It’s back to media publishing work on Friday 27th January 2023 after a short 6 days of Chinese Lunar New Year 2023 break that started on 21st January, the Eve of Chinese New Year 2023. For this year, I decided that I am not rushing back into just publishing content or media news coverage in photography, camera, travel, tourism and hospitality industries. I have to plan and prioritise the business side of things and content creation side of things. Here are my list of things to work on (Technology | Business | Personal) – 27th January 2023.
January 2023 started on a pretty hectic pace with Lunar New Year just 3 weeks from New Year and 4 weeks from Christmas 2022 and my birthday falling on the 2nd week of January 2023 (I kind of took a week’s break unknowingly from publishing work). Now is the time to kickstart FY2023 on a proper and formal basis.
Technology and Business
Media News Coverage
I would continue with CES 2023 technology news coverage, scheduling them into the rest of my ongoing technology and business media news coverage, review articles, special theme topics that I might work with news agencies and call for media pitch.
Media Events Coverage
If I do get invited to attend technology media events, I would try my best and usually publish media news coverage. Since I am not a first tier media, I am also not in every brand’s directory of media listings, I would have lesser technology media events to cover.
Technology Writing and Reviews
There are a number of topics of interest on my radar, they are as follows:
Future of work and hybrid
AI and its impacts
Thought leadership on business and technology areas of interests
There are a few technology review backlogs that I would need to get it completed first before deciding on the next batch/genre of gadgets for review, matching the brands/agencies expectations and sometimes demands before deciding whether I should take it on.
Digital Marketing/Social Media Marketing
For this sector, I didn’t start off and do well in 2022. I am learning from the mistakes made there and hope they would help me better prepare for future digital marketing/social media marketing work.
I am going to make mistakes like any human being, I would continue to strive and improve in this journey and space.
At this point in time, there’s nothing exciting nor happening things. I am continuing to keep a low profile and avoid getting myself into any dramas or falling down into rabbit holes (fittingly suitable in the Year of the Rabbit).
My Instagram stories might show otherwise, yet it actually doesn’t show you much of my life and what I am doing.
Once a while, I might share some personal thoughts and views on world situations, interesting matters or observations, or some personal rantings/updates.
List of things to work on (Photography and Travel)
On top of finding new business/assignments/projects, I have my content creation and writing to handle as well. I am going to start working in phases/small steps, clearing and finishing my things to do and goals.
I shared quite a bit of updates and things to do here for my photography and travel segments. Sometimes I wonder how many people (whether you are in PR, agencies, from the brands or my friends) would read my article and what I shared, in a social media world filled with videos on TikTok, YouTube and Instagram Reels, as well as populated with photos on other social media platforms and chat apps?
Goodbye Year of the Tiger, welcome Year of the Rabbit! First and foremost, wishing all a Happy Chinese New Year (CNY) 2023! We welcome Year of the Rabbit on Sunday 22nd January 2023.
I wish everyone would have a good time with their family, relatives and loved ones during this Lunar New Year festive period of reunions and gatherings, especially for those working or living overseas and traveling back to their home town for LNY celebrations. Have a good festive rest break too if you can.
I haven’t been taking photos of CNY 2023 around Singapore, therefore for my Happy Chinese New Year 2023 post, I am using old photos that I shot a few years back.
For this CNY 2023, my reunions are not that big and not that many as well. Personally, I would love to go for reunions with my extended family in Malaysia, I have to make time for more visits beyond CNY festive period as well. While I may not show or share my CNY / LNY reunions/gatherings photos, that doesn’t mean I don’t appreciate the time spent together catching up with my extended family.
May the Year of the Rabbit be a good year for you and your family, wishing all great health, peace and safety, great wealth, prosperity and full of abundance. To all those running a business, may this year be a prosperous year for you.
Once again, wishing all a Happy Chinese New Year 2023!
Today is Saturday 21st January 2023, it is Chinese New Year (CNY) 2023 Eve. I would like to update that I am on a media publishing break (Technology | Business | Personal) for Lunar New Year (LNY) 2023. I usually take a few days off during the CNY festive period starting from CNY Eve to CNY Day 3 or 4. For 2023, I am taking a break from CNY Eve to CNY Day 4. I am back to business/work/writer mode on CNY Day 5 (26th January 2023).
