“There is Light”, a Deepavali tribute by Singtel was recently launched, celebrating the Festival of Lights with an uplifting film about two Hindu colleagues preparing for the festivities with lighter hearts as safe distancing regulations ease in Singapore. This film revels in the Deepavali spirit of positivity and hope prevailing over the trials and tribulations brought on by the pandemic.<\/p>\n

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\u201cThere\u2019s no denying the shadow that the pandemic has cast these past months. But as COVID measures ease on the back of fewer infections, there\u2019s a growing sense that some semblance of normalcy is returning and Deepavali is resonating in new ways against this backdrop – that better things are on the way,\u201d says Lian Pek, Vice President of Group Strategic Communications and Brand at Singtel. \u201cThis Deepavali spirit of hope is relevant not just to our Hindu colleagues and friends but all Singaporeans who look forward to better days and believe we\u2019ll emerge stronger from this crisis.\u201d<\/em><\/p>\n

A touching and heartwarming story, tracing the journey of two Singtel staff, networks associate engineer Ganesan and planning and strategy manager Sujatha. This three-minute short film begins on a sombre note as they recount some of the challenges that they faced due to the global pandemic COVID-19 and the ensuing lockdowns and restrictions that were put in place in Singapore.<\/p>\n

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As the story develops in the short film, it takes an upbeat turn as both of them share their love for Deepavali and express their determination to, in the words of Sujatha, \u201calways look for the good in any bad situation\u201d. After taking comfort in the rituals and traditions of Deepavali, such as decorating the house and making classic Hindu snacks, their indefatigable sense of gratefulness and joy is captured in the final vibrant and colourful scenes of celebration and light.<\/p>\n

\u2018There is light\u2019 builds on Singtel\u2019s ongoing brand campaign encouraging Singaporeans to stay positive in the current climate, by featuring the lives of ordinary folks and celebrating the Singaporean spirit of tenacity and perseverance. This includes \u2018This Is The Year<\/a>\u2019, Singtel\u2019s annual National Day film which paid tribute to the Majulah spirit<\/a> that is propelling Singaporeans through the COVID crisis. \u2018Keeping The Spirit Of Hari Raya Alive\u2019 documented how the Malay Community kept the spirit of Ramadan alive during the circuit breaker period<\/a>.<\/p>\n