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G-SHOCK x Against Lab Special Collaboration Model

ByGeng Hui

Jun 26, 2022 #Against Lab, #blog, #Blogging Business, #Casio, #Casio Singapore, #Dreams, #G-SHOCK, #G-SHOCK DW-6900AL22, #G-SHOCK Singapore, #G-SHOCK x Against Lab Special Collaboration Model, #gadgets, #Goals, #Happiness, #Information Technology, #Inspirational, #Internet Marketing, #kindness, #Life Experiences, #Lifestyle, #Lifestyle Technology, #Motivation, #Online Marketing, #Pass It On, #Pay It Forward, #Personal, #Personal Stories, #Singapore, #Social Media Networking, #Social Networking, #Technology

Casio Singapore announced a remarkable collaboration model with fashion brand, Against Lab. This is the G-SHOCK x Against Lab Special Collaboration Model, a limited edition G-SHOCK DW-6900AL22 in Singapore. This limited edition G-SHOCK is a SEA exclusive model.

The DW-6900 model was first released in 1995, that was the first G-SHOCK to feature an EL backlight. The backlight’s ability to display text or a symbol became a popular feature. This series also won fans as a “Triple Graph” model, it has remained just a popular to this day. This watch is shock-resistant and has 200m water resistance.

This watch takes inspiration from the superhuman mental toughness of folks who wake up and ride their motorcycle to work, enduring the heat, rain, and occasional road bullies. This special collaboration model embodies the ultimate Malaysia spirit – The Grind. The right time to grind is Anytime.

Motorcycle culture is one of many strong identities of Malaysian society. The motorcyclist spirit reflects the ethos of G-shock, both built by toughness. Almost every Malaysian has their own experience with a motorcycle – Meant to be cheap, easy to maintain, reliable. A small motorcycle is used as a tool for conducting business. Name any task, and it has probably done it.

The design language of motorcycle components is adopted as the main design element for this collaboration. The overall look is matte black and packed with subtle details. The unique elements are the custom AGAINST tire tread graphic and the brand slogan “ALL ENDEAVOUR, NO SURRENDER”, both printed on the watchband.

A clean “AGAINST” mini logo font is on the watch face, accompanied by a hidden “A” logo backlight. The metal chrome watch face resembles the material of motorcycle exhaust pipes, while the orange outline is the color of signal lights. Finally, the whole concept is completed with the engraved steel backing of AGAINST LAB’s brand mascot, “A-Man”.

Pricing and Availability

This watch will be available at https://gshock.casio.com/sg/ and in all G-SHOCK stores in June 2022.

Model	Band	Surface Treatment	Color	Price
DW-6900AL22	Resin	Mineral Glass	Black with orange accent	S$179

Technical Specifications

DW-6900

Construction	Shock-resistant
Water Resistance	200 meters
Stopwatch	1/100 second; Measuring capacity: 00’00”00~59’59”99 (for the first 60 minutes) 1:00’00~23:59’59 (after 60 minutes) Measuring unit: 1/100 second (for the first 60 minutes) 1 second (after 60 minutes) Measuring modes: Elapsed time, split time, 1st-2nd place times
Countdown Timer	1 second; Countdown range: 24 hours Countdown start time setting range: 1 second to 24 hours (1-second increments, 1-minute increments and 1-hour increments); Other: Auto-repeat
Alarm	Multi-function alarm, Hourly time signal
Other Functions	Electro-luminescent backlight Afterglow; Flash alert: Flashes with buzzer that sounds for alarms; Full auto-calendar; 12/24-hour format
Accuracy at Normal Temperature	±15 seconds per month
Battery Life	Approx. 2 years on CR2016
Size of Case	53.2 × 50.0 × 16.3 mm
Total Weight	Approx.67g