Tag Archives: Gaming Technology

Western Digital expands WD_BLACK SSD Portfolio

At the recent Western Digital What’s Next event, Western Digital expands WD_BLACK SSD Portfolio with the announcement of two new additions to its growing WD_BLACK gaming portfolio, the WD_BLACK™ SN850X NVMe™ SSD and WD_BLACK P40 Game Drive SSD. The new SSDs are designed to elevate the gaming experience, with this expanded portfolio, they now offer players more options to upgrade their PC or console storage.

“AMD is delighted with its continued collaboration with Western Digital to deliver exceptional gaming experiences,” said Joe Macri, Compute and Graphics CTO and Corporate Fellow at AMD. “As games become more immersive, the expectation for fast, seamless gameplay increases. AMD strives to remove latency between the system, memory and connected devices like Western Digital’s SSD gaming solutions with the adoption of the latest PCIe® technologies and memory and latency optimisations within AMD CPUs and GPUs. Our combined solutions enable richer visuals, faster load times and more consistent gameplay.”

“We’re inspired by the unique ways in which players experience their games and are committed to working with the best technology partners, like AMD, to develop solutions that help them break barriers,” said Rob Soderbery, executive vice president and GM, Flash Business Unit, Western Digital. “Our diverse WD_BLACK portfolio ensures that gamers are equipped to conquer today’s games and prepared for what’s next.”

Inspired by gamers of all levels, bringing together technology and entertainment, the WD_BLACK brand brings innovative, custom-built storage solutions that offer the ultimate in performance and style. The upcoming WD_BLACK gaming portfolio portfolio products include:

WD_BLACK SN850X NVMe SSD

Optimised for hardcore gamers looking for unparalleled performance, this powerful internal PCIe® Gen4 SSD delivers breakneck read speeds of up to 7,300 MB/s 2. With minimised latency, predictive loading and adaptive thermals management, gamers can expect an incredible gaming experience with fast load-times, rich visual experience and uncompromising thermal performance. The downloadable WD_BLACK Dashboard with its new Game Mode 2.0 (Windows® only) unlocks PC performance-boosting features so gamers can play, stream, record, and dominate at the top of their game. An optional heatsink (1TB and 2TB models) is available to help maintain peak performance and includes RGB lighting to complement any gaming rig.

WD_BLACK P40 Game Drive SSD

Created for gamers looking for portable storage with both performance and style, the WD_BLACK P40 Game Drive SSD features a USB 3.2 Gen2x2 interface and blazing read speeds of up to 2,000 MB/s paired with customisable RGB lighting (Windows only). The downloadable WD_BLACK Dashboard gives full control over the LED light display and can be synced with many existing RGB ecosystems for a setup that can be personalised to any gamer’s style. With a sleek, compact and shock-resistant design, it’s the perfect option for gaming on the go.

For more information on the new WD_BLACK products, or to learn more about the full WD_BLACK portfolio of gaming solutions, please visit https://www.westerndigital.com/solutions/wdblack or follow them on Twitter, Instagram, Facebook and Twitch.

* Information and picture courtesy of Western Digital *

Major enhancements across Alienware Portability, Performance and Peripherals Ecosystem

Gamers, are you seeking hyper-realistic world-building or heart-pounding monster slaying, incredible experiences? If you are looking for them, you can discover them woven into Alienware’s DNA. For the benefit of both causal and hardcore gamers, Alienware is taking that ethos to exhilarating new heights with major enhancements across Alienware Portability, Performance and Peripherals Ecosystem.

In Year 2021, Alienware unveiled their thinnest gaming laptops yet – Alienware X-Series with breakthrough system-level engineering controls to let users play the latest and greatest PC gaming titles anywhere. Alienware completed an inside-out redesign of their flagship Alienware Aurora desktop, enriching the gaming experience in every way. Recently, they also introduced Concept Nyx – a radical project from Alienware, driven by the vision to allow multiple players in a single household to game on any device, simultaneously, and in high-fidelity.

In 2022, the gaming community worldwide is gearing up for hotly anticipated new game releases, gamers are multiplying in every region around the world. The gaming hype has never been stronger with development and innovation to match, you can see it here from the major updates across Alienware mobility family and peripheral ecosystem.

From the world’s thinnest 14” gaming laptop; to the most powerful 17-inch AMD Advantage gaming laptop out there; to the world’s first Quantum Dot OLED gaming monitor, each new device is packed with innovations.

Make your moves while on the move 

Alienware has designed and optimised their M-Series and X-Series for two types of players, those value raw power above all else (M-Series), and those who prioritise mobility but also require the latest gaming technologies (X-Series).

