Tag Archives: Creators

Western Digital Modular, Lighting-fast solutions for Creators inspired by Creators

Western Digital Corp. (NASDAQ: WDC) announced new innovations from its SanDisk® and SanDisk Professional brands at the recent What’s Next Western Digital Event. The exciting new innovations lineup includes a modular SSD ecosystem and the world’s fastest UHS-I SD™ and microSD™ memory cards, designed to empower professionals and creators around the world. Whether you are in the studio creating the next big picture or out in the field capturing footage for a project, the new Sandisk solutions by Western Digital are centred on delivering high-performance, scalable, and reliable solutions that enable today’s creators to actualise their aspirations.

“The SanDisk Professional brand delivers storage solutions for those who have something to say,” said Jim Welsh, senior vice president, Consumer Solutions, Western Digital. “We are excited to build upon the momentum since the brand’s launch this time last year and add to our already robust portfolio of offerings. From the inception of the idea to its final manifestation, creative professionals can count on our innovations to capture and preserve the content that means everything to them.”

Western Digital announced an innovative, premium storage solution: the SanDisk Professional PROBLADE ™ Modular SSD Ecosystem. They are designed to meet professionals and creators need for multiple, super-fast portable storage devices to quickly ingest, edit, and copy large volumes of high-resolution content. The powerful PRO-BLADE ecosystem lets users easily swap our lightweight, high-capacity PRO-BLADE SSD mags so that they can carry terabytes (TB) of storage without excess bulk. This exceptionally versatile PRO-BLADE modular SSD ecosystem is built to transform the entire workflow with scalable capacity and time-saving convenience on location and back in the studio.

“As a filmmaker, I spend a lot of time on location shooting. While my primary focus is producing engaging stories, I also spend a lot of time looking for ways to streamline my production workflow, especially when it comes to data storage and transfer speeds. With the SanDisk Professional portfolio, I have a technology partner that designs products for all my production workflows, and deeply understands the needs of today’s filmmaker,” said Michael Coleman, SanDisk Professional PRO-TEAM ambassador and award-winning director and cinematographer.

SanDisk Professional PRO-BLADE Modular SSD Ecosystem 

Here are the features and lineup from SanDisk Professional PRO-BLADE Modular SSD Ecosystem:

PRO-BLADE SSD Mag

A versatile NVMe™ SSD mag that powers the ultimate modular SSD ecosystem. The PRO-BLADE SSD mag allows users to scale the storage they need in an instant whether in the studio or on location. By loading the PRO-BLADE SSD mag into the portable PRO-BLADE TRANSPORT enclosure users can create a powerful portable SSD. When loading up to four SSD mags into the super-fast PRO-BLADE STATION desktop enclosure, users can build their most versatile media workflow yet. The PRO-BLADE SSD mag is ready for any location, delivering up to 3m drop and 4,000lbs crush resistance for on-the-go reliability.

PRO-BLADE TRANSPORT portable SSD enclosure

A premium portable and modular SSD for ultrafast workflow scalability. Pair multiple, lightweight PRO-BLADE SSD mags with the PRO-BLADE TRANSPORT portable USB-C™ (20Gbps) enclosure for up to 2000MB/s read and write speeds. The PRO-BLADE TRANSPORT device enables people to easily swap out PRO-BLADE SSD mags so they can carry terabytes of storage without excess bulk. Attach a PRO-BLADE TRANSPORT enclosure to a USB-C compatible camera rig for high-res recording directly onto the loaded PRO-BLADE SSD mag. Simply swap between SSD mags to keep rolling without interruption.

PRO-BLADE STATION desktop SSD enclosure

Optimised for professionals looking for the fastest way to ingest, copy, and edit their content, the PRO-BLADE STATION desktop system lets pros load up to four PRO-BLADE SSD mags at once creating a powerhouse Thunderbolt™ SSD device. The desktop SSD enclosure utilises a Thunderbolt 3 (40Gbps) interface so they can load and swap up to four high-capacity PRO-BLADE SSD mags at once for simultaneous offloading, real-time 4K/8K/12K editing, and super-fast copies. The PRO-BLADE STATION allows pros to take on their most demanding workloads yet with an exceptionally modular and scalable SSD workstation that empowers creativity.

