Homebuyers in Singapore, do you have challenges and issues that are tedious and time-consuming process when searching for your new home? Are you visiting and searching multiple property portals, have to manually track your favourite listings, making tons of phone calls to sellers’ agents to fix viewing appointments and struggle with unresponsive listing agents? Look no further, introducing MAIA by MOGUL.sg – Singapore’s first Virtual Property Agent (Built using Google Cloud AI), putting the power of Artificial Intelligence (AI) into you, the homebuyer’s hands for free.
The Current State of Singapore’s Property Market Scene
The inefficient market system frustrates buyers, who end up employing their own property agents, often adding to their costs through agent commissions. Traditionally, buyers pay around 1% commission to their agents for HDBs, who are now urging buyers to also pay the same 1% commission (1) for private property sales, when it was previously free for buyers.
Having a property agent doesn’t guarantee a smooth experience as they can run into unfriendly seller agents (2) who stonewall to avoid splitting their commission with the buyer’s agent.
Home buying in Singapore – From messy to easy, thanks to MAIA revolution
Homegrown property search portal MOGUL.sg now has a game-changing solution for homebuyers. MAIA (MOGUL.sg Artificial Intelligence Agent) is Singapore’s first AI property agent, a web app designed to streamline the search for the perfect home and simplify appointment scheduling with seller agents.
This web-based platform aggregates over 100,000 property listings from major Singaporean real estate portals, including PropertyGuru.com.sg, 99.co, and MOGUL.sg, and lets users easily keep track of their favourites, saving hours from navigating multiple websites.
Gerald Sim, CEO and Co-Founder of MOGUL.sg, said, “MAIA is the homebuyer’s best friend — a smarter way to search, schedule and secure your next home.”
“By combining Google’s cutting-edge Gemini models with our deep knowledge of the property buying process, we aim to transform homebuying from messy to easy,” he added.
Serene Sia, Country Director, Malaysia and Singapore, Google Cloud, said, “Google Cloud is committed to providing the industry’s most enterprise-ready AI platform to help organisations embrace the full potential of generative AI. By utilising Google Cloud’s Vertex AI platform and the agentic capabilities of Google’s Gemini models to build and launch MAIA, MOGUL.sg is re-imagining home buyers’ property search experience across touchpoints. We are proud to collaborate with them on their innovation journey.”
MAIA also eliminates the hassle of manually coordinating viewings with multiple sellers or selling agents. Built using Google’s Vertex AI platform and Gemini models, MAIA converses naturally with sellers or their agents via individual WhatsApp chats to propose and confirm viewing appointments on behalf of buyers.
Once a viewing is confirmed, MAIA sends a calendar invite and connects buyers directly to the seller or their agents, transforming a traditionally tedious property search into a hassle-free experience.
WIN-WIN Situation for Buyers and Sellers
Seller’s agents only need to pay a referral fee of 0.2% when completing a sale through MAIA instead of the usual 1% co-broking fee with a buyer agent, creating a WIN-WIN situation for homebuyers and seller’s property agents. This helps to address the issue and challenges of property agents trying to avoid sharing co-broking commissions (3).
How can MAIA help Property Agents?
How can MAIA help property agents? MAIA delivers leads to property agents without additional listing fees – allowing them to focus on closing deals. They can reply to messages immediately, reducing friction during the process of arranging for viewing appointments.
PropertyLimBrothers, one of Singapore’s leading real estate agencies, has partnered with MOGUL.sg to harness MAIA’s innovative AI capabilities. They recognise the platform as a beneficial tool for buyers and sellers that improves transparency and saves time. By integrating MAIA into its operations, PropertyLimBrothers aims to support its agents with better tools and resources to drive sales leads and improve administrative efficiency.
“MAIA is a homebuying revolution. Buyers enjoy a simpler, stress-free journey and connect directly with sellers or selling agents to save time on their viewing arrangements through MAIA AI’s capabilities and chat functions. It’s a win-win for everyone. MAIA also creates opportunities for PLB listing agents to build direct relationships with buyers, increasing chances of us building more value for them for their home buying journey,” said Melvin Lim, CEO of PropertyLimBrothers.
Gerald Sim said, “We’re on the cusp of a revolution in property buying, much like the travel industry’s evolution from phone bookings to travel agents and AI-powered aggregators. MOGUL.sg aims to be the ultimate homebuying aggregator like Online Travel Agents (OTAs) are to hotel bookings, and drive Singapore to the global forefront of this exciting transformation.”
For more information on MAIA
Whether you are a homebuyer looking to buy your dream property, or you a property agent looking at new age technology solutions such as AI to help you in your property sales, check out MAIA by MOGUL.sg.
Explore MAIA at https://www.mogul.sg/maia-homesearch and experience the future of homebuying.
Notes:
- https://www.businesstimes.com.sg/property/property-agencies-ink-mou-adopt-co-broking-best-practices-resolve-disputes
- https://www.straitstimes.com/singapore/housing/property-agents-ink-new-pact-to-prevent-being-blocked-from-co-broking-and-conflict-of-interest
- https://www.straitstimes.com/singapore/housing/property-agents-ink-new-pact-to-prevent-being-blocked-from-co-broking-and-conflict-of-interest
* Information and pictures courtesy of MOGUL.sg and Gloo *