Alienware x14

For mobile gamers who want excellent portability, the new Alienware x14 is for you. This is Alienware’s thinnest laptop to date, it’s made possible through a clever new patent-pending hinge design, which allows a lot to be packed under the hood: from its suite of Alienware Cryo-Tech cooling technology which optimises thermal performance, to the largest Whr battery capacity on a 14” gaming laptop capable of over 11 hours of HD video playback (1).

The Alienware x14 is the first 14” laptop supporting NVIDIA’s Advanced Optimus and G-SYNC technologies – so battery life is optimised even during immersive gaming sessions. The Alienware x14 is also the first Alienware laptop to use Type-C ports exclusively as charging ports. Under the hood, you can find the latest 12th Gen Intel® Core™ H-series processors and our exclusive thermal interface material, Element 31, in addition to Intel® Arc™ Graphics or NVIDIA GeForce RTX 3060 laptop GPU with 7-phase voltage regulation. It truly is a gamers lifestyle companion fit for every environment.

Alienware x15 R2 and Alienware x17 R2 

For gamers who desire bigger displays but the same high portability, check out the key upgrades to the improved Alienware x15 R2 and Alienware x17 R2, which includes a completely new set of eye-popping graphics options from NVIDIA GeForce RTX™ 30 Series, 12th Gen Intel Core processors, faster memory (now running at up to DDR5 6400Mhz speeds), AlienFX stadium lighting and other great features.

Alienware m17 R5 and Alienware m15 R7

For gamers who wants extreme gaming performance that delivers a competitive edge, check out the Alienware m17 R5. Thy blast past the competition as the most powerful 17-inch AMD Advantage™ gaming laptop in the world (2). With AMD Ryzen™ 6000 Series processors, AMD Radeon™ RX graphics, AMD FreeSync™ Premium (3) technology, AMD SmartShift MAX, AMD Smart Access Memory™ (4) technology, and the first available laptop to feature AMD SmartAccess Graphics – the all-new m17 delivers an incredible combination of gaming technologies spanning hardware and software that create a gaming experience greater than the sum of its parts. All of this is cured with Alienware Cryo-tech cooling technology including graphics vapour chamber cooling (5) to sustain high-performance through long marathon gaming sessions.

The Alienware m17 is a machine to satisfy the senses: from outstanding graphics across a range of impressive display options supporting lag-free action, to the satisfying “deep-click” feel of its highly tactile, optional CherryMX mechanical keyboard. We’re also offering the mid-size Alienware m15 R7, a 15-inch model available with either AMD Ryzen™ processors or 12th Gen Intel Core H-series processors now supporting latest NVIDIA GeForce RTX 30-Series GPUs.

Dolby Vision and Dolby Atmos

To enhance the sight and sound experience, the entire Alienware laptop family is now equipped with Dolby Vision for full-spectrum visuals and immersive spatial audio with Dolby Atmos. Distinguished by incredible brightness, more vibrant colours, sharper contrast and richer details, along with sounds that move all around with three-dimensional precision, users will always feel like they are truly inside the game.

Kick your senses into high gear

Gamers, are you planning to build the ultimate battle station and bringing your gaming experience to a whole new level? With Alienware’s new peripherals, you can do it! Designed for out-of-this-world viewing experiences, top-notch sound quality, customisable features and ergonomics, these new peripherals will put gamers at the top of their game.

Alienware 34 Curved QD-OLED Gaming Monitor (AW3423DW

Introducing the world’s first Quantum Dot OLED (QD-OLED) gaming monitor. For gamers who play racing, simulation or action-adventure games, or Twitch streamers and content developers, the Alienware 34 Curved QD-OLED Gaming Monitor (AW3423DW) – a CES Innovation Award Honouree – offers stunning colour performance and high luminance with crystal-clear visuals for an immersive gaming experience.

In its simplest form, a QD-OLED display combines the impressive picture qualities of OLED with Quantum Dot technology to deliver a vibrant, life-like colour performance including consistent colour uniformity, wide colour coverage, incredible brightness and OLED reliability we stand behind with a 3-year limited hardware warranty that covers OLED burn-in.

