Featured Post

About this Site

Popular Posts

Alex King's Popularity Contest plugin would work really well here.

Most Discussed Posts

Nick Momrik's Most Commented plugin would work really well here.

Helping out at cousin’s AD wedding and family reunion

I was still tired out and suffering from some work travel fatigue when I traveled up with my parents to my grandmother’s home in Bukit Pasir, Johor, Malaysia over the weekend for my cousin’s wedding. For my cousins weddings in Malaysia that I attended, it had always been pretty relaxing and lots of family time bonding, chatting and eating. I still remembered doing a AD wedding shoot for my junior from my Dragon Chapter alumni mater some years back, with the morning ceremony in Batu Pahat before going back to Singapore for the evening dinner.

The atmosphere was laid back and relaxing, lots of delicious food cooked by my aunties, on the night before the wedding event. Due to work and a bit of traveling on the road, we reached quite late at night, had a quick rest before having supper with my cousins. I was asked by my cousin to help him in his AD wedding photography shoot and I was able to cover the morning AD wedding and the wedding dinner in the evening. Once the formalities finished around noon time, it was time for a lunch feast prepared by my aunties, more eating! Having to shoot and cover the wedding dinner later in the evening, I took a nap and rested before going over early with one of my cousins to prepare.

During the wedding dinner, it was great to see cousins and relatives helping out in many ways at the wedding, to ensure that it was smooth, fun and a good time for the guests that graced the wedding dinner. The weddings in Malaysia that I attended were so much more relaxing while weddings in Singapore were like a mad rush for time! After the wedding dinner on Saturday, it was a rest and chit chat time with grandma, uncles, aunties, cousins, nephews and nieces before returning home in the afternoon.

A fun time, great extended family bonding and reunion. I am still having fatigue from traveling and it’s definitely worth it, nothing beats the warmth, friendliness, love and care of a big extended family.

WD My Passport Ultra Metal Edition Review

WD, a well known and reputable company, specialising in storage solutions, recently launched a new My Passport portable drive design and a limited anniversary edition to commemorate the 10th Anniversary of its My Passport family. Let me share with you more (from the media press release) on this beautifully and sleek WD My Passport 10th Anniversary edition portable storage solution -

WD introduced a sleek new design for the world’s most popular external hard drive lines. More than 60 million My Passport drives have been sold in the past 10 years, providing approximately 42,000 petabytes of content protection for consumers worldwide. The My Passport Ultra – Metal Edition drive and My Passport Ultra – Anniversary Edition drive represent a decade of refinement for WD’s enduring portable drive line. They feature elegant metal exteriors, up to 2 TB capacities in smaller enclosures, content protection, including backup, and cloud integration for anywhere access to personal content.

The My Passport Ultra – Metal Edition and Anniversary Edition drives incorporate a unique and innovative radial-spin-design aluminum enclosure, which provides attractive styling and extra protection against the everyday knocks experienced in the hands of today’s mobile consumer. In addition, the drive offers users hardware encryption and password protection to prevent unauthorized use of the drive in the event of loss or theft. For additional content protection and remote sharing, the My Passport Ultra – Metal Edition drive includes WD SmartWare Pro software with Dropbox integration, allowing users to back up content from their computer to the drive and from the drive to the cloud, and retrieve content from their Dropbox account to the My Passport drive. These features make the My Passport drive an ideal choice for backing up, protecting, storing and enjoying digital content on the go.

“Ten years is a milestone by any consumer technology standard, and having the opportunity to consistently reinvent a product line like My Passport to suit the changing needs of consumers and creative professionals is something we are especially proud of,” said Tony Tate, vice president and general manager of WD’s Content Solutions unit. “We thank all of our customers for their ongoing feedback over the years, which have helped make My Passport the most popular external hard drives ever.”

Pricing and Availability

My Passport Ultra – Metal Edition drive is available from the WD store at www.wdstore.com.sg and at select retailers and distributors. My Passport Ultra – Anniversary Edition drive is available exclusively from Challenger Stores in Singapore. My Passport Ultra – Anniversary Edition and My Passport Ultra – Metal Edition 1 TB drive has a Manufacturer’s Suggested Retail Price (MSRP) of S$149.00 and 2 TB version has a MSRP of S$239.00.  Both drives will offer a regional 3-year limited warranty.