During this CNY 2023 festive period, while I am on a media publishing break, I am still working in some form/capacity, at a slower pace and reduced capacity during this short CNY festive break, from writing down notes and points for my technology topics articles, consolidating and scheduling my technology media coverage news, catching up on my technology review backlogs.
Sharing Chinese New Year shopping deals and promotions that you can take a look at if you are still planning to upgrade or add on new home and/or kitchen appliances/gadgets or decorating your home with cute anime figurines!
Anyway, I reckon most people would be too busy with CNY 2023 spring cleaning, preparations, followed by CNY festivities, reunions, gatherings and eating, thus they won’t be too interested into what I am writing here, neither am I a first tier media and don’t need to do too much media monitoring.
Have a wonderful Chinese New Year festive gathering with your family and loved ones! Wishing you a Chinese New Year 2023 in advance!
Chinese New Year (CNY) 2023 is just round the corner, it’s starting on Sunday 22nd January 2023. This would be a busy time with spring cleaning, buying goodies for your CNY reunions, gatherings and celebrations. If you haven’t bought your new home or kitchen appliances/gadgets for your home yet, don’t worry! Sharp’s New Year Sale 2023 is here (till 3rd February)!
Shoppers rejoice! You can enjoy exciting deals for selected products such as the SHARP 4K AQUOS TVs, Washers, Dryers, Fridge, Air Purifier and Microwave Oven! Buy 1 Free 1 promotions for selected items are also exclusively available for this ongoing sale!
SHARP 4K AQUOS TVs (Panels Made in Japan)
SHARP is the No. 1 TV Brand in Japan, its 4K AQUOS TVs come with 7 enhancements that includes 4K up-converter, digital noise reduction, colour optimiser, 6 axis colour management, 4K HDR and comfort mode. 4K TVs have become a preferred choice among buyers as more 4K movies and shows are available in ultra-high definition. Its resolution and cutting-edge image processing technology are able to produce more precise and stunning 4K images. The result is an astonishing clarity that brings all pictures to life.
4K TV Promotion:
Enjoy up to $170 off selected SHARP TVs
Free SHARP 32” HD TV (2T-C32BD1X) with purchase of selected SHARP TVs
SHARP Multi Door / Side by Side Refrigerator
Trusted by users worldwide, 100 million units of SHARP’s products with Plasmacluster Technology have been sold worldwide. SHARP’s Plasmacluster Technology is a world-renowned technology that eliminates 99% airborne bacteria and 97% airborne mould in the refrigerator. Placed at the top interior of the fridge, ions are released to protect your foods from contamination and keep them fresh for longer.
Enjoy up to $400 off selected SHARP Refrigerators
Free SHARP Air purifier (FP-J30E-A) or SHARP Plasmacluster Ion Hair dryer (IB-JX9KE-N) with purchase of selected SHARP Refrigerators
SHARP Front Load Washer / Dryer
SHARP Washer is equipped with J-Tech Inverter Technology, which comes with a steam care function. It removes allergen, comes in a guided control panel with 10 different programs. With a Water Efficiency Rating of 4 Ticks, this washer is also able to take up a load of 10.5kg!
SHARP Dryers comes in a stunning, sleek design front load drying with glass touch panel to reflect your exclusive lifestyle. Other than being elegant and durable, it also provides an express 34 minutes tumble dry mode, which comes in 15 different programs. With a delicate wave cabinet, it also comes with Energy Efficiency Rating of 5 Ticks!
Enjoy up to $140 off selected Washers/Dryers
Free SHARP Plasmacluster Ion Electric Stand Fan (PJ-IGS16M(WH)) with purchase of selected SHARP Washers
Purchase selected SHARP Dryers to enjoy complimentary Premium Stacking Kit & Basic Installation with selected existing SHARP Front-Load Washer
Purchase selected SHARP Dryers and receive complimentary Universal Stacking Kit to pair with non-SHARP Front-Load Washer
SHARP Plasmacluster Air Dehumidifier
Sharp’s air dehumidifiers are equipped with their revolutionary Plasmacluster Ions. Plasmacluster technology generates and emits the same positive and negative ions that occur in nature. Dehumidifying maintains ideal humidity levels by removing excess water content in the air. It eliminates the musty odour and prevents the growth of mildew or molds. In addition, it also can dehumidify and deodorise the laundry with rapid action.
