If you have an excellent product or service and you are selling it, it will never be sold without a buyer on the other side of the equation. Therefore, it is very important to understand why would anyone want to buy from you ?

To sell yourself successfully to others, there is a need to make yourself into a most-wanted package and the people would be able to see your viewpoints and like you too. It is important for the contents and wrapping to be well designed with the eye appeal and buy appeal. 

The wrapping would be the exterior you, the outward appearance, cleanliness, grooming, weight, shape, clothes you wear, how you wear them, your body posture etc etc…. If any of the above exterior features is an issue, you would not be able to project across to your buyer because they would be worried and concern about you, resulting in no sale at all. 

There are 8 Rules for Body Care – 

  1. Shower or bathe daily
  2. Take care of your hair
  3. Use makeup sparingly (for ladies)
  4. Shave as often as necessary (for men)
  5. Manicure your nails regularly (for ladies)
  6. Keep nails clean and trimmed (for men)
  7. Keep physically trim
  8. Check your posture
The clothes that you wear are just as important, we need to have the necessary and appropriate clothes for the nature of events/business/appointments, a.k.a the When and Where you wear the different types of clothes are key decisive factors. 
There are also 8 Rule for Clothing –
  1. Buy the best clothing you can afford
  2. Build a complete wardrobe
  3. Dress for the occasion
  4. Hang your clothing properly
  5. Have your clothing cleaned and pressed regularly
  6. Choose accessories that complement, not distract
  7. Match your shoes to your wardrobe
  8. Take care of your footwear

The key to selling is to KNOW WHAT YOU ARE SELLING ! Do we really know what we are selling, in our everyday life, in our work ? Therefore, if you want to sell yourself successfully, you must be very sure that you know what you got to sell. 

People failed in selling because they are selling what they are NOT instead of what they ARE. It is also very important to note that we have to sell and display the right things at the right time to the right people. 

Exercise is very important, not just for your physical health, fitness and emotional well-being. It will definitely help you to develop a good body posture, thus allowing you to stand tall and proud and to become the NUMBER ONE person !

(Adapted from How to SELL Yourself, Chapter TWO: Selling Yourself to Others, by Joe Girard)

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