Review

I was given the opportunity to review the WD My Passport Ultra – Metal Edition, when I first got hold of the WD My Passport Ultra Metal Edition, I was impressed with its sleek and beautiful design. Here are some of the pros and cons/views of the WD My Passport Ultra – Metal Edition

  • Stylish, smooth, sleek and polished aluminum HDD casing
  • USB 3.0
  • Security Backup
  • Easy to setup and use for Windows OS
  • Mac OS users have to reformat and can use on both Mac and Windows OS

The WD My Passport Ultra is lightweight and beautiful at an affordable price, it’s definitely worth considering to get it for your own work or leisure usage!

* I would like to thank WD and Ogilvy Public Relations for the opportunity to review the WD My Passport My Ultra – Metal Edition *

Recap of a Busy Oct 2014

October 2014 had just ended not too long ago, it’s been a very busy month, 17 days away from Singapore for business/work trip in Taiwan and China. While it had been a fruitful and learning work experience, the fatigue level arising from work travel can be pretty high. Coming back from a long work trip and back to my home and office desk, I am playing catch up with work matters and personal (social media/blogging/admin) matters.

It’s an interesting experience to be chased by work and personal matters, time to prioritise which thing to strike off from my to-clear-list as soon as possible, thus allowing me to concentrate on doing my work better and getting myself back to photography, documenting and writing. Moving ahead, I am looking at the need to travel more regularly for business/work trips.

While I am slowly learning the ropes of the new industry that I am working in, I am also looking towards my personal holiday coming at the end of November 2014! Just a short recap and I am now re-starting my writing on my personal blog and photography site! Having lesser time on photography and writing, I have to be more selective on my articles and sharing.

Do stay tuned for more interesting articles and posts coming soon!

SingTel to offer iPhone 6 and iPhone 6 Plus in Singapore on 19 September

On 15th September, SingTel announced it will offer iPhone 6 and iPhone 6 Plus, the biggest advancements in iPhone history, beginning on Friday, September 19. iPhone 6 and iPhone 6 Plus will be available starting at $0 on a 24-month service plan.

Customers who have pre-registered will receive an email with details on how to book an appointment to purchase iPhone 6 or iPhone 6 Plus at SingTel’s three-day launch event, which starts at 8am on Friday, September 19 at Marina Bay Sands, Exhibition Hall A, level 1. SingTel will allow iPhone 6 and iPhone 6 Plus customers to connect to its fast 4G and premium Wi-Fi networks.

iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design that is still comfortable to hold and easy to use. Both models are better in every way and include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight and FaceTime HD cameras; and ultrafast wireless technologies.

The new iPhones include iOS 8, the biggest release since the App Store, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple’s QuickType keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive, so you can store files and access them from anywhere.

“SingTel is eager to bring the incredible new iPhone 6 and iPhone 6 Plus to Singapore,” said Mr Johan Buse, Vice President of Consumer Marketing, SingTel. “With the fastest 4G speeds and premium Wi-Fi connectivity, our new tariff plans offer iPhone 6 and iPhone 6 Plus customers an amazing communications and multimedia experience on-the-go.”

Customers can purchase iPhone 6 and iPhone 6 Plus with a SingTel Combo plan or Easy Mobile plan. Easy Mobile customers can visit www.singtel.com/easymobile to purchase iPhone 6 or iPhone 6 Plus at a later date.

In addition, iPhone 5s and iPhone 5c will be available starting at $18 and $0, respectively, on a 24-month service plan.