Enjoy up to $140 off selected Sharp Air Dehumidifier
Free SHARP Plasmacluster Air purifier (FP-J30E-B) with purchase of selected SHARP Plasmacluster Air Dehumidifier
SHARP Donabe Microwave Oven
Designed with a flat and wide table design, the Donabe Oven is the modern-day cook’s cheat sheet to delicious, wholesome meals prepared in a matter of minutes. It not only heats food up effectively, but it also manages quick and easy auto cooking with 26 auto cooking menus. Enjoy fuss-free meal preps with 26 pre-programmed cooking menus to whip up your favourite dishes, featuring seven rice functions to cook rice and six features to cook a variety of vegetable, pasta and stew dishes with speed and ease. Its multiple power settings also mean you can control the amount of energy and time required to defrost, reheat and cook your food.
Enjoy $30 off SHARP Donabe Microwave Oven
Free SHARP Air purifier (FP-J30E-B) with purchase of SHARP Donabe Microwave Oven
Promotion Period: 6 January 2023 to 3 February 2023. While stocks last.
Redemption Period: 1 February 2023 till 2 April 2023.
Lunar New Year 2023 is just round the corner, it’s starting on Sunday 22nd January 2023. As we are preparing to usher in the Year of the Rabbit, it’s time to hop straight into the festivities and start your Chinese New Year 2023 on the right foot. From home technology to home appliances for spring cleaning to get ready for Lunar New Year reunion gatherings, getting gifts for your loved ones this Lunar New Year celebrations or furnishing your home with fun home entertainment devices. LG Lunar New Year Gift Guide 2023 is here for you to make your Chinese New Year festive celebrations fun and memorable.
Spring Cleaning Your Home In Time For Visiting
LG CordZero™ A9 Kompressor™ Cordless Handstick with All-in-One Tower™: Efficient Cleaning with an Array of Cleaning Accessories
The LG CordZero™ A9 Kompressor™ with All-in-One Tower™ is the ultimate duo for you to do spring cleaning for your home in time for visiting. Its chic, modern design elevates any home interior and can be tucked away neatly in your communal area.
The All-in-One Tower™ serves as a charging station and accessory stand that stores up to six cleaning accessories. With its automated dust removal system, the All-in-One Tower™ eliminates contact with dust by emptying the dustbin’s contents into a 2.5L dust bag. A UVC LED light source is also fitted inside the All-in-One Tower™ to prevent bacteria growth in the dust bag for further convenience and hygiene.
From now to 31 January 2023, receive grocery vouchers worth S$50, a free Total Care kit, dust bags (6pcs), and an automatic wine opener (worth S$50) with the purchase of any LG CordZero™ A9 Kompressor™ with All-in-One Tower™. T&Cs apply.
*To be redeemed at Letrain Redemption Centre
LG Objet WashTower™: Designed to be Compact and User-Friendly
Ideal for homeowners with an eye for elegance, the LG Objet AI DD™ Front Load WashTower™ is an entirely integrated system that combines a washer and dryer into a sleek single unit. With the help of LG’s Artificial Intelligence Direct Drive™ (AI DD™), the WashTower™ elevates any user experience by determining the best method of washing a load of laundry, minimising fabric damage and extending the life of clothing.
It also has reduced laundry time features, such as its Smart Pairing™, which synchronises the dryer and washer and selects the best drying cycle based on the wash cycle. Paired with TurboWash™ 360 which cleans clothes in just 39 minutes, the WashTower™ is perfect for busy individuals. Fit with a centre control panel, cutting-edge artificial intelligence and a striking unibody design in green and beige, the WashTower™ is sure to impress even the fussiest of people who want their brand-new clothes to be perfect this new year.
