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Ant International Launches Global Campaign for UEFA EURO 2024 - TGH Technology and Business Portal/Blog

Football fans around the world, are you excited on the upcoming UEFA EURO 2024 taking place in Germany from 14th June to 14th July 2024. Are you planning to visit Germany and catch EURO 2024 football action? UEFA Euro 2024 will be taking place from 14th June to 14th July 2024, in 10 host cities around Germany, with the finals held at the historic Olympiastadion in Berlin. Ant International is an Official Partner of the UEFA EURO 2024, this is the 17th edition of the international football championship organised by Union of European Football Associations (UEFA). Ant International is launching global campaign for UEFA EURO 2024, to engage and celebrate with football fans globally in the lead up to the one of the biggest sporting events of the year.

“Nothing brings people closer together than travel, trade, and a legendary sport like football,” said Douglas Feagin, President of Ant International. “For European businesses, global enthusiasm over UEFA EURO 2024 brings not only international tourism revenue, but also the opportunity to grow their customer base. Through Alipay+, large and small European merchants can connect to Asian travellers through seamless, efficient digital payments and marketing offers enabled directly on their mobile phones. Ant International is also excited to work with leading mobile payment partners from around the world to boost their users’ travel experience in Europe.”

Enjoy seamless travel in Germany, Europe with Alipay+

If you are travelling to Germany and Eruope for UEFA EURO 2024, you can now enjoy a more seamless and convenient travel in Germany, Europe with Alipay+. They are expanding its cross-border mobile payment acceptance and merchant coverage by enabling more payment partner apps to be accepted across Germany and other popular European destinations.

Alipay+ will connect users of 13 international e-wallets and bank apps to sone of Europe’s largest tourist markets in Germany and beyond. These digital payment solutions include: Alipay (Chinese mainland), AlipayHK (Hong Kong, SAR), MPay (Macao, SAR), Touch ‘n Go eWallet and MyPB by Public Bank Berhad (Malaysia), Hipay (Mongolia), GCash (Philippines), Changi Pay and OCBC Digital (Singapore), TrueMoney (Thailand), and Kakao Pay, Naver Pay and Toss Pay (South Korea).

These mobile payment apps, who partner with Alipay +, will be accepted at tens of thousands of merchant stores across Germany, including in popular districts like Kurfürstendamm in Berlin, and Hofbräuhaus and Maximilianstraße in Munich. At top retailers like KaDaWe in Berlin, Oberpollinger in Munich, Galeria Kaufhoh department stores across Germany, and convenience stores, airports, F&B outlets and attractions, Alipay + users can simply pay with their home payment app, enjoying not just convenience, but also special deals and competitive foreign exchange rates. On match days, fans can use their Alipay+ payment partner apps from home to make payment at the host stadiums.

Alipay+ is the exclusive Official Payment Partner of UEFA EURO 2024.

Easy travel in Europe with Alipay+

The upcoming UEFA EURO 2024 is expected to attract around 650,000 overseas fans, according to the Halle Institute for Economic Research, resulting in additional tourism revenue of Euros$250 million. For travellers and tourists who plan to travel beyond Germany around Europe, they will also find Alipay+ is accepted in popular destinations including the United Kingdom, France, Italy and Spain. Merchants that accept Alipay+ span from luxury and casual retail brands to vending machines, F&B and transportation.

Alipay+ now connects over 88 million global merchants cross-border in 57 markets to 1.5 billion accounts on over 25 leading e-wallets and payment apps. International travellers may pay conveniently with their home payment app, while merchants can utilise Alipay+ to reach more customers with more effective engagement.

Alipay+, Antom and WorldFirst encourage fans to #GoalBeyond

For users of AlipayHK, Touch ‘n Go eWallet, TrueMoney, GCash and DANA, Alipay+ has launched an in-app UEFA EURO 2024 fan zone exclusively for them! In addition to themed quizzes and global merchant vouchers, more fan engagement activities such as interactive football mini games will also be introduced. Users can access the Alipay+ powered fan zone directly within these participating apps.

For all other fans, Antom, a leading provider of payment processing services to merchants worldwide, will work with partners in online retail, travel and digital services to offer each fan a chance to win exclusive prizes, including trips to the event. Users will also enjoy exclusive promotions by these top merchants, such as foodpanda, iQIYI, Spotify, Apple and many more. Through Antom, these top merchants can accept a variety of payment methods, including Alipay+, which are catered to each local markets’ preference.

Globally, online and offline payment and merchant partners of Alipay+ and Antom will run UEFA EURO 2024 campaigns, offering not just promotions, but also giving fans more opportunities to celebrate the sport and win tickets to the event.

Likewise, WorldFirst will hold a lucky draw for global SMEs to celebrate and enjoy the game. WorldFirst was established to help small and medium-sized businesses overcome the complexities of international payments while doing global business.

* Information and pictures courtesy of Ant International *

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