Pricing and details for iPhone:

 Plan Combo 2 Combo 3 Combo 4 Combo 6 Combo 12
Monthly Fee SGD42.90 SGD62.90 SGD82.90 SGD102.90 SGD239.90
Voice (minutes) 200 300 400 700 Unlimited
SMS 1000 1200 1300 1500 Unlimited
Data (GB) 2 3 4 6 12
iPhone 6 16GB SGD518 SGD328 SGD68 SGD0 SGD0
iPhone 6 64GB SGD648 SGD448 SGD208 SGD98 SGD0
iPhone 6 128GB SGD788 SGD598 SGD348 SGD248 SGD0
iPhone 6 Plus 16GB SGD648 SGD476 SGD208 SGD98 SGD0
iPhone 6 Plus 64GB SGD788 SGD616 SGD348 SGD248 SGD0
iPhone 6 Plus 128GB SGD928 SGD746 SGD488 SGD388 SGD0
iPhone 5s 16GB SGD376 SGD198 SGD18 SGD0 SGD0
iPhone 5s 32GB SGD438 SGD258 SGD78 SGD0 SGD0
iPhone 5c 8GB SGD156 SGD0 SGD0 SGD0 SGD0

 Note:  24-month contract required.

For more information on iPhone, please visit: www.apple.com/iphone.

 * Information and details courtesy of SingTel Corporate Communications *

New Dell Inspiron 13 7000 Series 2-in-1 Device

Dell recently launched their new Dell Inspiron 13 7000 Series 2-in-1 Device, I was invited to the event and had a short hands on experience with the powerful featured-packed 2-in-1 Device, a laptop and a tablet combined together, ideal for the business owner that is always on the move and for their multi-tasking business/work requirements. The Dell Inspiron 13 7000 Series 2-in-1 Device is also ideal for students too, to have the best of both worlds, a powerful laptop and tablet together in one device for their studies and leisure. Let me share with you more on the new Dell Inspiron 13 7000 Series 2-in-1 Device below!

image002

Combining the full functionality of a laptop with the intuitiveness of a tablet, Dell today announced the Inspiron 13 7000 Series 2-in-1 device. The device runs on Windows 8.1 and features a built-in passive stylus and a 360-degree rotating hinge allowing consumers to switch seamlessly between laptop and tablet in one fluid motion.

The ability to multi-task has never been more crucial, with lines blurring between work and play. The Inspiron 13 stands out for its exceptional versatility, engineered to smoothly transition between laptop, easel, tent or tablet modes. A student can now work on a lengthy term paper and study an e-textbook on the same device, with laptop and tablet modes. A working parent can switch the thin and light device into its space-saving tent mode to view recipes in the kitchen or watch movies or videos.

Inspiron 13 7000 Series 2-in-1 Notebook

The Inspiron 13 offers the latest in hardware, software, peripherals and services, and combines the best features of tablets and laptops to help consumers do more with a single premium device. Available with up to a 500GB hard drive[i], the Inspiron 13 offers considerable onboard storage, providing more room for pictures, videos, and projects. Featuring an anti-smudge coating, the 13-inch HD touch display, with optional Full HD, boasts attractive edge-to-edge styling and 10-finger capacitive touch for seamless zooming, scrolling and tapping. The Inspiron 13 also comes with a full sized, spill-resistant, backlit keyboard paired with a precision touchpad that promises a best-in-class user experience.

“Today’s students, parents and working professionals alike are united by the common desire for a versatile device to push the boundaries of learning, connecting and achieving, moving from work projects to personal pursuits without a hitch,” said Chue Chee Wei, managing director, Consumer & Commercial Business, Dell Singapore & Malaysia. “By marrying the latest technologies with a seamless user experience, the Inspiron 13 7000 Series 2-in-1 embodies this demand by delivering a powerful, cost-effective device that can accompany its user wherever, whatever and whenever.”

“Owners of personal computing devices over 4 years old in Singapore will benefit greatly from refreshing their PCs to the latest devices on Intel Architecture. Since the very first desktop, personal devices have evolved into a wide variety of form factors to meet our every need,” said Prakash Mallya, country manager, Sales and Marketing, Intel Malaysia and Singapore. “From tablets to 2-in-1 devices, desktop to All-in-One PCs, we are experiencing a level of innovation never before seen.”

Additional premium features such as a slim and lightweight design, backlit keyboard, and high definition audio with Waves MaxxAudio allow the Inspiron 13 to adapt to a consumer’s ever-changing needs and environment, and provide an upscale computing experience for exceptional value.

