Samsung Electronics Singapore recently on 26 May 2025 unveiled latest Samsung TVs and Soundbars powered by Vision AI at their Unbox & Discover event. This new range of Samsung TVs and Soundbars is redefining home entertainment with the introduction of groundbreaking Samsung Vision AI, transforming the way users interact with their screens, delivering deeply personalised and immersive experiences, and placing TV at the heart of the connected smart home.
“At Samsung, we believe that the best innovations come from truly listening to our customers and understanding how they live their lives. We know that our consumers in Singapore value technology that feels more personal and intuitive. That is exactly what we set out to do with our 2025 lineup of AI-powered TVs,” said Patrick Khor, Head of Department, TV & Audio, Samsung Singapore. “Powered by our most advanced processors and Samsung Vision AI, our TVs have now become intelligent companions that adapt and learn your preferences, suggest content that matches your mood, while seamlessly connecting your smart home through SmartThings. Through technology, we are creating experiences that enrich the moments that matter most to families in Singapore.”
Samsung Vision AI – Enabling Smarter and More Personal Screen Experiences
Samsung Vision AI represents Samsung’s next step in their journey to deliver intelligent, intuitive, and seamless screen experiences, and they will be integrated across the 2025 range of Neo QLED, QLED, OLED, and The Frame models.
They now have the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences and autonomous in delivering intuitive features, Samsung Vision AI transforms Samsung’s 2025 AI TVs into smart companions that enhance entertainment, simplify interactions, and seamlessly integrate into connected lifestyles.
Built-in SmartThings Hub
Samsung’s 2025 AI TVs come equipped with a built-in SmartThings Hub, this transforms the TV into a central hub for smarter living through integration with the SmartThings ecosystem, as well as new SmartThings features that simplify and enhance daily life.
- SmartThings Energy offers insights into energy consumption patterns, promoting efficient energy use throughout the home.
- Family Care5 enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.
- With Pet Care, potentially use your TV as a pet-sitting assistant when you are outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet’s favourite content.
- Home Insights provides notifications from your connected smart devices right on screen, including a 3D Map View that shows information and details of your entire smart home so that you can monitor and manage directly from the TV.
One UI Tizen
All you favourite apps, services and the latest Samsung Vision AI features are available through One UI Tizen – It’s now available on all of Samsung’s 2025 range of Neo QLED, QLED, OLED, and The Frame Models.
One UI Tizen introduces a fresh and clean user interface that mirrors what you will find on many Galaxy smartphones, tablets, and watches. This allows your household to create separate profiles and receive curated recommendations tailored to their presences.
Up to Seven years of OS upgrades
Samsung is now offering up to seven years of OS upgrades, extending the longevity of each device, keeping it up to date with the latest features, security enhancements, and performance improvements, so that your investments in Samsung Vision AI-powered TVs are truly future proof.
Samsung Knox – Comprehensive security platform that safeguards user data and privacy
Given the amount of usage on social media and on the internet by Singapore households, security today is of great importance and crucial, due to the prevalence of cyber threats, and also the need to protect sensitive personal information within households. Samsung Knox is protecting Samsung TVs, they are a comprehensive security platform that safeguards user data and privacy, with high security standards maintained for the benefit of home users.
This helps to shield families from malicious threats by protecting sensitive data such as passwords, monitoring connected IoT devices, blocking phishing websites to protect against malicious websites, and enhancing personal information protection through Samsung Knox Vault.
Samsung TVs also receive constant security updates, with a dedicated security tram providing regular updates that help keep your TV safe, for at least 3 years from TV launch, ensuring that your family’s digital safety evolves with emerging threats.
Samsung Art Store
Samsung continues to shape how people experience art at home by expanding access to the Samsung Art Store, a premium digital platform for fine art exclusively on Samsung Smart TVs. For the first time, the Samsung Art Store will be available on 2025 Samsung Neo QLED 8K, Neo QLED 4K, and QLED models, as well as on The Frame and MICRO LED series.
Now, art from the world’s leading artists, museums, and galleries are more accessible than ever. The Samsung Art Store offers access to a vast catalogue of over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat.
Samsung 2025 TV lineup: Exceptional advancements made possible with AI
Samsung Vision AI delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyse content and environmental factors in real time, dynamically adjusting visuals and audio for an optimised experience.
Flagship Neo QLED 8K QN990F – Samsung’s most advances TV to date
The flagship Neo QLED 8K QN990F is Samsung’s most advanced TV to date, it’s powered by the NQ8 AI Gen3 Pro processor, leveraging a suite of on-device AI features to enhance picture quality, sound clarity and overfall viewing experience.
