagine when you are bored at the airport waiting for your next flight.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Web\u00a0WeChat<\/b>\u00a0\u2013\u00a0chat\u00a0with someone using a computer.<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Personalise your emoticons<\/b>\u00a0–\u00a0WeChat\u00a0allows you to download emoticons from its online portfolio or choose your own from your phone album<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Hold to talk and Real-time video\u00a0chat\u00a0\u2013\u00a0<\/b>Include voice messages or switch from voice to video calls seamlessly to speak to friends \u2018face to face\u2019<\/p>\n

WeChat\u00a0is now available for download\u00a0<\/b>on iOS, Android, Symbian, BlackBerry and Windows Phone smartphones and remains the most downloaded mobile social app on iOS and Android smartphones in many Asian countries including Indonesia and Malaysia.<\/p>\n