Inspiron 13 7000 Series 2-in-1 Notebook

Availability and Pricing

The Inspiron 13 7000 Series 2-in-1 is available now through Dell authorized resellers and on www.dell.com.sg, starting at S$1,699.

Ii Hard drives: GB means 1 billion bytes and TB equals 1 trillion bytes; actual capacity varies with preloaded material and operating environment and will be less.

* Information, Details and Pictures Courtesy of Dell Singapore and Cohn & Wolfe XPR *

Logitech Multi-Device Keyboard K480

Logitech recently announced their Logitech Bluetooth Multi-Device Keyboard K480, a cross-device keyboard that works with your computer, tablet and smartphone. I find it very interesting and useful from the information and looking at the pictures of the Multi-Device Keyboard K480 because in our modern and highly connected society today, we carry many devices, for example, I myself, carry a MacBook Pro 15, iPad 3rd Generation, iPhone 5 and LG G3, almost daily. The Logitech Multi-Device Keyboard K480 might be a good fit and solution to place my iPhone 5 and LG G3 together during work and leisure time. I hope to review it and share more about them in the near future when the opportunity arises!

Custom_format_K480_BLACK_ENVIRO

Let me share with you more about the Logitech Multi-Device Keyboard K480, it is the first desk keyboard designed for use with up to three devices, regardless of computing platform. Now you can type a report on your computer and, with the flick of the Easy-Switch™ dial, respond to a message on your smartphone and type a tweet on your tablet. The universal keyboard can connect to three different Bluetooth wireless devices at once, whether you are using a Windows®, Mac® or Chrome OS™ computer, or an Android™ or iOS tablet or smartphone.

“Typing needs have evolved and consumers are computing and texting across multiple screens, often using two or three different operating systems,” said Moninder Jain, Managing Director for Logitech Southeast Asia and India. “The Logitech Bluetooth Multi-Device Keyboard K480 makes it simple for people to work, create or communicate quickly and comfortably, no matter what computing device or platform they are using.” 

Custom_format_K480_BLACK_FOB

You can type in comfort on a full-size desk keyboard with a familiar layout and all the shortcut keys you use the most. The durable, integrated stand firmly holds your phone or tablet at just the right angle for you to read while you type. With a choice of two color schemes, the keyboard is designed to blend into your home decor without sacrificing style.

 Key Features 

  • Type on anything: A computer keyboard for your desk that also works with your tablet and smartphone.
  • Easy-Switch™ dial: Simply turn the dial to seamlessly switch among up to three Bluetooth wireless devices.
  • Multi-OS: A familiar keyboard layout with all the shortcut keys you use the most, whether you’re typing on a Windows, Mac or Chrome computer, or an Android or iOS tablet or smartphone.
  • Integrated stand: Hold your mobile device at just the right angle to read while you type in comfort.

System Requirements 

  • Bluetooth wireless technology enabled computers or mobile devices that support external keyboards (HID profile). Check device manufacturer for details.
  • PC: Windows® 7, Windows® 8 or later
  • Mac: Mac OS X® or later
  • Chrome OS™
  • Apple® iPad® or iPhone®: iOS 5 or later
  • Android™ tablet or smartphone: Android 3.2 or later.
  • Internet connection (for software download)

Custom_format_K480_WHITE_PROFILE_INUSE

Product Specifications 

  • Dimensions: – Height: 20 mm (or 0.79 inches) – Width: 299 mm (or 11.77 inches) – Depth: 195 mm (or 7.68 inches) – Weight: 820 grams (or 1.8 pounds)

- Bluetooth range: up to 10 m (30 feet)**

- Battery life: 2 years*** Logitech® Bluetooth® Multi-Device Keyboard K480 Fact Sheet – Page 2 

Warranty 

  • 1-year limited hardware warranty

*Smartphones and tablets up to 11mm thick, 26cm wide (up to and including 11’ tablets), or 2.5kg weight

** Bluetooth wireless devices that support external keyboards (HID profile).

*** Battery life calculation based on an estimated two million keystrokes/year.

Pricing and Availability 

The Logitech Bluetooth Multi-Device Keyboard K480 is expected to be available in Singapore from mid-September 2014, for a suggested retail price of SGD$59. For more information, please visit www.logitech.com/news/K480 or our blog.

