Homegrown consumer technology brand PRISM+ announced its latest line-up of home entertainment systems, with the launch of the PRISM+ Alpha (AL) TV Series and the PRISM+ Soundbars. The PRISM+ Alpha TV Series is PRISM+ first foray into the premium OLED display space, they will be featuring two models – the 55AL and 65AL, priced at SGD $1,699 and SGD $2,799 respectively.
In addition to the PRISM+ AL TV Series, PRISM+ is also set to launch its first generation audio products to complete the home cinematic experience. The PRISM+ Symphony and Flow will be priced at SGD $699 and SGD $249 and feature Dolby Atmos® spatial audio and Dolby Audio respectively.
PRISM+ latest lineup of home cinematic products come off from the back of widely successful launches arising from the demand for entertainment, as well as work from home setups continue to rise. The brand’s popularity was accentuated by its growth in the past two years, having seen sales grow over 1,100% between 2019 to 2021. Last year, the Singapore-based brand also expanded its operations to Malaysia, where it continues to see rapid growth in the market.
Jon Ng, Managing Director of PRISM+ said, “The past two years presented a unique challenge for the brand – with the pandemic limiting logistic capabilities worldwide. At the same time, demand for our televisions soared as content consumption habits changed, while consumers became more discerning. The launch of our 4K OLED Android TVs as well as our soundbars is a step forward in the evolution of the brand as we continue to make premium home cinematic experiences more accessible while also supporting best-in-class immersive technologies like Dolby Vision and Dolby Atmos .”
PRISM+ Alpha Series 4K OLED Android TV
Following the successful launch of the Q-Series Pro 4K Android TV which saw the brand introduce its largest-ever TV to date, the Q86-QE PRO, the launch of the PRISM+ Alpha 4K OLED Android TV series represents the next step up in the brand’s quest to deliver affordable premium technology to the masses.
OLED, also known as organic light-emitting diode technology, has long been seen as the gold standard for home cinematic displays, capable of producing stunning picture display, while eliminating the need for backlights, leading to some of the slimmest displays on the market. For the PRISM+ AL TV Series, they boasts its slimmest displays yet at a mere 3.8mm, while featuring a near bezel-less design.
OLED TVs composed of millions of self-illuminated pixels, the key feature is their superior contrast levels that evoke the deepest blacks since unused pixels turn off completely. The display colours are also more uniform at a rate that regular LED TVs are simply unable to match. When you pair them with Dolby Vision ultra-vivid picture quality, PRISM+ AL OLED TVs guarantee that each image is produced is as true to the creator’s intent as possible.
The AL series also includes fan favourite features like motion smoothing technology (MEMC), hands-free voice control alongside the full suite of Google Features including Chromecast Built-In, Google Assistant and the 5000 plus apps featured on the Google Play Store.
With content partnerships with OTTs such as meWATCH, Viu and iQIYI, offering customers access to the premium experience on each platform, allowing them to enjoy a wide range of content on their new TV free of charge.
Premium Sound at Affordable Pricing
PRISM+ has climbed to the peak of visual clarity with their TV lineup, they are entering into the audio space for the first time with the launch of the PRISM+ Flow and PRISM+ Symphony soundbars. The soundbars are targetted at different audience segments, PRISM+ Symphony soundbars will feature Dolby Atmos for a fully immersive home cinematic experience and PRISM+ Flow soundbars will support Dolby Audio.
Built for true audiophiles looking for great value, the PRISM+ Symphony’s star feature is undoubtedly the presence of Dolby Atmos – allowing the premium soundbar to immerse users in their favourite entertainment with sound that moves all around you with
breathtaking realism. Priced at SGD $699, the PRISM+ Symphony is the most affordable premium soundbar in its class. When coupled with the upward firing speakers, this 5.1.2 soundbar breaks new boundaries with an added height dimension for sounds.
In addition, the Symphony features a HDMI-eARC port that will allow users to play high fidelity audio, as well as a peak power output of 760 watts – allowing users to enjoy higher quality audio performance and a deeper, fuller bass without distortions even at higher volumes.
Users looking for an entry-level audio set-up need look no further than the PRISM+ Flow. Priced at SGD $249, the Flow is a 2.1 speaker that comes with 240W of peak power output and is powered by Dolby Audio Technology. The versatile soundbar measures at a length of 890mm x 82mm x 58mm, making it suitable for desktop setups, as well as small bedrooms.
Both soundbars will feature wireless subwoofers, allowing for a more versatile set-up, meaning that users can place the subwoofer in the optimum position in their homes. In addition, both the Flow and Symphony come with five preset modes for News, Music, Sport, Gaming and Movie – as well as adjustable LED brightness, and can be navigated via the TV remote to ensure a seamless home cinematic experience.
Ashim Mathur, Senior Regional Director, Japan and Emerging Markets, Dolby Laboratories said: “We are thrilled to collaborate with PRISM+ to elevate consumers’ entertainment experiences. Dolby Vision delivers a more vivid, lifelike image thus, bringing entertainment to life whilst, Dolby Atmos produces sound with incredible clarity that allows users to hear details they’ve never heard before. With more and more Dolby Vision and Dolby Atmos content available, consumers will enjoy a spectacular entertainment experience in their living rooms with Prism+ TVs and sound bars.”
Jon Ng adds, “The launch of the PRISM+ Symphony and PRISM+ Flow is a realisation of our goal to bring true cinematic immersion into the living rooms of our consumers. We worked closely with trusted partners such as Dolby to optimise our products for a seamless user experience.”
Pricing and Availability
The PRISM+ AL TV Series is now available for purchase on PRISM+ online store and all authorised online retailers.
The PRISM+ Flow and PRISM+ Symphony are now available for pre-orders, they are scheduled to ship by the end of March 2022.
For more information on price, details and specifications please see below or visit: https://prismplus.sg/collections/tvs
* Information courtesy of PRISM+ *