Combine this with the sleek, curved 1800R panel that’s accented by the new Legend 2.0 design and the result is a true beauty unlike anything else. It doesn’t stop there either:

  • Designed for lag-free play, its smooth graphics are enabled by fast 0.1ms Grey to Grey response Times, 175Hz (native) refresh rate and NVIDIA G-SYNC® ULTIMATE certification.
  • For content makers and game developers that need precise colour accuracy, the Creator Mode preset on the display allows users to choose between DCI-P3 (native) and sRGB colour spaces and adjusts gamma levels.
  • TUV-certified ComfortView Plus reduces harmful blue-light emissions (perfect for marathon gaming sessions) without sacrificing any of the brilliant QD-OLED colours, while the AlienFX lighting on the back of the monitor can be customised to match your aesthetic.

Alienware Tri-Mode Wireless Gaming Headset (AW920H)

Another CES Innovation Award Honouree, the Alienware Tri-Mode Wireless Gaming Headset (AW920H) can keep you playing comfortably. This Alienware wireless gaming headset inherits its Legend 2.0 design, it is the most comfortable headset with slimmer silhouette, leatherette covering and soft memory foam earcups. Embedded with active noise cancelling, immersive multidimensional audio (powered by Dolby Atmos), integrated touch controls and versatile device connectivity, this headset is perfect for PC and mobile gaming as well as music and entertainment. Just 15 minutes of fast-charge renders 6 hours (6) of use and a full charge enables up to 55 hours (7) of gameplay.

Alienware Tri-Mode Wireless Gaming Mouse (AW720M)

The Alienware Tri-Mode Wireless Gaming Mouse (AW720M) is weight-optimised at 89g, with a new slimmer design, 3D-sculpted ambidextrous thumb grips and iconic AlienFX RGB lighting. Its next-gen, 26,000 DPI optical sensor and magnetic force keyplates ensure the high-level performance you expect from a gaming mouse.

NVIDIA Reflex system latency measurement technology

Kicking things up a notch, this gaming mouse also comes with NVIDIA Reflex system latency measurement technology, meaning that users can start every match knowing their PC is operating at the lowest possible system latency when paired with NVIDIA G-SYNC displays. It also comes with multiple modes of connectivity and a patent-pending, magnetic, snap-on charger that provides up to 15 hours (8) of gameplay on a 5-minute charge, or up to 140 hours (9) of gaming when fully charged.

Pricing and Availability 

All products will be available for purchase online at dell.com.sg and at the Dell Exclusive Stores in Funan Mall, NEX, Plaza Singapura and VivoCity.

Product

Availability in Singapore

Starting Price (SGD)

Alienware x15 R2

Available now

From $3,399

Alienware x17 R2

Available now

From $3,499

Alienware x14

To be announced

To be announced

Alienware m15 R7 with Intel processors

From end-February 2022*

From $3,099

Alienware 34 Curved QD-OLED Gaming Monitor (AW3423DW)

From end-March 2022*

To be announced

Alienware m15 R7 with AMD processors

From mid-April 2022*

To be announced

Alienware Tri-Mode Wireless Gaming Headset (AW920H)

From 3rd week April 2022*

To be announced

Alienware Tri-Mode Wireless Gaming Mouse (AW720M)

From 3rd week April 2022*

To be announced

Alienware m17 R5 AMD

From end-April 2022*

To be announced

*Online only; available in stores 3-4 weeks following online availability

Notes:

(1) Local video playback battery benchmark: Alienware x14 tested with 12th Gen Intel Core i7-12700H, 32GB RAM, 1TB SSD, and NVIDIA GeForce RTX 3060 graphics. Testing conducted by Dell labs in in December 2021 using the Microsoft Movies & TV app. Actual battery life may be significantly less than the test results and varies depending on product configuration and use, software, usage, operating conditions, power management settings and other factors. Maximum battery life will decrease with time. The stated Watt Hour (WHr) is not an indication of battery life.

(2) AMD FreeSync™ technology requires AMD Radeon™ graphics and a display that supports FreeSync technology as certified by AMD. AMD FreeSync™ Premium technology adds requirements of mandatory low framerate compensation and at least 120 Hz refresh rate at minimum FHD. AMD FreeSync™ Premium Pro technology adds requirements for the display to meet AMD FreeSync Premium Pro compliance tests. See www.amd.com/freesync [amd.com] for complete details. Confirm capability with your system manufacturer before purchase.

(3) AMD FreeSync™ technology requires AMD Radeon™ graphics and a display that supports FreeSync technology as certified by AMD. AMD FreeSync™ Premium technology adds requirements of mandatory low framerate compensation and at least 120 Hz refresh rate at minimum FHD. AMD FreeSync™ Premium Pro technology adds requirements for the display to meet AMD FreeSync Premium Pro compliance tests. See www.amd.com/freesync [amd.com] for complete details. Confirm capability with your system manufacturer before purchase.

