LG Electronics (LG) has recently launched its new brand-new Life’s Good global campaign. They would be carrying out various brand re-invent activities to introduce LG’s more dynamic and youthful brand identity. The brand-new LG’s Life’s Good global campaign starts on 22nd August 2023, unveiling digital out-of-home (OOH) advertisements at some of the world’s most iconic landmarks, including locations in Dubai, London, New York, Vietnam and Seoul. Each vibrant image and captivating video have been meticulously crafted to showcase LG’s renewed visual themes.
LG message Life’s Good
Through LG’s global campaign, they aim to convey LG’s message Life’s Good to customers, inspiring and encouraging them to approach life with an optimistic attitude. The world is facing rising uncertainty and instability worldwide due to post-pandemic changes. LG’s global campaign ultimate goal is to uplift customers and spread a positive influence, fostering mutual support.
Along with LG’s updated brand and visual identity, the new campaign aims to share the LG’s philosophy and values. The company has been ceaselessly committed to embodying the true meaning of Life’s Good. To convey this message with a dynamic and youthful manner, LG launched its new brand and visual identity in April, under the banner of LG’s brand reinvent.
Where can you view LG’s latest global campaign advertisements?
You can view LG’s latest global campaign advertisements at Dubai’s Burj Khalifa, the world’s tallest building, the Landmark 81 skyscraper in Vietnam, the company’s digital billboards in New York’s Times Square and London’s Piccadilly Circus, LG’s LED outdoor screen at Óvalo Gutiérrez in Peru, the KP Tower in India, as well as in select spaces in South Korea, seizing the attention of global audiences. The campaign also extends to London’s beloved red double-decker buses, which currently feature LG’s Life’s Good slogan – visually revamped as part of an innovative brand reinvention strategy.
The advertisement videos showcase the “Face of the Future,” the smiling face formed by the letters “L” and “G” engages and entertains; nodding, bobbing and showing off a range of different emotions. The video is also imbued with the youthful exuberance of LG Active Red, the latest addition to the company’s core colour palette.
Digital Engagement with younger global customers and Collaboration with influencers
LG is expanding its digital engagement with young global customers. by promoting brand awareness through its official social media channels. Starting from August 25, the company will introduce exclusive features, including the “LG Finger Heart Filter” and “Life’s Good Sticker Package,” tailored for major social media platforms such as Instagram and TikTok. These creative elements, freely available to all users, are part of the company’s broader plan to launch a global participation campaign, connecting customers to its brand in new and exciting ways.
LG is also planning to release collaboration contents with various influencers and brand films through LG’s global social channels to convey the meaning of Life’s Good and core brand values to customers more authentically.
LG has partnered with a collection of global influencers, all embodying the spirit of “brave optimists” and confidently carving their own paths, including American singer and actress Willow Smith; Australian national swimmer and singer-songwriter Cody Simpson; and Nigerian-Korean fashion model Jenny Park.
Through these meaningful partnerships, LG aims to amplify the Life’s Good message, fostering inspiration and hope among customers around the world.
LG Life’s Good global campaign
“LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognizing the changing needs of customers,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Centre. “We aim to enhance our communication with customers by sincerely sharing our core value and the message of Life’s Good. Filled with optimism, this message will be delivered to customers worldwide at various customer contact points.”
For more information on LG Life’s Good campaign, please visit www.lg.com/lifesgood
* Information and pictures courtesy of LG Electronics Singapore and APRW *