From now to 31 January 2023, receive Fiji Power Laundry Detergent Sheets (5 boxes) and Fabric Softener Sheets (4 boxes) with the purchase of the LG Objet AI DD™ Front Load WashTower™ (WT2116NHEG). T&Cs apply.
*To be redeemed at Letrain Redemption Centre
Re-Invent the Kitchen for a Prosperous New Year
LG Objet Collection Refrigerators: Timeless Design for the Modern Kitchen
An essential kitchen appliance in all households, LG’s latest refrigerators – the Top Freezer (GT-B3952BN) and Bottom Freezer (GB-B3442BE) – are exquisitely designed with features that blend fashion and utility to fit a variety of lifestyles.
Designed with LG’s tried-and-true LINEARCooling™ refrigeration system, the fridges guarantee exceptional cooling performance through precisely controlled internal temperature with only minimal fluctuations (±0.5 degrees Celsius).
Additionally, for quicker cooling, DoorCooling+™ system directs cold air from the air vents towards items that are placed in the door shelves. These functions all work to keep food and beverages cool and fresh for up to seven days.
From now to 31 January 2023, receive grocery vouchers worth S$50 with the purchase of the Top Freezer (GT-B3952BN) or Bottom Freezer (GB-B3442BE). T&Cs apply.
*To be redeemed at Letrain Redemption Centre
Have a HUAT-Warming Reunion!
LG Soundbar S95QR: Experience Full Immersion In The Comfort Of Your Home
Ring in good fortune and start the new year in a clean, organised home. Declutter your entertainment system with LG’s sleek and powerful S95QR soundbar. The LG S95QR features upgraded wireless rear speakers sporting six channels, an 810W output, 9.1.5 channels and center up-firing speakers.
With Dolby Atmos™, DTS:X and IMAX Enhanced support, the soundbar heightens your home entertainment experience while delivering a new level of audio three-dimensionality – perfect for a group movie night. Additionally, enjoy lossless multi-channel audio (up to 7.1.4 channels) without the mess of a cable connection between the soundbar and TV with the LG WOWCAST (1) .
From now to 31 January 2023, receive S$100 off with the purchase of any soundbar (excluding SP2) with any TVs. T&Cs apply.
LG G2 OLED evo Gallery Edition: Taking Entertainment To New Heights
The LG G2 OLED TV elevates your home entertainment experience, making it perfect for celebrations with family and friends. Featuring LG’s acclaimed self-lit OLED technology, the G2 delivers unrivalled picture quality.
With the new and improved LG ?9 Gen 5 intelligent processor, immerse in lifelike and vivid images thanks to the Dynamic Tone-mapping Pro Algorithm, which individually processes over 5,000 areas on the screen. Paired with its Gallery Design, it allows you to mount the TVs flushed to the wall for seamless integration into your space. The highly anticipated 97-inch model will be launched later this month.
From now to 31 January 2023, receive grocery e-vouchers worth S$100 with the purchase of the LG G2 OLED TV (65”, 77”, 83”, 97”), and LG TONE Free FN6 Earbuds worth S$268 (77”, 83” and 97”). Customers will also receive a free wall mount installation (worth S$200) and a 3 months Apple TV+ with the purchase of the LG G2 OLED TV in all sizes. Additionally, receive grocery e-vouchers worth S$100 with the purchase of a LG StanbyME in a single receipt. T&Cs apply.
*Grocery e-vouchers to be redeemed online, and LG TONE Free FN6 Earbuds to be redeemed at Letrain Redemption Centre
LG DualUp Ergo Monitor (28MQ780): Award-Winning Screen Offering Improved Productivity
Boost productivity in the first month of the year with the innovative design of LG DualUp Ergo Monitor. With a unique 16:18 aspect ratio, the monitor offers a generous vertical screen size to maximise productivity and facilitate screen management intuitively. It provides an area of two 21.5-inch monitors without taking up more room thanks to its Square Double QHD (2,560 x 2,880) resolution.
The Nano IPS display also has exceptional detail accuracy and brilliant colour reproduction, guaranteed to amaze courtesy of its 98% DCI-P3 colour support. Additionally, the monitor comes with the ergonomic arm, which provides more comfort due to its flexibility, allowing the user to position the display to their liking.
