Play For Dream Technology, a leading spatial entertainment technology company founded in Shanghai, recently announced its market entry into the Asia-Pacific region with the establishment of its marketing headquarters in Singapore, the first step of international expansion. To mark this milestone in the company’s expansion, Play For Dream Technology has also launched Play For Dream MR – World’s first Android-Based Spatial Computer.
Launch of Play For Dream MR in Singapore
On 26th June 2024, Play For Dream Technology announced the global launch of Play For Dream MR at Shangri-La Singapore. The guests and media heard speeches, stories and sharing by Play For Dream Technology Founder and CEO, Huang Feng, along with what inspired and influenced him, and insights into future developments.
“Play For Dream Technology is committed to reforming how everyone acquires information. By focusing on delivering exceptional experiences, we bring a new dimension of spatial entertainment to users in the Asia Pacific region,” said Huang Feng, Founder and CEO of Play For Dream Technology. “Singapore is one of the most innovative cities in the world and a preferred hub for many cutting-edge technology companies. We hope to embark on our global expansion from here and influence the Asia Pacific region over time. This region has the largest and youngest digital native population in the world, making it a critical starting point for our global strategy as we write a new chapter for our brand.”
We got to know more in-depth about Play For Dream Technology, their roots and origin, how they progressed over the years that led to the official launch of Play For Dream MR. Guests and media also heard from big technology companies that partner with Play For Dream Technology.
“I am thrilled to be here today at the global launch of Play For Dream Technology’ s groundbreaking product. We look to embark on a strategic worldwide partnership with our first IMAX partner in spatial computing and MR field. In anticipation of our future collaboration with Play For Dream Technology, we have been working closely together to prepare iconic experiences, tailored to the industry-leading specifications and features of this new product, that immerse users with classic IMAX documentaries. We look forward to seeing this product arrive on the market soon, poised to be the world’s first Android-based spatial computing and MR device certified by IMAX Enhanced,” said Xin Zhou, Vice President, Business Affairs & Operations, IMAX China.
“Play For Dream MR will be featuring DTS:X Ultra, the exclusive audio format used in the IMAX Enhanced program, offering heart-pounding theatrical sound to its users. Additionally, Play For Dream MR will include DTS:X Ultra, a premier audio solution that provides an ultra-realistic immersive 3D listening experience with precise audio cue placement. This truly brings all content to life, whether its games, movies, and music. DTS is collaborating closely with the Play For Dream Technology technical team to ensure optimal calibration and tuning, delivering sound exactly as artists intended. The product delivers a variety of scenarios tailored to different content types, satisfying every user,” Christopher Lang, Vice President and General Manager for Greater China, Xperi said.
Guests and media also got the opportunity to get a hands on session with the Play For Dream MR. I would share my own personal experiences, thoughts and views in the later part of my article with the Play For Dream MR.
Play For Dream MR
Play For Dream MR is a mixed reality (MR) headset that seeks to set a new standard in spatial entertainment. They feature industry-leading specifications, a powerful self-developed algorithm architecture, and an integrated design aesthetic, giving rise to a seamless fusion of real and digital worlds, delivering an unparalleled spatial entertainment through astonishing MR gaming, stunning 3D spatial videography and photography. Play For Dream MR is specially developed in a close and strategic collaboration with IMAX and DTS, providing the “IMAX” signature picture and sound to those utilising this device, elevating the user experience. This DTS:X Ultra feature is also set to elevate your user experience across various scenarios via customised spatial sound effects powered by DTS.
They are equipped with 8K Micro-OLED screens and an ultra-light resin Pancake optical solution, delivering an astonishing 27 million pixels at 3882 PPI, with 45 PPD at the centre. Play For Dream MR is powered by Qualcomm Snapdragon XR2+ Gen 2 platform, this ensures high performance for smooth, realistic MR experiences. Its cutting-edge camera and sensor array, including 11 high-performance cameras, 7 types of sensors, and 22 infrared LEDs, provide precise and efficient tracking with a VST latency as low as 14ms while allowing consumers to experience the next level of spatial computing.
Play For Dream Technology is revolutionising spatial entertainment by teaming up with industry leaders. Play For Dream MR is a pioneering device equipped with Snapdragon XR2+ Gen 2 chip. They will introduce a new spatial input method developed in collaboration with Sogou Input Method. The collaborations between Play For Dream Technology and technology giants such as IMAX, DTS, Qualcomm, Unity China, BOE, and Sogou Input ensure an unparalleled premium user experience, combining advanced technology with seamless integration.
