Singtel launched an integrated multimedia campaign to inspire Singaporeans

National Day 2017 is just round the corner, it’s arriving soon, 9th August 2017. The celebrations are starting to get into full swing, building up towards National Day 2017, when we celebrate Singapore’s 52nd birthday.

In conjunction with National Day celebrations, Singtel launched an integrated multimedia campaign to inspire Singaporeans to continue and keep up the Singaporean spirit, the Majulah spirit to unite and propel Singaporeans together towards being bigger and better.

What is this integrated campaign all about? Let me share the news and information:

This is going to be a month long campaign, paying tribute to Singaporeans from all walks of life, who have, in their own ways, contributed to the making of the nation. It features Singaporeans from different backgrounds coming together as one nation to seize opportunities, overcome challenges and keep on striving.

“National Day is a celebration of our progress as one people every 9 August when Singaporeans fill up with national pride and patriotism,” says Ms Lian Pek, Vice President of Group Strategic Communications and Brand. “But often times, the spirit of National Day tends to fizzle out shortly after. We hope our campaign will serve as an awareness ribbon of sorts to gently remind ourselves to keep flying the Singapore flag even after the birthday party.”

Jointly developed with BBH, the Singtel campaign will roll out 12 print ads in the run up to 9 August, featuring portraits of Singaporeans and their aspirations on banners and posters at bus stops across the island and on social media. Well-known photographer and instagrammer Chia Aik Beng was enlisted to capture a representative spectrum of society and their different hopes for the country. A customized National Day frame (https://www.facebook.com/profilepicframes) will be made available on Facebook for users to download and partake in the celebratory greetings. Singtel will also release a video, dedicated to Singaporeans’ go-getting spirit.

Powering On Sports

The second part of this month-long campaign will feature Singapore’s athletes heading to the SEA Games in Kuala Lumpur from August 19 to 30 in their quest for sporting glory for the nation.

“There’s nothing like having our athletes represent Singapore at regional or international sporting meets to bring Singaporeans together,” says Ms Pek. “We see the Games as a natural extension of our National Day campaign as ultimately, it’s a very tangible reminder that we all have to raise our game to keep Singapore ahead of the pack.”

Supporting Team Singapore at the upcoming SEA Games is part of Singtel’s ongoing partnership with the Singapore National Olympic Council to develop the local sporting scene. Under this recently renewed partnership that started as far back as 2012, Singtel will help fund the training of the nation’s athletes to promote and develop sports in Singapore.

The ‘Power On’ campaign will feature six partner athletes in content that aims to promote a sporting culture and inspire Singaporeans during major athletic events. They are: Joseph Schooling (Swimming), Loh Zhi (Water Polo), Mark Leong (Water Ski), Nur Alfian (Silat), Shanti Pereira (Track and Field) and Shayna Ng (Bowling).

* Information courtesy of Singtel Corporate Communications *

I personally know Aik Beng and I am looking forward to view his wonderful and powerful photographs that he would be sharing for this integrated campaign by Singtel.

Counting down to Singapore’s 52nd birthday party celebration on 9th August 2017. Let’s also continue and keep up the Majulah spirit!

Logitech M590 Multi-Device Silent Mouse

Logitech recently launched a new mouse to their line-up, the Logitech M590 Multi-Device Silent Mouse. If you are 2 x computers owner at work or at home, with both Windows and Mac platform, this Logitech M590 Multi-Device Silent Mouse would come in handy and useful for you.

With Logitech FLOW, you can navigate seamlessly on two computers concurrently, copy and paste from one to the other even if you are using a Windows PC and a Mac, with the Logitech M590 Multi-Device Silent Mouse.

Key Features
  • Logitech FLOW: Seamlessly control multiple devices at the same time and even copy-paste content and documents between those computers.*
  • Enjoy the Sound of Silence: The mouse provides an over 90 percent noise reduction in click sounds with the same click feel and a rubber wheel for quiet gliding.
  • Ultra-Precise Scrolling: A micro-precision scroll wheel packs more grooves per millimeter, making scrolling through long webpages faster and easier.
  • Two Thumb Buttons: Two customisable thumb buttons come programmed to move backwards and forwards through Web pages but can be re-programmed to do exactly what you want them to.
  • 24-Month Battery Life: This mouse just keeps going, with 24 months of power on a single AA battery.** Automatic sleep mode and an On/Off switch save power, while an indicator light eliminates surprises.

