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{"id":2708,"date":"2014-08-18T18:08:10","date_gmt":"2014-08-18T10:08:10","guid":{"rendered":"http:\/\/www.tangenghui.com\/?p=2708"},"modified":"2014-08-17T11:18:20","modified_gmt":"2014-08-17T03:18:20","slug":"transitions-optical-releases-the-new-transitions-signature-lenses","status":"publish","type":"post","link":"https:\/\/www.tangenghui.com\/personal-stories\/transitions-optical-releases-the-new-transitions-signature-lenses","title":{"rendered":"Transitions Optical releases the new Transitions\u00ae Signature\u2122 Lenses"},"content":{"rendered":"

Transitions Optical, Inc. has released its latest Transitions\u00ae Signature\u2122 lenses <\/i><\/b>for all lens wearers across the region in Hong Kong, Indonesia, Philippines, Malaysia, Singapore and Thailand. Featuring the most responsive adaptive lenses by Transitions Optical to date, the revolutionary new Transitions\u00ae Signature\u2122 lenses <\/i>are developed from Transitions Optical\u2019s latest Chromea7\u2122 <\/i>technology and tested with an exclusive measurement methodology, Life360\u2122. This new product promises greater adaptability to different types of lighting conditions, thus providing a superior and more comfortable wearing experience for all lens wearers.<\/p>\n

Evolution in photochromic lens technology\u00a0<\/b><\/span><\/p>\n

The latest Transitions\u00ae Signature\u2122 lenses <\/i>feature Transitions\u2019 newly patented Chromea7\u2122 <\/i>technology, an exclusive dye formulation which enables the lens to be more responsive to the smallest change in light conditions outdoors while maintaining clarity indoors. This scientific breakthrough increases Transitions\u00ae Signature\u2122 lenses\u2019 <\/i>sensitivity to light \u2013 allowing them to adapt very well across various environmental conditions \u2013 and capture colours and images more vividly; leading to a superior and more comfortable wearing experience unlike any other.<\/p>\n

New patented Life360\u2122product testing methodology to measure real-life effectiveness\u00a0<\/b><\/span><\/p>\n

To assess the practical benefits of the new Transitions\u00ae Signature\u2122 lenses<\/i>, Transitions Optical Inc. developed and pioneered their new Life360\u2122 methodology \u2013 a more holistic approach compared to current traditional lab-testing models practiced in the industry. Transitions\u00ae Signature\u2122 lenses <\/i>have undergone rigorous testing and evaluation in more than 200 real life conditions and 1000 scenarios in different countries, including Thailand and Philippines. These scenarios comprised of combinations of differing temperatures, angles of light, UV light, weather conditions and geographical locations; which improve the real life applications of Transitions\u00ae Signature\u2122 lenses <\/i>and ensure its versatility across a variety of settings for all lens wearers.<\/p>\n

Furthermore, blind tests have been conducted with current clear and photochromic lens wearers to assess the visual experience of Transitions\u00ae Signature\u2122 lenses<\/i>. Users have reported Transitions\u00ae Signature\u2122 lenses <\/i>provide the optimal range of benefits \u2013 better darkness outdoors, improved responsiveness in more situations, faster speed of activation and fade back while maintaining clarity of vision indoors and at night \u2013 which have led to an improved visual experience compared with their existing set of clear or photochromic lenses (82% of clear lens wearers and 93% of photochromic lens wearers indicated Transitions\u00ae Signature\u2122 <\/b>provided a better experience than their existing set of lenses. Source: Transitions Optical, Life360 research<\/em>)<\/p>\n

The methodology of Life360\u2122 means that Transitions\u00ae Signature\u2122 lenses <\/i>are able to adapt to the unique environmental conditions of both Southeast Asia and Asian countries, thus remaining relevant to the market here. Lance Lim, Marketing Manager of Transitions Optical Inc Asia explains the benefits of such a detailed testing process conducted by genuine spectacle wearers, \u201cThe high humidity experienced by countries near the Equator mean that various levels of cloud cover across the region result in more indirect sunlight. Transitions\u00ae Signature\u2122 lenses\u2019 <\/i>level of tint adapts to all outdoor conditions, making them the smart choice for all-day protection as today\u2019s wearers commute between indoor and outdoor environments, as well as travel from region to region.\u201d<\/p>\n

A virtual demonstration of the new Transitions\u00ae Signature\u2122 lenses <\/i>is available at http:\/\/www.transitions.com\/en-sg\/virtual-viewer\/.<\/p>\n

Designed for the modern lens wearer<\/span>\u00a0<\/b><\/p>\n

Recognising today\u2019s wearers are constantly on the go, encountering different environments both locally and internationally for work and play, Transitions\u00ae Signature\u2122 lenses <\/i>cater to the increasingly mobile lifestyle of the modern lens wearer with the latest advancement in photochromic technology. As such, they respond quickly to the light conditions across a multitude of outdoor locations with consistent performance in all temperatures, enhancing visual experience for the lens wearer. Transitions\u00ae Signature\u2122 <\/i>lenses are also equally adaptable indoors and in low-light conditions \u2013 able to fade quickly and return to clarity \u2013 ensuring the best possible visual experience for its users. In addition, Transitions\u00ae Signature\u2122 lenses <\/i>protect its wearer from harmful ultraviolet (UV) rays, while maintaining its vivid and sharp colour perception.<\/p>\n

Transitions\u00ae Signature\u2122 lenses <\/i>are currently available at all authorised eye care practitioners in a range of materials and designs. For more information, please visit http:\/\/www.transitions.com\/en-sg\/.<\/p>\n

Transitions <\/i>and the swirl <\/i>are registered trademarks and Transitions Signature <\/i>and\u00a0Chromea7 <\/i>are trademarks of Transitions Optical, Inc. \u00a92014 Transitions Optical, Inc.<\/p>\n

Transitions\u00ae Signature\u2122 Lenses\u00a0<\/b><\/span><\/p>\n

Available in: <\/b>Grey and Brown<\/p>\n

Product Description:\u00a0<\/b><\/span><\/p>\n

Fully clear indoors \u2013 but outside, they\u2019re more responsive than ever. Based on Transitions Optical\u2019s exclusive Chromea7<\/i>\u2122 photochromic technology and Life360\u2122 testing process through more than 1000 scenarios, the new Transitions\u00ae Signature\u2122 lenses are even more reactive to light conditions outdoors and can also adapt quickly to indirect light \u2013 they get darker even from light reflected from buildings, cars, and many other surfaces. The versatility and adaptability of Transitions\u00ae Signature\u2122 lenses always ensures you\u2019ll be seeing things in the best possible light.<\/p>\n

Key features\/benefits:<\/span>\u00a0<\/b><\/p>\n