LG Electronics (LG) recently announced that six-time Formula One\u2122 World Champion Lewis Hamilton has been signed to be the global ambassador for its LG SIGNATURE, the company\u2019s premium home solutions brand. For fans of F1 and 6-time World Champion Lewis Hamilton, this news would be of great interest to you!<\/p>\n

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Lewis Hamilton will initially star in a new campaign to communicate the brand’s philosophy, “Art Inspires Technology, Technology Completes Art.” In this new campaign, Hamilton will share with the audiences his thoughts on how to lead a stylish, sophisticated life, what motivates him to be the best in this field and how LG SIGNATURE embodies his lifestyle. This collaboration celebrates the elegance and joy of living a good life, with Hamilton and LG SIGNATURE demonstrating that being at the top of one\u2019s game takes hard work and effort.<\/p>\n

Hamilton is a perfect fit for LG SIGNATURE, his role as an LG SIGNATURE Performance Endorser will highlight the peerless performance of LG’s premium lifestyle solutions through his many talents with an eye for detail and design, the epitome of skill, style and precision that you always see in Lewis Hamilton and his Formula One races.<\/p>\n

\u201cLG SIGNATURE is a brand that strives to be the best in everything it does, which is what appealed to me in the first place,\u201d said Hamilton, \u201cIts state-of-the-art living solutions seamlessly combine the latest technologies and superior design to achieve the ultimate in performance, not willing to settle for second-best.\u201d<\/em><\/p>\n

\u201cTireless in his quest for perfection in all areas, Lewis Hamilton is the embodiment of what LG SIGNATURE stands for,\u201d said Kim Jin-hong, head of LG\u2019s Global Marketing Center. \u201cInfluential in both sports and fashion, Lewis represents an aspirational figure who exudes both artistry and technology. We\u2019re incredibly proud to have him on board.\u201d<\/em><\/p>\n

LG SIGNATURE offers a diverse and growing lineup\u00a0that includes\u00a0new 88- and 77-inch 8K OLED TVs, Wine Cellar,\u00a0InstaView Door-in-Door\u2122 refrigerator, TWINWash\u2122 washing machine and more. Uncompromising quality and a focus on the essentials are built into every one of the brand\u2019s innovative products.\u00a0To learn more about LG SIGNATURE, please visit\u00a0www.LGSIGNATURE.com<\/a>.<\/p>\n

* Information and pictures courtesy of LG Electronics and Asia PR Werkz *<\/p>\n","protected":false},"excerpt":{"rendered":"

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