Tag Archives: Singtel CNY – The Hunt For The Lucky Tiger

Singtel CNY – Don’t Worry, Be Hoppy!

Chinese New Year (CNY) 2023 is just round the corner, we would be ushering and welcoming the Year of the Rabbit on Sunday 22nd January 2023. Singtel is celebrating CNY with everyone with the release of CNY festive film titled, “Don’t Worry, Be Hoppy!”, pointing towards the incoming Year of the Rabbit and how quick-footed technology helps bond people and enriches their modern digital/social media lifestyles – from seamless content streaming to e-gaming. This year’s festive CNY film also highlights Singtel’s commitment to provide prompt, quality service to customers which serves as a key differentiator of its services.

Before we go into this year’s Singtel CNY festive film, do you remember “His Grandfather’s Road“, “My Grandmother’s House” and “The Hunt for the Lucky Tiger“? They are the previous CNY festive short films produced by Singtel and they have chalked up to over 20 million views to date. The message of strengthening bonds with families and friends over CNY has resonated deeply with viewers who found them heartwarming and meaningful.

“Don’t Worry, Be Hoppy!” is the 4th instalment in Singtel’s CNY series featuring the well-loved rival families, the Angs and the Huangs. This 5-minute film retains and sustains the same sitcom-style comedy that we are familiar with from the previous CNY festive short films, starting with both families discovering that they have become neighbours.

As one of the earlier residents, the Angs visit the Huangs, and it takes no time for the mothers to start getting competitive over the size of their television sets, before getting excited over the launch of a new K-Drama series streaming that day. The story takes a turn when the internet connection appears to go down and televisions in both homes go blank. Frantic, the families call their respective service providers for help.

 You can now watch “Don’t Worry, Be Hoppy!” short film on Singtel TV and various social media channels!

According to a recent report by IMDA, on how telecom service providers handle consumer feedback per 10,000 subscribers for the months of August and September 2022, Singtel has just 0.25 and 0.14 complaints about broadband services and a very low 0.01 and 0.03 complaints for mobile services in August and September respectively.

Singtel was also the quickest to respond to calls on its hotline and live chats among the service providers – with customers waiting an average of only 0.77 minutes in August and 0.33 minutes in September. About 86% and 75% of the complaints received through these channels were resolved within the first 5 days from receipt.

Anna Yip, Chief Executive Officer, Consumer Singapore, Singtel, said, “Customer service lies at the heart of the Singtel customer experience and this film underscores our commitment to providing personalised, empathetic and accessible service to our customers. While the pandemic saw many consumers turn to digital channels for convenience, we know that our customers still value in-person onsite services when necessary and speedy resolutions to their issues and we are constantly striving to deliver to those expectations. We intend to keep investing in our people and processes to deliver a service quality that sets us apart from the competition.”

Lian Pek, Vice President for Group Strategic Communications and Brand, Singtel, said, “In today’s hyper connected world, technology plays a critical role in connecting people and supporting their digital-first lifestyles. But as played out in our latest festive film, sometimes things don’t go as planned and that’s where a committed service provider makes all the difference. Customers either rave about great service or complain about bad. So customer service has literally become marketing. Our brand promise is built on the delivery of quality customer service and this is certainly one of Singtel’s biggest competitive advantages.”

Singtel’s festive film is accompanied by a real world look at how Singtel staff have supported customers over the years. Among those featured in a separate short video is Mr Tan Lam Liong, who has been with Singtel for 45 years and heads a team that tests all home devices, such as routers and set-top boxes before they are installed in customers’ homes. He also helps with any follow-up issues they may face.

He says, “I love troubleshooting and solving problems. I get a sense of satisfaction when I’m able to resolve a customer’s concerns and they are happy.”

This behind-the-scenes look at Singtel’s customer care team will be released on Singtel’s LinkedIn page.

* Information and photos courtesy of Singtel *

Singtel CNY – The Hunt For The Lucky Tiger

Singtel launched its annual Chinese New Year (CNY) short film, titled “The Hunt For The Lucky Tiger”, celebrating the festive season’s spirit of bonding with family and community. This short film is the third instalment in Singtel’s festive film series featuring two rival families that have endeared themselves to Singaporeans after their silly and funny yet meaningful altercations in the previous two films – “His Grandfather’s Road” and “My Grandmother’s House.”

