Huawei launched P40 series – The Age of Visionary Photography

Huawei launched their iconic P40 series, marking the start of the age of visionary photography. Having reviewed the Huawei P9 and P10 smartphone cameras, the Huawei P40 series had strong foundations for smartphone photography. I had dedicated review articles that I did for the Huawei P9 smartphone photography and P10 smartphone photography. While I was watching the Huawei P40 series online global launch event, the smartphone cameras and technical specifications make the Huawei P40 series smartphones one of the best (if not the best) flagship smartphone models for mobile phone photography.

Let me share with you more information and details on the Huawei P40 series smartphones below:

Richard Yu, CEO of Huawei Consumer BG, “The HUAWEI P Series has always been about innovative aesthetics and democratising premium imaging hardware, representing the very best of industrial design and technology. With an outstanding sensor, optics from Leica, powerful chipset and HUAWEI XD Fusion Engine, the HUAWEI P40 Series exemplifies our focus and offers an all-day Super Definition experience to help consumers realise their creative vision.”

The HUAWEI P40 Series continues the series’ heritage of imaging excellence. The large 1/1.28-inch sensor has a binned pixel size of 2.44?m to massively boost light intake for enhanced low-light performance, while an improved periscope design realises 10x true optical zoom. The full line-up is powered by Kirin 990 5G and supports high-speed 5G and Wi-Fi 6 Plus. The advanced hardware is embedded in a beautiful and compact enclosure featuring the HUAWEI Quad-curve Overflow Display that delivers outstanding fluidity and responsiveness.

All-day Super Definition photography

Embedded in the HUAWEI P40 Series is the advanced Ultra Vision Leica camera system, available in triple-camera, quad-camera and penta-camera configurations. The HUAWEI P40 delivers outstanding photographic results with ultra wide-angle, wide-angle and telephoto lenses. The HUAWEI P40 Pro features an evolution of the Leica Quad Camera with a more powerful Ultra Wide Cine Camera and ToF Camera alongside 50x SuperSensing Zoom. The HUAWEI P40 Pro+ lets consumers see the unprecedented with the SuperZoom Array, which supports 10x true optical zoom and 100x maximum digital zoom.

The HUAWEI Ultra Vision Sensor included in the full HUAWEI P40 Series is Huawei’s largest CMOS sensor to date. Measuring 1/1.28 inches diagonally, it supports pixel binning to achieve a pixel size of 2.44?m and Full Pixel Octa PD AutoFocus for high-speed focus at any time of day, while the HUAWEI XD Fusion Engine integrates and processes data from multiple cameras to generate a comprehensive improvement in picture quality.

HUAWEI P40 Pro brings faraway subjects up close with 5x optical zoom, 10x hybrid zoom and 50x maximum digital zoom. For the first time ever, the 5x Optical Telephoto Camera in the HUAWEI P40 Pro includes a RYYB colour filter array to boost light intake and improve quality of zoomed shots. HUAWEI P40 Pro+ has a 100x SuperZoom Array with a new periscope design that reflects light five times, extending the light path by 178 percent to support 10x true optical zoom. The optically stabilised Ultra Vision Wide Camera and SuperZoom Array work in tandem with AI to realise Triple OIS+AIS for vastly improved photo and video stabilisation.

Skin tone and texture are faithfully reproduced by a new Multi-spectrum Colour Temperature Sensor and AI AWB algorithm that boost colour accuracy by 45 percent. Deep learning algorithms provide real-time portrait optimisations that enhance lighting and detail. HUAWEI P40 Pro and HUAWEI P40 Pro+ have a 32MP AF Camera and IR Depth Camera that support autofocus and Bokeh reproduction to deliver the same outstanding portrait effects that are signature to Huawei devices, as well as IR Face Unlock for device unlock even in low light conditions. HUAWEI P40 Series also introduces HUAWEI Golden Snap, which includes AI Best Moment, a new smart photography feature that chooses the best frames from a Moving Picture. AI Remove Passerby and AI Remove Reflection can do away with unwanted subjects and glare from the frame, allowing users to easily enhance their images after the fact.