(4) Smart Access Memory technology enablement requires an AMD Radeon RX 6000 series or RX 5000 series GPU, Ryzen 5000 or 3000 series CPU (excluding the Ryzen 5 3400G and Ryzen 3 3200G), a 500 series motherboard with the latest BIOS update, and AMD Desktop Kits (4800S Series and later). BIOS requires support for AGESA 1.1.0.0 or higher. Download latest BIOS from vendor website. For additional information and system requirements, see https://www.amd.com/en/technologies/smart-access-memory. GD-178

(5) Only found in configurations using AMD Ryzen 9 processors and AMD Radeon RX 6850M XT graphics.

(6) Smart Access Memory technology enablement requires an AMD Radeon RX 6000 series or RX 5000 series GPU, Ryzen 5000 or 3000 series CPU (excluding the Ryzen 5 3400G and Ryzen 3 3200G), a 500 series motherboard with the latest BIOS update, and AMD Desktop Kits (4800S Series and later). BIOS requires support for AGESA 1.1.0.0 or higher. Download latest BIOS from vendor website. For additional information and system requirements, see https://www.amd.com/en/technologies/smart-access-memory. GD-178

(7) Smart Access Memory technology enablement requires an AMD Radeon RX 6000 series or RX 5000 series GPU, Ryzen 5000 or 3000 series CPU (excluding the Ryzen 5 3400G and Ryzen 3 3200G), a 500 series motherboard with the latest BIOS update, and AMD Desktop Kits (4800S Series and later). BIOS requires support for AGESA 1.1.0.0 or higher. Download latest BIOS from vendor website. For additional information and system requirements, see https://www.amd.com/en/technologies/smart-access-memory. GD-178

(8) Smart Access Memory technology enablement requires an AMD Radeon RX 6000 series or RX 5000 series GPU, Ryzen 5000 or 3000 series CPU (excluding the Ryzen 5 3400G and Ryzen 3 3200G), a 500 series motherboard with the latest BIOS update, and AMD Desktop Kits (4800S Series and later). BIOS requires support for AGESA 1.1.0.0 or higher. Download latest BIOS from vendor website. For additional information and system requirements, see https://www.amd.com/en/technologies/smart-access-memory. GD-178

(9) Battery life may vary based on settings or usage

** Information and pictures courtesy of Dell Technologies and burson cohn & wolfe **

Metaverse, NFTs, Blockchain in 2022 and beyond – Huobi Research Editorial

The technology, digital and social media world that we are living in, has been constantly evolving, changing and growing. The pace and diversity of various technology platforms, advancements had accelerated in recent years, buzzwords such as cryptocurrency, blockchain and NFTs were the hot topics. In 2022, we are looking into Metaverse, web3.0, future of internet and social media. What are all those all about? How would it change our current and future way of living and working? At a recent Huobi Research Institute webinar held on 26th January 2022, blockchain industry experts debated on Metaverse, NFTs, Blockchain in 2022 and beyond – Huobi Research Editorial.

In Q3 2021, I mentioned about blockchain, crypto and NFT, those new topics of interest that I am entering into. As I was doing more research, reading and learning, the buzzwords Metaverse and Web3.0 became more prominent in January 2022, I am adding them more into my ongoing blockchain, cryptocurrency, NFT fields, part of my Yearly Theme 2022 (Technology, Business and Personal) goals and areas that I am going into.

The editorial commentary by Flora Li, Director of Huobi Research Institute, provided great insights, thoughts and views on metaverse, blockchain, NFTs in 2022 and beyond.

What are the elements that make up the Metaverse?

Co-chairman of the Singapore Blockchain Association Chia Hock Lai views the metaverse as comprising DeFi, NFT, Gamify and Virtual Reality (VR) technology.

Large firms have already signalled their intentions to join the metaverse fray — and in significant ways. Facebook has invested $10 billon on its metaverse division and expects to continue to increase its investment in the coming years. Microsoft’s acquisition of gaming giant Activision, to the tune of $68.7 billion, is also widely viewed as a bid to not only dominate the video games space but also the metaverse.

Big Brands are getting into Metaverse

It’s not just tech firms who have expressed interest in the metaverse — fashion brands Adidas and Prada have partnered for a community-contributed NFT art project in the metaverse; and other similar projects are expected to be announced in the coming year.

Such significant investments into the metaverse will more likely than not accelerate its launch, and its potential for many industries, including entertainment, gaming and social media should not be ignored, said Chia, indicating the blockchain will serve as the metaverse’s economic layer.

