LG launched Healthy Home Solutions campaign in Singapore

LG Electronics (LG) launched its Healthy Home Solutions campaign in Singapore. This campaign encourages consumers to take steps toward a healthier, more sustainable lifestyle by offering tips for better home living.

The first LG Healthy Home campaign was held in 2020, it was successful and following that, LG has a series of compelling campaigns to introduce practices for a healthier, more sustainable lifestyle using the hashtags: #CareForWhatYouWear, #CareForAGreenerKitchen and #CareForWhereYouLive. This new LG Healthy Home Solutions campaign centres on creating a home environment with support form LG’s latest product innovations, ranging from sophisticated clothing care and kitchen appliances to advanced air solutions.

Small Steps, Big Impact

LG Healthy Home Solutions campaign kicked off with an inspiring video that illustrated how making small changes to your home can significantly improve one’s wellbeing and benefit the environment. From simple and effective tips such as cooking fresh, healthy meals, to refreshing garments with steam to increase their lifespan and setting the temperature of one’s air conditioner a little higher to conserve energy and protect the planet Earth that we all shared together.

Global Knowledge for Local Change

LG’s new global influencer group – The Wellness Crew – was formed to spread awareness of the LG Healthy Home Solutions campaign’s key messages. Using the #WellnessLiving hashtag, three crews will share their expert advice, each specialising in different categories; Eat (healthy eating), Breathe (mental wellbeing) and Wear (sustainable clothing).

“The new Healthy Home Solutions campaign is part of LG’s ongoing commitment to caring for consumers and the environment,” said Lyu Jae-cheol, president of the LG Electronics Home Appliance & Air Solution Company. “Through our Healthy Home Solution campaign series, we hope to raise awareness of how simple it can be to live more sustainably, and how important it is that we all take care of ourselves, our homes and the planet.”

 

For more information on LG Healthy Home Solutions campaign in Singapore, please visit LG’s official YouTube page, Facebook Page and Instagram to watch the full campaign video and learn more about this new campaign.

* Information and pictures courtesy of LG Electronics Singapore and APRW *

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