A brand new image and identity, Logitech is launching a new wave of change and reinvention of Logitech products into our everyday life. Let me share with you more of the New Logitech from the press release information!<\/p>\n

<\/a><\/p>\n

Logitech revealed its biggest brand transformation\u00a0in its history. Building on its heritage\u00a0as a technology company, Logitech\u00a0has placed design at its core. It is crafting a portfolio of products that go beyond PC peripherals, to products that have a place in every aspect of your daily life. This brand reflects the company\u2019s reinvention, with a colorful new attitude and a re-imagined logo. You\u2019ll even see a new label for our latest product categories: Logi.<\/p>\n

Since 2013, Logitech has been working behind the scenes on reinventing the company, shaking things up culturally and through its product innovation. Its latest products are an outward expression of these changes, and moving forward Logitech\u00a0is also bringing new life to its brand identity.\u00a0Expect bold colours and simple designs to make their mark across\u00a0Logitech.com<\/a>, social media, on packaging and in-store displays over the coming year.<\/p>\n

\u201cWe\u2019ve been reinventing Logitech for a while, creating products that strive to blend advanced technology and design to bring you amazing experiences,\u201d said Bracken Darrell, Logitech president and CEO. \u201cWe\u2019ve built a world-class design team, led by chief designer Alastair Curtis. We\u2019re putting Design at the centre of everything we do.\u00a0Our approach to Design goes beyond the classic definition. Design to us is the combination of advanced technology, business strategy and consumer insights.\u00a0 Our products have come a long way, and now it\u2019s time to bring the brand forward too.\u201d<\/p>\n

As part of the brand reinvention you will begin to see the name Logi on select products\u00a0in existing categories, and expect some twists and a few surprises in new categories.<\/p>\n

\u201cLogitech has undergone huge changes, so we\u2019ve created an identity that is an expression of who we are today and who we will be moving forward,\u201d said Alastair Curtis, chief design officer at Logitech.\u00a0\u201cA company transformation of this magnitude should come with an equally bold transformation of its brand.\u201d<\/p>\n

* Information and Picture Courtesy of Logitech Singapore and SPRG *<\/p>\n","protected":false},"excerpt":{"rendered":"

A brand new image and identity, Logitech is launching a new wave of change and reinvention of Logitech products into our everyday life. Let me share with you more of the New Logitech from the press release information! Logitech revealed its biggest brand transformation\u00a0in its history. Building on its heritage\u00a0as a technology company, Logitech\u00a0has placed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[10,19,15,13,25,7,12,1,274],"tags":[102,1343,1348,43,95,1346,37,381,1352,185,38,1345,1306,470,186,1305,33,1339,29,1355,110],"jetpack_publicize_connections":[],"yoast_head":"\n