* Information, Details and Pictures Courtesy of Logitech Singapore and SPRG *

iPhone 6 is coming to SingTel! Pre-Register Now!

The iPhone 6 and the iPhone 6 Plus were officially announced by Apple and SingTel today announced that they will be offering the iPhone 6 and iPhone 6 Plus, beginning 19th September 2014! Customers may pre-register interest today at www.singtel.com/iphone. For more information please visit: www.singtel.com/iphone. For more information on iPhone, please visit: www.apple.com/iphone.

I am eagerly looking forward to the iPhone 6 and I am planning to get the 64GB Space Gray iPhone 6 when they arrive in Singapore on the 19th September! Stay tune and keep a lookout for more information on the iPhone 6 on SingTel website – www.singtel.com/iphone !

Smartphones – Must Have Holiday Companions for Today’s Travellers

Do you remember the time when you travel overseas for a holiday, a travel guide book such as Lonely Planet is your must have travel companion? Just around a period of maybe 10 years, travel patterns and habits have changed tremendously with the emergence of social media and information technology gadgets such as our smartphones and tablets. How has smartphones changed our modern traveling patterns, planning and usage? Let me share with you a finding by InterContinental Hotels Group (IHG) and IHG Rewards Club on the impact and influence of smartphones in today’s travellers!

According to the research by IHG® Rewards Club, nearly 40% of travellers agree that their smartphone is the most important item to take onholiday – and 67% agree that they will use it every single day. As a result, 1 in 10 travellers clock an impressive average of 70 hours online while on holiday – almost 20% of the actual time spent on a two week holiday.IHG Rewards Club is the first and largest hotel loyalty programme in the world, with over 80 million members worldwide. IHG is one of the world’s leading hotel companies, with over 4,700 hotels around the world and a family of nine trusted hotel brands.

IHG Rewards Club members are IHG’s most valued guests. In line with its aim of rewarding them for their loyalty, it surveyed more than 10,000 of its members worldwide in order to gain further insight into their relationships with their loyalty programme and to learn more about their travel needs. The survey found that the smartphone is fast replacing the traditional postcard with 64% of respondents saying they use it to text friends and another 32% to Skype friends and family back home, while on holiday. However, recounting holiday experiences with friends and family still remains one of the most enjoyable ways of sharing a holiday, with one in ten travellers saying this is as enjoyable as the holiday itself.

Planning a holiday is, nearly, half the fun – (45%) of all travellers say it is the best part of a holiday and more than half (57%) use their smartphones to book vacations.

 Susanna Freer-Epstein, Senior Vice President Customer Loyalty Marketing, IHG said:

? “IHG is a brand and consumer driven company. We use insight to anticipate consumer trends and behaviour. This research shows how mobile technology is revolutionising the holiday experience – from enabling travellers to dream about and plan their holidays, to helping enjoy the trip itself and share their experiences with their friends and family.” 

The survey also uncovered that 42% of travellers check social media every day while on holiday, with 25% of them even saying they always check Facebook before going to sleep. While taking in the sights and attractions, more than half (51%) of travellers also prefer to use their smartphones to take pictures instead of digital cameras.

As part of the global survey, IHG Rewards Club has launched a digital hub at www.ihg.com/rewardingexperiences.  It showcases the experiences available to over 80 million members worldwide – from a cultural experience at some of the world’s most famous museums, to a special family celebration or a once in-a-lifetime relaxing spa experience. It includes reviews from members and global travellers from all around the world. IHG Rewards Club offers advantages that no other hotel company can match including; free guest Internet for all IHG Rewards Club members worldwide, across the IHG brand family and no blackout dates on Reward Nights – a loyalty programme purposefully designed to see the customer win. Additionally, as of July 1st 2014, members will also earn more IHG Rewards Club points when they stay at any of the 178 InterContinental Hotels & Resorts worldwide. For every $1USD spent  on qualifying revenue during stays, such as food and beverage, these members will now earn ten IHG Rewards Club points.

Visit www.ihg.com/rewardingexperiences to learn more about IHG Rewards Club rewards and experiences and to reveal your traveller type.

