Year 2020, an unprecedented year arising from the challenges and massive impacts caused by the global pandemic COVID-19. Singapore, like the rest of the world, is facing huge challenges as the nation is navigating its way through this turbulent time and challenges. In this current crisis, Singapore has also show its spirit of tenacity and perseverance. Singtel Celebrates Singapore Majulah Spirit with National Day film tribute, titled “This is the year”, this film acknowledges the pressures and strains that the pandemic has placed on Singapore society, yet this film also pays tribute to the tireless Majulah spirit that is pushing Singaporeans through this storm to emerge stronger.
“The way Singaporeans have responded to this crisis is something we can all be proud of,” says Chua Sock Koong, Singtel’s Group CEO. “Our coming together as a community, our discipline as a nation, our fortitude and quiet determination to get through this and get on with life has become even more pronounced as National Day approaches. We may be celebrating in a more muted way this year without the usual fanfare, but our national pride and core values are still the same, the Singapore spirit is stronger than ever, and we want to celebrate that.”
A 2-minute photo montage beginning with landscapes of Singapore when the new normal kicked in, transiting from one empty public space to another, from playgrounds to hawker centres to void decks, along with the prospect of having to forgo much-loved annual events such as Singapore GP and National Day Parade.
“It’s been a difficult time for everyone, and the film captures this dislocation and sense of displacement, ” says Lian Pek, Vice President of Group Strategic Communications and Brand at Singtel. “But what starts off as a reflection on the things we are having to give up this year becomes an invitation to see the good that has come out of the crisis. Despite the restrictions on movement, disruptions to daily life, and cancelled events, the closing photos in the film show that Singaporeans have gained even more important things in return.”
Featuring photographs by photographers Chia Aik Beng, Nicky Loh and Tay Kay Chin as well as from members of the public. Conceptualised in-house and produced in collaboration with Akanga Film Asia and narrated by veteran actor Lim Kay Tong, the video will air on Singtel TV and hosted on various social media channels from 29 July 2020.
Let’s all be #SGUnited together in this battle against the global pandemic Covid-19, let’s celebrate our Majulah spirit and continue our unity during this unprecedented times and turbulent challenges ahead. Do share this Majulah spirit National Day film tribute “This is the year”, by Singtel with your family, loved ones, relatives and friends, Pass It On and Pay It Forward.
* Information and pictures courtesy of Singtel Corporate Communications *