G-SHOCK is marking a remarkable milestone in its 40th anniversary celebrations this year. G-SHOCK, distinguished for its groundbreaking timepieces, is set to captivate its supporters and audiences at its regional pop-up tour, with Singapore as its first stop. G-SHOCK 40th Anniversary Celebration Pop-Up Tour with 88rising, a collaboration with this renowned music collective.
G-SHOCK 40th Anniversary
This pop-up will showcase G-SHOCK 40th Anniversary line-up including the Clear Remix series, Remaster Black series, Re-crystallised series, Adventurer’s Stone series, Flare Red series, and G-SHOCK x Eric Haze collaboration watch. G-SHOCK is rooted in the spirit of Toughness, that this iconic brand become synonymous with. Through this pop-up event, they will transport supporters and audiences through an immersive journey, akin to time travel, providing them with a glimpse into the evolution of toughness.
Starting from the birth of the pioneering G-SHOCK DW-5600C in 1983, marking a milestone in digital watch technology, to the current iconic status as a symbol of both durability and innovation (GA-2100). Visitors will have the chance to witness the brand’s incredible transformation.
G-SHOCK 40th Anniversary Celebration with 88rising
G-SHOCK is collaborating with renowned music collective – 88rising. This pop-up celebration will showcase an exclusive display of artist portraits featuring iconic figures such as:
- Rich Brian
- Warren Hue
- Spence Lee
- Ylona Garcia
- Atarashii Gakko!
- Stephanie Poetri
These portraits exemplify the synergy between the artist’s roots of origin and representation of modern toughness, embodying the essence of G-SHOCK’s legacy. G-SHOCK also breaks the record for the number of 88rising artists featured in a brand campaign.
Visitors at the pop-up, they can acquire exclusive G-SHOCK x 88rising limited edition t-shirts, priced at SGD$39 each. These unique t-shirts are solely available during the event and are subject to stock availability.
The G-SHOCK “Rooted in Toughness” S.E.A pop-up tour is set to create a vibrant and dynamic atmosphere that resonates with both G-SHOCK and 88rising fans and youths regionally, while also introducing a new generation to the brand’s legacy.
S.E.A pop-up tour schedule:
- Singapore: 16 – 30 September 2023 @ ION Orchard, Singapore
- Malaysia: 23 – 29 October 2023 @ Pavilion, Kuala Lumpur
- Indonesia: 11 – 22 October 2023 @ Central Park, Jakarta
- Thailand: 16 – 31 October 2023 @ CENTRALWORLD, Bangkok
- Philippines: 13 – 20 October 2023 @ BGC High Street, Manila
For more information: https://gshock.casio.com/sg/thats-tough/rooted-in-toughness/
* Information and pictures courtesy of G-SHOCK and Brand Cellar *