From now to 31 January 2023, receive a Logitech MX Master 3 Wireless Mouse* (worth S$169) with the purchase of the LG DualUp Ergo Monitor (28MQ780). T&Cs apply.
*To be redeemed at Letrain Redemption Centre
LG gram 16Z90Q: The Ultimate Portable Work Companion
What better way is there to kick-start the new year than to make working on-the-go a breeze! Perfect for travellers or hustling professionals who work wherever they can, the LG gram 16-inch (16Z90Q series) is an ultra-lightweight laptop with an astounding display. Its powerful performance is boosted by the integrated 12th Gen Intel® Core™ processor and Gen4 NVMe™ SSD, bringing users the ultimate level of productivity, in a convenient package.
Users may work for long hours without running out of power thanks to a battery life of up to 20.5 hours (2). Moreover, the enhanced anti-glare coating on the advanced IPS displays help to lower reflections regardless of the lighting situation, making any area a pleasant place to work.
From now to 31 January 2023, receive a LG gram Wireless Mouse (worth S$59) and Surprise Box B (worth up to S$500) with the purchase of the 16” LG gram (16Z90Q series). T&Cs apply.
*To be redeemed at Letrain Redemption Centre
A Cooling Environment for Relaxing Reunions
LG ARTCOOL Air Conditioners: Keep Cool Through the Year
Combating the humid local weather, the LG ARTCOOL Multi Split Air Conditioner will bring a new level of fresh and cooling air into the home. With the Plasmaster™ Ionizer+, the ARTCOOL air conditioners are designed to protect the interior from unpleasant odours and infectious particles by sanitising the space by dispersing over 3 million ions into the air on nearby surfaces.
Additionally, the self-cleaning feature stops the growth of bacteria and mould on the health exchanger through consistent airflow. If relatives want to stop by but you are still out visiting, cool the rooms before getting home with the LG ThinQ™ app, with its smart connectivity.
LG PuriCare™ AeroTower Air Purifying Fan: Powerful Air Purification with Revitalising Airflow
The LG PuriCare™ AeroTower combines an air purifier and fan in one, providing hygienic comfort in every room at home with clean, customisable airflow that simulates a cool breeze. With the 3-step Filtration System, which includes the Pre-Filter, 360-degree HEPA filter, and Deodorization Filter, the AeroTower traps 99.97% of dust particles as small as 0.3 microns to ensure excellent air quality for a clean, pollutant-free environment.
The fan blades are even equipped with UVnano™ technology to reduce bacteria up to 99.9% for extra cleanliness measures. As for customisation, the AeroTower offers 3-Way Airflow and specialised modes suitable for any circumstance.
Health is Wealth
LG TONE Free Fit TF8: Your Truly Wireless Companion
Usher in the New Year filled with good health and your best self. Equipped with the latest audio technology and ergonomic precision, the LG TONE Free Fit TF8 delivers optimal sound quality without compromising comfort.
The earbuds offer Active Noise Cancellation (ANC) and clear spatial sound with its built-in Meridian HSP technology, perfect for getting in the zone during your workouts before the feasting begins. With Plug & Wireless, the charging case also acts as a Bluetooth transmitter and provides complete wireless freedom. The LG TONE Free TF8 also has an extended battery life of 10 hours, up to 30 hours, when used with the UVnano charging case.
From now to 31 January 2023, receive grocery vouchers worth S$50 with the purchase of the LG TONE Free True Wireless Earbuds. T&Cs apply.
*Only applicable for the LG TONE Free Fit TF8/ T60/ T90/ FP9 models. To be redeemed at Letrain Redemption Centre
(1) LG WOWCAST sold separately. Models supporting LG WOWCAST: S95QR, S90QY, S80QY
(2) Actual battery life will vary from specifications depending on model, setup configuration, applications used, features utilized and power management settings.
(3) Price varies across different authorised retailers
** All prices mentioned are in-store prices
<Information and pictures courtesy of LG Electronics Singapore and APRW>
Chinese New Year 2023 is just round the corner, we are ushering in the Year of the Rabbit on Sunday 22nd January 2023! As we are preparing to celebrate a Happy Lunar New Year of the Rabbit, you can welcome a Hoppy New Year with Miffy at Frasers Property Malls! Taking place from 6th January to 5th February 2023, you can enjoy an extensive line-up of shopping rewards, handicraft workshops, contest, lucky draws, and exciting holiday treats!
