Tag Archives: Consumer trends

Reflecting Year 2022 (Technology | Business | Personal)

Today is 31st December 2022, we are now into the last day of this year 2022, soon we will say Goodbye 2022, Hello 2023! Taking this time reflecting year 2022 (technology, business and personal) – Year 2022 in review. A regular feature on my portal/blog, you can read my year in reviews for 2016 Part 1 and 2016 Part 2, 2017, 2018, 2019 and 2021.

Photography by Ryan Cheng

A Recap – Yearly Theme 2022: Onward

My Yearly Theme for 2022 was “Onward”, moving into 2022 from 2021, I felt that this was most suitable at the point in time as the world was edging closer towards reopening of the economy and lifting of risk management measures for the global pandemic COVID-19 that impacted us so much from 2020 to around mid 2022.

Technology

Consumer / Enterprise / B2B

Consumer technology media coverage has been a regular and consistent coverage feature for my TGH Technology and Business portal/blog since its inception. On the enterprise / B2B technology sectors, I am gradually and slowly adding more to my overall technology media news coverage portfolio.

I am probably at a stage whereby I can only handle so much media news coverage workload on my own. Although I tried to cover and publish technology media news regularly, I found it harder to do it on a consistent and regular basis, my publishing pace kind of dropped in Q3 2022 onwards.

How would I be able to manage my consumer / enterprise / B2B technology media news coverage better? A closer working relationship with brands and PR agencies would be the best way moving forward.

StartUps

I have always been interested in the startups scene since I started learning more about this sector when I entered into enterprise / B2B technology sector at technology conferences and exhibitions. This year 2022 wasn’t too bad in my startups coverage, considering that there weren’t any physical in attendance conferences/exhibitions for the past 2.5 years.

When Singapore gradually reopened her doors and risk management measures from around the half year mark, the meetings, incentives, conventions and exhibitions (MICE) were taking this opportunity to make a push to return back to face-to-face networking events.

During this period, I met and chatted with a few startups. Moving forward in 2023, I would look at covering specific sectors in the startups community.

Future of Work

The future of work has been in the limelight for the past 2.5 years (and still counting), accelerated by the onset of the global pandemic situation in 2020 forcing us to work from home. A hybrid future of work is probably going to be the norm moving forward, even as businesses and organisations are  gradually returning back to working in office, they are also adjusting and adopting their own rules and working styles in a hybrid future of work environments, giving rise to new gadgets in communications and work for both office and remote.

How would the Future of Work change in the years to come? There is an area that I am planning to explore more, from both technology and human resources perspectives.

Business

Social Media Marketing / Digital Marketing

An area that I was planning and I did expand into, social media marketing/digital marketing didn’t take off as I thought it would be for me. Another set of big business and life lessons learnt from this hiccup, how would I change and approach this business segments in a new financial year 2023?

It’s back to the drawing board again, back to reality, back to basics and start from scratch again.

Future of Social Media and Trends

Have you asked yourself how you feel about using social media nowadays, as compared to 5 to 10 years back? How much has social media changed over the years? How much has you changed because of social media platforms and usage over the years?

The future of social media and trends are areas that I always observe closely though, on both professional and personal basis. For those who are on Twitter, the recent saga with the new ownership has caused quite a bit of upheaval, concerns and thinking, what would happen to this platform in the near future? As a avid heavy user on Twitter, as compared to the other social media platforms that I am on, that got me thinking a lot, finding alternatives to Twitter platform and how I would do my engagements and networkings differently.

Social media trends are changing and evolving, while the current media landscape is dominant and favours videos, we might be seeing a new video era, it’s like version 2.0. The other areas of interest would be Web3.0 and a return back to analogue or basics as we could be getting more tired of social media.

I would talk more about future of social media and trends in another article sometime down the road.

Other Business Interests / Reopening of World Economy

Beside working on social media marketing/digital marketing, I was on the lookout for other business interests. There were some preliminary thoughts on some sectors, still a lot more homework to be done before making any major moves. With a new set of uncertainties coming in Year 2023, I have to be more cautious.

