The current global pandemic has created massive impacts to the world economy and daily living. For some families out there, they might be facing greater impacts and difficulties than others, especially for those families that do not have adequate housing or lacking housing during this global pandemic period. To these families, taking shelter at home can be unsafe or even impossible. How can we help such families in need? LG Electronics (LG) has launched the LG “Come Home Challenge”. LG Electronics (LG) is partnering with the Korea branch of Habitat for Humanity, the nonprofit organization devoted to building and improving dwellings for families worldwide.

I personally have supported Habitat for Humanity events over the years, participating in their Bare Your Sole walks in Singapore. Therefore, I would know about the works and efforts by Habitat for Humanity and what they do. Check out my stories and photos from the Bare Your Sole walks on my photography and travel portal/blog!

LG is encouraging fans to take up the #LGComeHomeChallenge by creating video clips expressing why home is special to them and posting them on Instagram or Facebook. Under the hashtag #LGComeHomeChallenge, the digital campaign kicks off with a video which highlights the joy of family and a life made better with LG’s advanced home appliances.

#LGComeHomeChallenge invites consumers to create and share short videos that show what home means to them. Videos should show scenes from participants’ lives that best define what home and family means to them – eating together, playing together, laughing together or just enjoying life. A special AR Instagram filter created for the campaign will add more personalization to every upload.

LG will make a donation of USD 300,000 to Habitat for Humanity Korea, with plans to donate home appliances to furnish newly built homes. The appliances will be installed in new homes being built in India, Kenya and Vietnam to create safe havens for the neediest families.

“LG is always looking for ways to make life better, and we are honored to support the good work of Habitat for Humanity and to protect the wellbeing of the families they help with our healthy home solutions,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “Our Come Home Challenge campaign represents a real way for people to benefit from the gift of a safe, healthy home.”

We can all play a part in #LGComeHomeChallenge movement, join the LG Come Home Challenge with your videos or photos and make a difference to a family in need. Pass It On and Pay It Forward, share this with your loved ones, family, relatives and friends.

For more information and to join #LGComeHomeChallenge, visit 

* Information and pictures courtesy of LG Electronics Singapore and Asia PR Werkz *

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