Formula 1 and Tata Communications – A global digital ecosystem enabler powering the fast-growing digital economy, recently announced a multi-year strategic collaboration, with Tata Communications returning to Formula 1 (F1) sport as the Official Broadcast Connectivity Provider of F1, to deliver and enhance a world-class, technologically advanced experience for their global fanbase.
Tata Communications will empower F1 with global end-to-end managed network services for video contribution, this would transform F1 motorsports experience. For this F1 motorsports experience to take place, Tata Communications will facilitate the transfer for more than 100 video feeds and over 250 audio channels to be transmitted between the Grand Prix venue and F1’s Media & Technology Centre in UK every race weekend in under 200 milliseconds. This would enable F1 to broadcast to over 500 million fans in 180+ territories globally.
Tata Communications has industry recognised and built-for-media connectivity solutions, this will enable F1 to transform its broadcast content production worldwide while continuing to support motorsports drive for agility and sustainability. F1 introduced remote broadcast operations in 2020, Tata Communications has allowed reduction in F1’s traveling freight by 34%.
Stefano Domenicali, President & CEO of Formula 1, said “We are delighted to welcome Tata Communications back as a partner following previous successes in our partnerships. They have been an integral part of our growth journey over the last decade, and we completely trust their expertise and abilities to deliver what we need for our fans. This trust has been built over many years of working together, pushing forward advancements in technology in sport – on and off the track. Tata Communications’ connectivity continues to support F1’s drive for agility and sustainability with remote production introduced in 2020 – part of our aim to be Net-Zero Carbon by 2030. We are excited to grow together in the future and share the incredible journey Formula 1 is on.”
“As businesses evolve to a digital-first model, I believe the sporting world also has a great opportunity to leverage technology for delivering innovative and exhilarating experiences to motorsports enthusiasts,” said Amur S Lakshminarayanan, MD and CEO, Tata Communications. “And, Formula 1 is at the core of all things speed, action and thrill. We are delighted to renew our relationship and empower Formula 1’s tomorrow, today!”
Tata Communications has been recently recognised as a “Major Player” in IDC MarketScape for Worldwide Commercial Content Delivery Network Services 2022 Vendor Assessment.
Tata Communications continues to develop new and innovative digital-first media and entertainment services, enabling end-to-end platform play for immersive fan experiences. The company has also expanded its bandwidth capacity or media backbone to 100G driving innovations in video, remote production and more.
* Information and picture courtesy of Tata Communications and IN.FOM *