Tag Archives: Think Family

Singtel Celebrates Christmas with The Gift

The Christmas season is back in the month of December 2019. As we prepare to have the festive Christmas celebrations with our family and loved ones, Singtel celebrates Christmas with “The Gift“, they recently released a short film for this coming festive season, encouraging Singaporeans to spend quality time strengthening bonds and connections with family and loved ones. This film centres on a teenager who is very self-absorbed in the modern digital life, that disrupts the family’s annual Christmas tradition.

After watching “The Gift” by Singtel, some parts of the film resonated with me. There are times whereby even adults, not just teenagers, are spending more time on their smartphones instead of spending quality time with family, loved ones and friends. I hope that after watching this film, we would be able to spend more quality time with our family, loved ones and friends during this festive season and beyond.

The film took its cue from studies that show people of all ages are spending more time on their mobile phones than with family. According to a global study, Smartphone Addiction Facts and Phone Usage Statistics (The Definitive Guide 2019) by Bankmycell, smartphone users spend on average 2 hours 51 minutes a day on their smartphones, and less than 45 minutes a day on quality time with their families. Closer to home, most parents in Singapore do not limit their children to only the call and text functions on their mobile devices. A study by The Asian Parents Forum, commissioned by Singtel, found that more than half surveyed (51 per cent) are prepared to give their child a mobile line with mobile data.

Now, let’s watch “The Gift” presented by Singtel below:

“In our hi-tech world of shiny gadgets and devices, parents often feel compelled to indulge their children, even if their demands are excessive. We thought Christmas was the perfect time to reframe the spirit of giving in our increasingly digital society, that we really ought to be prioritising family time and connections in the deeper sense of the word,” says Lian Pek, Singtel’s Vice President for Group Strategic Communications and Brand.

“The Gift” is a part of Singtel’s on-going branded content campaign, which is served through a story-telling approach that allows the Group to articulate its brand values of family, community, diversity and inclusivity through a series of festive films. Focusing on the core themes of family and community, Singtel’s films have been well-received and anticipated. Last year, “Grace’s White Christmas” chalked up more than 11 million views on Facebook and YouTube. During this year’s Chinese New Year, “From Ma, With Love” garnered more than 19 million views.

“Our films are not solicitations to transact with us, but rather, to appreciate our values which would hopefully spark some desire to interact with our brand for the long haul. Today’s customers don’t just want to transact or buy from companies that meet their requirements profitably. They want to support and engage with companies that have heart,” added Lian Pek.

Conceptualised and produced in collaboration with Akanga Film Asia, the film will air on Singtel TV and various social media channels from 29 November to 31 December, and in cinemas from 12 to 25 December.

* Information and picture courtesy of Singtel Corporate Communications *

Updates – 1st December 2018

We are now getting close to the end of the year 2018, as of today, 1st December 2018. Time flies fast and furious, it had been a pretty eventful year, with my fair share of disappointments and achivements.

For the past week between 25th November to 29th November, I was away in Malaysia for my paternal grandmother’s 2nd year memorial service that took place over 3 nights of Taoist rituals. After the final rituals were conducted, it also marked the official end of the mourning period since my matriarch passing.

There were many thoughts, feelings and emotions that I felt over 3 days of Taoist riturals, our 5 generations of extended family coming together, it’s not about mourning her anymore, this has become a celebration of her life, rememberance and memorial service. I would share more about them along with some photographs from the memorial service.

Prior to traveling into Malaysia for that few days, there were some work matters that were held back that I couldn’t really take the time to look into while I was in Malaysia, my initial thoughts and plans that I would have some time to look into them. When I returned back to Singapore, there were some catching up to do and plan for my things to do in the coming final 4 weeks of the year 2018.

I am going to ensure that I clear my backlog as soon as possible, wrap up and close my finanical year 2018 along with my articles writing commitments. There would be a mix of technology articles, Christmas shopping deals, camera reviews, gadget reviews, travel stories etc etc … Do keep a lookout!

Meanwhile, I have also started into strategising and planning my business growth and development for year 2019. I have a multi-business philosophy and this new venture is just a new entry that I would be working on, to achieve my business philosophy approach.

As for my photography business, I hope to kickstart 2019 on a good note, I won’t disclose too many information at this point in time, getting things in place and confirmed before I release any official updates.

Although this is the festive season Decemeber month, I might not have much festive mood at the moment. Would the festive mood kick in later? Maybe yes, maybe no.

Have a good festive month in December 2018!

Beautifully Imperfect

In today’s society, people are facing stress levels, pressures, luxuries and temptations etc etc …. These put a heavy burden on relationships on themselves, between family members, loved ones, friends and colleagues.

This was a TV commercial produced in Singapore launched by the Ministry of Community Development, Youth and Sports (MCYS), with the title of the video, Funeral ~ looking at relationships in a different light 


Funeral is something that is not discussed openly, however, this video strike a deep chord inside me. In a relationship, have we failed to understand and appreciate a person’s character, personality, their good and bad habits/points ?

– Have we wanted/demanded the other party to be 100% perfect all the time ? Before that, are you 100% perfect yourself in the first instance ?

– Have we failed to understand and appreciate the other party/person weakness, their imperfections ?

A quote from the video ~ “Small things that you remember, these little imperfections that make them perfect for you”

Are you beautifully imperfect ?