A powerful pocket-sized video camera

The 40MP Ultra Wide Cine Camera in HUAWEI P40 Pro and HUAWEI P40 Pro+ has a focal length that is equivalent to 18mm and a 1/1.54-inch sensor supporting the 3:2 aspect ratio. SedecimPixel Fusion Technology is built into this camera to support 16-in-1 pixel binning, producing super pixels that measure 4.48?m to boost light sensitivity up to ISO51200 and enable 7680fps Ultra Slow-Motion video capture.

HUAWEI P40 Series supports real-time Bokeh effects for videos. Similar to the results of a wide aperture lens, this feature adds progressive Bokeh to help highlight the main subject of the footage. The telephoto camera can capture high quality zoom footage as well as 4K time-lapse videos. Directional Audio Zoom, available on HUAWEI P40 Pro and HUAWEI P40 Pro+, allows users to zoom in on an audio source and amplify its sound at the same time.

An all-connected 5G powerhouse

The HUAWEI P40 Series is powered by Kirin 990 5G to deliver integrated 5G connectivity with the most comprehensive 5G band support, robust AI performance and power efficiency. Display responsiveness and gaming experience are taken to the next level by the upgraded graphics rendering engine making the most of the 90Hz panel on the HUAWEI P40 Pro and HUAWEI P40 Pro+. The 160MHz Wi-Fi 6 Plus technology featured in the full line-up offers high-speed connectivity with support for 2,400Mbps peak theoretical transmission speed. The industry-leading 40W Wireless HUAWEI SuperCharge is available on the HUAWEI P40 Pro+ for fast and convenient charging. The chipset is given the thermal headroom to deliver exceptional performance by the advanced cooling systems, including the bespoke 4-in-1 SuperCool system in the HUAWEI P40 Pro+.

The EMUI 10.1 operating system introduces a host of new features that enable a richer, more seamless AI life. HUAWEI MeeTime supports 1080p Full HD video call on Huawei smartphones, tablets and the HUAWEI Vision TV and delivers clear picture quality even in low light or weak signal conditions. Users can also share their phone screen with the other party during the video call and mark-up notes to quickly share thoughts.

Huawei Share facilitates high-speed file transfer between the smartphone and other devices such as tablets and PCs. With Huawei Share on the HUAWEI P40 Series, consumers can stream music to a smart speaker, initiate screen projection and connect to Wi-Fi by tapping the device they want to connect to with their phone. New functionality added to the Multi-screen Collaboration allows users to easily answer video or voice calls hands-free directly through the PC, and open files and hyperlinks on the smartphone with native PC applications for enhanced productivity.

Working in close collaboration with global developers, Huawei offers a wide range of global and local apps on AppGallery, Huawei’s official app marketplace. Users can also enjoy a rich library of quality entertainment media on HUAWEI Video, HUAWEI Music and HUAWEI Reader, with new additions from top content providers being added on a continuous basis.

Pricing and Availability

The HUAWEI P40 Series will be available for sale islandwide from 4 April 2020 at all Huawei Concept Stores, major telco outlets, selected consumer electronic stores; Huawei official online stores in Lazada and Shopee.

Pricing details are as follows:

Customers of the HUAWEI P40 Series will also enjoy Prestige Care services which includes:

• One year door-to-door repair pick-up and delivery service
• Two-year warranty coverage
• Three months screen insurance, terms and conditions apply

Customers can now make a pre-order till 3 April 2020 through the official channels listed below and enjoy a free premium bundle worth up to S$562, while stocks last:

Telco operators

Singtel : https://www.singtel.com/personal/products-services/mobile/info/huawei-p40 

M1 : https://www.m1.com.sg/huawei-p40 

Starhub : https://www.starhub.com/personal/promotions/huawei-p40-series.html 

Consumer Electronic Stores

Best Denki : https://www.bestdenki.com.sg/new-huawei-p40

Challenger : https://www.hachi.tech/huawei-p40

COURTS : https://www.courts.com.sg/p40

Harvey Norman : https://www.harveynorman.com.sg/huawei-p40

Sprintcass: https://www.ishopchangi.com/brand/huawei#1

Huawei Official Online Stores

Lazada : https://www.lazada.sg/shop/huawei-flagship-store

Shopee : https://shopee.sg/huawei-p40-series

* Information and picture courtesy of Huawei CBG and MSL Singapore *