Pricing and Availability 

Price: SGD $54.00

Availability: www.logitech.com (Jul. 20, 2017) and in-stores (Aug. 11, 2017)

Available Colours: Graphite Tonal, Mid Grey Tonal & Ruby

* Information and pictures courtesy of Logitech and SPRG *

Microsoft announced new Surface Pro for Singapore

The new Surface Pro by Microsoft was unveiled in May 2017 and Microsoft recently announced that the new Surface Pro and Surface Pro Signature Type Cover are now available for pre-order in Singapore.

Starting on 20th July, they are available from the Microsoft Store, as well as authorised retailers including Best Denki, Challenger, Courts, Harvey Norman, and Newstead. Pre-order for commercial customers is also available via Authorised Device Resellers including AsiaPac Distribution Pte Ltd, Insight Technology Solutions Pte Ltd, JK Technology Pte Ltd, SoftwareOne Pte Ltd and UIC Asian Computer Services Pte Ltd.

The new Surface Pro by Microsoft has been redesigned from the inside out, giving users more performance with improved battery life. The design has been streamlined and refined via softer round edges, to cameras built to fade into the bezel. A thin, light and powerful laptop, with up to 13.5 hours of battery life.

The Surface Pro is not only a powerhouse laptop, but also a mobile creative studio with a high-resolution 12.3” PixelSense™ touch display that supports the new Surface Pen,4 the fastest pen ever. Twice as accurate as the previous version. Inking in applications across Windows 10 and Microsoft Office 3654, including the new Microsoft Whiteboard app, will unlock ways for people to use digital ink to be more creative, collaborative and productive.

“With every release of the Surface Pro, we continue to push boundaries to better serve the needs of our customers who are seeking greater mobility and power in their devices in order to stay productive. The new Surface Pro delivers the versatility of a laptop and a creative studio in one thin, lightweight device,” said Veronica Chiu, Windows and Devices Group Lead, Microsoft Singapore.

Pricing and Availability

The new Surface Pro will officially launch in market on 15 August 2017. For more information, visit www.surface.com.

Product

Suggested Retail Price

(inclusive of GST)

Surface Pro Configurations

Intel® Core™ m3, 128 GB SSD, 4GB RAM, Intel® HD Graphics 615

S$1,188

Intel® Core™ i5, 128 GB SSD, 4GB RAM, Intel® HD Graphics 620

S$1,488

Intel® Core™ i5, 256 GB SSD, 8GB RAM, Intel® HD Graphics 620

S$1,788

Intel® Core™ i7, 256 GB SSD, 8GB RAM, Intel® IrisTM Plus Graphics 640

S$2,288

Intel® Core™ i7, 512 GB SSD, 16GB RAM, Intel® IrisTM Plus Graphics 640

S$3,188

Accessories

Surface Pro Type Cover

(Available in Black)

S$199

Surface Pro Signature Type Cover

(Available in Platinum, Burgundy and Cobalt Blue)

S$249

Surface Pen

(Available in Black, Platinum, Burgundy and Cobalt Blue)

S$148

Microsoft Surface Arc Mouse

(Available in Light Gray, Burgundy, Cobalt Blue. Black available as the Microsoft Arc Mouse.)

S$118

* Information and pictures courtesy of Microsoft Singapore and IN.FOM *

 

Paradigm Persona Series

For those music lovers, I would like to share with you a series of elegant, beautiful and powerful speakers suitable for your own home entertainment system. This post is a bit late since I attended the event during last week of April, to view and listen to this amazing series of music speakers, the Persona series by Paradigm Electronics. Having a Persona series setup can transform your home into a mini theatre, without having to visit the cinema to catch your movies.

