Samsung Electronics unveiled its 2023 lineup of Neo QLED 8K, Samsung OLED, lifestyle TVs and sound devices at its Unbox & Discover 2023 Singapore launch event held at the Digital Light Canvas at Marina Bay Sands. Let me bring you on a short tour to Unbox & Discover the Wow Factor with Samsung’s 2023 TV and audio lineup.
Samsung “More Wow than Ever”
With a tagline of “More Wow than Ever”, this year 2023 Samsung lineup showcases the latest innovations in premium audio and visual performances, gaming experiences, smart connectivity and sustainability initiatives for home of all sizes. For this year, Samsung will also introduce more larger-sized TVs (75-inch and up).
In a recent consumer survey conducted at the Samsung TV Tech Fair [1]:
- 57% of respondents staying in a HDB flat and 51% staying in a condominium felt that a 75-inch TV was too big for their living rooms.
- However, following a demonstration of optimal TV viewing distance [2], 84% of respondents living in HDBs and 90% of those living in condominiums are convinced that a 75-inch TV would fit in their living room.
“We understand that technology should empower and enhance people’s lives, not complicate them. For homeowners in Singapore, the TV continues to be a staple for entertainment in their living space – be it for streaming or gaming. Our recent study conducted at the Samsung TV Tech Fair showed that respondents clearly underestimated the size of their living rooms. As such, Samsung is introducing a larger size option for our OLED TV line, as well as continuing larger sized screens for our premium Neo QLED and QLED lineup,” said Steven Koh, Senior Director, Consumer Electronics Business (TV/AV), Samsung Electronics Singapore.
“Beyond making large screen sizes and premium picture quality more accessible than ever, openness and connectivity are also key for our 2023 range. Consumers can expect a holistic device experience tailored to what they need and want out of their connected home with our SmartThings capabilities,” Koh added.
Samsung 2023 TV Line-up: More Screen Choices for All Homes
At Samsung’s Unbox & Discover 2023, they unveiled TV and AV products designed to deliver premium experiences that address different entertainment needs.
Samsung Neo QLED 8K Lineup
With the Samsung’s Neo QLED 8K TV lineup, you can now experience more WOW than ever, with incredible picture quality with an Infinity design making it virtually bezel and border free for an edge-to-edge 8K picture. With ground-breaking technologies like Auto HDR Remastering and 8K AI upscaling the QN900C is impressing industry experts and reviewers alike.
The Samsung Neo QLED 8K QN900C sits at the top of Samsung’s premium Neo QLED 8K lineup , and it is a standout model in the premium TV category. Samsung has shown its commitment and progress in expanding the 8K ecosystem by working closely with different partners, including the 8K Association, to introduce more ways to enjoy native 8K content. Moreover, Samsung also offers upgraded sound with Dolby Atmos and Q-Symphony 3.0 to further envelope viewers in every single scene.
Samsung Neo QLED 4K Lineup
There are alternatives for consumers to choose from, they can choose to opt for Samsung’s Neo QLED 4K lineup that also offers excellent picture quality, as well as support fro 144Hz refresh rate [3] – This would make it a solid screen choice for users who are seeking an immersive, tabletop screen for fast-action games or content. For consumers who are looking to improve their productivity, the addition of Samsung SlimFit Cam [4] allows users to easily turn their Neo QLED 4K TVs into a video conferencing facility with Google Meet.
Samsung OLED Lineup
If you prefer OLED screens, check out Samsung’s 2023 Samsung OLED lineup brings immaculate picture quality to homes in a sleek design. In order to give consumers even more viewing options, Samsung’s 2023 OLED lineup is now available in 55-, 65-, and 77-inch models.
The 2023 Samsung OLED 4K TV portfolio offers immaculate colour accuracy through Neural Quantum Processor 4K’s perceptional colour mapping – making it the “World’s First Pantone-Validated HDR OLED [5]”. Samsung OLED TV boasts true blacks and stunningly natural pictures with perfect contrast and colour expression. The expanded line-up also supports 144Hz refresh rate, making it a solid screen choice for action-packed content.
Samsung OLED TVs also look good for any contemporary home designs. The flagship S95C OLED TV features a sleek design with Samsung’s signature Infinity One design, while the LaserSlim design of the S90C model has a touch of sophisticated metal finish that elevates any home.
Giving Gamers an Unparalleled Gaming Experience
With more and easier access to screens, more consumers are turning to playing games to de-stress and relax. According to the recent Samsung Southeast Asia and Oceania (SEAO) Gaming Insight Study, majority of Singaporean gamers (55%) are playing and watching gaming content at least once a week. 1 in 10 are hardcore gamers, who play and watch gaming content multiple times a day.
Amongst gamers in Singapore, the TV continues to be a key device to enhance their gaming experience, with 63% of gamers utilising it for gaming purposes. Samsung’s Neo QLED 8K to OLED TVs not only bring video and photo content to life in ultra-high resolution, but also gaming experiences to a next level.
With support of up to 144Hz refresh rate across different screen types and sizes, PC and console gamers will be able to level up the gaming experience in any room at home, giving them boosted performance to never miss a single frame.
In addition to its advanced features for viewing experiences, the 2023 lineup also offers gamer-centric features such as Game Bar, which places gamer controls front and centre and can make all the difference between winning and losing in competitive gameplay. [6] Features such as Mini Map Zoom is a great tool for open world games, while Virtual Aim Point which provides gamers precision for first person shooter games.
Complement Screens with Unbeatable Aural Experience
Complement your visual viewing experience with unbeatable audio experiences that can bring you closer to the action, completing your entertainment experience.
The new Samsung Flagship Q Series (HW-Q990C) will offer 11.1.4 channels of sound supporting Dolby Atmos. This soundbar features the world’s first built-in Samsung TV-to-soundbar Dolby Atmos connection, allowing both the screen and the soundbar speakers to produce outstanding audio experiences, without distracting cables.
In 2023, Samsung’s flagship TV and soundbar offer Sound Remastering, utilising AI to remaster each sound object to ensure voices are clear, environmental sounds are totally enveloping and that each component is just the right volume. Moreover, the new iteration of Q-Symphony provides an evolved paired sound between the TV and soundbar, by way of the soundbar tapping into the TV’s Neural Processing Unit to analyse audio signals and process each sound for more detail.
Putting People and Planet at the Centre of Samsung’s Innovation
Samsung is also committed to delivering connected tech experiences and eco-conscious practices that make life easier and better for consumers.
To provide increased convenience when setting up their smart homes, Samsung devices are integrated with SmartThings that enables users to easily connect their device in just one step.
In addition, Samsung is putting sustainability first – from product sourcing to production, distribution, use and recycling, utilising various technologies, to create sustainable products that contribute to building a healthier planet for future generations.
For more information
For more information about Samsung’s 2023 TV and sound devices line-up, please visit www.samsung.com/sg.
Notes:
- Consumer survey conducted in person at the Samsung TV Tech Fair, with 185 respondents from Singapore.
- Optimal TV viewing distance demonstration where a 75-inch TV was placed 2.3m away from participants for a viewing experience.
- Applicable for 43” and 50” QN90C
- Accessory sold separately
- Pantone is a global authority in colour, providing a standardised system relied on by over 10 million designers and producers worldwide.
- Game Bar supports PC & console gaming only
* Information courtesy of Samsung Singapore and IN.FOM *