* Information and details courtesy of InterContinental Hotels Group and Ogilvy Public Relations *

Logitech X300 Mobile Wireless Stereo Speaker Review

The Logitech X300 Mobile Wireless Stereo Speaker was recently launched and I shared in an earlier post here on my website. I was given the opportunity to review the Logitech X300 Mobile Wireless Stereo Speaker and I would like to share my experiences and thoughts on the Logitech X300 Mobile Wireless Stereo Speaker.

DSC00695

Before that, let me give you a recap of the Logitech X300 Mobile Wireless Stereo Speaker Key Features

  • Powerful sound: Discover surprisingly powerful sound with the Logitech X300 Mobile Wireless Stereo Speaker. It delivers a deep and precise bass response, and detailed mid- and high-range sound.
  • Wireless freedom: Taking advantage of Bluetooth technology, you don’t have to worry about annoying cords or docks. You can wirelessly connect and play up to 30 feet away.**
  • Calls and Control: This speaker delivers a simple, intuitive user experience, letting you adjust volume and manage phone calls from your device, with ease.
  • Designed for performance: This mobile speaker is designed for wide-range sound. The drivers are positioned facing upward and out, for a more expansive sound spectrum.
  • Extended playtime: Enjoy up to five hours of continuous play without recharging. Recharge the built-in lithium-ion battery with the convenience of the included micro-USB cable and keep dancing.

DSC00697

Here are my thoughts and experiences on the Logitech X300 Mobile Wireless Stereo Speaker

Pros

  • Compact and lightweight
  • Colourful and trendy
  • Interesting angled design to produce the surround sound system from the Logitech X300 speaker
  • Easy to use and pair up via Bluetooth

Cons

  • The bass is not really that strong and powerful

At a suggested retail price of SGD $99, it’s a value for money portable wireless surround sound stereo speaker that you can bring out in your bag for leisure use and even office usage, that you can consider getting it!

* I would like to thank Logitech Singapore and SPRG for the loan review opportunity! *

Transitions Optical releases the new Transitions® Signature™ Lenses

Transitions Optical, Inc. has released its latest Transitions® Signature™ lenses for all lens wearers across the region in Hong Kong, Indonesia, Philippines, Malaysia, Singapore and Thailand. Featuring the most responsive adaptive lenses by Transitions Optical to date, the revolutionary new Transitions® Signature™ lenses are developed from Transitions Optical’s latest Chromea7™ technology and tested with an exclusive measurement methodology, Life360™. This new product promises greater adaptability to different types of lighting conditions, thus providing a superior and more comfortable wearing experience for all lens wearers.

Evolution in photochromic lens technology 

The latest Transitions® Signature™ lenses feature Transitions’ newly patented Chromea7™ technology, an exclusive dye formulation which enables the lens to be more responsive to the smallest change in light conditions outdoors while maintaining clarity indoors. This scientific breakthrough increases Transitions® Signature™ lenses’ sensitivity to light – allowing them to adapt very well across various environmental conditions – and capture colours and images more vividly; leading to a superior and more comfortable wearing experience unlike any other.

New patented Life360™product testing methodology to measure real-life effectiveness 

To assess the practical benefits of the new Transitions® Signature™ lenses, Transitions Optical Inc. developed and pioneered their new Life360™ methodology – a more holistic approach compared to current traditional lab-testing models practiced in the industry. Transitions® Signature™ lenses have undergone rigorous testing and evaluation in more than 200 real life conditions and 1000 scenarios in different countries, including Thailand and Philippines. These scenarios comprised of combinations of differing temperatures, angles of light, UV light, weather conditions and geographical locations; which improve the real life applications of Transitions® Signature™ lenses and ensure its versatility across a variety of settings for all lens wearers.