Flourish in Festivities
Frasers Property Malls (1) are offering a handsome lineup of redemptions and rewards as we are preparing for the familiar traditions and rituals of Lunar New Year.
This year 2023, the Malls of Frasers Property have designed environmentally friendly, tree-free red packets for a greener Lunar New Year! Made entirely from bamboo, these vibrant and festive red packets have a significantly reduced environmental impact, while retaining the spirit of this treasured tradition.
From 6 January, spend a minimum of $68 to receive two sets of tree-free red packets! To find out more about these tree-free red packets, visit https://bit.ly/FRxCNYwithMiffy
Shoppers who use GrabPay via the FRx app, we have good news for you! Simply spend $60 with GrabPay via the FRx app to receive a $10 FRx Gift Card. If you spend $30 with PayLater by Grab via the FRx app, you will also be able to redeem a $10 FRx Gift Card.
In partnership with GrabPay, each FRx member can send Miffy eHong Baos to 2 unique recipients in a day and get to receive a $6 FRx Gift Card per day. An in-app confirmation will be sent when the $6 FRx Gift Card is successfully auto-credited to the member’s FRx e-wallet.
This way, shoppers can continue exchanging care, appreciation, and good wishes in an environmentally friendly way. So spread joy and prosperity with your friends and family sustainably throughout the festive season!
Abundance of Prosperity and Good Fortune
As you are preparing to welcome Lunar New Year 2023, shopping for your Chinese New Year goodies, you can have fun with your family and children at participating Malls of Frasers Property (2). Catch the thrilling lion, dragon, war drums, cai qing performances and the roving God of Fortune to usher in good fortune for the Chinese New Year.
Get your cameras ready for the exciting acrobatic endeavours by the lion dance troupe as they usher in good fortune and get a picture with the roving God of Fortune!
Remember this old Chinese saying, “When flowers bloom, prosperity follows.”
Across participating malls of Frasers Property, shoppers can look forward to lucky draw spins (3) and mall activities to usher in good luck and fortune! From 6 January to 5 February, shoppers get to test their skills at the time-attack game when they spend $38 in a single transaction, they get to redeem 2 game plays at the Customer Service Counter. Try to step and score 8.8888 on the timer to win exciting prizes.
Furthermore, head down to these malls (4) to get the latest updates on the zodiac this year from Fengshui World.
Let Your Inner Creativity Blossom
Looking to spruce up your home with unique handcrafted decorations? The Centrepoint, Changi City Point, and Tampines 1 are inviting shoppers to a range of handicraft workshops on weekends, starting 7 January. With a minimum spend of $10-$50, shoppers can sign up for a workshop of their choice, to make their very own MIFFY (5) coin bank, MIFFY blossom tote, DIY traditional fan, DIY pom pom rabbit, essential oil, and floral arrangement. Each workshop is limited to 1 redemption per member per day, only for the first 10 sign-ups so hurry and don’t miss out on your chance to bring home a one-of-a-kind festive décor.
Exciting activities include “HUAT A SURPRISE”, “Fortune Rewards”, “Roving God of Fortune”, “Usher in the New Year”, “Prosperity Bag” and “Doing Good This CNY”. Potential prizes include shopping vouchers, wine, red thermal bags, and surprise ang baos! To enjoy these rewards, all shoppers need to do is to scan their FRx member QR code when they spend at participating stores.
For more information on Hoppy New Year with Miffy at Frasers Property Malls!
Please visit www.FrasersExperience.com for more information on the full list of activities and rewards for shoppers at Frasers Property Malls.
Wishing you a Hoppy New Year with Miffy at Frasers Property Malls!
(1) Participating malls include Changi City Point, Causeway Point, Century Square, Eastpoint Mall, Hougang Mall, Tampines 1, The Centrepoint, Tiong Bahru Plaza, Waterway Point, White Sands, Valley Point.