The Persona series is the flagship lineup of Paradigm Electronics, entirely developed, designed, engineered and crafted in Canada, over a period of five years. At the Paradigm Persona series event organised by Hwee Seng Electronics, there were demonstrations and testing of the Persona series, it’s simply amazing, the excellent and sharp sound quality, the feel of the solid bass from the Persona series speakers.

The Persona series are currently priced out of my reach and I don’t have my own home at this time too. I do not mind going for their Paradigm Wireless Series with DTS Play-Fi, a lot more affordable for me! However, if you have the capital, home space and you are an avid music/movies lover, do check out the Paradigm Persona series!

Let me share some key information and details on the Paradigm Persona series from the press release information:

“We were able to transform what began as a bold concept speaker into a renaissance for the brand,” said Paul Grove, SVP Global Sales and Marketing for Paradigm. “After receiving rave reviews about our Concept 4F, which debuted at Munich High End 2015, we knew we had something special, and the foundation to create the best sounding speakers we’ve ever produced.”

  • The World’s 1st speakers to use 99% pure Beryllium for its tweeters and midrange drivers
  • Perforated Phase-Aligning (PPA ) Driver Lenses ­ A patent pending technology for Beryllium tweeter and mid-range drivers, this exclusive design actively blocks out-of-phase frequencies to smooth output without coloring the sound.
  • Ultra-High-Excursion X-PAL Woofer Drivers ­ Mounted in a dual-directional array within isolated chambers, efficiently damped to eliminate internal standing waves.
  • Paradigm’s patented  Active Ridge Technology (ART ) Surrounds ­With ART Surrounds, Persona drivers generate a 3dB gain in distortion-free output (50 per cent greater output).
  • Elegantly Curved Waveguide Cabinet ­ Designed, engineered and Crafted in Canada, this heavy duty, non-resonant cabinet is an intricate system of rigid enclosures, braced and damped to defeat vibrations and internal standing waves.

Persona is comprised of 7 models:

Persona 9H Flagship – S$25,000/each

Hybrid Floorstanding Loudspeaker, with Four 8.5” Active Bass Drivers & Anthem Room Correction (ARC™).

Persona 7F – S$18,000/each

Passive Floorstanding Loudspeaker, with Two 8.5” Bass Drivers.

Persona 5F – S$12,500/each

Passive Floorstanding Loudspeaker, with Three 7” Bass Drivers.

Persona 3F – S$7,250/each

Passive Floorstanding Loudspeaker, with Two 7” Bass Drivers.

Persona B – S$5,100/each

Passive Bookshelf / Stand-Mount Loudspeaker.

Persona C – S$10,800/each

Passive Center Channel Loudspeaker.

Persona SUB – S$10,000/each

Six 8” Driver Subwoofer with 1700W Continuous / 3400W Peak Power.

Personal Thoughts and Views

Such elegance, beauty and excellent music and sound quality produced by the Persona series, if you have the capital (due to its expensive pricing) and your home space allows, you can consider the Persona series by Paradigm Electronics and transform your home into a mini theatre.

* I would like to thank Hwee Seng (Electronics) Pte Ltd and Brand Cellar for the invitation to the Paradigm Persona series launch *

 

Impact Hub Singapore partners Google for Entrepreneurs

Entrepreneurs and start-up companies in Singapore or planning to setup in Singapore, this would be of great news and of great interest to you. Impact Hub Singapore, the largest co-working and entrepreneur building community, recently announced its partnership with Google for Entrepreneurs, becoming the company’s first tech hub partner in Southeast Asia.

I visited Impact Hub Singapore once, when I attended Huawei Founders Friday, listening to Scott Bales a leading digital and innovation executive sharing on driving innovation. It was a great sharing session, knowledge and tips shared would be applicable for me as I embarked on my photography business and the challenges that I am facing!

Collaboration, partnerships and networking with different professionals and expertise from different industries, helping each other to grow and succeed, this is the modern era that we are living in and how we should and must do business, growth, change, innovation and development in the new IoT/digital/social media era ahead.