A New Level of Spatial Entertainment Experiences
Play For Dream MR is elevating a new level of spatial entertainment experiences, transcending the boundaries of a TV, theatre room, computer, gaming console, VR, and 3D camera, seamlessly integrating their best features into one elegant solution.
Movies Will Never Be the Same Again
With the Play For Dream MR, you can now have an IMAX-level audiovisual feast anywhere, anytime. Play For Dream Technology is setting new standards in spatial immersive audio, together with IMAX and DTS global strategic partnership in spatial computer and mixed reality field.
Featuring exclusive DTS spatial sound effects, Play For Dream MR fine-tunes immersive audio for multiple scenarios, ushering a new era of home entertainment and delivering extraordinary experiences to users every moment.
When Play For Dream Technology’s self-developed theatre mode is activated, the screen can expand to over 1000 inches, however the innovation doesn’t stop there. This device stimulates a 7.1-channel experience with a 360 degrees surround sound field, enveloping the user and creating an immersive feeling of being part of the scene.
Captivating Gaming Worlds
Gamers, you can now have a truly immersive gaming experience with Play For Dream MR, thanks to its responsive control feedback and synchronised video and audio. They can provide tailored interaction solutions for every type of game, featuring precise eye and hand tracking, along with self-developed 6DoF halo-free controllers. Compatible with MR games, VR games, and 2D large-screen games, this opens up a vast library of gaming content for gamers.
With VST latency as low as 14ms, Play For Dream MR accurately simulates the read world with 1:1 representation, creating a dynamic, realistic, and low-latency MR gaming experience. Users can enjoy ultra-realistic visuals, immersive surrounding sound, and haptic feedback from the controllers, recreating the thrill and excitement of gaming across multiple sensory dimensions.
Capture Cherished Memories Like Never Before
With its dual 32MP ultra-high definition 3D camera, offering an expansive field of view exceeding 80 degrees and up to 1TB of storage capacity. They can flawlessly capture the world in astonishing detail, supported by EIS stereo 3D video stabilisation for smooth and reliable recording of every moment. Play For Dream MR excels in capturing immersive 3D videos through spatial video and VR180 formats. They have introduced AI-powered panoramic picture completion for the first time in the industry, enabling breathtaking 3D panoramic photo shooting that truly immerses viewers in a live experience.
Future of Work Made Easy
Enhance your Future of Work, made easy with Play For Dream MR. Your workflow can be enhanced with seamless multi-screen capabilities, enabling efficient multi-tasking through Play For Dream MR spatial multi-screen functionality, revolutionising office productivity.
With over five spatial screens, multi-tasking reaches unprecedented levels beyond traditional PCs. Users can now break free from the physical constraints of conventional setups and seamlessly interact across all your screens to boost efficiency. With the Play For Dream MR, you can effortlessly invoke spatial screens to enhance interaction and productivity like never before.
AI + MR : Unlocking Infinite Possibilities
With AI + MR technology combining together, you can unlock infinite possibilities. Play For Dream MR is supported by Xiao Hu, the AI assistant, pushing the boundaries of AI and MR. Xiao Hu can effortlessly handles searches, music composition, translation, and precise voice control, enhancing the intelligence of everyday tasks.
Users can enjoy intuitive smart experiences across various aspects of life, whether it is living, learning or working environments. The upcoming AI enhancements will include features enabling the conversion of 2D photographs into 3D models, along with advanced object recognition capabilities.
Comfort and Elegance: The New Standard in Wearable Tech Design
Play For Dream sets the new standard and future in wearable tech design, with its sleek and futuristic aesthetic. This remarkable device measures just 33mm thin, making it 21.4% slimmer than its predecessor. They have an innovative curved battery design, maximising space, resulting in a battery compartment that is 20.6% thinner. Users can enjoy endless gaming sessions with the internal battery, complemented by the option of an external power bank, eliminating any concerns about battery life and ensuring uninterrupted fun.
The meticulously designed Play For Dream MR is designed for optimal wearability. This ultra-light device features a 3:2 weight distribution that provides a perfectly balanced and pressure-free fit. The invisible embedded sensors seamlessly merge functionality with avant-garde aesthetics, showcasing true mastery in design.
Marvel a the high-pressure moulded curved optical panel boasting an impressive light transmittance rate of 95%, guaranteeing precise and efficient tracking capabilities. Play For Dream MR controllers are crafted using environmentally friendly and durable materials, they not only look amazing, they also feel great to hold in your hands.
