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G-SHOCK and Bamford London unveiled the new collaborative timepiece

G-SHOCK and Bamford London unveiled the new collaborative timepiece, the unmistakable Bamford blue accented DW-6900BWD-1. This is the second watch to emerge from a union bringing together two of the biggest names in the watch industry.

The DW-6900BWD-1 will follow up from the 2020s debut Bamford x G-SHOCK watch in August 2022. The first collaboration Bamford x G-SHOCK watch nodded to G-SHOCK’s heritage by reimagining the original 5600 model, whipping up a frenzy amongst collectors of both brands, making headlines around the world and consequently, selling out in just 3 minutes.

For the latest Bamford x G-SHOCK launch, they have again selected a classic model from the archive, and combined the robustness of a G-SHOCK with George Bamford’s masterful styling.

The DW-6900BWD-1 BAMFORD features George Bamford’s new triple blue concept, utilising three different shades of Bamford’s signature powder blue for striking effect. The blue hue also brings life to the underside of the strap and can be seen when the watch is worn on the wrist. Off setting all of the blue touches is a jet black dial.

George Bamford, Founder, Bamford Watch Department comments:  “”It is amazing to be working with G-SHOCK on another timepiece. In 2020 we released our first collaboration and we have been eager to do another ever since. The 6900 model holds personal significance to me as it’s the first G-Shock I owned. I love seeing the different shades of our Bamford aqua blue throughout the design and our blue on the iconic ‘G’ symbol backlight button is a special moment.

Warren Halliwell, G-SHOCK Content & Campaign Manager added: “The opportunity to work with George and the Bamford team again wasn’t to be missed. The first chapter in our journey was the immensely popular GW-M5610BWD20 which is considered a rare find today. We’re excited to launch this new edition and are confident it will be equally as well received.”

Special Package

Pricing and Availability


The G-SHOCK and Bamford London DW-6900BWD-1 will be available at all G-SHOCK stores from 16th August 2022.

Technical Specifications


Construction Shock-resistant
Water Resistance 200 meters
Stopwatch 1/100 second; Measuring capacity: 00’00″00~59’59″99 (for the first 60 minutes)

1:00’00~23:59’59 (after 60 minutes)

Measuring unit:1/100 second (for the first 60 minutes)

1 second (after 60 minutes)

Countdown Timer 1 second; Countdown range: 24 hours

Countdown start time setting range: 1 second to 24 hours

(1-second increments, 1-minute increments and 1-hour increments); Other: Auto-repeat

Alarm Multi-function alarm, Hourly time signal
Other Functions Electro-luminescent backlight Afterglow; 12/24-hour format; Flash alert: Flashes with buzzer that sounds for alarms, hourly time signals; Full auto-calendar; 12/24-hour format
Accuracy at Normal Temperature ±15 seconds per month
Battery Life Approx. 2 years on CR2016
Size of Case 53.2mm x 50.0mm x 18.7mm
Total Weight Approx.67g

* Information and pictures courtesy of G-SHOCK and Brand Cellar *

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