Tag Archives: My Grandmother’s House

Singtel CNY – The Hunt For The Lucky Tiger

Singtel launched its annual Chinese New Year (CNY) short film, titled “The Hunt For The Lucky Tiger”, celebrating the festive season’s spirit of bonding with family and community. This short film is the third instalment in Singtel’s festive film series featuring two rival families that have endeared themselves to Singaporeans after their silly and funny yet meaningful altercations in the previous two films – “His Grandfather’s Road” and “My Grandmother’s House.”

The Hunt For The Lucky Tiger

The Hunt For The Lucky Tiger is set against the backdrop of the pandemic, in this year’s film, the Ang and Huang families opt to go for for a staycation during the CNY break instead of traveling overseas. Kismet leads them to choose the same hotel on the beautiful and now 5G-powered island of Sentosa, sparking fresh contention and comedic rivalry between the families when they run into each other upon arrival. They also sign up for the same treasure hunt, the main action in the film, as part of their staycation itinerary.

During the hunt, the families pit their wits and skills against each other in search of the elusive Lucky Tiger brought to life via augmented reality. They go head-to-head in an immersive, remote-controlled car race powered by the high speeds of Singtel’s 5G network. The race is a hotly contested affair with both nominated drivers showing deft skill in controlling their cars enabled only by lag-free next-generation connectivity.

The story takes a dramatic turn when Ah Boy, the youngest son from the Ang family, goes missing midway through the search for the tiger avatar in the lush forest trails on the island. The families rally to comfort a panicky Wendy (Ah Boy’s mother played by Pam Oei), setting aside petty squabbles to find him. Mr Ang even goes as far as to call for a search and rescue drone from Garuda Robotics to locate his son. Seamlessly over 5G, he captures the drone footage and movements via live video streaming on his mobile device.

How does the story end and turn out for the Ang and Huang families? Are the two families able to reconcile? How about the treasure hunt? Catch “The Hunt For The Lucky Tiger” and discover it for yourself!

Lian Pek, Vice President for Group Strategic Communications and Brand, Singtel, said, “Chinese New Year exemplifies the importance of family, friends and relationships, closely reflecting Singtel’s spirit of celebrating connections. As we rejoice with loved ones during this festive period, it is a timely reminder to treasure the relationships we have made, especially in light of recent global events that have tested these bonds.”

Lian added, “As we move into a new year, the film is also a look to the future, showcasing 5G technology that Singapore can capitalise on to underpin economic recovery and our journey into the digital economy. As a leader in 5G innovation, we’re offering audiences a glimpse of tomorrow, from augmented reality enhanced entertainment to drone applications powered by hyper connectivity. 5G has the unbridled potential to redefine experiences and operations across multiple verticals and we hope to empower the broader community by harnessing the benefits of this next-generation technology.”

Singtel 5G Showcase

The film serves as a showcase for 5G use cases, such as Garuda Robotics’ autonomous drone systems which are currently undergoing trials at the 5G@Sentosa testbed, a public-private sector collaboration led by the Government Technology Agency (GovTech), the Sentosa Development Corporation (SDC), and Singtel. By enabling agencies to trial use cases that improve operational effectiveness and deliver citizen-centric services, the testbed aims to catalyse large-scale public sector adoption of 5G and develop Singapore’s 5G eco-system ahead of nationwide 5G rollout in 2025. Singtel plays a key role in supporting the initiative with its purpose-built network and edge cloud infrastructure allowing for 5G application rollout on a mass scale. Singtel has achieved 75% coverage and its 5G network has been named Singapore’s fastest by Ookla® the second time running (1).

Through creative use of local humour and relatable scenarios around the festive season, “The Hunt For The Lucky Tiger” showcases Singtel’s branded story-telling strategy and brand values of family, community, diversity and inclusivity. Previous year’s Chinese New Year short films have been well received by audiences, with “His Grandfather’s Road” named the top ad video on the Asia-Pacific YouTube Ads Leaderboard for Singapore in February 2020, and “My Grandmother’s House” emerging first in the 2021 Lunar New Year YouTube Ads Leaderboard.

Do share “The Hunt For The Lucky Tiger” CNY short film by Singtel with your family, loved ones, relatives and friend, let’s spread and share CNY festive spirit and celebrations! Wishing all a Happy Chinese New Year 2022 in advance and a roaring Chinese Lunar New Year 2022!

Notes:

(1) Based on analysis by Ookla®of Speedtest Intelligence® data from Q3 to Q4 2021.

* Information and picture courtesy of Singtel *

Singtel CNY Comedy Sequel – My Grandmother’s House

Chinese New Year 2021 is just round the corner, coming soon in February 2021. Singtel recently launched its annual short film for Chinese New Year, celebrating the festive season’s spirit of strengthening bonds with family and community. This is Singtel CNY Comedy Sequel, the short film is titled “My Grandmother’s House“, a sequel to last year’s Singtel CNY Comedy – My Grandfather’s Road. Last year’s festive film featured two rival families who come to a stand-off on a narrow road as both refuse to give way.

The film opens with the same frenzied scramble as both families hit the road in search of Grandma’s house. When they encounter each other en-route, the journey turns into a competitive race the moment they realise they are both headed to the same place (remember the two missus – Adeline and Wendy – are related). Given that the latest COVID-19 regulations only allow households to receive up to eight visitors, they strive to reach Grandma’s before the other party does as they’re unsure if she already has other visitors. Upon arriving, hilarity ensues as the adults fall back to their old ways of one-upmanship, with the women vying for Grandma’s attention, and the men jostling to outrank each other on a mobile game. Embedded in the plot, and revealed only at the end, is the fact that one family wields 5G connectivity and inadvertently uses it to trump the other family.

A twist in the story emerges when Grandma starts recounting her emotional experience of losing a friendship. This intrigues Wendy’s younger son who rallies his brother and his love interest (the other family’s daughter), to ease Grandma’s distress. Eventually, everyone stops what they’re doing to watch how things unfold with bated breath. Check out the film to find out how 5G technology was deployed to ‘save Chinese New Year’, and how the families re-discovered the importance of putting aside petty quarrels to stay connected with each other.

Lian Pek, Singtel’s Vice President for Group Strategic Communications and Brand said, “Chinese New Year has always been a great time for us to underscore Singtel’s brand message that connections in the deeper sense of the word should be esteemed, hence the film’s tagline, “Stay connected to what matters”. This is all the more pertinent as Singapore eases into Phase 3 with renewed hopes of post-COVID recovery. Ultimately, we’re all in this together and we should continue to help each other out of the woods. We also wanted to bring some fun and cheer through a film that everyone can relate to, as people look forward to better things ahead.”

Commenting on the 5G references in the film, Lian said, “As a company that’s been leading in the next-generation connectivity stakes, we made a subtle nod to the benefits of 5G – from faster GPS downloads which gets the family to their destination earlier to faster gaming speeds and high-definition video calls. As we roll out our 5G network and coverage, this is a tongue-in-cheek way of illustrating how this next-generation technology can deliver positive new experiences and possibilities.”

“My Grandmother’s House” is part of Singtel’s on-going branded story-telling strategy, centred around short films that allow the Group to articulate its brand values of family, community, diversity and inclusivity. Last year’s festive film campaign paid tribute to the Singapore spirit of tenacity and perseverance, which took on new importance against the backdrop of the health crisis.

Let’s watch “My Grandmother’s House” below!

Do Pay-It-Forward and Pass-It-On, spreading the Chinese New Year festive season spirit with your family, loved ones, relatives and friends.

* Information and picture courtesy of Singtel *