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LG launch "Brave Optimists" Brand Book - TGH Technology and Business Portal/Blog

LG Electronics (LG) launch “Brave Optimists” Brand Book, their first-ever brand book as part of its global campaign aligned with the uplifting Life’s Good initiative, that aims to spread LG’s message of optimism and joy around the world.

LG Brave Optimists Brand Book

This is a beautifully illustrated brand book that celebrates LG’s brave optimism and employee dedication, a compilation of captivating stories from current and former LG employees, providing a deep dive into the “LG people” culture – determination, compassion, and the brave optimism that defines them. This book consists of 28 chapters divided into four sections: LG’s three core values – “Uncompromising Customer Experience”, “Human-centred Innovation” and “Warmth to Power a Smile”, followed by a section dedicated to “Brave Optimists”.

Among those that was interviewed for the Brand Book is the current CEO William Cho, he personifies LG’s culture of optimism and aspiration to create a better future for all. This book covers defining moments in LG’s history, from the company’s entry into the U.S. market, to the development of various groundbreaking products such as the InstaViewTM refrigerator, the LG SIGNATURE OLED R rollable TV and the ultra-light LG gram laptop.

This book also provides insights into how LG’s business units, e.g. Vehicle component Solutions Company, have continuously expanded to become key drivers of future growth. Additionally, the book delves into the story behind the company’s well-known Life’s Good brand promise.

“Our new brand book celebrates the unique identity of our company by sharing the stories of our employees and the challenges that we have faced and overcome together with brave optimism and relentless determination,” said Kim Hyo-eun, vice president and head of the Brand Management Division at LG. “It also highlights the commitment to innovation that continues to propel us on our journey to becoming the smart life solution company.”

The English version of the ‘Brave Optimists’ Brand Book will be available in an e-book format at global e-book stores by the end of this month. Royalties from the sales will support social contribution projects that align with LG’s mission to create a Better life for all.

* Information and picture courtesy of LG Electronics (Singapore) and APRW *

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