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Samsung Electronics unveiled 2024 line-up of new AI TVs and sound systems

ByGeng Hui

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Samsung Electronics Singapore recently unveiled its 2024 lineup of Neo QLED 8K, Neo QLED and OLED TVs, as well as their latest sound systems as its Samsung Unbox & Discover 2024 Singapore launch event held at the iconic Jewel Changi from 28 to 30 March 2024 whereby Samsung Electronics unveiled 2024 line-up of new AI TVs and sound systems.

Samsung’s year 2024 lineup kicks off the Samsung AI screen era through the induction of a next-generation AI processor that is poised to redefine the perception of smart display capabilities. More than just bringing improved picture and sound quality, the new AI TV line-ups provide consumers with AI-powered features focusing on inspiring and empowering individual lifestyles.

“We are entering a new era of AI, with the technology bringing great potential to improve and add value to our daily lives in both simple and useful ways,” said Steven Koh, Senior Director, Consumer Electronics Business (TV/AV), Samsung Electronics Singapore. “We are excited to wow our consumers with our most cutting-edge TVs, now enhanced with AI, which will not only deliver amazing visual and audio quality for consumers to better enjoy the content that they all love but will also be the ideal centrepiece in consumers’ homes, connecting all compatible devices to offer users a smart and seamless living experience.”

Expect More Wow with Samsung’s New 2024 AI TV Line-up

Samsung is introducing AI technologies to its Samsung TV line-up for 2024, delivering elevated enhancements for consumers’ home entertainment setups.

Samsung 2024 Neo QLED 8K and 4K TV

Samsung’s newest Neo QLED 8K and 4K TV line-up are equipped with technology that delivers lifelike picture quality and premium audio experiences. For the 2024 Neo QLED 8K range, the top model QN900D features Samsung’s latest and most innovative TV processor yet – the NQ8 AI Gen3, which has a neural processing unit (NPU) that delivers unprecedented performance upgrades by utilising 512 neural networks, versus 64 neural networks on last year’s 2023 flagship model.

The Neo QLED line-up brings a suite of picture quality and design enhancing features, including 8K AI Upscaling Pro (1), which leverages NQ8 AI Gen3 for enhanced 8K upscaling, sharpening low resolution content so that it is displayed in ultra-high resolution.

There is the AI Motion Enhancer Pro that solves common issues in fast-paced sporting contents – such as ball distortion – by streaming high-resolution sports matches through this feature (2) powered by NQ8 AI Gen3. The feature automatically detects the sport type and uses deep learning to properly detect the type of ball and enhances the visual accordingly.

For consumers who like watching high-adrenaline action content, Real Depth Enhancer Pro adds details to fast-moving scenes with the help of AI to control precision of the mini-LEDs by detecting the part of a scene that the human eye would naturally focus on, bringing it to the foreground. In this way, the images are more lifelike as there is more depth to the onscreen content.

There is also the Infinity Air Design that complements Neo QLED 8K’s impeccable picture quality with a screen only 12.9mm in depth (3). This would allow an immersive viewing experience that focuses on high resolution and outstanding sound quality. This feature also offers a unique mirror effect in which the TV appears to hover in its surroundings.

With Samsung’s Q-Symphony, the Neo QLED 8K line-up offers exceptional audio quality, allowing users to connect multiple wireless speakers and a sound bar to a TV or projector for perfect audio synchronisation across shows, movies, and playlists (4).

Users can take advantage of the Active Voice Amplifier Pro, a proprietary AI dialogue booster that utilises exclusive deep-learning technology to significantly enhance dialogue and voices on screen.

Samsung 2024 OLED TV

For Samsung 2024 OLED TVs, they are built on the legacy of 2023 models, with the S95D offering sizes of up to 77-inches for high-detail, high-frame rate, and intense vibrant video.

There is a new OLED Glare Free’ technology (5) – specifically designed for 2024 OLED screens. This preserves colour accuracy and reduces reflections while maintaining image sharpness to ensure an immersive viewing experience, even in daylight.

The OLED-optimised, low-reflection coating overcomes the trade-off between gloss and reflection, thanks to a new, specialised hard-coating layer and surface coating pattern.

This year 2024 OLED display is 20% brighter than previous models, with deep and rich blacks, and AI-enhanced colour accuracy so pure that it is Pantone Validated™. Not only are they Samsung’s brightest OLED screen yet, they now also features high refresh rates of up to 144Hz for more seamless motion and crystal-clear action on their screens. There are also more price friendly options, the S90D series, which will be available in various sizes, from 48” to 83”.

New Samsung flagship Q Series sound bar

There is also a new Samsung flagship Q Series sound bar, the HW-Q990D, that completes your Samsung home entertainment audio experience. This delivers an 11.1.4-channel sound experience with True Dolby Atmos sound at 4K 120Hz, tapping on AI to optimise sound for the perfect experience, whatever is your preferred media content.

Samsung partners National Heritage Board to bring a part of Singapore’s Cultural Heritage to Samsung The Frame TV

Samsung partners National Heritage Board to bring a part of Singapore’s Cultural Heritage to Samsung The Frame TV. With this announcement, the Samsung Art Store will see the addition of 10 artworks from Singapore’s National Collection. This will be a great news for art and heritage lovers, they will be offered the opportunity to enjoy a curated collection that showcase the changes in Singapore’s physical and urban landscape through the years, as well as selected master works of Asian painting traditions.

More information can be found on my TGH Photography and Travel portal/blog article – Samsung partners National Heritage Board to bring a part of Singapore’s Cultural Heritage to Samsung The Frame TV.

For more information on Samsung’s new 2024 AI TVs and sound systems

For more information on Samsung’s new 2024 AI TVs and sound systems, pricing and availability, please visit Samsung website https://www.samsung.com/sg/

Notes:

3333QN900D only. 8K AI Upscaling for other models.
Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
12.9mm in depth only applies to 65” QN900D.
Q-Symphony is compatible with select Samsung TVs. Requires HDMI, Optical or Wi-Fi connection to TV.
UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organization for Standardization.