Indonesian talent wins Singtel Group’s “The 5-Min Video Challenge”

The Singtel Group organised “The 5-Min Video Challenge”, celebrating filmmaking talent in Asia as well as a content push by the Singtel Group. The theme for this year 2017 is “Connecting Lives”. The 5-Min Video Challenge attracted quite a number of videos submissions from Australia, Gabon, Indonesia, the Philippines, Singapore and Thailand. There were a number of different genres from comedy, romance, drama and life stories from the videos submissions.

For each respective country, two finalists from each of the six countries were chosen by lcoal judges to compete in the regional finals. Thereafter, there was a regional judging panel that chose the Grand Winner and runner-up.

On 22nd November 2017, the finalists came down to Singapore for the regional fianls and the crowning of the Grand Winner of The 5-Min Video Challenge organised by Singtel Group. Watching the video clips of the finalists at the media event, followed by the media interview. I had a wonderful time watching some amazing short films/videos produced by talented filmmakers from the region, some were very touching, their cinematography style that I relate to quite closely.

The regional judges were impressed with the regional finalists for this year 2017 “The 5-Min Video Challenge”.

Mr Khoo, who returned as a judge for the second year, said, “We were wowed by the great improvement in the short videos this year. The winning works really spoke to us and we look forward to working with some these talented filmmakers.” He advised aspiring filmmakers to hone their craft by continuously filming and finding new ways to tell a story even with their smart phones.

“The 5-Min Video Challenge” is both a celebration of the filmmaking talent in Asia and a content push by the Group. Centred on the theme “Connecting Lives” this year, it attracted hundreds of video submissions from Australia, Gabon, Indonesia, the Philippines, Singapore and Thailand. The videos submitted spanned a range of genres from comedy, romance to drama and slice of life.

Mr Arthur Lang, Chief Executive Officer, International Group, Singtel, said, “We’re impressed by the different perspectives presented in the short videos that inspired, challenged and entertained us. As Asia’s leading communications technology group and a long-time supporter of the arts, we want to support the creative talent in the region and quality original content that our customers enjoy. Many of us today look for content that is mobile-friendly, authentic and connects with the heart. I strongly believe the finalist entries have all achieved these. We’re honoured to recognise them.”

Listening to the words, views and thoughts of the regional judging panel headed by award-winning Singapore filmmaker Mr Eric Khoo and comprising Mr Aaron Lea (Australia), Mr Joko Anwar (Indonesia), Mr Serge Abessolo (Gabon), Mr Quark Henares (the Philippines) and Mr Thitipong Kerdtongtawee (Thailand). This was an eye-opener for me personally; I had a better understanding of producing videos/films/content from both sides of the story, from the filmmakers/producers/writers to the judges/clients/end consumers. I was involved a recent behind the scenes photo shoot for my friends short film/videos project, therefore, I began to appreciate filmmaking and cinematography in the short films industry, from a consumer perspective and content producer perspective.

After watching the videos submissions by the finalists and listening to the media press conference, the finalists and guests proceed to the ballroom for the awards announcement and prize presentation. Of all the finalists, I had some personal favourite videos/films submission, do visit The 5-Min Video Challenge YouTube account and check out the regional finalists 2017 playlist!

The two finalists from Singapore submitted these two videos “Sarah” and “The Red Packet”, I do like the works of our finalists from Singapore! “Labasan ng Feelings Sa Foodpark”, a video submission from the Philippines also caught my attention too!

Alright, have you watched all the videos/films submissions by all the Regional Finalists? This year’s 2017 The 5-Min Video Challenge were won by the Indonesians, the Grand Winner and runner up. Firstly, let’s view their videos submssions:

Grand Winner – Chick Chick

Chick Chick tells the story of a young girl who befriends a chicken. Her attempts to communicate with the chicken, inspires her to try and reconnect her fighting parents with a tin-can phone.

