The Singtel Group recently launched a competition to drive content innovation in all its markets that they operates in. Content nowadays in today’s climate and connectivity, on the internet, social media channels along with mobile data usage, it is getting more important and significance as we users are consuming a lot more digital content and diversified digital content (from news, articles, stories to entertainment) as well.<\/p>\n

Nowadays, video is getting a lot more attention, usage and consumption. They are going to play a bigger role in the years to come and with 5G coming into the market, mobile data consumption of video content is going to increase.<\/p>\n

Let me share with you the information and details of The 5-Min Video Challenge by Singtel Group from the press release information below –<\/p>\n

The Singtel Group has launched \u2018The 5-Min Video Challenge\u2019 as part of efforts to drive content innovation in all its markets. The competition is a joint initiative by associates within the Group, comprising Singtel, Optus, AIS, Airtel, Globe and Telkomsel. Winning content will be distributed and made accessible to over 600 million customers across the Group.<\/p>\n

Content is a big part of the Group\u2019s strategy to connect with customers as the proliferation of mobile devices has fuelled demand for online video entertainment. The short five-minute format is ideal for audiences accustomed to viewing content on mobile devices.<\/p>\n

Mr Mark Chong, CEO, International, Singtel, said, \u201cWe are making a big push in digital content as consumers have radically changed the way they consume entertainment. For many of Singtel\u2019s more than 600 million customers, the mobile phone is also the only way for them to access the internet. A pan-regional competition makes a lot of sense as the power of content is its ability to transcend geographical and language barriers. Our customers will be able to enjoy access to a rich variety of original content created by the most talented content-makers from the region.\u201d<\/em><\/p>\n

The competition will be conducted at two levels \u2013 local and regional. Each associate will first invite aspiring or experienced local filmmakers to submit five-minute entries based on the theme \u201cConnecting Lives\u201d. The entries will be judged on criteria such as originality of content, storytelling and cinematography. Winning entries from the respective associates\u2019 markets will then be judged at a regional level.<\/p>\n