Key features
- 8K AI Upscaling Pro: This elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame.
- Motion Xcelerator 240Hz: This ensures blazing fast motion clarity for gaming and sports.
- AI Motion Enhancer Pro: This smooths the motion of fast-moving visuals and text, so you can always keep your eye on the ball.
- Object Tracking Sound Pro: This feature provides dynamic, realistic audio that follows the movements on screen, such as creepy footsteps in a horror movie or cars zooming around a track.
- Glare-Free Technology: The QN990F integrates Samsung’s award-winning Glare-Free technology, offering stunning 8K visuals across dark and bright rooms.
- Wireless One Connect Box: This is a game changer for cable management, they offer a wireless connection between the TV and the external box up to 30 feet away, allowing cleaner installations and more flexible room setups.
Neo QLED 4K TVs lineup
The 2025 Samsung Neo QLED 4K lineup is the most expansive yet, including four model series (QN90F, QN85F, QN80F, and QN70F), all featuring Quantum Matrix Mini LEDs, for stellar brightness and accurate colour across every scene.
Flagship QN90F
The flagship QN90F features the NQ4 AI Gen3 Processor, which offers improved picture and sound quality. The processor upscales older content into 4K resolution, while Neo Quantum HDR+ analyses each scene to boost brightness and make visuals appear even more realistic.
The QN90F also comes with Glare-Free technology, offering greater flexibility for placement of the TV regardless of lighting conditions at home. Motion Xcelerator 165Hz ensures ultra-smooth motion of action-packed content.
OLED TVs lineup
Samsung’s OLED lineup is also refreshed with the S95F series, featuring OLED Glare-Free technology that eliminates glare and reflections from sunlight or ambient lighting, while delivering impressive colour contrast and accuracy OLEDs are know for.
The S95F boasts brightest-ever OLED screen and OLED HDR Pro – delivering vibrant, full-screen brightness, deep blacks, and Pantone®-validated colours . Powered by the powerful NQ4 AI Gen3 Processor that optimises contrast, brightness, depth and colour across every scene, the TV can also upscale lower resolution content into brilliant 4K visuals.
For gamers, Motion Xcelerator 165Hz ensures smooth motion and blazing fast speeds from even the most demanding games. Together, these upgrades make the S95F Samsung’s best OLED yet, offering a cinematic picture without distractions.
The Frame Pro: A New Vision of Art
With the launch of The Frame Pro, a new addition to the iconic Frame lineup, Samsung is strengthening its commitment to seamlessly blend art and technology together.
The Frame Pro enhances the art and entertainment experience with advanced Neo QLED picture quality that delivers brighter colours, sharper contrasts, and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers improved picture quality across your favourite artwork and shows. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with your environment.
A New Dimension of Sound with AI
Accompanying the stunning Samsung 2025 AI TVs lineup, Samsung has also introduced a new range of soundboards that combine state-of-the-art hardware with intelligent AI-driven features, designed to elevate home entertainment with unparalleled sound.
HW-Q990F
The successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low frequency precision. They also have a new cube design that reduces the subwoofers to half the size of its predecessor, minimising resonance and blending flawlessly into modern interiors with a refined serrated finish.
The HW-Q990F delivers advanced AI-driven sound optimisation through features such as:
- Dynamic Bass Control which enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound.
- Q-Symphony immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimising audio effects based on its distance and angle. In this mode, the HW-Q990F uses the Samsung TV’s Neural Processing Unit (NPU) to make dialogue clearer and to deliver more immersive, synchronised audio
- Active Voice Amplifier Pro provides real-time content analysis that reduces background noise and emphasises dialogue for an enhanced viewing experience.
HW-QS700F
The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletops setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it is positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.
Availability
Shop with confidence with Samsung, the #1 global TV brand for 19 years running, no matter which Samsung screen you choose.
Customers who pre-order a Samsung AI-powered TV can enjoy free gifts worth up to S$1,448, until 1 June 2025. Pre-order benefits include:
- Free Galaxy Watch 7 (Bluetooth 40mm) worth S$448, when you purchase a TV that is 75” and above.
- Enjoy a trade-up value of up to S$1,000 when you trade in your old TV for the latest Vision AI TV.
- Enhance your space with a beautiful work of art. Get up to a 5-month free subscription to the Art Store worth S$6.99 per month.
- Get an additional S$150 e-voucher when you purchase our latest soundbars with any Samsung TV.
For more information about the pre-order promotion, please visit https://www.samsung.com/sg/tvs/pre-order/
For more information on Samsung 2025 TV and sound systems line-up, please visit https://www.samsung.com/sg./
* Information courtesy of Samsung Singapore and IN.FOM *