The world economy reopened in 2022 with the lifting of risk management measures and borders in many countries worldwide, bringing back the much missed business trades, movement of people, revival of the travel and tourism industries. It’s not an exponential climb back, it’s slow and gradual, probably with some dips here and there.

Dark Clouds/Challenges looming ahead in 2023

In this year 2022, just when the world is relieved and happy to be recovering, reopening and moving away from this global pandemic that turned the world upside down for the past 2.5 to 3 years, the world economy is facing a new of economic challenges (high inflation with a recession looming over us) and political instabilities in some parts of the world.

Personal

Recovery from an uneventful down time in 2021

A few uneventful events got me spiralling down into a rabbit hole in 2021, it took me a while to get myself out of that situation, allowing me to enter 2022 with a clean slate of mind, personal well-being and mental health.

JOMO versus FOMO

JOMO = Joy of missing out, FOMO = Fear of missing out. The world of social media in recent times had been getting more messy and complicated, oversharing, excess showing off, all wanting fame, likes and first to post/share.

There was a time when I was FOMO, however I got so delusional on some aspects of social media, even though I am still actively using social media platforms, just more selective. I am moving into JOMO mode.

Maybe JOMO would free me up from those shackles, allowing me to concentrate on honing my craft, creativity and writing even further and better, as a writer, a visual storyteller.

There were still struggles

I am not going to paint a beautiful scenario or picture, like people posting on their FB or social media platforms, smiling, enjoying life and living a fun and exciting lifestyle.

There were still struggles over the whole year 2022, hidden away from social media. Not many people or nobody can really know what I am going through.

Year 2022 Theme: Onward vs Year 2022 in Reality

Year 2022 in reality was definitely Onward for me, even though the economy wasn’t giving us a smooth and easy recovery, I have to ride out the usual ups and downs like the rest, even as the world economy is working towards reopening and returning back to a more normal living of pre-pandemic days.

Last But Not Least

Reflecting Year 2022 in my technology, business and personal segments is just one half of my equation of my Year 2022 in Review. The other half of my equation of my Year 2022 in Review can be found here in this article: Reflecting Year 2022 (Photography | Travel) on my TGH Photography and Travel Portal/Blog.

I would like to say a big Thank You to the various technology brands and PR agency folks that I worked closely with in Year 2022, to my readers for their utmost support for this year. Keep a lookout as my website is marking a 15 years milestone in January 2023!

Wishing you a Happy New Year 2023! Good luck and all the best in the new year ahead!

Adobe Research Reveals: Time To Get Personal

Adobe announced a new research in October 2022 that revealed the growing importance of brands understanding customers at a personal level and interacting with them as individuals, in real time. How are the consumer market sentiments, trends and styles changing in this modern era of social media and internet driven environment that we live in? How do all these trends, sentiments, trends and styles differ across different countries and regions? The key takeaway from Adobe Research reveals: Time to get personal.

Singapore Market

For the Singapore market, the majority (88%) of consumers in Singapore want to be treated as an individual with unique interests and preferences, with almost 2/3 of consumers (65%) saying they feel negatively towards brands that interact with them based on broad assumptions and labels, including age-based stereotypes such as “Millennial” and “Gen-Z”.

Asia Pacific Market

Across Asia Pacific, customers are calling on brands to demonstrate that they know them, show them, and will help them in the moments that matter – not once, but all the time,” said Duncan Egan, Vice President of Marketing, Adobe Asia Pacific and Japan. “To meet that standard, brands need to unlock preferences in real-time through customer data, and use it to deliver relevant interactions and content at the right moment. Scaling that across up to millions of customers is the next step.”

Adobe’s research shows the emergence of a new consumer that is not defined by age, that refuses to be stereotyped, and expects to be understood as the unique person they are today. For brands and organisations seeking to meet the modern consumer’s new expectations, they must ensure that they are equipped with the latest customer data platform technologies, whereby they can create a complete single view of every customer capable of delivering personalised experiences in real-time.

Time to get personal

The Adobe survey of 5,000 APAC consumers (2,000 Australians, 2,000 Indians and 1,000 Singaporeans) reveals 3x as many APAC consumers feel closer to people who share their passions and interests (62%) than those of a similar demographic (19%). The vast majority (86%) of consumers want to be seen and treated as individuals based on their unique interests and preferences.

