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Alienware celebrates 25th Anniversary with new Flagship Desktop

25 years milestone in the gaming industry, Alienware celebrates its 25th Anniversary with new Flagship Desktop, the launch of the redesigned Alienware Aurora. This gaming desktop was first introduced in 2004 as the Aurora AL, the flagship desktop stood as a symbol of innovation for pioneering the liquid-cooling movement. Since then, it has become the mid-tower desktop of choice for the world’s best esports players in the most demanding, high-stakes tournaments. The latest Alienware Aurora is set to be the pinnacle of Alienware desktop experiences, a testimonial to the level of innovation that continues to drive its most evolved form.

Alienware Aurora R13 Gaming Desktop / Widowmaker ADL (Alder Lake), Dark Chassis with solid panel (side panel) and no front ambient lighting (product with 460W SFF PSU). 2 lighting zones on front panel. Featured with the AW2721D monitor, AW510H Headset, AW510K Keyboard, and AW610m Mouse.

When form follows function

This new Alienware Aurora is debuting an open-air design that reorganises its inner components to promote better accessibility, greater airflow, improved acoustics, and cleaner cable management. This would definitely enrich the gaming experience in every possible way for esports players and gamers.

This new open-air design increases internal chassis volume by a whopping 50% without significantly expanding the overall footprint of the chassis.(1) The result is more efficient total airflow and reduced acoustic profile that provides gamers with a more enjoyable daily experience, all while providing a 5% increase in graphics performance.(2)

Alienware Aurora R13 Gaming Desktop / Widowmaker ADL (Alder Lake), Dark Chassis with Clear Panel (side panel) and front Ambient Lighting.

Thoughtful thermals and awesome acoustics

The latest Alienware Aurora boasts a robust new thermal design to improve airflow, this is set to be a game changer. They can now support up to four 120mm fans and liquid cooling options, the new Aurora takes full advantage of the open-air design to keep the desktop performing cooler through the most-intense gaming sessions.

The Aurora facilitates higher airflow efficiency by intaking cool air through the honeycomb-shaped airways on the front of the desktop and moving it across the motherboard and performance components, before evacuating it out the rear end of the chassis.

Alienware Aurora R13 Gaming Desktop / Widowmaker ADL (Alder Lake), Dark Chassis and Light Chassis with clear panel, with Cryo-Tech Liquid Cooling and Front Ambient Lighting. Featured here with thermal airflow VFX.

With more fans working efficiently, it not only helps a desktop to stay cooler, but also quieter. As compared to past generations, the new Alienware Aurora is up to 16% quieter at idle mode, up to 9% quieter during CPU intensive tasks, and up to 15% quieter during overclocking.(3)

For esports players and gamers, this would allow them to have better focus during quiet character conversations and other mellow scenarios, undeterred by the muted symphony operating inside the chassis.

Where the soul meets the body

The new Aurora’s exterior advancements are a sight to behold, visually noticeable all way around, carefully crafted making it looks just as good from the rear as it does from the front. With its expressive curves and an iconic sculpted shape revealing a 360 design that makes the new Aurora look stunning from all angles on both Lunar Light and Dark Side of the Moon colour options.

For the first time, Alienware is offering an optional transparent left-side panel that provides a window for the dark new motherboard illuminated by up to eight unique zones of AlienFX customisable lighting to be seen. Also new is an optional magnetic cable cover that neatly stows cables and conceals ports on the rear side. Finally, the new chassis also allows the opposite right-side door to be removed with cable management features intended to isolate the wires mechanically and thermally from areas where airflow is crucial. These features combine to make the Alienware Aurora the most accessible desktop to date, with tool-less entry from each angle.

Alienware Aurora R13 Gaming Desktop / Widowmaker ADL (Alder Lake), Light Chassis with Clear Panel (side panel) with Cryo-Tech Liquid Cooling.
5 interior lighting zones.
Other specs (same in all r13 images):
Generic DDR5s x 2

Pricing and Availability

The Alienware Aurora will be available for purchase from 29th October 2021, it’s available online at and at Dell Exclusive Stores in Funan Mall, NEX and Plaza Singapura at a starting price of S$3,199.


(1) Based on internal testing conducted August 2021

(2) Based on internal testing conducted September 2021

(3) Based on internal testing conducted September 2021

* Information and pictures courtesy of Dell Technologies and burson cohn & wolfe *

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