“Better V-niverse” – Asia’s first big data technology conference in Metaverse

“Better V-niverse” – Asia’s first big data technology conference in Metaverse. An upcoming event in May 2022, a strategic partnership by Asia’s leading big data company Vpon Big Data Group with metaverse service company BetterArena. This is Hong Kong’s first conference held in the metaverse.

“Better V-niverse” brings together leaders of the 4As agencies across the globe, members of the Interactive Advertising Bureau Hong Kong (IABHK), top creative talents from the advertising sector and digital advertising specialists. There are over 15 global brands gathering in an unprecedented form in the metaverse, all forward thinking experts that will be sharing their professional knowledge, dive deep into challenges of data technology development, big data solutions and prospects of the industry.

The conference also showcases the boundless potentials of the metaverse as the breakthrough technological advancement, coinciding with “Better V-niverse”’s theme to project into the future of technological economy by fostering in-depth discussion, exploring the latest form of business interaction together with industry experts and companies for the first glimpse into the age of the metaverse.

Mr. Arthur Chan, Vpon’s Chief Operating Officer, said, “We are honored to partner with BetterArena to host the first big data conference in the metaverse. The collaboration is not only a huge step for Vpon into the metaverse, but also an important milestone for the big data industry. Big data applications are not unlike metaverse’s virtual reality. Both create interaction by bridging online and offline realities (O2O), such as programmatic DOOH, which provides double exposure through linking outdoor advertising boards (offline) to mobile advertisements (online) by data importing. Vpon will work ceaselessly with leading figures in the technology industry to create a diversified and distinctive world of big data.”

“Better V-niverse” is coming to you in May 2022. There would be 13 sessions that integrate cutting-edge technology and knowledge exchange, covering the following topics in multiple-angles:

1) How tightening data usage policies affect data collection and digital marketing planning

  • Mainstream technology companies updating their mobile operating systems (e.g. iOS, Android), corporates’ policies to eliminate third party cookies, etc.

2) How Vpon provides the solution to businesses through purchase intent data and POI data (point-of-interest data)

3) How Vpon enriches its database through upcoming data solution products

  • Programmatic DOOH
  • Wee Global Data Marketplace

4) Future development and trends of the big data industry

The boom and rise in the metaverse, a new visionary virtual world is attributed to the global pandemic that gave rise to online events as many offline events were suspended or having to migrate online. Vpon and BetterArenea have a mission to connect the offline world with the online world, both organisations are joining hands to revolutionise conference platforms and the foundation of business interaction.

In Hong Kong’s first metaverse conference “Better V-niverse”, guests from various companies can exchange ideas and hold forums without the constraints of physical distance. Through the metaverse, attendees can immerse into a realistic experience with audiovisual experience comparable to face-to-face conferences.

BetterArena is a multi-function metaverse platform for entertainment, sports, brands and multiple intellectual properties. With the latest artificial intelligence and virtual reality technologies, BetterArena creates a three-dimensional virtual space which provides immersive entertainment experiences and allows an effectively unlimited number of audiences.

As the extended arm of reality, the metaverse starts becoming the next stage for business and social activities after the Internet, writing a new page for human interaction. The metaverse can be integrated with leading technological products such as virtual reality (VR), augmented reality (AR), mixed reality (MR), artificial intelligence (AI) and blockchain technology, arming businesses for business expansion and bringing endless opportunities for the industry. The tech giants have seen the apparent potential that the metaverse holds and started betting big on it. Perceived as the next world-changing technology creation, metaverse cultivates a brand new series of business opportunities, such as activities and events held in it, its products and services, pushing the boundaries further beyond imagination.

Mr. Ivan Lau, CEO of BetterArena said, “As one of the world’s fastest-growing metaverse platforms, we are very excited to become a strategic partner of Vpon and to co-host Asia’s first big data forum in the metaverse, showcasing the unlimited potential of BetterArena. The metaverse is slated to be a game changer in the next few years, with the potential of radically changing the way people interact. At BetterArena, we will continue to invest in the latest technology to enhance virtual reality experience and explore more application scenarios.”

* Information courtesy of Vpon Big Data Group, BetterArena and Ascension Communications *

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