The Hunt For The Lucky Tiger

The Hunt For The Lucky Tiger is set against the backdrop of the pandemic, in this year’s film, the Ang and Huang families opt to go for for a staycation during the CNY break instead of traveling overseas. Kismet leads them to choose the same hotel on the beautiful and now 5G-powered island of Sentosa, sparking fresh contention and comedic rivalry between the families when they run into each other upon arrival. They also sign up for the same treasure hunt, the main action in the film, as part of their staycation itinerary.

During the hunt, the families pit their wits and skills against each other in search of the elusive Lucky Tiger brought to life via augmented reality. They go head-to-head in an immersive, remote-controlled car race powered by the high speeds of Singtel’s 5G network. The race is a hotly contested affair with both nominated drivers showing deft skill in controlling their cars enabled only by lag-free next-generation connectivity.

The story takes a dramatic turn when Ah Boy, the youngest son from the Ang family, goes missing midway through the search for the tiger avatar in the lush forest trails on the island. The families rally to comfort a panicky Wendy (Ah Boy’s mother played by Pam Oei), setting aside petty squabbles to find him. Mr Ang even goes as far as to call for a search and rescue drone from Garuda Robotics to locate his son. Seamlessly over 5G, he captures the drone footage and movements via live video streaming on his mobile device.

How does the story end and turn out for the Ang and Huang families? Are the two families able to reconcile? How about the treasure hunt? Catch “The Hunt For The Lucky Tiger” and discover it for yourself!

Lian Pek, Vice President for Group Strategic Communications and Brand, Singtel, said, “Chinese New Year exemplifies the importance of family, friends and relationships, closely reflecting Singtel’s spirit of celebrating connections. As we rejoice with loved ones during this festive period, it is a timely reminder to treasure the relationships we have made, especially in light of recent global events that have tested these bonds.”

Lian added, “As we move into a new year, the film is also a look to the future, showcasing 5G technology that Singapore can capitalise on to underpin economic recovery and our journey into the digital economy. As a leader in 5G innovation, we’re offering audiences a glimpse of tomorrow, from augmented reality enhanced entertainment to drone applications powered by hyper connectivity. 5G has the unbridled potential to redefine experiences and operations across multiple verticals and we hope to empower the broader community by harnessing the benefits of this next-generation technology.”

Singtel 5G Showcase

The film serves as a showcase for 5G use cases, such as Garuda Robotics’ autonomous drone systems which are currently undergoing trials at the 5G@Sentosa testbed, a public-private sector collaboration led by the Government Technology Agency (GovTech), the Sentosa Development Corporation (SDC), and Singtel. By enabling agencies to trial use cases that improve operational effectiveness and deliver citizen-centric services, the testbed aims to catalyse large-scale public sector adoption of 5G and develop Singapore’s 5G eco-system ahead of nationwide 5G rollout in 2025. Singtel plays a key role in supporting the initiative with its purpose-built network and edge cloud infrastructure allowing for 5G application rollout on a mass scale. Singtel has achieved 75% coverage and its 5G network has been named Singapore’s fastest by Ookla® the second time running (1).

Through creative use of local humour and relatable scenarios around the festive season, “The Hunt For The Lucky Tiger” showcases Singtel’s branded story-telling strategy and brand values of family, community, diversity and inclusivity. Previous year’s Chinese New Year short films have been well received by audiences, with “His Grandfather’s Road” named the top ad video on the Asia-Pacific YouTube Ads Leaderboard for Singapore in February 2020, and “My Grandmother’s House” emerging first in the 2021 Lunar New Year YouTube Ads Leaderboard.

Do share “The Hunt For The Lucky Tiger” CNY short film by Singtel with your family, loved ones, relatives and friend, let’s spread and share CNY festive spirit and celebrations! Wishing all a Happy Chinese New Year 2022 in advance and a roaring Chinese Lunar New Year 2022!

Notes:

(1) Based on analysis by Ookla®of Speedtest Intelligence® data from Q3 to Q4 2021.

* Information and picture courtesy of Singtel *