Let me share more key information and details with my readers here from the press release information:

Impact Hub Singapore is home to a vibrant entrepreneurial community with a strong track record in supporting companies as they build and scale their businesses. Member startups have raised more than $180 million USD ($250 million SGD) since Impact Hub Singapore opened it’s doors. Impact Hub Singapore comprises more than 650 entrepreneurs, professionals and freelancers, and has partnerships with 50 corporate, university and government-linked organisations. The five year-old Impact Hub is home to Singapore’s largest community of creatives, entrepreneurs, and technologists. Impact Hub Singapore takes a holistic approach to encouraging startups by providing everything from co-working space to resources and tools early stage businesses need to grow.

As members of the Google for Entrepreneurs network, Impact Hub Singapore and the greater Singapore startup community will have access to new resources including training and mentorship opportunities and access to Google programs and products including:

  • Google for Entrepreneurs global programs: Hubbers can now apply to the incredible programs Google runs for entrepreneurs, including Google for Entrepreneurs Exchange, a series of week-long, vertically-specific global immersion programs aimed at helping startups gain access into new markets and insights, and Google Demo Day an event that brings together a diverse group of startups from around the world to showcase their technology and meet top investors and mentors in Silicon Valley.
  • A global network: Hubbers will join 50 other organizations with a global footprint in more than 135 countries, including six Campuses, which are Google-owned and operated spaces for entrepreneurs. Impact Hub members are now connected to the Google for Entrepreneurs Passport program, which allows members to access more than 20 Google partner spaces the world over, from Seoul to San Francisco.
  • Google resources: Relevant startups will be eligible for Google product offers and have access to local and international mentorship from Google advisors.

In addition to all of these great offerings from Google for Entrepreneurs, Impact Hub Singapore, inspired by Google’s Campus’, will also start providing more opportunities for collaboration:

  • 30 new coworking seats: From August onwards, Impact Hub Singapore will open 30 free coworking seats per day in the coworking area be even more inclusive and welcoming to the tech-curious as well as to current and aspiring entrepreneurs.

* Information courtesy of Redhill Communications and Impact Hub Singapore *

Dell Explores Next Era of Human-Machine Partnerships

One of the information technological topics/advancements that companies and brands are talking about right now and in the near coming future, is Internet of Things (IoT). I took a strong interest in this area ever since my overseas trip to Canon EXPO Shanghai conference in 2016 and learning first hand on IoT from a company’s perspective, as well as visiting Greenwave Systems during CommunicAsia 2016 and CommunicAsia 2017.

Most recently in 2017, I also attended The Future Workplace with Dell and a seminar on F1 Technology and The Impact on Healthcare, adding on to my reading and understanding on the subject matter IoT. Although I am not a subject expert, I do have a keen interest on how IoT is going to impact and affect how we humans use and consume technology in the future. The future of IoT can help us live and work better, it can also affect us with the possibility of replacing our jobs.

What is the next era of Human-Machine partnerships? How is it going to be like? Are you afraid or are you excited? Will your job still be there in the next 5 to 10 years or will it be replaced by technology and machines? Last but not least, are you ready for IoT to be even more integrated in your work and home in the coming near future (IMHO, it might be as early as 5-10 years away) ?

Dell has partnered with the Institute for the Future (IFTF) and 20 global experts to study the changing relationship between people and technology and how the relationship will manifest itself in society, business and work over the next decade. Dell is sharing the results today from the report titled ‘The next era of human machine partnerships.’

While I am reading up on the reports, their views and analysis, I am also sharing key information and links here for the readers, from the press release below:

Dell Technologies commissioned the study to help companies navigate an uncertain world and prepare for the future. Today, digital disruption is ruthlessly redrawing industries. For the first time in modern history, global leaders can’t predict how their industry will fare further down the line. According to Dell’s Digital Transformation Index,61% of APJ business leaders have experienced significant disruption to their industries as a result of digital technologies. And more than half of businesses believe there’s a possibility their company will become obsolete within the next three to five years.