Singaporeans feel strongly about this, with more than one-quarter (28%) rejecting the stereotypes of their generation and 88% wanting to be seen and treated as an individual.

Individuality is key

Individuality is a key factor in today’s climate. Consumers today have high expectations for the brands they are engaging with – they expect brands to see them as unique people, keep up with their changing habits and interests, and respect their privacy preferences. Almost 2/3 of Singaporeans (65%) now expect businesses to have a clear understanding of who they are as individuals, and only contact them with information relevant to what they are interested in at any given moment. 65% of Singaporean consumers, the same proportion think negatively of brands that use broad assumptions and stereotypes to engage them.

73% of Singaporean consumers, almost 3/4 say they expect personalised experiences from brands they share data with, with 65% wanting real-time offers relevant to them. However, more than 27% of Singaporeans, a quarter of them say brands are not doing this well or are inconsistent in their efforts to keep up with their personal preferences. Regular efforts to engage consumers with bespoke offers related to their current interests is of the highest importance – more than 4x as many people want frequent, thoughtful gestures (70%) over bigger one-off moments (15%).

Change is the only Constant

Change is the only Constant holds true, it’s getting faster in recent years. Adobe found out that consumer preferences and tastes are constantly evolving, reinforcing the need for brands to move away from simple groupings based on age or other fixed demographic factors. The consumers’ collective experiences over recent years and months has only added to that rate of change.

Most consumers across Asia Pacific se themselves and their peer group differently from how they were pre-pandemic , and 79% have adjusted their preferences and tastes even further in the past three months. The average person takes on a new interest or hobby 6x a year, rising to 10x a year for people under the age of 25.

To understand Singapore market better, brands need to take note on their ability to keep pace with them because this is a significant expectation for Singaporean consumers. In the survey, 60% of Singaporeans responded that they have changed their favourite brands as their tastes and financial situation has changed. Real-time visibility and delivering experiences in line with emerging preferences is vital to keeping even the most loyal customers on side.

Meeting consumers where they are

Adobe Real-Time CDP empowers brands to continually meet members of this new generation where they are. This customer data platform allows organisations view and manage customer profiles, make updates in real-time, and activate customer insights through Adobe Experience Cloud applications across the entire customer journey.

Experiencing Adobe Digital Experience at Adobe Experience Makers

My experiences with Adobe is mostly at Adobe’s Creative Suite side of things, as my photography (business and personal) and my content creation are key areas of my business services. I would be sharing about Adobe MAX on my TGH Photography and Travel portal/blog.

Experiencing Adobe Digital Experience at Adobe Experience Makers, I was introduced to Adobe’s business market segments. From a technology writer, digital marketer and formerly from a local small medium business (SMB) background, I am able to relate and understand digital transformation for businesses and organisations.

Attending Adobe Experience Makers allowed me to hear first hand real life case studies of businesses from both local and regional, on their digital transformation journey and engagements with their customers. Digital transformation and SMB related topics are areas of interest in my technology and business topics coverage.

Understanding your market, consumer behaviour, sentiments, trends and styles are crucial especially in this fast paced ever changing social media and internet driven world. Businesses and organisations also need a holistic digital platform that would allow them to cater and handle digital transformation, not just for themselves, they would make the engagement with their consumers a better experience for all.

Whether you are a business owner, management staff, IT head/lead or handling digital marketing, a new age of digital transformation is ushering a new transformation and change in a constantly changing digital world that is changing faster than before. Having a solid digital experience platform and diverse suite of digital services and tools are a must have for your businesses and organisations.

The time is now for businesses and organisations to embark on your Digital Transformation 2.0  or maybe even Digital Transformation 3.0, and transform your workplace digital experiences for a new Future of Work, if you haven’t done so.

Adobe Digital Experience

For business organisations and institutions that are exploring new holistic digital experiences for your organisation and how you can go about implementing or transforming your current digital experiences, you can visit Adobe website https://www.adobe.com/sea/ and learn more about how Adobe is changing the world through its digital experiences.

* Information courtesy of Adobe and WE Communications *