Global technology HONOR launched HONOR Magic7 Pro and HONOR Magic7 RSR on 9th January 2025 in Singapore. They are committed to providing the ultimate AI Phone experience, HONOR introduced the HONOR Magic7 Pro which features cutting-edge AI capabilities that make video calls safer from scammers, revolutionise photography, enhance display quality, and deliver exceptional hardware performance.
HONOR is also unveiling the PORSCHE DESIGN HONOR Magic7 RSR, a stunning fusion of groundbreaking, human-centric technology and captivating design inspired by premium sports cars, adding on the excitement of the HONOR Magic7Pro launch.
“We are excited to introduce our latest flagship lineup, the HONOR Magic 7 series, which seamlessly integrates both on-device and cloud AI capabilities to deliver a more intuitive, intelligent, and secure user experience,” said Vincent Sun, Country Manager of HONOR South Pacific. “We have adopted a range of innovative approaches to reinvent the smartphone from the fundamental operating system and hardware level, bringing true intelligence to the device.”
Key HONOR AI Features on HONOR Magic7 Pro
Empowering Smart Lifestyle with AI-powered MagicOS 9.0
Enhanced capabilities on Magic Portal – A truly personalised and intelligent interface that seamlessly integrates AI into everyday tasks. users can circle desired objects within the screen and enable instant text and image comprehension and access wanted app services instantly. Catering to diverse user scenarios, the Magic Portal supports a wider array of applications encompassing social media, entertainment, travel, productivity, and shopping needs. Especially, with improved semantic understanding of landmarks and movie IPs, the Magic Portal can now swiftly direct users to entertainment applications with ease.
AI Deepfake Detection Technology – HONOR Magic7 Series stand as the industry’s first commercial device that integrates the groundbreaking on-device AI Deepfake Detection technology. This feature employs advanced algorithms to identify manipulated content through analysing pixel-level synthetic imperfections, border compositing artifacts, inter-frame continuity, and more, protecting users from potential deepfake scams during video calls.
AI Translation and HONOR Notes – Empowering users to maximise productivity, an essential tool for professionals striving for excellence at work. With AI Translation, the HONOR Magic7 Series offer instant translation for up to 14 languages, helping users to bridge language gaps during real-time interactions. Additionally, HONOR Notes supports the AI Summary feature that can quickly analyse the content of users’ notes and provide a content abstract while AI Minutes enables users to distill essential insights from lengthy meeting transcripts or training materials.
Google Gemini App
Gemini’s overlay offers quick access to Google AI assistance and context-aware help with what’s on the screen. With Gemini extensions users can find and take action from information from the Google apps and services like Maps, YouTube, Flights, and Hotels. Users can even create captivating images for fun, inspiration, work and anything in between with Gemini.
Users can also go Live with Gemini to brainstorm ideas, simplify complex topics, and rehearse for important moments with real-time responses – just click on the Gemini Live button in the Gemini app. Designed to adapt to various conversational styles, Gemini allows users to change their thoughts mid-sentence, ask follow-up questions, and multitask effortlessly.
Revolutionising Photography Experience with AI HONOR IMAGE ENGINE
HONOR Magic7 Pro is equipped with an advanced HONOR AI Falcon Camera System. With the 50MP Super Dynamic HONOR Falcon Main Camera, users can capture intricate details and brightness in various lighting conditions, thanks to its industry-leading 1/1.3-inch Super Dynamic HONOR Falcon Camera sensor and f/1.4 adjustable aperture lens.
High Megapixel Cameras – The 50MP Wide Camera broadens users’ field of view, making it perfect for landscape shots or group photos. In addition, the 200MP Telephoto Camera is ideal for those who enjoy photographing distant subjects and stunning nightscapes, featuring the advanced 1/1.4” telephoto sensor with a large f/2.6 aperture. This enhancement ensures outstanding clarity and exceptional light intake, even in challenging lighting conditions.
Light and Shadow Portrait Large Model – The Capture Enhancement Large Model and the Telephoto Enhancement Large Model harnesses the power of Light and Shadow Portrait Large Model, the HONOR Magic7 Pro integrates the AI HONOR IMAGE ENGINE, providing users with a sophisticated and intelligent photography experience with elevated imaging capabilities.
Harcourt Portrait Modes – This offers users creative options for capturing striking portraits with refined lighting, while the AI Enhanced Portrait feature delivers ultra-high definition portraits that ensure the true colors of every subject shine through.
AI Super Zoom – Designed for framing breathtaking sceneries with a remarkable focal length range of 30x to 100x, capturing crystal-clear images even from great distances. With HONOR AI Motion Sensing Capture, users can capture precious moments with exceptional clarity.
HD Super Burst – This allows users to freeze high-speed action sequences with precision at 10 frames per second, ensuring that every movement is precisely captured in every single shot.
