Catch LG’S NANO CELL™ TV Campaign Video!

The World Cup 2018 season is upon us! A month of international football action for the football fanatics around the world! For all football fans out there, do you remember former Brazilian football superstar Kakà? I am sure you would be able to remember him, for his superb skills, creativity and flair on the football field!

The former Brazilian football superstar Kakà is back in action with LG! What is he up to with LG during this World Cup 2018 season? Kakà is involved in this LG Nano Cell Super Challenge! What is this all about? Check out the story below!

LG Electronics (LG) released a video titled “LG Nano Cell Super Challenge”, which stars former Brazilian football superstar Kakà, and showcases the premium LG SUPER UHD TV, which incorporates the company’s Nano Cell™ technology. The video has exceeded 200 million views, marking LG’s first video to reach this milestone.

As part of the campaign, LG Singapore is organizing a Facebook contest and the winning participant will walk away with a set of football and jersey signed by Kakà.

Joining the contest is simple:

  1. Like the LG Singapore Facebook page.
  2. Watch the video and tell us why Kakà could only find the right target
    with the LG SUPER UHD TV with Nanocell Technology.
  3. Share this post.

In the video, Kakà shows off his world-class football skills by aiming the ball at squares on a video wall positioned at a 60-degree angle. He quickly completes his mission when shooting at the LG Nano Cell TV video wall but struggles to do the same on the conventional LCD TV wall.

The video emphasizes the importance of viewing angle as consumers tend to watch TV not only from the front but also from off-axis positions. They often watch sports on TV with family or friends in the living room and view TV in the kitchen while cooking or washing dishes. The deterioration of a TV’s color reproduction and contrast when viewed off-axis negatively affects the overall viewing experience.

On top of enhanced image rendering and accurate color from wide viewing angles, LG’s 2018 SUPER UHD TVs with FALD backlighting allow for denser backlighting zones throughout the display, contrary to edge-lighting where backlights are positioned on the edges behind the TV panel. LG’s technology significantly improves black levels and picture dimensions by independent control of LED light zones, offering better shadow details and reducing light bleeding. This ensures enhanced local contrast which is critical for viewing HDR content.

* Information and picture courtesy of LG Singapore and Brand Cellar *

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