In this current internet, digital and social media world that we are living in, not only are we consuming a lot of data, photographs, graphics, videos and audio, we are also getting more into the creative sectors, thanks to the rise and expansion of social media. It is estimated that there are more than 50 million people across the globe that self-identified as having a career in the cultural and creative industries, according to a recent report*. The definition of “creator” in a technology-driven world is ever-changing, this title has now reached beyond graphic designers, photographers and videographers, to include content creators, UI\/UX designers, artists and illustrators, entrepreneurs and freelancers, engineers, architects, graduate students and many more. For this growing community of content creators around the world, Western Digital, a global leader in data infrastructure, has launched a new solution, the WD Blue SN570 NVMe SSD for Content Creators, a new internal flash drive is a powerful solution for upgrading current PCs or optimising a custom build.<\/p>\n