Record-breaking UHS-I read speeds – now up to 200MB/s – Continuing a legacy of Innovation 

At the What’s Next Western Digital Event, Western Digital also announced that they have once again achieved record-breaking UHS-I read speeds – now up to 200MB/s on its SanDisk Extreme PRO® -class memory card line, making them the fastest UHS-I SD and microSD memory cards in the world. The SanDisk Extreme PRO cards reach this unprecedented speed by leveraging Western Digital’s proprietary SanDisk® QuickFlow™ technology. Paired with the new SanDisk Professional PRO-READER SD & microSD device, the cards deliver unmatched speeds that enable creatives to offload their content quickly with time- and labour-saving efficiency.

Pricing and Availability

The pricing and availability for the SanDisk Extreme PRO UHS-I SD card and the SanDisk Extreme PRO UHS-I microSD card are TBC. 

Further Information on SanDisk Professional

For more information on SanDisk Professional portfolio of solutions, please visit SanDiskProfessional.com. Connect with SanDisk on the following social media platforms below:

Facebook: https://www.facebook.com/SanDiskProfessional 

Instagram: https://www.instagram.com/SanDiskProfessional/

Twitter: https://twitter.com/SanDiskPro 

YouTube: SanDisk Professional 

* Information and pictures courtesy of Western Digital *

ASUS Announces Partnership with Blue Microphones by Logitech

ASUS announces partnership with Blue Microphones by Logitech, the world’s renowned innovative audio production brand to join the ongoing initiative and efforts of ASUS Creators Academy.

The ASUS Creators Academy started in 2021, it’s a platform for local content creators to share, learn and inspire each other. The initiative started with a few amazing content creators like local comedy expert Jaze Phua where he shared about VFX video effects tutorials; YouTuber Butterworks where they talked about storytelling, photographer Ryanmamba where he taught about colour-grading together with many others. Till today, the Creators Academy has already seen many creators onboard with many tutorials, tips and guides lined up for the community.

“The Creators Academy is not just a place where creators from all walks of profession can come together to share, learn and inspire one another, it is also an initiative where brands like ASUS and many others can band together to enable and empower these creators with the avenues to showcase their work and skills and not forgetting the resources or equipment they might need. Which is why, to have Blue Microphones by Logitech for Creators joining the Creators Academy along with others is a milestone for us.” said Eddie Teng – Head of Marketing, ASUS Singapore.

ASUS partnership with Blue Microphones by Logitech for Creators will expand ASUS Creators Academy content varieties, allowing them to reach out to more content creators, from music production, to illustration, video editing, and many more. There is a new Creator Academy Facebook Page and Group, they will be launched in early Q2 for creators to discuss and share their work. The latest creative news will also be shared in the group for creators to catch on the latest trend.

“While creating has become more accessible than ever, in order to be successful and sustainable, creators need the right tools and support. Logitech for Creators has the tools to help creators simplify the process of creation. We make the tools, creators change the world.” said Bernard Chow – Cluster Head, Singapore

ASUS and Blue Microphones by Logitech for Creators are both passionate about technology and driven by innovation. Recognising that every creator needs a tool of their own, ASUS has designed products around their needs and has established a pro line up of products specifically for the creators, which is dedicated to bringing out the best work from all creative minds.

The Ultimate Mic for Creating and Streaming

Yeti is the world’s most celebrated USB microphone for gaming and streaming. Featuring Blue’s proprietary tri-capsule technology, Yeti delivers the highest quality, most versatile audio recording capabilities. Yeti is equipped with important direct controls, including microphone gain for controlling the mic’s sensitivity and an instant mute button. Yeti features four different recording patterns—directional to the front (cardioid) for rejecting background noise for single person gaming, omnidirectional for the whole group, bidirectional (front and back), and stereo (right and left). Yeti also features Blue VO!CE, a studio-grade software that features advanced voice modulation and HD audio samples

To learn from the best content creators from Singapore, please visit https://creatorsacademy.sg/ to find out more.

