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{"id":822,"date":"2010-07-19T19:24:01","date_gmt":"2010-07-19T11:24:01","guid":{"rendered":"http:\/\/www.tangenghui.com\/?p=822"},"modified":"2010-07-19T19:24:01","modified_gmt":"2010-07-19T11:24:01","slug":"can-roi-be-measured-in-social-media","status":"publish","type":"post","link":"https:\/\/www.tangenghui.com\/personal-stories\/can-roi-be-measured-in-social-media","title":{"rendered":"Can ROI be measured in Social Media ?"},"content":{"rendered":"

A well known rule in the business world, is known as ROI a.k.a Return On Investment. What does ROI means ?<\/p>\n

A performance measure used to evaluate the efficiency of an\u00a0investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.<\/span><\/strong><\/em><\/p>\n

<\/strong><\/em><\/p>\n

The return on investment formula:
\n\"Return<\/span><\/strong><\/em><\/p>\n

From Investopedia <\/a><\/p>\n

How does ROI apply in Social Media ? Is there any standard rules\/tools to measure it ? Do you as a business organisation shun Social Media because it is very difficult to measure the ROI ? Does a modern information technology tool such as Social Media, use the traditional ROI method ?<\/p>\n

<\/object><\/p>\n

Soicalnomics – Social Media Blog<\/a>, had a great write up on businesses and examples with regards to ROI in Social Media<\/a>, the facts and figures speak for itself, the power and influence of Social Media.<\/p>\n

Even without a proper or widely accepted ROI tool, have you taken the first step to engage your communities, marketing channels, customers, friends, partners using Social Media ? Do you want to be like those (people\/friends\/business beside\/around you) in life that sit in the back row with their arms folded, judging, and complaining or do you want to sit in the front row with a big vision and goals, spending your energy to make your vision a reality and dreams come true ?<\/span><\/em><\/strong><\/p>\n

I have embraced and learned using Social Media to engage my readers, bloggers, partners and vendors, the growth had been phenomenal and my blogs are still growing while I am still learning the world of Social Media.<\/p>\n","protected":false},"excerpt":{"rendered":"

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