The report forecasts that emerging technologies, supported by massive advancements in software, big data and processing power, will reshape lives. Society will enter a new phase in its relationship with machines, which will be characterized by:

  • Even greater efficiency and possibility than ever before, helping humans transcend our limitations
  • Humans as “digital conductors” in which technology will work as an extension of people, helping to better direct and manage daily activities
  • Work chasing people, in which by using advanced data-driven matchmaking technologies, organizations can find and employ talent from across the world
  • People learning “in the moment,” as the pace of change will be so rapid that new industries will be created and new skills will be required to survive

Other report highlights include:

  • In 2030 humans’ reliance on technology will evolve into a true partnership with humans, bringing skills such as creativity, passion and an entrepreneurial mindset. This will align with the machines’ ability to bring speed, automation and efficiencies, and the resulting productivity will allow for new opportunities within industries and roles.
  • By 2030 personalized, integrated artificial intelligence (AI) assistants will go well beyond what assistants can do now. They’ll take care of us in predictive and automated ways.
  • Technology won’t necessarily replace workers, but the process of finding work will change. Work will cease to be a place but a series of tasks. Machine learning technologies will make individuals’ skills and competencies searchable, and organizations will pursue the best talent for discrete tasks.
  • An estimated 85 percent of jobs in 2030 haven’t been invented yet. The pace of change will be so rapid that people will learn “in-the-moment” using new technologies such as augmented reality and virtual reality. The ability to gain new knowledge will be more valuable than the knowledge itself.

Additional and useful links for further reading

Personal Thoughts and Views

No matter how we want to look at IoT, we cannot avoid it, even if some of you don’t want to look at it or ignore it. The future of IoT is going to impact us in both good and bad ways. Like the Scout’s motto, “Be Prepared”, we have to be prepared, for the upcoming changes, to change, adapt, innovate, learn and re-learn, adopt, move on and grow together with IoT. If not, you might become obsolete and be left behind.

* Information courtesy of Dell Technologies and Cohn & Wolfe Singapore *

Logitech to Acquire ASTRO Gaming

Gaming and eSports fans/enthusiasts, this news would be of interest to you! Logitech has agreed to acquire ASTRO Gaming, adding Console Gaming Headsets to its Position as the #1 Maker of PC Gaming Gear. This would allow Logitech to be in an even stronger position in the gaming and eSports industry.

More information and details are in the press release information below:

Logitech International?(SIX: LOGN) (Nasdaq: LOGI) announced that it has agreed to acquire ?ASTRO Gaming?, a leading console gaming brand with a history of producing award-winning headsets for professional gamers and enthusiasts. ?Logitech and ASTRO, together, is the number one maker of headsets, mice, keyboards and streaming webcams for PC and console gamers.

“ASTRO is the leading player for premium console headsets and is the preferred headset for console e-sports athletes,” said Ujesh Desai, ?vice president and general manager of Logitech G?. “It’s a perfect complement to Logitech G’s focus on PC gaming and we couldn’t be more excited; we love the team, the brand and the products. Together, we want to make game play even more fun for gamers everywhere.”

Jordan Reiss, co-founder and president of ASTRO, added, “The whole team at ASTRO has always held Logitech and Logitech G products in the highest regard, so I’m ecstatic we are joining forces. ASTRO’s brand strength combined with Logitech G’s unrivaled technology and global distribution network is going to bring our products to even more gamers around the world.”

ASTRO, is a pioneer in gaming audio and lifestyle products and has a strong leadership position in the premium end of the global console gaming headset market. ASTRO is best known for its iconic A40 and A50 headsets designed for pro gamers and core enthusiasts. ASTRO’s recently introduced A10 expands the company’s reach in the console headset market, offering the essence of what makes their headsets premium, but at a more broadly accessible price point.

Expected impact on financial results for Fiscal Year 2018

L?ogitech will purchase ASTRO for $85 million in cash, and the acquisition is expected to close in early August. With the addition of ASTRO, we’re investing in an adjacent gaming market — the console gaming market — to help accelerate the long-term growth of our gaming business. In FY 2018, we expect the acquisition of ASTRO to add approximately two points of growth to the to?p line, and to be slightly dilutive to the bottom line in the first year, as we integrate the business and invest to expand ASTRO internationally.

