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LG SIGNATURE to support American Ballet Theatre - TGH Technology and Business Portal/Blog

During this unprecedented period, the world is facing and fighting the COVID-19 pandemic. The whole world economy is affected by the COVID-19 situation, many industries are affected, some a lot more badly as compared to the other industries, arts and performing arts is one of them. LG SIGNATURE, the Global Electronics Partner of American Ballet Theatre (ABT), is putting up full support behind the New York based cultural institution’s upcoming online celebration.

American Ballet Theatre: Together Tonight will mark the dance company’s 80th anniversary and support the ABT Crisis Relief Fund, to provide needed assistance to ABT personnel directly impacted by the COVID-19 health crisis. Taking place on May 12th, 2020 7:00PM EDT, that would be May 13th, 2020 7:00AM (Singapore Time, GMT+8) for those in the Singapore time-zone. American Ballet Theatre: Together Tonight would be shown on American Ballet Theatre’s YouTube.

American Ballet Theatre’s online event will include footage of ballets performed from throughout the company’s storied history, never-before-seen choreography created over the last few months and a special performance to honor the sacrifices being made by essential workers during these trying times. Additionally, the event will be narrated by current and former ABT dancers and directors and showcase the talents of special guests such as beloved crooner Tony Bennett, and the Oscar-nominated and Tony Award®-winning singer, songwriter, and actress Cynthia Erivo.

As part of the celebration, LG SIGNATURE has donated a number of its premium appliances to the ballet company along with several advanced products from LG Electronics. The latest LG SIGNATURE Air Purifier will be auctioned online during the event with all proceeds going to the ABT Crisis Relief Fund.

A proud supporter of the arts, LG SIGNATURE signed a partnership agreement with ABT last year, becoming an official sponsor and the Global Electronics Partner of the internationally revered ballet company. Misty Copeland, one of ABT’s principal dancers, is also an official brand ambassador for the ultra-premium appliance and electronics maker.

For more information about LG SIGNATURE and its suite of state-of-the-art home electronics and appliances, please visit

For the arts and performing arts supporters, you can enjoy and watch the beautiful performances and uplifting artistry of American Ballet Theater: Together Tonight, please visit

Do share this  with your family, loved ones, relatives and friends, especially those who love performing arts.

* Information and pictures courtesy of LG Electronics Singapore and Asia PR Werkz *

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