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{"id":822,"date":"2010-07-19T19:24:01","date_gmt":"2010-07-19T11:24:01","guid":{"rendered":"http:\/\/www.tangenghui.com\/?p=822"},"modified":"2010-07-19T19:24:01","modified_gmt":"2010-07-19T11:24:01","slug":"can-roi-be-measured-in-social-media","status":"publish","type":"post","link":"https:\/\/www.tangenghui.com\/personal-stories\/can-roi-be-measured-in-social-media","title":{"rendered":"Can ROI be measured in Social Media ?"},"content":{"rendered":"
A well known rule in the business world, is known as ROI a.k.a Return On Investment. What does ROI means ?<\/p>\n
A performance measure used to evaluate the efficiency of an\u00a0investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.<\/span><\/strong><\/em><\/p>\n
<\/strong><\/em><\/p>\n
The return on investment formula: \n<\/span><\/strong><\/em><\/p>\n