Runner Up – Sowan

The runner-up Sowan follows a man who travels to various places on his motorbike. He hears about recent agricultural issues and discovers the conflicts among farmers, middlemen and sellers.

With the announcement of the Grand Winner, runner up and finalists, we hope to see more of their works and videos on each of Singtel Group member’s mobile and video platforms, allowing them to reach a 670 million strong audience across Asia, Australia and Africa.

I would like to thank Singtel Singapore for the invitation to Singtel Group’s “The 5-Min Video Challenge” regional finals awards event.

*Information and pictures courtesy of Singtel Corporate Communications*

Singtel Group launched The 5-Min Video Challenge

The Singtel Group recently launched a competition to drive content innovation in all its markets that they operates in. Content nowadays in today’s climate and connectivity, on the internet, social media channels along with mobile data usage, it is getting more important and significance as we users are consuming a lot more digital content and diversified digital content (from news, articles, stories to entertainment) as well.

Nowadays, video is getting a lot more attention, usage and consumption. They are going to play a bigger role in the years to come and with 5G coming into the market, mobile data consumption of video content is going to increase.

Let me share with you the information and details of The 5-Min Video Challenge by Singtel Group from the press release information below –

The Singtel Group has launched ‘The 5-Min Video Challenge’ as part of efforts to drive content innovation in all its markets. The competition is a joint initiative by associates within the Group, comprising Singtel, Optus, AIS, Airtel, Globe and Telkomsel. Winning content will be distributed and made accessible to over 600 million customers across the Group.

Content is a big part of the Group’s strategy to connect with customers as the proliferation of mobile devices has fuelled demand for online video entertainment. The short five-minute format is ideal for audiences accustomed to viewing content on mobile devices.

Mr Mark Chong, CEO, International, Singtel, said, “We are making a big push in digital content as consumers have radically changed the way they consume entertainment. For many of Singtel’s more than 600 million customers, the mobile phone is also the only way for them to access the internet. A pan-regional competition makes a lot of sense as the power of content is its ability to transcend geographical and language barriers. Our customers will be able to enjoy access to a rich variety of original content created by the most talented content-makers from the region.”

The competition will be conducted at two levels – local and regional. Each associate will first invite aspiring or experienced local filmmakers to submit five-minute entries based on the theme “Connecting Lives”. The entries will be judged on criteria such as originality of content, storytelling and cinematography. Winning entries from the respective associates’ markets will then be judged at a regional level.

Mr Chong added, “The theme “Connecting Lives” resonates with Singtel’s business of keeping people connected and how human connections can drive positive change in our everyday lives. We hope to discover new talent and concepts that we can work with on future projects for the Group’s mobile and video platforms such as Globe Studios and AIS Play.”

Mr Somchai Lertsutiwong, CEO of Advanced Info Service Plc., said: “Thailand has seen exponential growth in video content consumption. This is because it thoroughly responds to the needs of modern consumers. Another important contributor to growth is the strong digital infrastructure of AIS together with its mobile technologies including 4G, 4.5G, Super WiFi and the AIS Fibre fixed broadband network. As well, rapid growth in access to affordable smartphones at the mass-market level is another significant factor sparking the video content boom.”

“Therefore, we’re proud to play a part in organising this video content competition. We wish to work with new faces, as our content partners, in the video content creation business. From this competition, we expect to find the best video content to present even more variety to AIS customers via the AIS Play video platform,” Mr Lertsutiwong said.

Two videos will be shortlisted from each associate’s market and a total of 14 videos will enter the regional level of the competition.

The grand winner and runner-up will be announced at the grand finals, which will be held in Bangkok, Thailand on 21 November 2016. Cash prizes of US$30,000 and US$15,000 will be awarded to the grand winner and runner-up respectively. The regional winners will also get the opportunity to promote their videos on each associate’s mobile and video platforms to customers in the Group’s markets across Asia, Africa and Australia.

To find out more about The 5-min Video Challenge, visit www.the5minvideo.com.

* Information courtesy of Singtel Corporate Communications *