Furthermore, blind tests have been conducted with current clear and photochromic lens wearers to assess the visual experience of Transitions® Signature™ lenses. Users have reported Transitions® Signature™ lenses provide the optimal range of benefits – better darkness outdoors, improved responsiveness in more situations, faster speed of activation and fade back while maintaining clarity of vision indoors and at night – which have led to an improved visual experience compared with their existing set of clear or photochromic lenses (82% of clear lens wearers and 93% of photochromic lens wearers indicated Transitions® Signature™ provided a better experience than their existing set of lenses. Source: Transitions Optical, Life360 research)

The methodology of Life360™ means that Transitions® Signature™ lenses are able to adapt to the unique environmental conditions of both Southeast Asia and Asian countries, thus remaining relevant to the market here. Lance Lim, Marketing Manager of Transitions Optical Inc Asia explains the benefits of such a detailed testing process conducted by genuine spectacle wearers, “The high humidity experienced by countries near the Equator mean that various levels of cloud cover across the region result in more indirect sunlight. Transitions® Signature™ lenses’ level of tint adapts to all outdoor conditions, making them the smart choice for all-day protection as today’s wearers commute between indoor and outdoor environments, as well as travel from region to region.”

A virtual demonstration of the new Transitions® Signature™ lenses is available at http://www.transitions.com/en-sg/virtual-viewer/.

Designed for the modern lens wearer 

Recognising today’s wearers are constantly on the go, encountering different environments both locally and internationally for work and play, Transitions® Signature™ lenses cater to the increasingly mobile lifestyle of the modern lens wearer with the latest advancement in photochromic technology. As such, they respond quickly to the light conditions across a multitude of outdoor locations with consistent performance in all temperatures, enhancing visual experience for the lens wearer. Transitions® Signature™ lenses are also equally adaptable indoors and in low-light conditions – able to fade quickly and return to clarity – ensuring the best possible visual experience for its users. In addition, Transitions® Signature™ lenses protect its wearer from harmful ultraviolet (UV) rays, while maintaining its vivid and sharp colour perception.

Transitions® Signature™ lenses are currently available at all authorised eye care practitioners in a range of materials and designs. For more information, please visit http://www.transitions.com/en-sg/.

Transitions and the swirl are registered trademarks and Transitions Signature and Chromea7 are trademarks of Transitions Optical, Inc. ©2014 Transitions Optical, Inc.

Transitions® Signature™ Lenses 

Available in: Grey and Brown

Product Description: 

Fully clear indoors – but outside, they’re more responsive than ever. Based on Transitions Optical’s exclusive Chromea7™ photochromic technology and Life360™ testing process through more than 1000 scenarios, the new Transitions® Signature™ lenses are even more reactive to light conditions outdoors and can also adapt quickly to indirect light – they get darker even from light reflected from buildings, cars, and many other surfaces. The versatility and adaptability of Transitions® Signature™ lenses always ensures you’ll be seeing things in the best possible light.

Key features/benefits: 

  • Seamless light management through the day in all environments: The new Chromea7™ technology allows Transitions® Signature™ lenses to optimize the amount of light that reaches your eyes, whether you’re indoors or outdoors. It has undergone rigorous real life testing in more than 1000 scenarios through Transitions’ Life360™ testing methodology, so you can be assured they adapt to your visual needs any time, any day.
  • Responsive to indirect light: Transitions® Signature™ lenses respond better to indirect light, giving you ample tint even when your face is away from the sun and allow you to see things in the best possible light. This includes light reflected from buildings and indirect glaze and haze from scattered light in low light conditions.
  • Responsive to hotter temperatures: Having been tested in over 200 real life conditions in various locations around the world, Transitions® Signature™ lenses provides consistent performance in all temperature conditions.
  • Fast fade back to clear speed: Chromea7™ technology allows Transitions® Signature™ lenses to be more responsive to the lighting conditions around you so they’ll adapt to your environment before you even know it. They also fade quickly back to clear once you’re indoors.
  • Protects your eyes from harmful ultraviolet rays: Transitions® Signature™ lenses block 100% UV rays, offering comprehensive protection for your eyes when you’re out in the sun.
  • Fit any prescription and frame: Available for most frame and prescription types to suit your personal preference.
  • Suitable for any age including children: They work well for a variety of ages, including young active children.

Recommended for: 

  • People who go outdoors at different times of the day.
  • Those who need an adaptive lens that goes completely clear indoors.
  • Those who spend most of their time indoors and are also outdoors frequently.

* Information Courtesy of Transitions Optical and SPRG *