* Information and picture courtesy of ASUS *

All-New Razer Blade 15 Studio Edition Laptop

Razer recently announced the All-New Razer Blade 15 Studio Edition Laptop, a mobile-workstation tailored for the creatives and creators, from the digital artist to the audio engineer. The All-New Razer Blade 15 Studio Edition Laptop is equipped with the latest 8-Core Intel 10th Gen processor and an NVIDIA Quadro RTX 5000 GPU, along with other features such as a custom calibrated 4K OLED touch display, a UHS-III SD card reader and USB-C charging.

Performance Made Possible

The new 8-Core Intel 10th Gen Core i7-10875H processor is powering the all-new Razer Blade 15 Studio Edition, capable of up to 5.1 GHz clock speeds when utilising Intel Thermal Velocity Boost Technology.

For creators, creatives and technical professionals working on design and 3D modelling, the NVIDIA Quadro RTX 5000 GPU boasts 16GB of GDDR6 memory of multi-app creative workflows and 48 RT Cores for improved real-time ray tracing performance, allowing creators to interact with their work in new and unique ways.

Performance Made Visual

The all-new Blade 15 Studio Edition Laptop has a 15.6 inch 4K OLED touch display, bringing creators and creatives into another world with its retina-shattering clarity and rich immersive colours. Each display covers 100% of the DCI-P3 colour space and is custom calibrated for colour accuracy and a low Delta-E for consistency when working in different environments.

For creators working in VFX or video games development, this display has an ultra-low response time of 1ms. This display has a Gorilla glass panel for increased durability, allowing touch users to work effortlessly with a peace of mind.

Performance Made Versatile

The all-new Razer Blade 15 Studio Edition laptop is produced from a single block of aluminium and anodised with a mercury white finish, resulting in a thin yet durable design, reliable and powerful, that can withstand the test of time and exploitations of adventurous users.

Equipped with the latest connectivity options such as the UHS-III SD Card reader, Bluetooth 5.1, and USB-C with Thunderbolt 3™, making every creators and creatives life easier in their data and video transfer. The USB-C port is now able to grant users much greater flexibility allowing for use with a low powered universal USB-C power adaptor for charging in an emergency.

Views from the professionals 

“If I was to ask myself a few years ago, if I could pull off a high concept CG animated project like Battlesuit on a laptop remotely – I would probably think I was insane,” said Hasraf ‘HaZ’ Dulull, Director and Producer of Battlesuit. “Today, tools like Unreal Engine powered by NVIDIA GPU rendering on a Blade laptop are empowering filmmakers like myself to push the boundaries of sci-fi storytelling without restrictions, thus enabling me to realize my vision regardless of how wild my imagination is”.

“I’ve been working with the previous Blade 15 Studio over the last few months and have found it not only to be a great day-to-day laptop but when you need to call on it to really push things, this machine comes alive,” said Jarred Land, CEO of RED Digital Cinema. “Now it looks like the new Blade Studio is even better with the new 8-core processor and YES! The ability to now charge over USB-C/Thunderbolt. The new updates will surely make this my primary laptop in the future.”

Pricing and Availability

The all-new Razer Blade 15 Studio Edition will start at $4299.99 USD / 4599.99 € MSRP and available at Razer.com.

For more information on the Razer Blade 15 Studio Edition and other RTX Studio laptops, please visit razer.com/gaming-laptops/razer-blade-studio-edition

For more information on #MadeWithBlade and a behind the scenes on the creation of Battlesuit, please visit razer.com/campaigns/made-with-blade/battlesuit

Do share this All-New Razor Blade 15 Studio Edition Laptop news and information with your fellow creatives and creators.

* Information and pictures courtesy of Razer Singapore *