The World of NFTs

NFTs, already a significant aspect of the blockchain industry, are expected to occupy an important role in the metaverse, although Senior Financial Analyst and Insights Lead at EmergentX Esme Pau recommended buyers exercise caution if considering NFTs as an investment avenue.

“There’s a major Fear of Missing Out (FOMO) sentiment around NFTs right now,” said Pau.

NFTs are gaining popularity for several reasons, said Flora Li, Director of the Huobi Research Institute and author of the institute’s annual report titled Global Crypto Industry Overview and Trends: 2021–2022.

“NFTs are unique because they satisfy all requirements for digital property rights, facilitating efficiently-run marketplaces,” said Li. “They also fulfill an important social function, that of an enabler for self-expression, creativity and ownership.”

The coming year will likely witness a ‘natural selection’ of sorts in the NFT space, with unsuccessful projects exiting the ecosystem and projects with stronger communities gaining a stronger foothold, said Pau.

“The metaverse will be about technology and communities,” says Pau, adding investments will likely be funneled toward developing technology for metaverse interoperability, enabling players to transfer in-game assets across different metaverses.

“It’s an interesting use case that can also bolster the notion of ownership with regard to NFTs,” stated Pau.

Current IP laws will also be insufficient for the upcoming metaverse and changes to existing laws will likely take place in the coming two years.

“As more deep-pocketed institutions enter, we’ll likely see tussles over IP rights in various jurisdictions. It’s an interesting space to watch,” Pau said.

Personal Thoughts and Views

I am still reading, researching, understanding and analysing on the new fields Metaverse, Web3.0, how all these would change the way we work and live in the coming future. We are not just facing a new future of work, we are also facing a new Future of Internet, Social Media with the new technology platforms and advancements.

How would all these play a part in my NFT journey? Would social media still be relevant in the near future? How many of us would be left behind?

I would definitely be reading, researching, understanding and analysing more on the new fields mentioned here. In my journey of learning, entry into the NFT world as an NFT photographer, I would also be looking at the Metaverse and Web3.0 as well, on how I may enter into the new internet world of the future.

I hope to write and publish more commentaries, information, updates, thoughts and views in Year 2022.

Stay tuned!

Information on Huobi Research

Official website: https://research.huobi.com/

Twitter: @Huobi_Research

Medium: medium.com/huobi-research

Telegram: t.me/HuobiResearchOfficial

* Information and editorial courtesy of Huobi Research Institute and Luna PR *

May The HU-at Be With You

Today is 7th February 2022, this is also the 7th day of the first Lunar month of the New Year, first and foremost, wishing everyone a Happy Birthday (Ren Ri)! Since we are still in the Lunar New Year festive mood, I would like to kickstart my technology and business coverage with this new digital fortune-telling gamification for Chinese New Year (CNY) 2022 by Hashmeta, titled “May the HU-at Be With You”, this is an alternative spin to the traditional fortune-telling experience for the festive season.

“May The HU-at Be With You” is a play on the Chinese pronunciation of Tiger (hu), this digital fortune-telling gamification puts a fresh, satirical spin on lottery poetry, or qiuqian, as it is known in Chinese. Instead of the usual lot interpretation, users can expect comedic entries inspired by daily life as part of the digital fortune-telling experience.

“We wanted to create something fun and alternative to the traditional lot interpretation. With safe distancing measures and ever-changing regulations in the new normal, we hope that Singaporeans can have a little laugh and enjoy having their ‘fortunes told’ from the convenience of their mobile devices.” explains Samuel Lee, Content Strategy Director of Hashmeta.

This digital reimagining of a qiuqian session is also Hashmeta’s way of displaying its prowess when it comes to a marketing technique known as gamification. Through Hashmeta’s proprietary gamification solution Playmeta, brands can collaborate to drive conversions, increase brand affinity and generate buzz on social media.

Agency Lead of Hashmeta, Monica Zhuang explains, “This is our way of keeping Chinese New Year fun and engaging, even if the experience is 100% digital. We are addressing the locals with colloquial terms to identify with Singaporeans the “possible” challenges and opportunities ahead of them this 2022 through gamification.”

Curious fortune seekers may scan the QR code here to attempt a sneak peek into what the fates have in store for them in 2022.

When you scanned the QR code, place your palms together, pray and sincerely recite “Heng Ong Huat” 3x in silence, shake or tap at the Divination Flask, what does your fortune and fate have in store for you in the Year of the Tiger?

May the HU-at Be With You! 

Once again, wishing everyone a Happy Lunar New Year! 

* Information and picture courtesy of Hashmeta Group and Write Sel Communications *