Harnessing Advanced Hardware for Next-Gen Performance
Immerse yourself in stunning visuals with the Play For Dream MR, featuring 8K Micro-OLED screens and our self-developed ultra-light resin Pancake optical solutions. Experience breathtaking resolution and vibrant colors with a remarkable 27 million pixels, 3882 PPI, 92% DCI-P3, and an impressive center area pixel per degree (PPD) of up to 45. Every intricate detail comes to life, offering an unparalleled visual experience characterized by vivid, lifelike colors and exceptional clarity.
Step into a novel way of experiencing spatial entertainment. Offering an intuitive and captivating interface that supports a wide range of control methods, including eye tracking, hand tracking, controllers tracking, and voice tracking. Play For Dream MR showcases an advanced camera and sensor array consisting of 11 high-performance cameras, 7 types of sensors, and 22 infrared LEDs for highly precise multimodal interaction.
Amplify the level of reality and witness your world undergo a transformative shift. With Play For Dream MR, effortlessly transition between virtual scenes from 0 to 100%. Furthermore, Play For Dream MR seamlessly integrates with your preferred office applications and multi-screen streaming capabilities, transforming your workspace into a haven of productivity.
Explore the powerhouse behind Play For Dream MR: the Qualcomm Snapdragon XR2+ Gen 2 platform. This is not just any ordinary platform—it is an exceptional performer. Equipped with 16GB of RAM and up to 1TB of large storage capacity, combined with LPDDR5X low-power memory technology, Play For Dream MR effortlessly handles even the most demanding games, high-definition movies, and high-memory 3D images. Bid farewell to lagging experiences and welcome smoothness as you indulge in uninterrupted fun.
Software Innovations for a Spatial Computing Future
Adventure into the future with Dream OS, the operating system meticulously designed for the era of spatial computing. Play For Dream has achieved remarkable technological advancements in tracking systems, environmental perception and mapping, as well as visual experience.
Through seamless integration of hardware and software, Dream OS establishes a foundational architecture that seamlessly blends spatial computing with AI. Engage in spatial interactions that feel as natural as real life itself. Play For Dream MR accomplishes this through advanced head tracking (6DoF), hand tracking (26DoF), controller tracking (6DoF), and eye tracking technologies, as well as leading capabilities in VSLAM, spatial anchors, 3D reconstruction, and VST for environmental perception and mapping algorithms. It’s all about breaking barriers and delivering a truly captivating experience.
As the world’s first android-based spatial computer, Play For Dream MR is accelerating the development of a more expansive and compatible content ecosystem. The company has already established deep collaborations with nearly 100 content providers (CPs) across various countries and regions worldwide. Currently offering a total of over 300 ecosystem applications on its store, Play For Dream Technology continues to launch more applications regularly. By collaborating with Android developers, they aim to unlock limitless creativity possibilities. Equipped with rich features and user-friendly SDKs (Software Development Kits), developers can create an entirely new realm of spatial applications aimed at providing users with a richer, more imaginative, and unprecedented experience within spatial computing.
Short Hands On Experience with Play For Dream MR
My personal experiences with MR/AR/VR devices were mostly in the gaming segment whereby I had some experiences using them to play games. It wasn’t that good as I wear glasses, the early generation designs didn’t really look out for people like us wearing glasses. I also saw MR/AR/VR devices in industrial context at technology conferences, e.g. medical industry, heavy industries.
Trying out Play For Dream MR was a pleasant experience, this gadget can take care of my myopia with glasses adjustments, allowing me to take out my glasses and I can use the Play For Dream MR comfortably.
I can see and feel the immersive spatial entertainment that Play For Dream Technology prides themselves for, watching movies or gaming with Play For Dream MR is on another level, at new heights and fun.
Beyond gaming and entertainment, they can also be a multi-purpose gadget for Future of Work and Future of Living. Along with the rise of AI and MR, the Future of Play MR is more than just an aesthetically and meticulously designed MR device, comfortable, giving consumers more than just great entertainment and gaming experiences. They are ready to tap on the AI and MR technology growth and adoption in the coming years.
Pricing and Availability
The Play For Dream MR will be available in Singapore and Malaysia in October 2024. Pricing details will be released at a later date. Thereafter, Play For Dream MR will be launched in Thailand, Indonesia, Vietnam and Japan, planned for year 2025.
* Information courtesy of Play For Dream Technology and Redhill *