(2) Participating malls: Changi City Point, Causeway Point, East Point Mall, Hougang Mall, NorthPoint City, Tiong Bahru Plaza and Waterway Point.
(3) Participating malls: Changi City Point, Causeway Point, Century Square and Tampines 1.
(4) Participating malls: White Sands, Tampines 1, Waterway Point, Century Square and Changi City Point.
(5) MIFFY workshops only available at The Centrepoint.
* Information and pictures courtesy of Frasers Property and Black Dot *
Chinese New Year (CNY) 2023 is just round the corner, we would be ushering and welcoming the Year of the Rabbit on Sunday 22nd January 2023. Singtel is celebrating CNY with everyone with the release of CNY festive film titled, “Don’t Worry, Be Hoppy!”, pointing towards the incoming Year of the Rabbit and how quick-footed technology helps bond people and enriches their modern digital/social media lifestyles – from seamless content streaming to e-gaming. This year’s festive CNY film also highlights Singtel’s commitment to provide prompt, quality service to customers which serves as a key differentiator of its services.
Before we go into this year’s Singtel CNY festive film, do you remember “His Grandfather’s Road“, “My Grandmother’s House” and “The Hunt for the Lucky Tiger“? They are the previous CNY festive short films produced by Singtel and they have chalked up to over 20 million views to date. The message of strengthening bonds with families and friends over CNY has resonated deeply with viewers who found them heartwarming and meaningful.
“Don’t Worry, Be Hoppy!” is the 4th instalment in Singtel’s CNY series featuring the well-loved rival families, the Angs and the Huangs. This 5-minute film retains and sustains the same sitcom-style comedy that we are familiar with from the previous CNY festive short films, starting with both families discovering that they have become neighbours.
As one of the earlier residents, the Angs visit the Huangs, and it takes no time for the mothers to start getting competitive over the size of their television sets, before getting excited over the launch of a new K-Drama series streaming that day. The story takes a turn when the internet connection appears to go down and televisions in both homes go blank. Frantic, the families call their respective service providers for help.
According to a recent report by IMDA, on how telecom service providers handle consumer feedback per 10,000 subscribers for the months of August and September 2022, Singtel has just 0.25 and 0.14 complaints about broadband services and a very low 0.01 and 0.03 complaints for mobile services in August and September respectively.
Singtel was also the quickest to respond to calls on its hotline and live chats among the service providers – with customers waiting an average of only 0.77 minutes in August and 0.33 minutes in September. About 86% and 75% of the complaints received through these channels were resolved within the first 5 days from receipt.
Anna Yip, Chief Executive Officer, Consumer Singapore, Singtel, said, “Customer service lies at the heart of the Singtel customer experience and this film underscores our commitment to providing personalised, empathetic and accessible service to our customers. While the pandemic saw many consumers turn to digital channels for convenience, we know that our customers still value in-person onsite services when necessary and speedy resolutions to their issues and we are constantly striving to deliver to those expectations. We intend to keep investing in our people and processes to deliver a service quality that sets us apart from the competition.”
Lian Pek, Vice President for Group Strategic Communications and Brand, Singtel, said, “In today’s hyper connected world, technology plays a critical role in connecting people and supporting their digital-first lifestyles. But as played out in our latest festive film, sometimes things don’t go as planned and that’s where a committed service provider makes all the difference. Customers either rave about great service or complain about bad. So customer service has literally become marketing. Our brand promise is built on the delivery of quality customer service and this is certainly one of Singtel’s biggest competitive advantages.”
Singtel’s festive film is accompanied by a real world look at how Singtel staff have supported customers over the years. Among those featured in a separate short video is Mr Tan Lam Liong, who has been with Singtel for 45 years and heads a team that tests all home devices, such as routers and set-top boxes before they are installed in customers’ homes. He also helps with any follow-up issues they may face.
He says, “I love troubleshooting and solving problems. I get a sense of satisfaction when I’m able to resolve a customer’s concerns and they are happy.”
This behind-the-scenes look at Singtel’s customer care team will be released on Singtel’s LinkedIn page.
* Information and photos courtesy of Singtel *
Technology (Consumer and Enterprise), Business, Social Media and Digital Marketing