* Information and picture courtesy of Logitech and SPRG *

Free PA Insurance for GrabHitch Riders

Grab, Southeast Asia’s leading ride hailing platform, recently announced that they will extend their Group Personal Accident Insurance (PAI) to all GrabHitch riders at no extra cost. The PAI for GrabHitch riders complements the personal motor insurance purchased individually by GrabHitch drivers.

GrabHitch is a social carpooling platform under the Grab platform, powered by everyday drivers, who are non-commercial, giving you a lift along the way to cover their petrol costs.

Reasons to GrabHitch

First introduced in 2015, GrabHitch is a rapidly growing carpool service that enables regular car owners to give fellow commuters a lift. Commuters choose GrabHitch for the following reasons:

  • Carpool for a greener future: Fully powered by everyday commuters, GrabHitch fares are not-for-profit. GrabHitch drivers go the extra mile because they believe carpooling is central to a green car-lite Singapore.
  • Community-building through carpooling: GrabHitch fosters community building and is a fun way for people to get to know those who live, work and play in the same neighbourhoods. Close to 80 per cent of GrabHitch drivers are working professionals who enjoy the social interaction and playing a part in contributing to a green future.
  • Perfect for those on a schedule and budget: GrabHitch rides can be scheduled in advance, giving commuters the certainty of a ride when they need one. As GrabHitch fares are not-for-profit, riders contribute a minimal sum as a way of sharing the cost of the journey with the driver. Fares are capped at $17, even if you travel from one end of of the island to the other.
  • Covered on every ride: Grab’s PAI for GrabHitch riders provides an additional layer of coverage to complement GrabHitch driver’s personal motor insurance. With this blanket coverage, riders can travel with greater peace of mind whenever they GrabHitch.

For those thinking of carpooling via GrabHitch, you can hitch a ride with a peace of mind and it would be good for community building and networking too!

* Information courtesy of Grab and Teneo Blue Rubicon *

New Logitech Slim Folio for iPad

Logitech recently launched their latest keyboard case for the fifth generation iPad. For owners of the the fifth generation iPad, this would definitely interest you! If I do own an iPad in the future, I am going to get the keyboard case from Logitech!

Let me share more details of this fifth generation iPad:

“The fifth-generation iPad is Apple’s most affordable iPad to date, but there’s still a learning curve typing on the new device if you’re used to a laptop or desktop keyboard,”   said Moninder Jain, Managing Director, ASEAN and Vice-President for Logitech. “With four years of battery life, a lightweight design, and overall great typing experience, the Logitech SLIM FOLIO can help take your mobile computing to a new level, allowing you to enjoy laptop-like typing anywhere.”

Key Features 
  • Laptop-like layout with iOS shortcuts: The Logitech SLIM FOLIO gives you comfortable and fast typing. The keys are large, well-spaced and stretched from edge-to-edge, so your hands won’t feel crowded. And, a full row of iOS shortcut keys put iPad control at your fingertip.
  • Flexible stand with magnetic lock: Lock your iPad in the perfect typing position, and type or browse on any surface, from your desk to your lap.
  • Slim and light protection: The folio is slim and light, and provides everyday protection in a streamlined design that doesn’t add extra bulk.
  • Four-year battery life: Thanks to a smart power management system and low-energy Bluetooth connection, the replaceable coin cell batteries last up to 4 years*.
  • Easy setup, reliable connection: Advanced Bluetooth Smart Technology provides a reliable energy-efficient connection that won’t drop.. Set up your connection one time and the Logitech SLIM FOLIO automatically connects every time you the iPad is in typing position.

Availability

The Logitech SLIM FOLIO is available for pre-order today at Logitech.com for a suggested retail price of $139.00, and will be available at retailers globally in June. For more information, please visit Logitech.com, our blog or connect with us on Facebook.

* Information and picture courtesy of Logitech and SPRG *