Canon SX 510 HS & SX 170 IS

Canon recently announced  the launch of the new PowerShot SX510 HS and PowerShot SX170 IS, both offering high optical zooms of up to 30x and 16x respectively. The new PowerShot SX510 HS and PowerShot SX170 IS are powerful, convenient and lightweight compact cameras, ideal for frequent travellers or those who needs a compact camera while on the move. With up to 30x zoom capability and features such as the Zoom Framing Assist function which helps keep moving subjects in focus, the super-zoom compact cameras remain handy without compromising on functionality. The Wi-Fi enabled PowerShot SX510 HS also allow easy connectivity for users to conveniently share pictures on their social networking sites.

The 12.1-megapixel PowerShot SX510HS employs the High Sensitivity (HS) system, which integrates the high speed CMOS sensor, DIGIC 4 image processor and high precision lens make-up to create high-quality photos that are natural looking even in low light conditions. Coupled with a 24mm wide-angle lens, the camera is not only able to shoot images from far distances but in wide angles as well.

PowerShot SX510 HS (1)

The 16.0-megapixel PowerShot SX170 IS, which uses a 28mm wide angle lens, draws on the renowned Image Stablizer (IS) technology to ensure that sharp and clear photos can be achieved. This technology is especially important when the zoom range of the camera is extended to the far end at 448mm whereby any slight movement of the hand can result in blur photos.

 The PowerShot SX510 HS and PowerShot SX170 IS compact cameras both run on the DIGIC 4 image processor and feature HD movie capabilities. The PowerShot SX510 HS also supports the recording of 1080p Full HD video at 24 frames per second (fps) in stereo sound and a HDMI terminal. The camera’s DIGIC 4 image processor allows movies to be captured in Super Slow Motion, an ideal function for those looking to capture detailed and intricate movements.

PowerShot SX170 IS (1)

High speed Auto Focus shooting

Both models feature significantly enhanced auto focus speeds of 0.9 seconds and a reduction in shooting time lag, meaning missed photo opportunities will be minimized when shooting with the new PowerShot SX510 HS and SX170 IS.

With faster continuous shooting in both cameras, the PowerShot SX510 HS achieves an impressive 10.5 frames per second (fps) speed at High Speed burst mode while the PowerShot SX170 IS achieves a 3.2 fps speed at Continuous shooting (low light) mode.

Share photos wirelessly

Photos and videos captured on the PowerShot SX510 HS can be conveniently shared wirelessly with the advanced built-in Wi-Fi feature. This removes the need to go through a PC or laptop when uploading photos and videos on the Internet.

Users can also connect and synchronise photos easily between the Canon Image Gateway (CIG) and their PC. On top of the supported existing social media sites such as Facebook, Youtube and Twitter, photos can now also be uploaded directly onto Flickr.

Pricing & Availability
The new Canon PowerShot SX510 HS and SX170 IS are now available at Canon authorised dealers at the following recommended retail price:

Model Number

Recommended Retail Price

PowerShot SX510 HS

S$399

PowerShot SX170 IS

S$249

* Information and Photographs Courtesy of Canon Singapore and Ogilvy Public Relations *

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