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Easiest way to get a new iPhone every year with Singtel Bring it Back - TGH Technology and Business Portal/Blog

It’s the time of the year again, the month of September for Apple fans and iPhone users, the Apple iPhone 15 family was recently announced by Apple with the launch of the Apple iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. Planning to get the one of the latest Apple iPhone 15 models? Also want the easiest way to get a new iPhone every year? With Singtel Bring it Back, you can do it!

Singtel Bring it Back

Bring it Back by Singtel is the easiest and most affordable way for consumers to upgrade to the latest iPhone model every year, without any upfront payment.

Ms Diana Chen, Managing Director for Customer Value, Singtel Singapore, said, “At Singtel, we are determined to deliver the best mobile experience, and this includes making the latest devices more affordable and accessible to our customers. Through our Bring it Back programme, which combines bite-sized payments with a hassle-free trade in process at a guaranteed value, Singtel customers will be able to walk out of our stores paying nothing upfront for the latest iPhone every year.”

How does Bring it Back works?

Customers who get an iPhone 15 with Bring it Back do not need to make any upfront payment for their new phone. Instead, payments are broken down to smaller monthly blocks. To help protect the value of the customer’s iPhone in case of any accidental mishaps, Singtel’s MobileSwop device care service is also incorporated into Bring it Back. 

After 12 months, customers have the option to bring back their iPhone 15 to Singtel for a guaranteed trade-in value of 50% of the original phone price. This helps alleviate any inconvenience or uncertainty from trying to sell their handsets on secondary market platforms. The trade-in value received will then be used to offset the customer’s upgrade to the newest iPhone model at S$0 upfront. To give customers more flexibility, they can also choose to keep their iPhone 15 by continuing to pay its monthly instalments.

Bring it Back is available to all existing and new Singtel SIM-only customers who purchase the iPhone 15 from now until 31 December 2023. For more information, visit

An example on the cost breakdown of owning a new iPhone 15


iPhone 15 Pro Max (256GB) RRP S$1,999
You get it for upfront S$0
You pay monthly
iPhone with Singtel PayLater 24 S$83.29
Bring it Back with MobileSwop Unlimited Premium S$13.02

In 12 months

You would have paid a total of S$1,155.72
Then, you can
Bring it back and redeem your trade in value S$999.50
Get a new iPhone next year (256GB) S$0

* Information courtesy of Singtel *

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