Unrivalled Battery Life Combined with Exceptional Gaming Performance
Featuring a 5850mAh Third-generation Silicon-carbon Battery, the HONOR Magic7 Series use innovative silicon-based anode materials for enhanced performance while reducing size with a slimmer profile. This battery provides reliable power in low temperatures and supports fast recharging with 100W Wired HONOR SuperCharge and 80W Wireless HONOR SuperCharge, allowing users to achieve a full charge in just 33 minutes with a compatible wired charger, making it an excellent choice for individuals who need quick charging solutions. Additionally, the integrated 4-in-1 HONOR E2 Chip enhances power management and conducts battery health detection, intelligently adjusting current based on environmental factors and workload demand.
This innovation improves safety and reliability while prolonging the lifespan of flagship smartphone battery performance, even under extreme weather conditions.
Powered by the Snapdragon® 8 Elite Mobile Platform, the Magic7 Series is equipped with the advanced Qualcomm® Oryon CPU and Qualcomm® Adreno GPU. Coupled with the industry’s first AI Real-Time Rendering technology, supported by HONOR’s on-device AI capabilities and Snapdragon’s heterogeneous computing architecture, the device delivers PC-level graphics and nearly full-frame gameplay, allowing users to enjoy an unparalleled and responsive gaming experience.
Featuring the first AI Predictive Scheduling Engine, the device utilizes AI scene prediction and precise frame rate recognition for optimal system management, ensuring industry-leading frame rate stability with fluctuations below 0.2. Additionally, the device boosts a Stereo Speaker with an Integrated Ultra-large Sound Cavity and Spatial Audio.
Enhanced by a bass enhancement algorithm, this feature delivers a powerful and resonant bass for a richer audio experience.
Pioneering All-around Natural Light Simulation with the Natural Light HONOR AI Eye Comfort Display
The HONOR Magic7 Series boast a range of AI-enabled eye-comfort features, including the Circular Polarised Light Display which mimics the characteristics of sunlight and provides gentle, consistent lighting from any angle.
With 4320Hz Risk-free PWM Dimming, Circadian Night Display, Natural Tone Display, Hardware-level Low Blue Light Technology, and more, the 6.8-inch HONOR Magic7 Series marks a breakthrough with the Natural Light HONOR AI Eye Comfort Display, which achieves all-around natural light simulation, including colour, spectrum, polarisation, continuity, brightness and rhythm, pioneering a new standard in eye care by simulating natural light characteristics across all dimensions.
Additionally, the HONOR NanoCrystal Shield provides exceptional durability by being ten times more drop-resistant than normal glass and certified for dust and water-resistant capabilities, ensuring the HONOR Magic7 Series are protected from daily wear and tear.
PORSCHE DESIGN HONOR Magic7 RSR – Ultra-premium Flagship Smartphone Redefining Sporty Elegance
HONOR and international lifestyle brand Porsche Design have introduced the PORSCHE DESIGN HONOR Magic7 RSR, building on the success of previous co-designed smartphones. This new high-end luxury device boasts a stunning design inspired by premium sports cars, seamlessly merging the symmetrical camera design of the HONOR Magic flagship lineup with unparalleled dynamic aesthetics.
Inspired by the aerodynamic lines of the Taycan Turbo S, the phone showcases an iconic hexagonal camera module, and imaging units resembling Porsche’s unique and striking four-point headlights and is protected by 3D glass that reflects the curves of Porsche’s windshields. Featuring a distinctive central Peak Line that is reminiscent of Porsche’s sleek hood lines, the PORSCHE DESIGN HONOR Magic7 RSR encapsulates automotive heritage and DNA. Combining Porsche Design’s unique, decades-long experience and legacy in the luxury design business with cutting-edge technology and innovation from HONOR, the PORSCHE DESIGN HONOR Magic7 RSR is created to redefine the smartphone innovation landscape.
With a triple rear camera setup that includes a 50MP Super Dynamic Falcon Main Camera, a 200MP Ultra-sensitive Telephoto Camera, and a 50MP Wide Camera, the device is a perfect tool for photography enthusiasts seeking a professional-like shooting experience. Equipped with an advanced 1/1.4″ telephoto sensor and the industry’s largest f/1.88 telephoto aperture, the telephoto camera rivals the performance of professional telephoto lenses. The LiDAR Matrix Autofocus System, featuring 1200 Points LiDAR Matrix, enhances focusing accuracy, speed, and tracking range, ensuring sharp and clear shots of moving subjects. With a dual electromagnetic focus actuator, the focus power increases significantly.
Pricing and Availability
HONOR Magic7 Pro
Retail price
- $1399 (12GB+512GB)
- $1699 (16GB+1TB)
Colours: Lunar Shadow Grey, Breeze Blue and Black
You can purchase from HONOR Experience Store at Causeway Point, Lazada, Shopee, TikTok Shop and at authorized dealers including Best Denki, Challenger, Courts, Gain City, and Harvey Norman.
PORSCHE DESIGN HONOR Magic7 RSR
Retail price – $2199
Ultra-premium colours— Agate Grey and Provence
The HONOR Magic7 RSR will be available on HONOR Experience Store at Causeway Point.
For more information, please visit the HONOR online store at www.honor.com/sg/phones/honor-magic7-pro/.